Purchases

General description
The number of times someone has completed a purchase thanks to your ADS. The purchase completion is usually defined by receiving order or purchase confirmation, a transaction receipt, or by landing on an order confirmation page.

Platform
Facebook, Instagram, Messenger, Audience Network

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Sum