- Ads content
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle, TikTok Global App Bundle
- Agents' performance
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Answered surveys
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Average reach per content piece
Facebook, Instagram, Snapchat, TikTok
- Average review rating (Care)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Average review rating (Community)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Avg time watched
Facebook, Pinterest, Snapchat, TikTok, YouTube
- Care agents performance
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Case level CSAT
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Clicks
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle, TikTok Global App Bundle
- Comments
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Completion rate
Instagram, TikTok
- Content by labels
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Content by type
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Content impressions
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X
- Content widget
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- CPC - Cost per Click
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- CPE - Cost per engagement
Facebook, Instagram, Messenger, Audience Network, Threads, Whatsapp, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- CPM - Cost per mille
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- CTR - Click through rate
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Direct messages response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Engagements (post)
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Engagements (profile)
LinkedIn, TikTok, YouTube
- Escalated Salesforce cases (Care)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Escalated Salesforce cases (Community)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Escalated Salesforce leads
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Escalated Salesforce Social Posts
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- First response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Growth of community size
Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube
- Growth of followers
Instagram, X, LinkedIn, TikTok, Pinterest
- Growth of new cases
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Handling time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Impressions (ADS)
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Incoming messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Incoming vs sent messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Likes
This widget was renamed to Post reactions.
- Number of cases
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Number of comments
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Number of content pieces
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Number of videos
TikTok
- Overall satisfaction score (OSAT/CSAT)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Page engagement
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Post engagement
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Post engagement rate
Facebook, Instagram, Messenger, Audience Network, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Post reactions
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Profile views
TikTok
- Reach engagement rate (post)
Facebook, Instagram, Snapchat, TikTok
- Response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Sent messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Sent surveys
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Sentiment of direct messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Shares
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Spend
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Survey response rate
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Survey response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Total community size
Facebook, Instagram, X, YouTube, LinkedIn, TikTok, Pinterest
- Total followers
Facebook, Instagram, Snapchat, TikTok, X
- User activity
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Video plays at 100%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video plays at 25%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video plays at 50%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video plays at 75%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video views (ADS)
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video views (post)
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Video views - insights (profile)
Facebook, Instagram, TikTok, YouTube
- View time (post)
Facebook, LinkedIn, Pinterest, Snapchat, TikTok, YouTube
Data latency
Data that is processed by metrics in the following TikTok widgets is subject to a 24-48 hour delay. To learn more about data latencies, review the Reference table in TikTok’s API documentation at Accounts Insights data latency - Reference table for data latency.
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Average reach per content piece (post level)
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Avg time watched (post level)
-
Completion rate (post level)
-
Content (post level)
-
Content impressions (post level)
-
Engagements (post level)
-
Engagements (profile level)
-
Growth of followers (profile level)
-
Number of comments (post level)
-
Number of videos (post level)
-
Profile views (profile level)
-
Reach engagement rate (post level)
-
Total followers (post level)
-
Video views (post level)
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Video views – insights (profile level)
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View time (post level)
TikTok API limitation
API limitation: Video data in post level TikTok metrics will stop updating 365 days after the video was published.