Add an Owned Profile for Your Facebook Page
This article is for the users who have an account role with the “Add Pages & Profiles” permission (that is, for Account Admins and the users who have a custom account role with the the “Add Pages & Profiles” permission under the Pages & Profiles section; see Account Roles).
Add a Facebook page that you own or manage as an owned (private) profile to the Emplifi Suite. Having a Facebook page as an owned profile allows you to see the insights of the page and to post content to the Facebook page directly from Emplifi.
To know more about owned and public profiles, see Add a Profile as Owned (Private) or Public.
This guide describes the steps you need to perform in a third-party product. The process and changes in the user interface in third-party products are subject to change beyond our control, and Emplifi therefore accepts no liability associated with them.
Prerequisites
Before adding a Facebook page as an owned profile, make sure that the following prerequisites are met:
The Facebook page is a business page managed by a business Facebook account.
The Facebook page must be of either the “Business or brand” or “Community or public figure” category. Personal Facebook pages cannot be added to the Emplifi Suite.The Facebook account that manages the Facebook page has proper permissions set up.
The Facebook account must have full or at least partial access to the Facebook page (if the page is in the New page experience) or must have a page role of admin or editor (if the page is in the Classic page experience). This will allow you to connect insights of the Facebook page to Emplifi and allow Emplifi to publish content to the Facebook page.
If the Facebook account has a different level of access or a different page role (for example, the moderator page role), Emplifi will not be able to add the Facebook page because the moderator page role has permissions to connect insights, but not the publishing permissions.
To check the permissions:Log in to the business Facebook account that manages the business Facebook page.
Go to the Meta Business Suite.
Go to Settings -> Accounts -> Pages -> [your_page] -> Page access.
If you have a partner who manages your Facebook page, you added them as a partner on Facebook and granted them proper access to your assets.
If your partner manages the Facebook page in Emplifi on your behalf, you must add their Facebook account as a partner to your account and must grant them partial access to all business tools (content, community activity, messages, ads, and insights) of the Facebook page. This will allow your partner to connect insights of the Facebook page to Emplifi and allow Emplifi to publish content to the Facebook page.
To check the permissions:Log in to the Facebook account that manages the Facebook page.
Go to the Meta Business Suite.
Go to Settings -> Users -> Partners, and select your partner.
On the Assets you shared tab, make sure that your Facebook page appears there and that the toggles for all business tools under Partial access (business tools only) are enabled.
If you cannot see your partner in the partner list, add them as a partner to share assets with. To be able to add the partner, you will need their business ID.
If some of the toggles under Partial access (business tools only) are not enabled, remove the partner and re-add them with partial access to all the business tools.
Add an owned profile for your Facebook page
Steps:
In a browser, log in to the Facebook account that manages the Facebook page.
In the same browser window, access Emplifi, and go to Settings -> Profiles.
Click +Add profile.
The dialog for adding a new data source pops up.Click Connect owned profiles.
You are prompted to select a social media platform.Click Facebook.
If it is the first time you are attempting to add a profile for a Facebook page to Emplifi, you are asked to allow Emplifi to access all the relevant data required. Review the requested data permissions and allow Emplifi to access the data.
Emplifi accesses the data from Facebook, and the dialog shows the Facebook page under the current Facebook account.
If no Facebook page is shown, see “Troubleshooting” further in this article.Toggle the switch for the Facebook Insights option to ON to enable access to the insights of the Facebook page, and toggle the switch for the Facebook Publishing option to ON to be able to post content to the Facebook page from the Publisher module.
The Connect profiles button on the bottom right gets enabled.(Optional) Perform the following actions:
Click the group icon to set up the visibility of the profile in the Emplifi account.
By default, the profile is set to be visible only to you and Account Admins (for more information about visibility, see Set Up Visibility of a Profile).Click the label icon to assign labels to the profile (for more information about the labels, see How to Set Up Labels).
Select the timezone to apply to the profile.
The profile timezone affects how the profile data is processed in the Content, Publisher, Dashboard, and Analytics modules.
By default, the timezone is set to your default timezone.
Click Connect profiles.
The Facebook account is added as an owned profile and appears in the list of profiles.
Troubleshooting
If something is going wrong while you are adding an owned profile for a Facebook page, take the following actions, and try adding an own profile again:
Check that all the prerequisites are met (see “Prerequisites” earlier in this article).
Check that you are logged in to the correct Facebook account.
You must be logged in to the account that manages the Facebook page - and not to the business Facebook page itself.Check the settings of the Emplifi business integration in your Facebook account:
Log in to the Facebook account that manages the Facebook page.
Click your profile picture on the top right, and go to Settings & privacy -> Settings -> Business Integrations.
Click View and edit for the Emplifi integration.
Do the following:
Make sure that the toggles for the page permission sections (such as “Read content posted on the Page”, “Create and manage ads for your Page”, “Manage accounts, settings, and webhooks for a Page”, and so on) are enabled.
If you have multiple pages managed under your Facebook account, make sure that the Facebook page that you want to add to Emplifi is checked under each of the page permission sections.
If none of those actions helped, contact Emplifi Support at support@emplifi.io. Include the following in your Support ticket:
The URL of the Facebook page
A full-screen screenshot of the web page that shows the level of access or a page role that the Facebook account has (for the information about how to navigate to this page, see “Prerequisites” earlier in this article)