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Add a Profile as Owned (Private) or Public

A profile is an entity on the Emplifi platform that represents an account on a social media platform (such as Facebook, Instagram, LinkedIn, and so on) or a review platform (such as Google Business).

When adding a profile for an account to the Emplifi platform, you can add it as either owned (private) or public.

This article is for the users who have an account role with the “Add Pages & Profiles” permission (that is, for Account Admins and the users who have a custom account role with the “Add Pages & Profiles” permission under “Pages & Profiles”; see Account Roles).

Where to find profiles

You can access all the profiles in the Settings section of your Emplifi account, under Channels.

  • The profiles for accounts on social media platforms (such as Facebook, Instagram, LinkedIn, and so on) are listed under Channels -> Social profiles.

  • The profiles for accounts on review platforms (such as Google Business) are listed under Channels -> Google businesses.

Owned profiles vs. Public profiles

In short:

  • An owned profile is a profile for an account that you own or manage (typically, it is your own or your company’s account).

  • A public profile is a profile for an account that you do not own or manage (typically, it is an account of an influencer or a brand that you follow on social media).

On some platforms, you can add accounts as either owned or public profiles. On the other platforms, you can add accounts as owned profiles only (adding public profiles is not supported for these platforms).

Platform

Can be added as an owned profile?

Can be added as a public profile?

Facebook

yes

yes

Google Business

yes

no

Instagram

yes

yes

LinkedIn

yes

no

Pinterest

yes

no

Snapchat

yes

no

TikTok

yes

no

Threads
(info) Threads is currently in early access. Some features may not be available until the full release. If you do not see the option to add an owned profile for your Threads account and would like access before the general release, contact your Customer Success Manager.

yes

no

WhatsApp

yes

no

X (formerly Twitter)

yes

yes

YouTube

yes

yes

Owned profiles

You can add an owned profile for an account to the Emplifi platform if you have credentials to the account (can log in to the account) and have sufficient permissions in the account itself (the required permissions depend on the platform). When adding an owned profile, you will be asked to log in to the account and allow Emplifi to access all the relevant data required.

With an owned profile, you can see the insights of the connected account, post content to the account directly from Emplifi, and so on (the allowed actions depend on the platform; for more information, see Check and Establish Connections of Owned Profiles).

You can add owned profiles for accounts on the following platforms:

  • Facebook

  • Google Business

  • Instagram

  • LinkedIn

  • Pinterest

  • Snapchat

  • TikTok

  • Threads
    (info) Threads is currently in early access. Some features may not be available until the full release. If you do not see the option to add an owned profile for your Threads account and would like access before the general release, contact your Customer Success Manager.

  • WhatsApp

  • X (formerly Twitter)

  • YouTube

To display the owned profiles on the top, go to Channels -> Social profiles, and sort the profiles by ownership:

Sort_by_ownership.png

There is no option to sort Google Business profiles under Channels -> Google businesses by ownership, because all the Google Business profiles are owned by default. You cannot add a Google Business account as a public profile.

Public profiles

To add a public profile, you do not need to have credentials to the social media account. Typically, you would add a public profile for the account of an influencer or a brand that you follow on social media.

For public profiles, you cannot see any insight data or publish content to the connected accounts. For public profiles, you can obtain only public data that is available via the API, which you can then analyze and use as a performance benchmark.

You can add public profiles for accounts on the following platforms:

  • Facebook

  • Instagram

  • X (formerly Twitter)

  • YouTube

To display the public profiles on the top, go to Channels -> Social profiles, and sort the profiles by ownership:

Sort_by_ownership.png

There is no option to sort Google Business profiles under Channels -> Google businesses by ownership, because all the Google Business profiles are owned by default. You cannot add a Google Business account as a public profile.

Add an owned profile

You can add owned profiles for accounts on the following platforms:

Add a public profile

You can add public profiles for accounts on the following platforms:

  • Facebook

  • Instagram

  • X (formerly Twitter)

  • YouTube

Steps:

  1. Go to Settings -> Channels -> Social profiles.

  2. Click +Add profile.
    The dialog for adding a new data source pops up.

  3. Click Add public profiles.
    You are prompted to search for the account.

  4. Enter the name or the URL of the account that you want to add.
    All the supported social media platforms are searched, and the results are populated as you type.

    • (warning) When entering a URL, avoid using special characters (such as é, ç, ł, or others). They may not get recognized or interpreted correctly, and the account you are looking for will not be found.
      Update the URL so that it contains only the supported characters. For example, if the URL contains plzeň, replace it with plzen or plze%C5%88.

    • (warning) When searching for an X (formerly Twitter) account, always provide either the full URL with twitter.com or x.com as the domain name or the full username (also knows as “handle”). Due to how the X API works, searching for anything else (for example, a display name or a partial username) may not find the account that you are looking for.
      For example, to find the X user with the username joe_doe_says_hi, enter either https://twitter.com/joe_doe_says_hi or joe_doe_says_hi rather than joe doe.

  5. From the returned results, select the accounts that you want to add, and click Select profiles.
    The dialog shows the accounts that you selected.

  6. (Optional) Perform the following actions:

    Adding_a_profile_actions.png

    1. Click the group icon to set up the visibility of the profiles in the Emplifi account.
      By default, the profiles are set to be visible only to you and Account Admins (for more information about visibility, see Set Up Visibility of a Profile).

    2. Click the label icon to assign labels to the profiles (for more information about the labels, see How to Set Up Labels).

    3. Select the timezone to apply to the profiles (for more information about the timezones, see Customize the Properties of a Profile).
      By default, the timezone is set to your default timezone.

  7. Click Add profiles.
    The selected accounts are added as public profiles and appear in the list of profiles.
    (info) Downloading and parsing all the data from the added social media accounts via API is going to take some time. How long it will take depends on the amount of data to be downloaded. Typically, it takes a few seconds; however, in extreme and rare cases, it may take up to 40 hours.

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