Board path
Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile
Why use this board
Use this board to benchmark insight metrics between two Facebook pages; compare reach and engagement drivers head to head.
Board controls
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Profile pickers: Select a profile to compare.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Page impressions: Day, 7-day, 28-day.
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Page reach: Day, 7-day, 28-day.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Avg. reactions per day — Profile 2: Average reactions per day
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Reactions — Reactions by type
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Avg. page reach per day — Profile 1: Average page reach per day
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Avg. page reach per day — Profile 2: Average page reach per day
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Page impressions — Page impressions trend by daily rolling window
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Paid page impressions — Profile 2: Paid page impressions
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Page impressions — Profile 2: Total page impressions
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Page impressions — Profile 1: Total page impressions
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Page likes — Page likes by organic vs. paid
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Page follows — Profile 2: Total page follows
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Net page follows — Net page follows trend
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Reactions — Reactions trend
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Page unfollows — Profile 2: Total page unfollows
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Page reach — Page reach trend by daily rolling window
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Page follows — Profile 1: Total page follows
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Page follows — Page follows by profile trend
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Average page impressions — Profile 1: Average page impressions
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Reactions — Profile 2: Maximum reactions per day
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Page impressions — Profile 1: Maximum page impressions per day
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Page reach — Profile 2: Minimum page reach per day
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Page reach — Profile 1: Maximum page reach per day
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Page impressions — Profile 1: Minimum page impressions per day
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Average page growth — Average page growth distribution
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Page likes — Profile 2: Total page likes
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Page likes — Profile 1: Total page likes
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Reactions — Profile 1: Minimum reactions per day
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Average page impressions — Profile 2: Average page impressions
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Net page follows — Profile 2: Maximum net page follows per day
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Page impressions — Page impressions trend
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Page likes — Page likes trend
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Page reach — Profile 2: Maximum page reach per day
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Page impressions — Profile 2: Minimum page impressions per day
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Page unfollows — Profile 1: Total page unfollows
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Average net page follows per day — Profile 1: Average net page follows per day
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Net page follows — Profile 1: Minimum net page follows per day
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Avg. page reach — Average page reach trend
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Net page follows — Profile 2: Minimum net page follows per day
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Page impressions — Profile 2: Maximum page impressions per day
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Paid page impressions — Profile 1: Paid page impressions
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Average net page follows per day — Profile 2: Average net page follows per day
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Page reach — Profile 1: Minimum page reach per day
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Net page follows — Profile 1: Maximum net page follows per day
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Avg. reactions per day — Profile 1: Average reactions per day
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Reactions — Profile 2: Minimum reactions per day
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Reactions — Profile 1: Maximum reactions per day
Widgets
Profile 2: Average reactions per day
What it measures: The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. reactions per day
Visualization: Value with change
Reactions by type
What it measures: An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type and profile. This metric does not count reactions to reshared content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Reactions
Visualization: Bar chart
Profile 1: Average page reach per day
What it measures: The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. page reach per day
Visualization: Value with change
Profile 2: Average page reach per day
What it measures: The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. page reach per day
Visualization: Value with change
Page impressions trend by daily rolling window
What it measures: An overview of the total number of times users viewed the selected pages during the selected date range, aggregated using a rolling window for the selected time period (e.g., day, 7-day, or 28-day). Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page impressions
Visualization: Bar trend
Profile 2: Paid page impressions
What it measures: The total number of times the selected page was viewed through paid promotion during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Paid page impressions
Visualization: Value with change
Profile 2: Total page impressions
What it measures: The total number of times the selected pages were viewed during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Profile 1: Total page impressions
What it measures: The total number of times the selected pages were viewed during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Page likes by organic vs. paid
What it measures: The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Page likes
Visualization: Stacked bar chart
Profile 2: Total page follows
What it measures: The total number of users who follow the selected page over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page follows
