Video views (ADS)
General description
Total number of views of video content.
What constitutes a ‘view’ is defined differently by individual platforms and subject to change without prior warning.
Facebook and Instagram: 3-second video view.
Twitter: any view which is at least 50% in-view for 2 seconds.
TikTok: the number of times the video starts to play.
Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
Platform reach
Multi-platform
Organic or Boosted
Boosted
Private or Public
Private
Level
N/A
ADS
Yes
Aggregation
Sum