Unified Analytics - List of Widgets
This page contains the list of widgets that are available in Unified Analytics.
Unified Analytics boards contain widgets with dynamic names and definitions that are entirely constructed ad hoc based on what data you work with and the operations (comparison, etc.).
Such widgets are not included in the following table.
Widget | Definition | Board path | Metrics | Visualization |
|---|---|---|---|---|
Interactions by organic vs. promoted | The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Interactions | category_rows_compare |
10-second video views by auto-played vs. clicked to play trend | An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-second video views | evolution_grouped_bar |
10-second video views by organic vs. paid | The distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by organic vs. paid. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
10-second video views by organic vs. paid trend | An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and organic vs. paid. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-second video views | evolution_grouped_bar |
10-second views by unique vs. repeat trend | An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and unique vs. repeat views. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-second video views | evolution_grouped_bar |
30-second video views by auto-played vs. clicked to play trend | An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-second video views | evolution_grouped_bar |
30-second video views by organic vs. paid | The distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by organic vs. paid. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
30-second video views by organic vs. paid trend | An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and organic vs. paid. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-second video views | evolution_grouped_bar |
30-second video views by unique vs. repeat trend | An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and unique vs. repeat views. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-second video views | evolution_grouped_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Cross-platform > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Public profiles > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Public profiles > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > LinkedIn > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Pinterest > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Snapchat > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > TikTok > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Public profiles > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Overview > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least content | The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Public profiles > Profile label multicomparison | Content pieces | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Cross-platform > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Public profiles > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Public profiles > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > LinkedIn > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Pinterest > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > TikTok > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Public profiles > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Overview > Profile label multicomparison | Followers | category_bar |
5 profiles by least followers | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Public profiles > Profile label multicomparison | Followers | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Cross-platform > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > LinkedIn > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Pinterest > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Snapchat > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > TikTok > Overview > Profile label multicomparison | Interactions per 1k followers | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest engagement | The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Overview > Profile label multicomparison | Number of engagements | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Cross-platform > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Facebook > Public profiles > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Instagram > Public profiles > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > LinkedIn > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > Pinterest > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > TikTok > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > X > Public profiles > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Overview > Profile label multicomparison | Follower growth | category_bar |
5 profiles by lowest follower growth | The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile. | Social profiles > YouTube > Public profiles > Profile label multicomparison | Follower growth | category_bar |
Actionable content | The best-performing organic posts published in the past 12 to 48 hours that you should consider promoting. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | ||
Actionable content | The best-performing posts published in the past 12 to 48 hours that you should consider promoting. Note: **Actionable content for Instagram includes both organic and promoted posts.** If a promoted post is doing well, consider promoting it further to maximize engagement. | Social profiles > Instagram > Performance prediction > Performance prediction | ||
Advisor no shows | The total number of confirmed bookings for which the advisor did not join the scheduled call. | Live Commerce > Appointments | Advisor no shows | value_change |
Advisor no shows | The total number of confirmed bookings for which the advisor did not join the scheduled call. | Live Commerce > Appointments | Advisor no shows | value_change |
Advisor performance overview | An overview of performance metrics for all advisors during the selected date range | Live Commerce > Advisor performance | hours_signed_in $,$ hours_online $,$ hours_offline $,$ hours_inactive $,$ hours_accepted_talk $,$ hours_survey $,$ hours_scheduled_talk | table |
Advisor stream health percentage | Stream health score indicates the quality and stability of Live Advisor calls for the selected stores within the selected date range. This metric specifically indicates stream health from the perspective of the advisor. | Live Commerce > Store Performance | Advisor stream health | value_change |
Agent performance | An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved | Care > Team performance > Team performance | Cases marked as Done $,$ Handling Time | category_bar_multi |
Appointments evolution | The total number of bookings that were made, cancelled or confirmed between both advisor and customer. | Live Commerce > Appointments | Number of appointments | evolution_stacked_bar |
Appointments evolution | The total number of bookings that were made, cancelled or confirmed between both advisor and customer. | Live Commerce > Appointments | Number of appointments | evolution_stacked_bar |
Authors by age | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author. | Listening > Aggregated overview > Multicomparison | Number of authors | category_stacked_bar |
Authors by age and gender | The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's age and gender | Listening > Aggregated overview > Overview | Number of mentions | category_stacked_bar |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender. | Listening > Aggregated overview > Multicomparison | Number of authors | category_stacked_bar |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender | Listening > Aggregated overview > Overview | Number of mentions | category_pie |
Authors trend | An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Multicomparison | Number of authors | category_bar |
Authors trend | An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Overview | Number of authors | evolution_bar |
Authors trend | An overview of the total number of unique authors that produced content matching the analyzed queries, segregated by date of content publication. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Volume > Overview | Number of authors | evolution_bar |
Average 10-second video views | The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | value_change |
Average 10-second video views by auto-played vs. clicked to play | The distribution of the average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
Average 10-second video views by unique vs. repeat | The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by unique vs. repeat views. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
Average 30-second repeat video views by unique vs. repeat | The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by unique vs. repeat views. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
Average 30-second video views | The average amount of times users viewed selected pages’ videos for 30+ seconds during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | value_change |
Average 30-second video views by auto-played vs. clicked to play | The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
Average completion rate | The average percentage of times that a user completed a video published within the selected date range during the video's lifetime | Social profiles > TikTok > Video insights > Video insights | Average completion rate | value_change |
Average completion rate trend | An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date | Social profiles > TikTok > Video insights > Video insights | Avg. completion rate | evolution_bar |
Average CSAT | The average of all CSATs (customer satisfaction scores) received by the selected advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | Average CSAT | value_change |
Average CSAT | The average of all CSATs (customer satisfaction scores) across all successful appointments within the selected date range. | Live Commerce > Appointments | Average CSAT | value_change |
Average CSAT | The average of all CSATs (customer satisfaction scores) across all successful appointments within the selected date range. | Live Commerce > Appointments | Average CSAT | value_change |
Average CSAT | The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys within the selected date range | Live Commerce > Executive summary | CSAT score | value_change |
Average CSAT | The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys for the selected stores within the selected date range. | Live Commerce > Store Performance | Average CSAT | value_change |
Average CSAT Q3 | The average of Q3 CSATs (customer satisfaction scores) across all Live Advisor surveys for the selected stores within the selected date range. | Live Commerce > Store Performance | Average CSAT Q3 | value_change |
Average customer rating - Q3 | The average rating provided by customers in response to Question 3 (Did you find our staff knowledgable and helpful?) of the post-interaction survey during the selected date range | Live Commerce > Operational performance | Rating | value_change |
Average customer rating Q3 | The average CSATs (customer satisfaction scores) for question 3 received by the selected advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | Rating | value_change |
Average daily clicks per link | The distribution of the average number of daily clicks per link during the selected date range, segregated by link/URL | Link In Bio > Link In Bio Performance | Average daily clicks | category_rows |
Average engagements by media type | The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Overview | Average engagements | category_rows |
Average engagements by media type | The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements by media type | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Snapchat > Overview > Profile vs. profile | Engagements | category_rows_compare |
Average engagements by media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Average engagements | category_rows |
Average engagements by media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements per content piece | Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Multicomparison | Average engagements per snap | category_bar |
Average engagements per content piece trend | An overview of the total number of average engagements per snap, segregated by publication date. Average engagement per snap is calculated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period. | Social profiles > Snapchat > Overview > Profile vs. profile | Average engagements per snap | evolution_grouped_bar |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Average engagements | category_rows |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Average engagements | category_rows |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Average engagements | category_rows |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.) and profile. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | category_rows_compare |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Average engagements | evolution_bar_change |
Average engagements trend | An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Average engagements | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Average engagements | evolution_bar_change |
Average handling time | The average amount of time it takes agents to respond to messages for cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Handling time | value_change |
Average handling time by agent | The average amount of time it takes agents to respond to Care case messages, segregated by agent | Care > Team performance > Team performance | Handling time | category_bar |
Average handling time trend | An overview of the average amount of time it takes agents to respond to Care case messages for cases escalated during the selected date range, segregated by date of escalation | Care > Case analysis > Case analysis | Handling time | evolution_line |
Average impressions by paid vs. organic | The sum of lifetime views for all posts published by selected profiles during the selected date range, divided by the number of posts from the same period. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average content impressions | category_grouped_bar |
Average impressions by paid vs. organic | The average number of times a post published during the selected date range was viewed during its lifetime. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average content impressions | category_bar_change |
Average incoming messages by hour | An overview of the average number of user messages sent to your bots during the selected date range, segregated by the hour of the day they were received. This metric counts both prompted and unprompted user messages. | Bot > Bot performance > Bot performance | Proxy | |
