Customize the Properties of a Profile

Customize the profile properties to help using the profile data across Emplifi.

Profile setup

The Profile setup subsection is available in Settings → Social Profiles

The Profile setup subsection allows you to manage key settings for each social profile in one centralized place.

These are the settings available in the subsection:

• Profile timezone selector

• Country code selector

• Color identification selector

• Remove profile button

Timezone

Defining the timezone for a profile is useful if you are maintaining or following geographically diverse profiles. The profile timezone affects how the profile data is processed in various modules of the Emplifi platform (Publisher, Dashboard, Unified Analytics, and others).

For example, set up the timezone of your European Instagram profile to GMT and your North American profile to Easter Time. If you do this for the public profiles of your competitors, you make sure that any comparative analysis of the profile data will compare the datasets from the same time frame.

LinkedIn and Snapchat do not support setting up a timezone for profiles.

Profile timezone vs. business hours timezone

If a profile has business hours assigned, the timezone of the business hours and the timezone of the profile itself may differ. For more information about what it may affect, see Set Up Business Hours for a Profile or a User.

Color code

Customize the default color of any added profile.

The color code determines how the profile appears in various environments across the Emplifi platform, for example, in the analytics tooling (see Compare a Profile with Another Profile) and in the Content module:

Update the color code of multiple profiles at once

Steps:

1. Go to Settings -> Channels, and then:

   • For profiles connected to accounts on social media platforms (such as Facebook, Instagram, LinkedIn, and so on), click Social profiles.

   • For profiles connected to accounts on review platforms (such as Google Business), click Google businesses.

2. Select the profiles whose color code you want to update. You can filter the profiles to narrow down the selection (see Filter Profiles).
   The bar with action buttons appears at the bottom of the page.

   

3. Click the color code icon, and select the color.

   

   The color code changes for the selected profiles.

Country code

The Country code setting allows you to assign a country to each social profile.

The Country code is required for the UTM builder used in the Campaigns feature of Publisher. By defining a country at the profile level, Emplifi can automatically generate consistent and accurate UTM parameters, helping you track regional performance more effectively.

How to set the Country code

1. Go to Settings → Social Profiles.

2. Click the profile you want to edit.

3. Select the Profile setup tab.

4. Locate the Country code dropdown.

5. Select the appropriate country.
   The change is automatically saved.