CPE - Cost per engagement

General description
Cost per engagement of your paid content is the total campaign spend divided by the number of engagements (for example, likes, shares, and comments)

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, TikTok, Pangle (TikTok), Global App Bundle (TikTok)

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Avg