Board path
Social profiles > Facebook > Public profiles > Promoted post detection > Overview
Why use this board
Use this board to review detected promoted posts on public Facebook profiles; separate organic signals from paid boost activity for competitive paid analysis.
Board controls
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Public & Owned Facebook Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Interactions — Interactions by organic vs. promoted
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Interactions — Number of interactions
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Total Interactions — Post distribution trend
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Posts — Posts by organic vs. promoted
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Promoted posts — Promoted post efficiency
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Efficiency — Promoted post efficiency percentage
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Posts — Number of posts
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Promoted posts — Percentage of promoted posts
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Promoted interactions — Percentage of promoted interactions
Widgets
Interactions by organic vs. promoted
What it measures: The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions
Visualization: Horizontal bar chart
Number of interactions
What it measures: The total number of interactions on posts published by selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions
Visualization: Value with change
Post distribution trend
What it measures: The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: Total Interactions
Visualization: Content card
Posts by organic vs. promoted
What it measures: The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Posts
Visualization: Horizontal bar chart
Promoted post efficiency
What it measures: This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis). The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts. This metric shows data for posts published by selected pages during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Promoted posts
Visualization: Bar chart
Promoted post efficiency percentage
What it measures: Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts. This metric is calculated from all posts published by the selected page in the last month. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Efficiency
Visualization: Value with change
Number of posts
What it measures: The total number of posts published by selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Posts
Visualization: Value with change
Percentage of promoted posts
What it measures: The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Promoted posts
Visualization: Value with change
Percentage of promoted interactions
What it measures: The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Promoted interactions
Visualization: Value with change