Analyze Emplifi Link Performance
You can easily measure the performance of your Emplifi Link in Bio page (microsite) by clicking Analyze when editing your page in the Publisher module, or by going directly to the Link in Bio Performance board from the Unified Analytics module. The following metrics are available:
Visitors' behavior
Total visits
Shows the total number of visits to your page in the past month:
After a visitor has 30 minutes of inactivity on the page, their next visit counts as a new visit.
Page refresh will not trigger a new visit.
One user can log multiple visits per day.
Unique visitors
Number of unique visitors of your page in the past month.
Bounce rate
Percentage of visitors who visited your page without taking any action before they left.
Average time on page
Average amount of time (in hours, minutes or seconds) visitors spent on the page for a selected date range.
Average daily clicks per link
Link performance based on daily clicks for a selected date range.
Daily clicks trend
Overview of the number of clicks on links during the selected date range, segregated by the date of the click.
Demographics
Device type
Devices your visitors are using while they visit the page.
Country
Different countries where your visitors are visiting from based on their IP address.
CTR (click-through rate) analytics
The CTR (click-through rate) analytics is calculated as a percentage of clicks on your links divided by the number of link views.
It measures CTRs of the button links and the social grid links separately.
Button
The following data is available:
text (name of the buttons)
URL
number of clicks
CTR ( % )
average number of clicks per day
number of days the button was ‘live’ (published)
Social grid
The following data is available:
image (thumbnail)
URL
publishing date
number of clicks
CTR ( % )
average number of clicks per day
number of days the specific item was ‘live’ (published)