Skip to main content
Skip table of contents

View time (post)

General description
The total amount of time that users watched the video during its lifetime. YouTube insights data may take 72 hours to be available from the network. LinkedIn view time considers also videos that have been viewed for less than 3 seconds.

Facebook, LinkedIn, Pinterest, Snapchat, TikTok, YouTube

Platform reach

Alternative/Specific description
The total amount of time that users watched a video snap during its lifetime.

Organic or Boosted

  • Organic + Boosted
    All others

  • Organic
    Pinterest, Snapchat, TikTok

Private or Public



Organic vs Boosted/Paid split option (Facebook only)

You can easily display and review the impact of your promoted content by using the Organic vs Paid option in the Breakdown and Filter menus when you are designing your widget.

The option is available for the following widgets:

The availability of the organic vs boosted/paid split in individual widget is indicated by additional icons:

Facebook reels use just one video views metric. No other data is included and FB reels do not support the organic/boosted split. This is down to API limitations. As a result, we are using the blue_reels_play_count mapped into Emplifi's video_views metric.




Filter options

After you design your widget, the Organic vs Boosted/Paid filters are indicated by their icons directly in the widget’s visualization on the dashboard.

JavaScript errors detected

Please note, these errors can depend on your browser setup.

If this problem persists, please contact our support.