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Unified Analytics

The Unified Analytics module allows you to see key metrics and insights from all the products and modules on the Emplifi platform. You can view Unified Analytics as a platform that display data for all of Emplifi products.

Unified Analytics comes with topical boards that are pre-loaded with hundreds of ready-made data visualization that will display your analyzed data the moment you connect your data sources, set up listening etc.

The widgets (your data visualizations) are not static. You can drill down, set time frame, and compare performance across multiple accounts on multiple platforms.

What’s available in Unified Analytics

Social Profiles UA.png

Boards with widgets are organized in the following modules.

Social profiles

Use Social profiles boards for single-platform and cross-platform performance analyses.

Available data sources:

  • owned social profiles

(info) This section was formerly known as Profile performance.


Available data sources

  • AD accounts and campaigns

Campaigns & Labels

Available data sources:

  • content labels


Available data sources:

  • listening queries


Available data sources:

  • activity of agents and supervisors


Bot unified analytics provides a streamlined way for you to see your bot traffic statistics, as well as deeper insights around its effectiveness with the conversations it has with your customers.

Available data sources:

  • bots

Live Commerce

Available data sources:

  • Live Advisor

Link in Bio

Available data source:

Coming soon

  • Community

  • UGC

  • Ratings & Reviews

  • Influencers

  • Knowledge

  • Agent

For more information about available modules and boards, see Unified Analytics - List of Boards

Unified Analytics naming conventions


A module is unit of dashboard defined by a high-level characteristics. For example, the Profile performance module is a home for cross-platform and social network-specific boards. The Care module focuses on Care analytics.


A board is a workspace that displays widgets - visual representations of the underlying analytics.

For more information, see Unified Analytics - Boards Overview.


A control is a tool that you use to define what a board or widget displays and/or how they behave. The following image highlights the time comparison range control.


A widget is a visual representation of underlying metrics that process data from selected data sources. Widgets are pre-defined (in terms of visualization type, size, and information display) and you do not have to set them up.

Some widgets are interactive and allow you to further explore the underlying data.

For more information, see Unified Analytics - Widgets Overview.

Legacy Analytics

If you are looking for the classic analytics module, see Legacy Analytics.

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