Deprecated (June 2026)
This metric was removed on June 19, 2026. Historical data is retained for 90 days after rollout, then the metric is retired.
Closest equivalent: Paid post impressions.
For full context, see Facebook Metric Deprecation (June 2026).
General description
Number of unique people who saw your promoted post.
Platform
Facebook
Platform reach
N/A
Alternative/specific description
Number of users who have seen a paid page post over a selected date range.
Organic or Boosted
Organic + Boosted
Private or Public
Private
Level
Profile
ADS
No
Dimension
post_attribution
Aggregation
Daily average