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Content impressions

General description
The sum of lifetime impressions collected by your posts, or of video views where impressions do not apply. This metric does not take into account user-generated content.

Facebook

  • When the widget is used to analyze Facebook content, the Content impression widget also includes the reels data.

  • Facebook reels generate both the impression and the video views data.

Instagram

  • When the widget is used to analyze Instagram content, the Content impression widget also includes data from the posts, stories, and reels.

  • Instagram reels do not generate impression data. To enable you to compare impressions across all types of content, we map the video views metrics to the impression metric. This ensures that the data behave consistently in this Content impressions widget. For example, you can compare reels vs post to determine which content works better.

TikTok

  • TikTok content does not generate impression data. To enable you to compare impressions across all types of content, we map the video views metrics to the impression metric. This ensures that the data behave consistently in this Content impressions widget. For example, you can compare reels vs post to determine which content works better.

Platform
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter

Platform reach
Cross-platform

Alternative/specific description

  • Snapchat
    The sum of impressions collected by your snaps during their lifetime
    (This metric counts video views as impressions.)

Organic or Boosted/Paid

  • Facebook
    Organic + Boosted/Paid

  • Instagram
    Organic

  • LinkedIn
    Organic

  • Pinterest
    Organic

  • Snapchat
    Organic

  • TikTok
    Organic + Boosted/Paid

  • Twitter
    Organic

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day

Organic vs Boosted/Paid split option (Facebook only)

You can easily display and review the impact of your promoted content by using the Organic vs Paid option in the Breakdown and Filter menus when you are designing your widget.

The option is available for the following widgets:

The availability of the organic vs boosted/paid split in individual widget is indicated by additional icons:

Examples:

Breakdown

Filter

Filter options

After you design your widget, the Organic vs Boosted/Paid filters are indicated by their icons directly in the widget’s visualization on the dashboard.

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