Post engagement

General description
Total number of engagements with the content (for example, likes, shares, and comments)

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum

Data from Meta’s social platforms are calculated by a metric that is native to Meta. That means that it is not calculated by Emplifi. For more information, see Meta documentation.
TikTok data are processed by the Clicks (All) TikTok Ads metric (previously known as Total Engagements). the Clicks (All) metric includes not only likes, comments, and shares, but also music, hashtags, anchors, and interactive add on clicks.