UPDATE - Video Views in Instagram Carousel

The Instagram Carousel media type is no longer supporting the video views metric.

Meta did not communicate any changes affecting Instagram Carousel in advance but acknowledged (see the Meta support ticket for details) that they removed video views metric from Meta’s API for carousel posts.

As a result, video views data for Instagram Carousel have not been available since September 11, 2024.

Instagram Carousel now supports the following metrics:

• impressions

• reach

• saved

• comments

• likes

• profile_activity

• profile_visits

• shares

• total_interactions

Impact in the Emplifi suite

Meta stopped providing video views for Instagram Carousels.

Content hub

• The card metric will start to show 0 in the Video views field.

• The table metric will start to show 0 in the Video views count column.

• The table AVG (average) value will be incorrect in the Video views count column because it counts the carousel post.

• The content detail will only show 0 in the Video views section.

Dashboard

• Video views widget
  The widget will no longer include carousel video views.

• Content widget
  The Video view count metric will start to show 0.

Unified Analytics

• Instagram → Content performance

  • Video views by type
    No video views from carousels will be available.

  • Video views trend
    No video views from carousels will be available.

• Campaigns & labels → Cross-platform overview

  • Video views
    No video views from carousels will be available.

• Campaigns & labels → Instagram

  • Video views
    No video views from carousels will be available.

  • Video views trend
    No video views from carousels will be available.

Public API

• POST /2-3/instagram/profile/posts:

  • insights_video_views metric
    No video views from carousels will be available.

• POST /2-3/aggregated-metrics

  • insights_video_views metric
    No video views from carousels will be available.

Custom metrics

• cp_insights_video_views

  • No video views from carousels will be available.

  • AVG aggregation using this metric will return a wrong value since it counts IG carousels.

• cp_insights_video_views_v2

  • No video views from carousels will be available.

  • AVG aggregation using this metric will return a wrong value since it counts IG carousels.

• ig_insights_video_views

  • No video views from carousels will be available.

  • AVG aggregation using this metric will return a wrong value since it counts IG carousels.