Facebook Metrics Deprecation (March 2024)

Important! This article was updated on March 22, 2024.

As per the Meta’s announcement, several Facebook metrics were deprecated on March 14, 2024.

On October 2, 2024, we removed the affected metrics and widgets from Dashboard and the public API. We also cleaned up the historical data related to the affected and widgets.

The change impacted all Facebook partners.

Continue reading to understand the effect the metrics deprecation has on Emplifi platform components.

Timeline

Facebook retired the metrics on March 14 and new data will not be processed. However, the historical data is still available.

If you want to download historical data, ensure that you do so within the next three months.

Impacted areas

Deprecation of Facebook metrics affects the following components.

Dashboard

The following profile-level widgets no longer return new data for Facebook profiles (or were deprecated if they were Facebook-only) in Dashboard widgets:

Legacy Analytics

The following metrics are impacted in Legacy Analytics:

Insights (and Global Insights) - Likes

Where Do Your Likes Come From no longer receives new data.
Insights (and Global Insights) - Reach
- The following sections no longer returns new data:
  - Engaged Users
  - Reach Engagement Rate
  - Frequency of Page or Post Reach
  - Page Positive Feedback
  - Page Consumptions
  - Post Consumptions

Insights (and Global Insights) - Visits

On External Referrals, the Distribution chart does not show any new data

Insights (and Global Insights) - People

Fans & Reached by Demography and Evolution of Reached Users by Demography sections does not show new fans data.
Engagement related charts is affected

API

Facebook Metric Deprecation Affected API.png

Impact on Public API:

Profile metrics

Dimension like_source is not be possible with insights_fan_adds metric.
Dimension unlike_source is not be possible with insights_fan_removes_unique metric.
Dimension gender_age is not possible with insights_fans_lifetime metric.
Dimension frequency_distribution is not possible with insights_post_reach metric.
Metric insights_positive_feedback is not available anymore.
Metric insights_post_clicks is not available anymore.
Metric insights_reach_engagement is not correct, since it depends on engaged users which is not available anymore.
Metric insights_engaged_users is not available anymore.
Metric insights_activity v1 is not available anymore.
Metric insights_activity v2+ is not available anymore.
Metric insights_activity_by_activity_type v1 is not available anymore.
Metric insights_activity v2+ is not available anymore.
Metric insights_activity_unique v1 is not available anymore.
Metric insights_activity_unique v2+ is not available anymore.
Metric insights_activity_unique_by_activity_type v1 is not available anymore.
Metric insights_activity_unique v2+ is not available anymore.
Metric insights_activity_unique_by_age_gender v1 is not available anymore.
Metric insights_activity_unique v2+ is not available anymore.
Metric insights_activity_unique_by_country v1 is not available anymore.
Metric insights_activity_unique v2+ is not available anymore.
Metric insights_activity_unique_by_city v1 is not available anymore.
Metric insights_activity_unique v2+ is not available anymore.
Metric insights_activity_unique_by_locale v1 is not available anymore.
Metric insights_activity_unique v2+ is not available anymore.
Metrics insights_impressions_fan_paid v1 and V2 are not available anymore.