December 10, 2025

Listening

New Content Types Collected from Instagram and TikTok

Our Listening solution can now collect these types of content:

Instagram
For accounts that are added to your Emplifi account as owned profiles, we now collect:
- Comments where your account is mentioned via an @mention
- Comments that are published under the your account’s posts
TikTok
We now collect comments where your account is mentioned via an @mention.

Learn more:
Listening Data Sources and Covered Content
Downloading and Processing Listening Data

Flow Automations

Flow Automations is currently in early access. Contact your Customer Success Manager to request participation in the early access program. Some features may not be available or change before the full release. Please report any bugs you encounter.

New Conditions

There are two new conditions you can add to your flows:

Updates to Existing Conditions

Each branch of a Community or Care flow, including its else branches, can now have a combined total of 4 Keyword List and Full-text condition elements. This is an increase from the previous limit of 2 elements a branch.

Learn more:
Care Full-text Condition
Care Keyword List Condition
Community Full-text Condition
Community Keyword List Condition

Updates to Existing Actions

There are two updates for existing actions:

The Community Send Auto-reply Action and Care Send Auto-reply Action now supports Voice of Customer surveys in answer templates.
When there are multiple users assigned, the Community Send Auto-reply Action now uses the name of the first assigned user to resolve the {{agent_name} dynamic placeholder from an answer template.

Learn more:
Flow Automations [Early Access]

[REMINDER] Facebook 10-second Video Views Metric Deprecation Announcement

As per Meta’s announcement, all paid and organic 10s video metrics and their variants for Facebook are deprecated effective January 26, 2026.

Meta’s decision impacts all partners that rely on the affected APIs, including Emplifi and all our competitors.

General Impact

Meta will stop sending data for the affected metrics, and all places where the deprecated metrics are used in analytics will stop updating data for those metrics.

Profile level	`page_video_views_10s` `page_video_views_10s_paid` `page_video_views_10s_organic` `page_video_views_10s_autoplayed` `page_video_views_10s_click_to_play` `page_video_views_10s_unique` `page_video_views_10s_repeat`
Post level	`post_video_views_10s` `post_video_views_10s_unique` `post_video_views_10s_autoplayed` `post_video_views_10s_clicked_to_play` `post_video_views_10s_organic` `post_video_views_10s_paid` `post_video_views_10s_sound_on`

Replacement Metrics

Meta has not announced replacements for the deprecated metrics. Tooltips for affected metrics have been updated.

Full Impact Statement

See Facebook Metric Deprecation (January 2026).

[REMINDER] Facebook Impressions and Page Fans Metrics Deprecated

As per Meta’s announcement, Page impressions, Post impressions, and Page fans metrics for Facebook were deprecated effective November 15, 2025.

https://vimeo.com/1127701574/6668d95dd6

Learn more:
Facebook Metric Deprecation (November 2025)