June 25, 2025
Unified Analytics
Improved Top Keyword Widget on Listening Boards
In Unified Analytics, on the Listening boards, we enhanced the Top keywords widget to show both keywords and phrases together. This helps put the words in the context of the “word in the sentence” and the “phrase where the word is used”.
To reflect this improvement, the widget itself was renamed to Top smart keywords.
Care
Support for Salesforce Person Accounts in Automatically Escalated Care Cases
For the customers who integrated the Care module with Salesforce
For Care cases that are escalated from Care to Salesforce automatically, you can now configure Care to store information about your customers in Salesforce person accounts.
Salesforce person accounts represent individual consumers (compare to business accounts that represent companies). For more information about person accounts, see this Salesforce help article.
To do so, configure a Salesforce environment connected to Care to store your customers' information in an Account storage objects instead of a Contact storage object.
Learn more:
Link Care and Salesforce Contacts
Unified Analytics, Dashboard, Content, and API
Expanded Support for Document Media Type for LinkedIn
We expanded our support of the Document media type for LinkedIn across the Emplifi platform.
In Unified Analytics, the document media type is now factored into the following widgets:
Most engaging media types
Content by media type trend
For Dashboard, the document media type can be used as a dimension for the widget wizard.
In Content → Feed, you can now filter by the document media type.
In the API, you can now filter by the document media type to sort your LinkedIn post.
Learn more:
Unified Analytics - List of Widgets
Dashboard
Content
Emplifi API Documentation
Dashboard and API
Update on Video Views
We are releasing an update to the Instagram iteration of the profile-level Video views (insights) Dashboard widget and to our public API with implementation of the Instagram’s new media_views metric that maps views into video views using a reel dimension.
It displays the total number of times Instagram video content (reels) was played or displayed to a user.
Data is available from June 6, 2025.
Historical data will not be available due to API limitations.
This update completes the Instagram insight metric deprecation from April 21, 2025 (for more information, see Instagram Insights Metrics Deprecation (April 21, 2025) and Views Integration - Updated).
Learn more:
Video views - insights (profile)
https://api.emplifi.io/#instagram-metrics
Ratings & Reviews
Virtual Parent Code (VPC) Details Panel for Product Search
To help you get a quicker overview of your shopper’s sentiment towards products that share a VPC, we have added a new detail panel for virtual parent codes to the Emplifi Ratings & Reviews Product search.
Previously, when you opened the product search in Emplifi Ratings & Reviews, the search results table included a column for virtual parent codes. This column only allowed you to copy the VPC to your clipboard. Now, you can also click the magnifying glass icon next to the VPC to open the VPC details panel.
This new detail panel shows the average rating and the total count of ratings for all the products that share that VPC. Additionally, if AI topics are enabled for a site, a list of the AI topics associated with the products that share the same VPC is displayed.
Inside the VPC details panel, you can also see a list of all products that share that same VPC by clicking VPC group tab.
Learn more:
Emplifi Ratings & Reviews Product Search
Bot
Carousel Webhook Update
The Carousel response type was updated for Instagram and Facebook Messenger to allow additional webhook support. This makes it easier to support flow navigation from a Carousel button and provides better support for escalation nodes being activated via a Carousel button.
Learn more:
Emplifi Bot