Add an Owned Profile for Your X (formerly Twitter) Account

To connect an X (formerly Twitter) profile as Owned/Private with Emplifi, there are no special prerequisites as for Facebook or Instagram.

All you need to do is connect the X profile with your Emplifi account. The following steps will guide you through the process:

1. Log in to your Emplifi account;

2. Go to Settings -> Channels -> Social profiles and click +Add profile.
   A pop-up window will appear. Here, you have the option of adding Owned and Public profiles;

3. Click Connect owned profiles. When adding pages as Private, it requires a login to the X profile in order to complete the authorization.

4. Click X (Twitter).

5. A new window will pop-up. As previously explained, you will be asked to authorize Emplifi App with the X profile currently logged on the browser:
   For this example, we’re trying to add http://twitter.com/jony73258198  into Emplifi.

   • So we need to confirm that this is the profile we’re currently logged into in the same browser. Otherwise, it will result in an error.

   • In case you're not sure what profile you're logged into right now, our advice is to log out of any active X profile in your browser before proceeding.This way, Emplifi will ask to log in to X for authorization (we would make sure to insert the credentials for jony73258198’s X profile).

6. Once you click Authorize, you will be redirected back to Emplifi to confirm you want to add the profile;

7. Click Add Profiles.
   Your X Profile is now added as Private (Owned) to Emplifi. This means that both insights and publishing permissions have been connected for the profile.

If you want to track the profile in Community, enable Community management for the profile (see Activate Profiles for Community and Set Up Profile Roles).

You can now analyze insights data and will be able to publish tweets with our Publisher and reply to tweets and direct messages with Community (as long as they’re not private).

To know how to manually connect the publishing permissions, see Connect X (formerly Twitter) Insights and Publishing Permissions.