Facebook Ads page engagements count all interactions on your page and posts credited to your Ads. On TikTok, they represent the total number of visits to your TikTok profile driven by Spark Ads.
Facebook, Instagram, Messenger, Audience Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)
For TikTok we use Paid Profile Visits metric. The number of profile visits the paid ad drove during the campaign. This metric is only for Spark Ads.
Organic or Boosted
Private or Public