Reach engagement rate (post)

General description
Reach engagement rate informs about the percentage of users who engaged with a post during its lifetime given its reach.

Platform
Facebook, Instagram, Snapchat, TikTok

Platform reach
Cross-platform

Alternative/specific description

• Facebook
  Number of people who engaged with your page divided by the number of people who have seen any content associated with your page. Engagement includes any click or story created.

• Snapchat
  Reach engagement rate informs about the percentage of users who engaged with a snap during its lifetime, given its reach.

Organic or Boosted

• Organic + Boosted
  Facebook

• Organic
  Instagram, Snapchat, TikTok

Private or Public
Private

Level
Post

ADS
No

If a TikTok post has no interactions for more than seven days, the reach metric will return zero (0) value. This is because TikTok’s API ignores any previous reach data. You can retrieve the data by interacting with the post from any account that is not yours. Recovered data should be available within 48-72 hours.

This TikTok API limitation, however, makes it rather difficult to conduct time-over-time analyses unless you start the recovery process.