Video views (ADS)

General description
Total number of views of video content.

What constitutes a ‘view’ is defined differently by individual platforms and subject to change without prior warning.

• Facebook and Instagram: 3-second video view.

• Twitter: any view which is at least 50% in-view for 2 seconds.

• TikTok: the number of times the video starts to play.

Platform
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, X, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum