Board path
Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison
Why use this board
Use this board to compare promoted-post patterns across public Facebook profiles; see where paid amplification shows up in competitor activity.
Board controls
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Public & Owned Facebook Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Total Interactions — Post distribution trend
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_Not specified._ — Filter by page (legend)
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Promoted posts — Percentage of promoted posts
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Posts — Number of posts
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Interactions — Number of interactions
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Promoted interactions — Number of promoted interactions
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Promoted posts — Promoted post efficiency
Widgets
Post distribution trend
What it measures: The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Note: Use the Filter by page legend on the right to filter selected pages. Shown as ranked content cards — use it to see which individual posts drove the metric.
Metrics: Total Interactions
Visualization: Content card
Filter by page (legend)
What it measures: Use this legend to filter data for Post distribution trend on the left. This interactive table presents a list of all selected pages. Check the box to show or hide a page in the chart. Shown in a sortable table — use it for exact values per row and to compare individual items (for example agents, profiles, or authors).
Metrics: _Not specified._
Visualization: Table
Percentage of promoted posts
What it measures: The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Promoted posts
Visualization: Bar chart
Number of posts
What it measures: The total number of posts published by selected pages during the selected date range. Data is segregated by page. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Posts
Visualization: Bar chart
Number of interactions
What it measures: The total number of interactions on posts published by selected pages during the selected date range. Data is segregated by page. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions
Visualization: Bar chart
Number of promoted interactions
What it measures: The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Data is segregated by page. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Promoted interactions
Visualization: Bar chart
Promoted post efficiency
What it measures: This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis). The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts. This metric shows data for posts published by selected pages during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Promoted posts
Visualization: Bar chart