Average interactions per 1K followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Cross-platform > Overview > Multicomparison | Average interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Instagram > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Instagram > Public profiles > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of posts published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > LinkedIn > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > X > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per 1K followers | The average number of interactions per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. | Social profiles > YouTube > Overview > Multicomparison | Avg. interactions per 1K subscribers | category_bar |
Average interactions per 1K followers | The average number of interactions (likes, comments, and shares) per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. | Social profiles > YouTube > Public profiles > Multicomparison | Avg. interactions per 1K subscribers | category_bar |
Average interactions per content piece | An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. | Social profiles > Cross-platform > Content performance > Content performance | Average interactions per content piece | category_rows |
Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) received by posts published during the selected date range, divided by the number of posts from the same period. | Social profiles > Cross-platform > Overview > Multicomparison | Average interactions per content piece | category_bar |
Average interactions per content piece | The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Average interactions per post | category_bar |
Average interactions per content piece | The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Average interactions per post | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Instagram > Overview > Multicomparison | Average interactions per post | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Instagram > Public profiles > Multicomparison | Average interactions per post | category_bar |
Average interactions per content piece | The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period | Social profiles > LinkedIn > Overview > Multicomparison | Average interactions per post | category_bar |
Average interactions per content piece | The sum of lifetime interactions for content pinned during the selected date range, divided by the number of pins from the same period | Social profiles > Pinterest > Overview > Multicomparison | Average interactions per pin | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes, replies and reposts) received by posts published during the selected date range, divided by the number of posts from the same period | Social profiles > X > Overview > Multicomparison | Average interactions per post | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes, comments, and shares) for videos published by a selected profile during the selected date range, divided by the number of published videos from the same period | Social profiles > YouTube > Public profiles > Multicomparison | Average interactions per video | category_bar |
Average interactions per content piece trend | An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. | Social profiles > Cross-platform > Content performance > Content performance | Average interactions | evolution_stacked_bar |
Average interactions per content piece trend | An overview of average interactions (reactions, comments, and shares) for posts published by selected profiles during the selected date range, segregated by publication date. Average interactions is calculated as the sum of lifetime interactions for all posts, divided by the number of posts from the same period. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece | evolution_grouped_bar |
Average interactions per video | The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period | Social profiles > YouTube > Overview > Multicomparison | Average interactions per video | category_bar |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average page likes per day | value_change |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average page likes per day | value_change |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average page likes per day | value_change |
Average number of engagements | The average number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. | Social profiles > Cross-platform > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile. | Social profiles > Pinterest > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Multicomparison | Average engagements | category_bar |
Average number of engagements | The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Average engagements | value_change |
Average number of engagements | The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Average engagements | value_change |
Average order value | An overview of the average amount spent by users per transaction attributed to the selected advisor. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Average order value | value_change |
Average order value | The average amount spent by users per transaction attributed to an appointment. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range. | Live Commerce > Appointments | Average order value | value_change |
Average order value | The average amount spent by users per transaction attributed to an appointment. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range. | Live Commerce > Appointments | Average order value | value_change |
Average order value | An overview of the average amount spent by users per transaction attributed to chat only interactions. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Chat First | Average order value | value_change |
Average order value | The average amount spent by users per transaction attributed to an advisor. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range. This metric includes external sales made within a designated time window following a Live Advisor interaction. | Live Commerce > Executive summary | Average order value | value_change |
Average order value | The average amount spent by users per transaction attributed to an advisor. Average order value is calculated by dividing total attributed revenue by the total number of orders over the selected date range for the selected stores. This metric includes external sales made within a designated time window following a Live Advisor interaction. | Live Commerce > Store Performance | Average order value | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average page impressions | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average page impressions | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average page impressions | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative clicks | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. content impressions | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. content impressions | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. content impressions | value_change |
Average page reach by organic vs. paid trend | An overview of average page reach recorded over the selected date range, segregated by date and organic vs. paid. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page reach | evolution_grouped_bar |
Average page reach by organic vs. paid trend | An overview of page reach recorded over the selected date range, segregated by date. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page reach | category_stacked_bar |
Average page reach by organic vs. paid trend | An overview of average page reach recorded over the selected date range, segregated by date and organic vs. paid. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page reach | evolution_grouped_bar |
