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Listening - Data Sources Available & Coverage

When setting up the data sources for your queries, there are five sources to choose from:

  • Facebook

  • Instagram

  • X (formerly Twitter)

  • YouTube

  • Web

By default, all are selected but you can combine them to suit your needs.

You can turn each data source ON and OFF by clicking the blue toggle on the right. However, at least one data source needs to be chosen.

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There is also the option to enrich or narrow down each data set in the advanced settings. You can get there by clicking the small arrow on the extreme right of each data set toggle. Please see the options for each of the data sources below.

Facebook

For Facebook, there are two options of how to set up the data sources. You can use the Emplifi data package and/or add specific Facebook profiles. You can combine them in a preferred way or, if you decide you’re not interested in Facebook, you can turn the whole Facebook data set off.

Emplifi Data Package (default option)

The Emplifi data package is an extensive, growing database of social media posts, the same we use in Content Hub’s Inspiration. It includes billions of posts from 500k+ Facebook pages, but still not all Facebook content.The advanced options for the Emplifi data package are:

  • Option to filter by specific country only.

  • Option to exclude specific Facebook pages.

Specific Facebook pages 

You can narrow the data package or enrich it by adding specific profiles.

After activating this option, there is an option to search for pages by their name, paste their URLs or choose from the list of currently monitored pages.

Content Available

  • Admin Posts

  • User Posts

  • Comments

Data Immediacy and Historical Data

  • Almost real-time! The listening mentions are available for analysis no later than an hour after being published

  • Data starts gathering from the point a query is set (up to 365 days in the past)

Instagram

For Instagram, there are three options to set up the data source.

You can use the Emplifi data package and/or add specific Instagram profiles and/or use the Listening - Instagram Hashtag Search.

You can combine them in a preferred way or, if you decide you’re not interested in Instagram, you can turn the whole Instagram data set off.

Emplifi Data Package (default option):

The Emplifi data package is an extensive, growing database of social media posts. It includes billions of posts from 500k+ Instagram Business & Creator accounts, but still not all Instagram content.
The advanced options for Emplifi data package are:

  • Option to filter by specific countries.

  • Option to exclude specific accounts.

Specific Instagram Accounts

You can narrow the data package or enrich it by adding specific accounts.

After turning this option on, there is an option to search for accounts by their name, paste their URLs or choose from the list of currently monitored profiles.

Instagram Hashtag Search

Instagram hashtag search is a way of getting access to Instagram public content tagged with a given hashtag. You can combine this search with other sources or use it exclusively. It searches in the content of Business and Creator accounts & also personal accounts that are public.

Hashtag search has no historical backfill.

For details, see Listening - Instagram Hashtag Search.

Content Available

  • Posts

Data Immediacy and Historical Data

  • Almost real-time! The listening mentions are available for analysis no later than an hour after being published.

  • The listening mentions coming from the Hashtag search are shown immediately after a post is published.

  • Data starts gathering from the point a query is set (up to 365 days in the past).

X (formerly Twitter)

Unlike Facebook and Instagram, X (formerly Twitter) works differently than other social media, and thanks to that, you can access all public X content without any limitations.

The advanced options for X:

Specific X accounts:

You can choose specific X accounts as a data source. Search for handles directly when creating the query, paste the URLs, or choose from the currently monitored accounts list.

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Content Available

  • Tweets, Retweets, Replies, Mentions

Data Immediacy and Historical Data

  • Real-Time! The listening mentions coming from X are shown immediately after a tweet is published

  • Data starts gathering from the point a query is set (up to 365 days in the past)

YouTube

For YouTube, there are two options to set up the data sources. You can use the Emplifi data package and/or add specific YouTube channels. You can combine them in a preferred way or, if you decide you’re not interested in YouTube, you can turn the whole YouTube data set off.

Emplifi Data Package (default option)

The Emplifi data package is an extensive, growing database of videos. It includes billions of posts from 100k+ YouTube channels, but still not all YouTube content.

The advanced options for the Emplifi data package are:

  • Option to filter by specific country only

  • Option to exclude specific YouTube channels

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Specific YouTube profiles 

You can narrow the data package or enrich it by adding specific profiles.

After activating this option, there is an option to search for profiles by their name, paste their URLs or choose from the list of currently monitored profiles.

Content Available

  • Videos (title and description are collected)

  • Shorts

Data Immediacy and Historical Data

  • Almost real-time! The listening mentions from YouTube are available for analysis no later than 2 hours after being published

  • Data starts gathering from the point a query is set (up to 365 days in the past)

Web

Emplifi media package is an extensive, growing database of web content. It monitors billions of websites daily. It searches across many different types of websites and categorize them to news sites, blogs, or forums.

The advanced options for the Emplifi Media package are:

  1. Option to filter by specific countries.

  2. Option to filter by specific languages.

  3. Option to filter by source type.

Source Types:

  • News - Articles published in established news media outlets.

  • Blogs - Articles published by self-published authors.

  • Forums - online discussions, conversation threads on message boards, forums, and review sites.

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Data Coverage

Emplifi scans and extracts data from over a million websites every day and over 10 million posts are indexed daily.

In case you want to know if a certain domain is covered, please reach out to our support at support@emplifi.io.

Data Immediacy and Historical Data

  • Mentions Collection - Every source is crawled at least once every 24 hours after publishing and some of them are crawled every hour. Emplifi requests the crawled data for new mentions in a dynamically changing frequency. Listening queries receiving a lot of mentions provide new mentions every hour, while some niche queries can be refreshed in up to 12 hours long cycles.

  • Mentions Update frequency - Once the article (mention) is downloaded, its content and metrics remain the same forever.

  • Historical Data - Historical backfill is available for all sources.

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