Cost per link click

General description
The average cost of a click on links contained in ADS. This metric shows how much, on average, each link click costs you.

Platform
Facebook, Instagram, Messenger, Audience Network, Twitter, Publisher Network, Threads, WhatsApp

Platform reach
Multi-platform

Organic or Boosted
Boosted

Private or Public
Private

Level
N/A

ADS
Yes

Aggregation
Avg