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Listening Data Sources and Covered Content

Supported data sources

You can listen for data from the following sources:

  • Facebook

  • Instagram

  • X (formerly Twitter)

  • YouTube

  • Web

Downloading and processing listening data

  • Every source is crawled at least once every 24 hours after publishing, and some of them are crawled every hour. Emplifi requests the crawled data for new mentions in a dynamically changing frequency. Listening queries receiving a lot of mentions provide new mentions every hour, while some niche queries can be refreshed in up to every 12 hours.

  • Historical backfill is available for all data sources except for Instagram hashtags.

For more information, see Downloading and Processing Listening Data.

The scope of data sources

When setting up a listening query, define what scope of data from each data source you want to monitor.

You can choose one of the following options:

  • Wide range listening
    This is the widest possible scope of data to monitor where you can select one or more supported data sources (the social media platforms and web).

    Wide_range.png
    • To narrow down the results, you can apply global filters to the selected data sources:

      • Filtering by country

      • Filtering by language

    • For each selected social media platform, you can also specify the profiles that should be excluded from listening.

  • Specific social profiles
    Explicitly specify the accounts on the social media platforms that you want to monitor. Those can be the accounts that you added to your Emplifi account as profiles (see Add a Profile as Owned (Private) or Public or any other accounts that you can find by their name or URL.

    Specific_profiles.png

Data sources

Facebook

The Facebook data source is an extensive, growing database of social media content. It includes billions of posts from more than 500,000 Facebook pages, but still not all Facebook content.

What is collected

  • Posts (except for ads posts)

  • User posts

  • Comments

Data availability
The data is collected almost in real time. The listening mentions are available for analysis no later than an hour after the content has been published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see Downloading and Processing Listening Data.

Configure the data source
Here is how you set up the Facebook data source with the Wide range listening option or the Specific social profiles option selected, correspondingly (see “The scope of data sources” earlier in this article):

FB_all.png
FB_specific.png

Instagram

The Instagram data source is an extensive, growing database of social media content. It includes billions of posts from more than 500,000 Instagram Business and Creator accounts, but still not all Instagram content.

You can include Instagram hashtags in the scope of the monitored data. Instagram hashtag search is a way of getting access to Instagram public content tagged with a specific hashtag. It searches in the content of Business and Creator accounts and also personal accounts that are public. For more information, see Listening - Instagram Hashtag Search.

What is collected
Posts (comments are not included)

Data availability
The data is collected almost in real time, and the listening mentions are available for analysis no later than an hour after the content has been published. The listening mentions coming from the hashtag search are shown immediately after a post with the hashtags is published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see Downloading and Processing Listening Data.

Hashtag search has no historical backfill.

Configure the data source
Here is how you set up the Instagram data source with the Wide range listening option or the Specific social profiles option selected, correspondingly (see “The scope of data sources” earlier in this article):

IG_all.png
IG_specific.png

X (formerly Twitter)

Because X (formerly Twitter) works differently than other social media platforms, you can access all public X content without any limitations.

What’s collected

  • Posts (formerly “tweets”)

  • Replies

  • Mentions

  • Reposts (formerly “retweets”)

  • Reposts with comment (formerly “quote tweets”)

Data availability
The data is collected in real time, and the listening mentions are available for analysis immediately after the content has been published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see Downloading and Processing Listening Data.

Configure the data source
Here is how you set up the X data source with the Wide range listening option or the Specific social profiles option selected, correspondingly (see “The scope of data sources” earlier in this article):

X_all.png
X_specific.png

YouTube

The YouTube data source is an extensive, growing database of social media content. It includes billions of posts from more than 100,000 YouTube channels pages, but still not all YouTube content.

What is collected

  • Videos (the title and description are included)

  • Shorts

Data availability
The data is collected almost in real time, and the listening mentions are available for analysis no later than two hours after the content has been published. Data starts gathering from the point a query is set, up to 365 days in the past. For more information, see Downloading and Processing Listening Data.

Configure the data source
Here is how you set up the YouTube data source with the Wide range listening option or the Specific social profiles option selected, correspondingly (see “The scope of data sources” earlier in this article):

YT_all.png
YT_specific.png

Web

The web data source is an extensive, growing database of web content. It monitors billions of websites daily.

Emplifi scans and extracts data from over a million websites every day and over 10 million posts are indexed daily. If you want to know whether a certain domain is covered, contact Emplifi Support at support@emplifi.io.

What is collected

  • News
    Articles published in established news media outlets

  • Blogs
    Articles published by self-published authors

  • Forums
    Online discussions, conversation threads on message boards, forums, and review sites

Data availability
The data is collected with a dynamically changing frequency. For more information, see Downloading and Processing Listening Data.

Configure the data source
The web data source is available only with the Wide range listening option selected (see “The scope of data sources” earlier in this article):

Web.png

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