UPDATE - Video Views in Instagram Carousel

Meta has now reconfigured their APIs and brought video views in Instagram Carousels back.

We are now implementing the changes into our analytics tools and are working on data backfill.

To read more about the original issue and its impact, expand the following section:

Original deprecation story

Original story about video views deprecations from Instagram Carousels.

The Instagram Carousel media type is no longer supporting the video views metric.

Meta did not communicate any changes affecting Instagram Carousel in advance but acknowledged (see the Meta support ticket for details) that they removed video views metric from Meta’s API for carousel posts.

As a result, video views data for Instagram Carousel have not been available since September 11, 2024.

Instagram Carousel now supports the following metrics:

impressions
reach
saved
comments
likes
profile_activity
profile_visits
shares
total_interactions

Impact in the Emplifi suite

Meta stopped providing video views for Instagram Carousels.

Content hub

The card metric will start to show 0 in the Video views field.
The table metric will start to show 0 in the Video views count column.
The table AVG (average) value will be incorrect in the Video views count column because it counts the carousel post.
The content detail will only show 0 in the Video views section.

Dashboard

Video views widget
The widget will no longer include carousel video views.
Content widget
The Video view count metric will start to show 0.

Unified Analytics

Instagram → Content performance
- Video views by type
  No video views from carousels will be available.
- Video views trend
  No video views from carousels will be available.
Campaigns & labels → Cross-platform overview
- Video views
  No video views from carousels will be available.
Campaigns & labels → Instagram
- Video views
  No video views from carousels will be available.
- Video views trend
  No video views from carousels will be available.

Public API

POST /2-3/instagram/profile/posts:
- insights_video_views metric
  No video views from carousels will be available.
POST /2-3/aggregated-metrics
- insights_video_views metric
  No video views from carousels will be available.

Custom metrics

cp_insights_video_views
- No video views from carousels will be available.
- AVG aggregation using this metric will return a wrong value since it counts IG carousels.
cp_insights_video_views_v2
- No video views from carousels will be available.
- AVG aggregation using this metric will return a wrong value since it counts IG carousels.
ig_insights_video_views
- No video views from carousels will be available.
- AVG aggregation using this metric will return a wrong value since it counts IG carousels.