Average reach per piece of content

General description
The sum of lifetime reach for every piece of content published during the selected date range, divided by the number of content pieces from the same period. The set of content can be defined by profiles, content labels, or profile labels and filtered using various parameters. (This metric takes into account only owned content; Instagram user-generated content is not counted.)

Platform
Facebook, Instagram, Snapchat, TikTok

Platform reach
Cross-platform

Alternative/Specific description

• Snapchat
  The sum of lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period. The set of snaps can be defined by profiles, content labels or profile labels, and filtered using various parameters.

Organic or Boosted
Organic

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day