Paid page reach (deprecated) | Emplifi Documentation Center

Deprecated (June 2026)

This metric was removed on June 19, 2026. Historical data is retained for 90 days after rollout, then the metric is retired.

Closest equivalent: Paid page impressions. For paid and organic attribution, use Paid impressions or Organic impressions.

For full context, see Facebook Metric Deprecation (June 2026).

General description
The number of people who saw a sponsored story or ad pointing to your page. It includes users that viewed your posts but also users that viewed, for example, a photo album or users that saw any stories about your page in their news feeds. Page reach is usually higher than post reach, which describes the number of people who saw just the posts on your page.

Platform
Facebook

Platform reach
N/A

Organic or Boosted
Boosted

warning Paid page reach is a child widget of the Page reach and has the Paid filter enable by default. If you remove the filter, the widget will also analyze organic data.

Private or Public
Private

Level
Profile

ADS
No

Dimension
post_attribution

Aggregation
Daily average