Average reach per content piece

General description
The sum of lifetime reach for every piece of content published during the selected date range, divided by the number of content pieces from the same period. The set of content can be defined by profiles, content labels, or profile labels and filtered using various parameters.

This metric takes into account only owned content; Instagram user-generated content is not counted.

This metric compares post performance for Organic vs. Paid data. Paid data shows promoted/boosted posts related to a Facebook page.

Some posts are counted in both categories if they appear as both Organic and Paid to a user. Metrics may vary due to Facebook API limitations.

Platform
Facebook, Instagram, Snapchat, TikTok

Platform reach
Cross-platform

Alternative/Specific description

• Snapchat
  The sum of lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period. The set of snaps can be defined by profiles, content labels or profile labels, and filtered using various parameters.

Organic or Boosted

• Organic + Bboosted
  Facebook, TikTok

• Organic
  Instagram, Snapchat

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day

Organic vs Boosted/Paid split option (Facebook only)

You can easily display and review the impact of your promoted content by using the Organic vs Paid option in the Breakdown and Filter menus when you are designing your widget.

The option is available for the following widgets:

• Content impressions

• Average reach per content piece

• Unique video views

• Video views (post)

• View time (post)

The availability of the organic vs boosted/paid split in individual widget is indicated by additional icons:

Facebook reels use just one video views metric. No other data is included and FB reels do not support the organic/boosted split. This is down to API limitations. As a result, we are using the blue_reels_play_count mapped into Emplifi's video_views metric.

Examples:

Breakdown

Filter

Filter options

After you design your widget, the Organic vs Boosted/Paid filters are indicated by their icons directly in the widget’s visualization on the dashboard.