General description
Facebook Ads page engagements count all interactions on your page and posts credited to your Ads. On TikTok, they represent the total number of visits to your TikTok profile driven by Spark Ads.
Platform
Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
Platform reach
Multi-platform
Alternative/Specific description
-
TikTok
For TikTok we use Paid Profile Visits metric. The number of profile visits the paid ad drove during the campaign. This metric is only for Spark Ads.
Organic or Boosted
Boosted
Private or Public
Private
Level
N/A
ADS
Yes
Aggregation
Sum