Customize the Properties of a Profile

Customize the profile properties to help using the profile data across Emplifi.

Color code

Customize the default color of any added profile.

This determines how the profile appears in various environments across the Emplifi platform, for example, in the analytics tooling (see Compare a Profile with Another Profile) and in the Content module:

Update the color code of multiple profiles at once

Steps:

1. Go to Settings -> Channels, and then:

   • For profiles connected to accounts on social media platforms (such as Facebook, Instagram, LinkedIn, and so on), click Social profiles.

   • For profiles connected to accounts on review platforms (such as Google Business), click Google businesses.

2. Select the profiles whose color code you want to update. You can filter the profiles to narrow down the selection (see Filter Profiles).
   The bar with action buttons appears at the bottom of the page.

   

3. Click the color code icon, and select the color.

   

   The color code changes for the the selected profiles.

Timezone

Defining the timezone for a profile is useful if you are maintaining or following geographically diverse profiles. The profile timezone affects how the profile data is processed in various modules of the Emplifi platform (Publisher, Dashboard, Unified Analytics, and others).

For example, set up the timezone of your European Instagram profile to GMT and your North American profile to Easter Time. If you do this for the public profiles of your competitors, you make sure that any comparative analysis of the profile data will compare the datasets from the same time frame.

LinkedIn and Snapchat do not support setting up a timezone for profiles.