Content impressions

General description
The sum of lifetime impressions collected by your posts, or of video views where impressions do not apply. This metric does not take into account user-generated content.

• When the widget is used to analyze Facebook or Instagram content, the Content impression widget also includes the reels data.

• Facebook reels generate both the impression and the video views data.

• Instagram reels and TikTok content do not generate impression data. To enable you to compare impressions across all types of content, we map the video views metrics to the impression metric. This ensures that the data behave consistently in this Content impressions widget. For example, you can compare reels vs post to determine which content works better.

Platform
Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter

Platform reach
Cross-platform

Alternative/specific description

• Snapchat
  The sum of impressions collected by your snaps during their lifetime. (This metric counts video views as impressions.)

Organic or Boosted

• Facebook
  Organic + Boosted

• Instagram
  Organic

• LinkedIn
  Organic

• Pinterest
  Organic

• Snapchat
  Organic

• TikTok
  Organic + Boosted

• Twitter
  Organic

Private or Public
Private

Level
Post

ADS
No

Dimension
date.day