Facebook, Instagram, TikTok, YouTube
General description
Total number of times the profile videos have been viewed during the selected date range.
Platform
Facebook, Instagram, TikTok, YouTube
Platform reach
Cross-platform
Alternative/specific description
-
Facebook
The number of times the Facebook page videos have been viewed for at least 3 seconds during the selected date range. -
Instagram
The total number of times Instagram video content (reels) was played or displayed to a user.
This widget uses Instagram's media views metric that maps views into impressions and video views. It shows data only for profiles with insights connected to your Emplifi account.
On April 21, 2025, new data for Instagram video views and impressions were replaced by the Media views metric. Media views are available for all type of Instagram content (Post, Reels, Stories).
- Data are available from June 6, 2025.
- Historical data will not be available due to API limitations.
For post-deprecation updates, see the Video Views (Profile Level) section in Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated. -
TikTok
Total number of times the TikTok profile videos have been viewed during the selected date range. -
YouTube
Total number of times the profile videos have been viewed during the selected date range. YouTube counts a video view when playback starts, from the first frame. Shorts have used this rule since March 31, 2025; long-form video and live streams adopt it from August 24, 2026.
Learn more: YouTube metric update (August 2026)
Organic or Boosted
-
Organic + Boosted
Facebook, TikTok, YouTube, Instagram
Private or Public
Private
Level
Profile
ADS
No
Internal metric name (Dashboard)
omni_insights_profile_video_views
omni_tt_insights_profile_video_views
omni_yt_insights_profile_video_views_shortcut
omni_fb_insights_profile_video_views