View time (post)

General description
The total amount of time that users watched the video during its lifetime. YouTube insights data may take 72 hours to be available from the network. LinkedIn view time considers also videos that have been viewed for less than 3 seconds.

Platform
Facebook, LinkedIn, Pinterest, Snapchat, TikTok, YouTube

Platform reach
Cross-platform

Alternative/Specific description
The total amount of time that users watched a video snap during its lifetime.

Organic or Boosted

• Organic + Boosted
  All others

• Organic
  Pinterest, Snapchat, TikTok

Private or Public
Private

Level
Post

ADS
No

Calculating YouTube data

youtube.video_view_time is calculated on the Emplifi side as view_count * duration with both metrics coming from YouTube API. If a viewer does not finish watching a specific video but YouTube decides to calculate it into view_count, we are calculating whole length of video into video_view_time.

Organic vs Boosted/Paid split option (Facebook only)

You can easily display and review the impact of your promoted content by using the Organic vs Paid option in the Breakdown and Filter menus when you are designing your widget.

The option is available for the following widgets:

• Content impressions

• Average reach per content piece

• Unique video views

• Video views (post)

• View time (post)

The availability of the organic vs boosted/paid split in individual widget is indicated by additional icons:

Facebook reels use just one video views metric. No other data is included and FB reels do not support the organic/boosted split. This is down to API limitations. As a result, we are using the blue_reels_play_count mapped into Emplifi's video_views metric.

Examples:

Breakdown

Filter

Filter options

After you design your widget, the Organic vs Boosted/Paid filters are indicated by their icons directly in the widget’s visualization on the dashboard.