October 2, 2024
Unified Analytics, Dashboard, Content, and API
Support for Instagram Media Tags within Emplifi Platform
You can now review and analyze Instagram posts where your Instagram account was tagged within the visual asset (image/photo) of a post.
Those posts are categorized as user-generated content. Whenever you are filtering content by its origin and choosing to show user-generated content, the returned data is now going to include the Instagram posts where your account is tagged.
Here is where it is supported:
In Unified Analytics, on the Earned media board under Social profiles -> Instagram that works exclusively with user-generated content and on any board under Social profiles where the “Origin of content“ filter is available (for example, Cross-platform -> Overview or Instagram -> Overview)
In Dashboard, in the widgets where the “Origin of content“ filter is available (for example, Content widget or Custom Metric Widget)
In Content, when searching for content in the Feed section
For example, here is how you are filtering data on Social profiles -> Cross-platform -> Overview in Unified Analytics:

We also updated the API for returning posts for a specified Instagram account where you can filter the returned content by its origin.
Learn more:
Origin of Content
API Reference - Instagram posts
New Boards in Live Commerce
In Unified Analytics, we added the following new boards to the Live Commerce module:
Sales Detail
Break down the sales by advisor and store.Store Performance
Examine the performance metrics for each store.Call by URL
Review the number of calls by URL.
Learn more:
Unified Analytics
Unified Analytics - Boards Overview
Publisher
Simplified Emplifi Link Social Grid
In the appearance tab for your Page, you can now choose what happens when a visitor to your Page clicks or taps an item in the social grid:
Direct link
The visitor is taken directly to the linked site. You can add only one link per an asset when inside Link in Bio. If you do not add a link, the asset tile cannot be interacted with.Open media detail
The asset opens in a pop-up. You can add multiple links, buttons, and a text description to provide Page visitors with a richer experience.
There is no limit to the number of links you can add to post media while inside the Publisher editor. This is because you can send post media to multiple pages that might use different grid settings. Only the first link you add to the asset will be used on pages that use Direct link. All links, buttons, and descriptions will appear on pages that use Open media detail.

Learn more:
Emplifi Link in Bio
Design Your Emplifi Link Page
Configure Your Link in Bio Page
Facebook Metric Deprecation
Affected Metrics and Widgets Removed from Emplifi Platform
In March 2024, Meta deprecated several Facebook metrics that we used in the Emplifi analytics products. For more details about the impact, see Facebook Metrics Deprecation (March 2024).
On October 2, 2024, we removed the affected metrics and widgets from Dashboard and the public API. We also cleaned up the historical data related to the affected and widgets.
Learn more:
Facebook Metrics Deprecation (March 2024)