August 6, 2025

Unified Analytics, Dashboard, Content, API

Analytics on Threads and WhatsApp Ads

We are expanding the ad analytics with Threads and WhatsApp ad content across the following Emplifi platform modules:

• Unified Analytics

• Dashboard

• Content (the Ads feed)

• Paid

• API

The options for Threads and WhatsApp are available through placements, filters, and platform data sources. For example, this is what it looks like on the search panel in Content → Ads:

The source of Threads and WhatsApp ad content is a Meta ad account (see Add a Meta Ad Account) so you do not have to set up another data source.

Learn more:
Build an Ads Content Query
Ads widgets in Dashboard