TikTok widgets in Dashboard
- Ads content
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle, TikTok Global App Bundle
- Agents' performance
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Answered surveys
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Average reach per content piece
Facebook, Instagram, Snapchat, TikTok
- Average review rating (Care)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Average review rating (Community)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Avg time watched
Facebook, Pinterest, Snapchat, TikTok, YouTube
- Care agents performance
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Case level CSAT
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Clicks
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle, TikTok Global App Bundle
- Comments
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Completion rate
Instagram, TikTok
- Content by labels
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Content by type
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Content impressions
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X
- Content widget
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- CPC - Cost per Click
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- CPE - Cost per engagement
Facebook, Instagram, Messenger, Audience Network, Threads, Whatsapp, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- CPM - Cost per mille
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- CTR - Click through rate
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Direct messages response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Engagements (post)
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Engagements (profile)
LinkedIn, TikTok, YouTube
- Escalated Salesforce cases (Care)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Escalated Salesforce cases (Community)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Escalated Salesforce leads
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Escalated Salesforce Social Posts
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- First response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Growth of community size
Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, YouTube
- Growth of followers
Instagram, X, LinkedIn, TikTok, Pinterest
- Growth of new cases
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Handling time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Impressions (ADS)
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Incoming messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Incoming vs sent messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Likes
This widget was renamed to Post reactions.
- Number of cases
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Number of comments
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Number of content pieces
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- Number of videos
- Overall satisfaction score (OSAT/CSAT)
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Page engagement
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Post engagement
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Post engagement rate
- Post reactions
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Profile views
Instagram, TikTok
- Reach engagement rate (post)
Facebook, Instagram, Snapchat, TikTok
- Response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Sent messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Sent surveys
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Sentiment of direct messages
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Shares
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Spend
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Survey response rate
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Survey response time
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Total community size
Facebook, Instagram, X, YouTube, LinkedIn, TikTok, Pinterest
- Total followers
Facebook, Instagram, Snapchat, TikTok, X
- User activity
Facebook, Google Business, Instagram, LinkedIn, TikTok, WhatsApp, X (formerly Twitter), YouTube
- Video plays at 100%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video plays at 25%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video plays at 50%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video plays at 75%
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video views - insights (profile)
Facebook, Instagram, TikTok, YouTube
- Video views (ADS)
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
- Video views (post)
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, X, YouTube
- View time (post)
Facebook, LinkedIn, Pinterest, Snapchat, TikTok, YouTube
Data latency
Data that is processed by metrics in the following TikTok widgets is subject to a 24-48 hour delay. To learn more about data latencies, review the Reference table in TikTok’s API documentation at Accounts Insights data latency- Reference table for data latency.
Average reach per content piece (post level)
Avg time watched (post level)
Completion rate (post level)
Content (post level)
Content impressions (post level)
Engagements (post level)
Engagements (profile level)
Growth of followers (profile level)
Number of comments (post level)
Number of videos (post level)
Profile views (profile level)
Reach engagement rate (post level)
Total followers (post level)
Video views (post level)
Video views – insights (profile level)
View time (post level)
TikTok API limitation
API limitation: Video data in post level TikTok metrics will stop updating 365 days after the video was published.