General description
The number of people who viewed any content associated with your page. It includes users that viewed your posts but also users that viewed, for example, a photo album or users that saw any stories about your page in their news feeds. The page reach also includes users who have been reached by your dark (unpublished) posts. Page reach is usually higher than post reach, which describes the number of people who saw just the posts on your page.
Updated June 2026
For Facebook, this metric now counts unique media viewers (was unique impressions). Values may read higher than before. The two definitions are not directly comparable. Historical data is backfilled from May 1, 2025. This is expected and reflects Meta's change in how viewers are counted, not a calculation change in Emplifi.
For full context, see Facebook Metric Deprecation (June 2026).
Platform
Facebook
Platform reach
N/A
Organic or Boosted
Organic + Boosted
Private or Public
Private
Level
Profile
ADS
No
Dimension
date.day
Aggregation
Daily average