Post engagement rate

General description
Post Engagement rate percentage is calculated as total engagement divided by total impressions, multiplied by 100.

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum

TikTok data are processed by the Clicks (All) TikTok Ads metric (previously known as Total Engagements). the Clicks (All) metric includes not only likes, comments, and shares, but also music, hashtags, anchors, and interactive add on clicks.

As a result, Post engagement rate is calculated as Clicks (all) / Impressions x 100.