Link Care and Salesforce Contacts

To be able to escalate a Care case to Salesforce, you must first link the customer in the Care case with a Salesforce contact.

Unless otherwise stated, any task in this article can be performed by Care agents and Care supervisors.

Link a Care customer and a Salesforce contact

When you identify a Care case that you want to escalate to Salesforce, ensure that the Care customer’s identity has its counterpart in Salesforce. You cannot escalate a Care case to Salesforce if the Care customer is not linked to a Salesforce contact.

When linking a Care customer to a Salesforce contact, you can choose one of the following:

Search for an existing Salesforce contact and link it to the Care customer.
Create a new Salesforce contact and link it to the Care customer.

The linked contact is stored directly on the Customer entity and has no effect on the Care case.

If the Care customer is linked to a Salesforce contact, you can proceed to the escalation itself (Create a Salesforce Case or Lead from Care).

Steps:

Open the Care case where you want to link a Salesforce contact to the Care customer.
On the case property panel, click the Salesforce tab.
The tab opens and does not show any Salesforce contact linked to the Care customer.
If the case has been previously escalated to Salesforce and no Salesforce contact was linked (typically, that means that the case was escalated automatically), you may see the suggested contacts if any were found in Salesforce. You can connect one of the suggested contacts to the Care customer, or you can proceed to Step 3.
For more information about this type of cases, see “View Salesforce cases escalated from a Care case without a linked contact” further in this article.
Do one of the following:
- Search for an existing Salesforce contact and link it to the Care customer.
  1. Enter the name of the Salesforce contact in the search field.
  2. From the search results that appear in the dropdown as you type, click the name of the Salesforce contact that you want to connect to the Care customer.
    The contact information is loaded on the tab. The Salesforce contact is linked to the Care customer.
  3. Review the contact information.
    You can edit the information, if needed, and then click Save to save your changes.
- Create a new Salesforce contact and link it to the Care customer.
  1. Click Create contact.
    The contact panel slides out.
  2. Fill in the contact’s details, and click Create Salesforce contact.
    The Salesforce contact is created and linked to the Care customer.
    If you want to have the contact fields pre-populated with the data from the Care case, map some of the fields in the Salesforce record type for the Contact object to the case fields (those that you set up for Care cases (see Create Case Fields in Care) as well as the default ones like language, sentiment, priority, and platform). For more information, see Map Your Care and Salesforce Fields.
    If you want to have the contact fields pre-populated with the contact’s social media platform identifiers (for example, Facebook user ID or Instagram handle), map some of the fields in the Salesforce record type for the Contact object to the social media platform identifiers. For more information, see Map Your Care and Salesforce Fields.

Once you have linked the Care customer to a Salesforce contact, you can click Create case to escalate your Care case to Salesforce (see Create a Salesforce Case or Lead from Care).

Synchronize Care customers with Salesforce contacts for automatically escalated cases

For Care cases that are escalated from Care to Salesforce automatically, you can configure Care to search for the corresponding contact in Salesforce and, if the contact is found, link it to the Care customer. If the contact is not found, Care would create a new contact in Salesforce based on the customer’s data specified in the Care case and link it to the Care customer.

By default, Care uses the customer’s first name and last name specified in the Care case when searching for the contact in Salesforce. If neither the first name nor the last name is specified, Care uses the customer name, handle, or ID, whichever is present, to search for the contact in Salesforce.

To make the process of locating the Salesforce contact more accurate, map some of the fields in the Salesforce record type for the Contact object to the social media platform identifiers (for example, Facebook user ID or Instagram handle; see Map Your Care and Salesforce Fields). The mapped identifiers will be used together with the customer name to unambiguously identify the appropriate contact in Salesforce. If no customer with the specified identifiers and the customer name is found, a new customer will be created with these parameters.

In case of creating a new contact in Salesforce, first names longer than 40 characters and last names longer than 80 characters get automatically truncated in the newly created Salesforce contact.

Steps:

Go to Settings -> Integrations & API -> Salesforce.
Select the Salesforce account.
The Overview tab opens.
Toggle the switch next to the option Auto-create & sync Salesforce contacts with escalated cases to ON.

Unlink a Salesforce contact from a Care customer

Steps:

Open the Care case where you want to unlink the Salesforce contact from the Care customer.
On the case property panel, click the Salesforce tab.
The tab opens and shows the Salesforce contact linked to the Care customer.
Click the unlink icon next to the contact.
The Salesforce contact is unlinked from the Care customer in the case.

View Salesforce cases escalated from a Care case without a linked contact

If a case was escalated from Care to Salesforce without a Salesforce contact linked to the Care customer (typically, that would be a case that was escalated automatically), you can identify such cases in Care by a superscript indicator next to the Salesforce tab. You can also see the information about the Salesforce case on the Salesforce tab.

You can link a Salesforce contact to the Care customer by one of the following:

Searching for an existing Salesforce contact
Creating a new contact in Salesforce
Selecting from the suggested contacts if any are found in Salesforce