Visualization: Value with change
Net page follows trend
What it measures: An overview of the net number of unique follows received by selected pages during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Net page follows
Visualization: Line chart
Reactions trend
What it measures: An overview of the reactions received by selected pages during the selected date range, segregated by date and profile. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Reactions
Visualization: Bar trend
Profile 2: Total page unfollows
What it measures: The total number of unique users who unfollowed the selected page over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page unfollows
Visualization: Value with change
Page reach trend by daily rolling window
What it measures: An overview of the total page reach recorded over the selected date range, aggregated using a rolling window for the selected time period (e.g., day, 7-day, or 28-day). Page reach counts the total number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page reach
Visualization: Bar trend
Profile 1: Total page follows
What it measures: The total number of users who follow the selected page over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page follows
Visualization: Value with change
Page follows by profile trend
What it measures: The total number of users who follow the selected pages over the selected date range, segregated by page. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Page follows
Visualization: Line chart
Profile 1: Average page impressions
What it measures: The average number of times the selected pages were viewed per day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average page impressions
Visualization: Value with change
Profile 2: Maximum reactions per day
What it measures: The highest number of reactions received by a page post on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reactions
Visualization: Value with change
Profile 1: Maximum page impressions per day
What it measures: The highest number of times the selected pages were viewed on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Profile 2: Minimum page reach per day
What it measures: The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page reach
Visualization: Value with change
Profile 1: Maximum page reach per day
What it measures: The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page reach
Visualization: Value with change
Profile 1: Minimum page impressions per day
What it measures: The lowest number of times the selected pages were viewed on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Average page growth distribution
What it measures: The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by page growth metric and profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average page growth
Visualization: Bar chart
Profile 2: Total page likes
What it measures: The total number of page likes received by the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page likes
Visualization: Value with change
Profile 1: Total page likes
What it measures: The total number of page likes received by the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page likes
Visualization: Value with change
Profile 1: Minimum reactions per day
What it measures: The lowest number of reactions received by a page post on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reactions
Visualization: Value with change
Profile 2: Average page impressions
What it measures: The average number of times the selected pages were viewed per day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average page impressions
Visualization: Value with change
Profile 2: Maximum net page follows per day
What it measures: The highest number of net unique follows received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Net page follows
Visualization: Value with change
Page impressions trend
What it measures: An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and profile. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page impressions
Visualization: Bar trend
Page likes trend
What it measures: An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date and profile. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Page likes
Visualization: Line chart
Profile 2: Maximum page reach per day
What it measures: The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page reach
Visualization: Value with change
Profile 2: Minimum page impressions per day
What it measures: The lowest number of times the selected pages were viewed on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Profile 1: Total page unfollows
What it measures: The total number of unique users who unfollowed the selected page over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page unfollows
Visualization: Value with change
Profile 1: Average net page follows per day
What it measures: The average number of net unique follows per day for the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average net page follows per day
Visualization: Value with change
Profile 1: Minimum net page follows per day
What it measures: The lowest number of net unique follows received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Net page follows
Visualization: Value with change
Average page reach trend
What it measures: An overview of page reach recorded over the selected date range, segregated by date and profile. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. page reach
Visualization: Bar trend
Profile 2: Minimum net page follows per day
What it measures: The lowest number of net unique follows received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Net page follows
Visualization: Value with change
Profile 2: Maximum page impressions per day
What it measures: The highest number of times the selected pages were viewed on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Profile 1: Paid page impressions
What it measures: The total number of times the selected page was viewed through paid promotion during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Paid page impressions
Visualization: Value with change
Profile 2: Average net page follows per day
What it measures: The average number of net unique follows per day for the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average net page follows per day
Visualization: Value with change
Profile 1: Minimum page reach per day
What it measures: The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page reach
Visualization: Value with change
Profile 1: Maximum net page follows per day
What it measures: The highest number of net unique follows received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Net page follows
Visualization: Value with change
Profile 1: Average reactions per day
What it measures: The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. reactions per day
Visualization: Value with change
Profile 2: Minimum reactions per day
What it measures: The lowest number of reactions received by a page post on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reactions
Visualization: Value with change
Profile 1: Maximum reactions per day
What it measures: The highest number of reactions received by a page post on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reactions
Visualization: Value with change