General description
Number of impressions your page post generated in an ad or sponsored story. Facebook reels data is not included. This is the result of a limitation in Facebook’s APIs.
Effective November 15, 2025, Meta no longer provides new data for Facebook impressions due to metric deprecation, and instead sends views. New data for this metric will use Media views. To learn more, see Facebook Metric Deprecation (November 2025).
Migrating from Paid post reach: If you used Paid post reach for paid attribution, switch to this metric. Paid post reach was removed on June 19, 2026. This metric counts paid media views, not unique users. See Paid post reach (deprecated) and Facebook Metric Deprecation (June 2026).
Platform
Facebook
Platform reach
N/A
Alternative/specific description
Number of times a paid page post was seen by a user over a selected date range.
Organic or Boosted
Organic + Boosted
Private or Public
Private
Level
Profile
ADS
No
Dimension
post_attribution