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Add an Owned Profile for Your Google Business Account

This article is for the users who have an account role with the “Add Pages & Profiles” permission (that is, for Account Admins and the users who have a custom account role with the “Add Pages & Profiles” permission under the Pages & Profiles section; see Account Roles).

Add a Google Business account that you own or manage as an owned (private) profile to your Emplifi account. Having a Google Business account as an owned profile allows you to get notified about and react to reviews of your company directly from the Community and Care modules (see Community and Care).

To know more about owned and public profiles, see Add a Profile as Owned (Private) or Public.

This article describes the steps you need to perform in a third-party product. The process and changes in the user interface in third-party products are subject to change beyond our control, and Emplifi therefore accepts no liability associated with them.


Before adding a Google Business account as an owned profile, make sure that you are an owner or a manager of the account.

To check your access:

  1. Go to your Google Business account.

  2. Click the vertical ellipsis icon, go to Business Profile settings -> People and access, and review your access.

Add an owned profile for your Google Business account


  1. In a browser, log in to the Google account that manages the Google Business account.

  2. In the same browser window, access Emplifi, and go to Settings -> Channels -> Google businesses.

  3. Click +Add businesses.
    The dialog for adding a new data source pops up.
    A separate browser window opens where you are asked to choose a Google account.

  4. Choose the account.
    (info) If it is the first time you are attempting to add a profile for a Google Business account to Emplifi, you are asked to allow Emplifi to access all the relevant data required. Review the requested data permissions and allow Emplifi to access the data.

    Emplifi accesses the data from Google, and the dialog shows the Google Business account.


    (info) If no Google Business account is shown, see “Troubleshooting” further in this article.

  5. Select the Google Business account on the dialog.
    The Add businesses button on the bottom right gets enabled.
    (warning) If you have multiple Google Business accounts associated to the Google account that you are currently logged in to and you are selecting a large number of them, processing them and enabling the Add businesses button may take some time. Typically, it takes a few seconds. Do not close the browser window while the selected accounts are being processed.

  6. Click Add businesses.
    The Google Business account is added as an owned profile and appears in the list of profiles.
    The newly added profile is activated for Community by default (the switch next to the Community Management option is set ON; for more information, see Activate Profiles for Community and Set Up Profile Roles).


If something is going wrong while you are adding an owned profile for a Google Business account, check that all the prerequisites are met (see “Prerequisites” earlier in this article).

If it did not helped, contact Emplifi Support at Include the store code of the Google Business account that you want to add to the Emplifi platform in your Support ticket.

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