Average reach per piece of content
General description
The sum of lifetime reach for every piece of content published during the selected date range, divided by the number of content pieces from the same period. The set of content can be defined by profiles, content labels, or profile labels and filtered using various parameters. (This metric takes into account only owned content; Instagram user-generated content is not counted.)
Platform
Facebook, Instagram, Snapchat, TikTok
Platform reach
Cross-platform
Alternative/Specific description
Snapchat
The sum of lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period. The set of snaps can be defined by profiles, content labels or profile labels, and filtered using various parameters.
Organic or Boosted
Organic
Private or Public
Private
Level
Post
ADS
No
Dimension
date.day