March 19, 2025
Unified Analytics
New Link in Bio Widget: Asset Performance (Social Grid)
In Unified Analytics, you can now easily see which of the assets attached to your social grid are top performing. The new Asset performance (Social Grid) widget is available on the Link in Bio Performance board.
This board can be helpful for Link in Bio pages that that use the Open media detail option which allows multiple links per an asset.
Learn more:
Unified Analytics - List of Boards
Analyze Emplifi Link Performance
Support for Multiple Links in the Link in Bio Link Performance Widget
In Unified Analytics, the Link performance (Social Grid) widget on the Link in Bio Performance board now shows all the links attached to the published assets in your social grid. With this change, you can now get data at both the individual URL level and the aggregated asset level by using the link and asset performance widget.
Learn more:
Unified Analytics - List of Boards
Analyze Emplifi Link Performance
Settings
Permission for Activating Profiles for Community
We made the permission for controlling who can activate profiles for Community visible in the account roles. It is called “Manage Community moderation”, and you can find it under the Pages & Profiles tab on the account role panel.
This permission is by default enabled for Account Admins.
You can now allow the users who are not Account Admins (and you do not want to make them Account Admins) to activate profiles for Community by creating a custom account role for them with the “Manage Community moderation” permission enabled.
Learn more:
Activate Profiles for Community and Set Up Profile Roles
Account Roles
Deprecation of Instagram Insight Metrics - April 2025
As per the Meta’s announcement, several Instagram insights metrics will be deprecated on April 21, 2025. You can find more information in the Meta’s changelog.
The good news is that we found a way how to mitigate the impact by remapping available data from other metrics into the existing analytics tools.
Learn more:
Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration
Bot
Accessibility Updates, Annotations, and Right-to-Left Languages
This release includes:
Updates to accessibility & ADA compliance (for webchat channels)
This involves providing deeper support to customers utilizing screenreader software to navigate a Bot experience, updating various ARIA labels and settings to benefit those users.Right-to-left language support in Bot authoring
This update addresses a known bug with right-to-left languages (for example, Arabic) in flow authoring, which would intermittently attempt to swap characters around to resolve them to a left-to-right format instead.Updated annotations pages
This update improves the annotations experience when clicking the URL link shown within the Bot Tester, opening a full webpage of the main Emplifi platform rather than a siloed page.Various minor bug fixes
This release rectifies some minor bugs reported from users over the last two weeks (a minor issue observed with exports using conversation flow visits data and an occasional issue with switching languages/activating translation when a node was already open on-screen).
Learn more:
Emplifi Bot