Video plays at 50%

General description
The number of times someone has seen at least 50% of the video or skipped to that point

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum