Reach (ADS)
General description
The number of people who saw your ADS at least once. Reach is different from impressions, which may include multiple views of your adverts by the same people. This metric is estimated.
Platform
Facebook, Instagram, Messenger, Audience Network
Platform reach
Multi-platform
Organic or Boosted
Boosted
Private or Public
Private
Level
N/A
ADS
Yes
Aggregation
Average (Avg)