The number of times a video was viewed during its lifetime. The definition of video views differs per platform. Facebook, Instagram and LinkedIn consider a video viewed when it is watched for 3 seconds or more; YouTube when it is watched for over 30 seconds; Twitter when it is 50% visible on the feed for over 2 seconds; Instagram Reels when it has been watched for at least 1 millisecond, excluding replays; and for Snapchat, immediately upon opening the video snap. The set of content can be defined by profiles, content labels or profile labels, and filtered using various parameters.
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, YouTube
Number of times your page’s videos were viewed for 3 seconds or more over a selected date range.
Total video views on your video tweets from a selected date range.
The number of times a video snap was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched. The set of content can be defined by profiles, content labels or profile labels, and filtered using various parameters.
Organic or Boosted
Organic + Boosted
LinkedIn, Twiter, TikTok, YouTube (if video contains ads)
Instagram, Pinterest, Snapchat, YouTube (if video does not contain ads)
Private or Public
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter
The total number of views the video has received.
Counts when playback duration is >0.
Playback is the first playback in an impression session.
If the user swipes away from the ad then swipes back, it would be counted as 2 impressions. Therefore a new video view will be counted again with the new impression session.
The underlying metric displays the video view aggregated across all Tweets in which the given video has been posted. In other words, the metric includes combined views from tweets, retweets, and reposted tweets. This is different to Content impressions which is specific to individual tweets. As a result, the number of video views could be significantly higher than the number of impressions.
Video views with play-pause cycles for at least 3 seconds. Auto-looping videos are counted as one when loaded and subsequent auto-loops do not increase the count.
Organic vs Boosted/Paid split option (Facebook only)
You can easily display and review the impact of your promoted content by using the Organic vs Paid option in the Breakdown and Filter menus when you are designing your widget.
The option is available for the following widgets:
The availability of the organic vs boosted/paid split in individual widget is indicated by additional icons:
After you design your widget, the Organic vs Boosted/Paid filters are indicated by their icons directly in the widget’s visualization on the dashboard.