Average page reach by organic vs. paid trend | An overview of average page reach recorded over the selected date range, segregated by date and organic vs. paid. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page reach | evolution_stacked_bar_change |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page reach per day | value_change |
Average page reach per day | The distribution of the average page reach recorded during the selected date range, segregated by profile. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page reach | category_bar |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page reach per day | value_change |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page reach per day | value_change |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page reach | category_rows |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page reach | category_rows |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach and profile. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | The total number of profile reach | |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page reach | category_rows_change |
Average page reach trend | An overview of average page reach recorded over the selected date range, segregated by date. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page reach | evolution_bar |
Average page reach trend | An overview of average page reach recorded over the selected date range, segregated by date. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page reach | evolution_bar |
Average page reach trend | An overview of average page reach recorded over the selected date range, segregated by date. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page reach | evolution_bar_change |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page tab views per day | value_change |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page tab views per day | value_change |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page tab views per day | value_change |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. post reach | category_rows |
Average post reach by organic vs. paid | The average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by profile | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Post reach | category_stacked_bar |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. post reach | category_rows |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | The total number of ad reach | |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. post reach | category_rows_change |
Average post reach by organic vs. paid trend | An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. post reach | evolution_grouped_bar |
Average post reach by organic vs. paid trend | An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. post reach | evolution_grouped_bar |
Average post reach by organic vs. paid trend | An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. post reach | evolution_stacked_bar_change |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average reach per day | value_change |
Average post reach per day | The average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by profile | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Post reach | category_bar |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average reach per day | value_change |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average reach per day | value_change |
Average post reach trend | An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. post reach | evolution_bar |
Average post reach trend | An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. post reach | evolution_bar |
Average post reach trend | An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. post reach | evolution_bar_change |
Average profile reach | The average number of unique users who have seen any content from selected profiles during the selected date range | Social profiles > Instagram > Overview > Overview | Avg. profile reach | value_change |
Average reach | The estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views by the same users. Note: X and TikTok ads data is not available for this metric. | Paid > Paid insight overview > Paid insight overview | Average reach | value_change |
Average reach per city | The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | The total number of profile reach | table |
Average reach per city | The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | The total number of profile reach | table |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. | Campaigns & labels > Facebook > Facebook | Average reach per post | value_change |
Average reach per content piece | The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. This metric does not include user-generated content. | Campaigns & labels > Instagram > Instagram | Average reach per content piece | value_change |
Average reach per content piece | The total lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period | Campaigns & labels > Snapchat > Snapchat | Average reach per content piece | value_change |
Average reach per content piece | The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content. | Social profiles > Cross-platform > Content performance > Content performance | Average reach per content piece | category_rows |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. | Social profiles > Instagram > Content performance > Content performance | Average reach per post | value_change |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period | Social profiles > LinkedIn > Content performance > Content performance | Average reach per post | value_change |
Average reach per content piece | Average reach per snap is caluclated as the sum of lifetime reach (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Multicomparison | Average reach per snap | category_bar |
Average reach per content piece | The total lifetime reach for every video published by selected profiles during the selected date range, divided by the number of videos from the same period | Social profiles > TikTok > Overview > Multicomparison | Average reach per video | category_bar |
Average reach per content piece | The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period | Social profiles > TikTok > Video insights > Video insights | Average reach | value_change |
Average reach per content piece (undefined) | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average reach per post | value_change |
Average reach per content piece trend | An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date. Average reach is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. This metric does not count user-generated content. | Social profiles > Cross-platform > Content performance > Content performance | Average reach per content piece trend | evolution_stacked_bar |
Average reach per content piece trend | An overview of average reach for content published by selected profiles during the selected date range, segregated by publication date. Average reach per content piece is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average reach per content piece | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for posts published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > Instagram > Content performance > Content performance | Avg. reach per post | evolution_bar |
Average reach per content piece trend | An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > Instagram > Overview > Profile vs. profile | Average reach per post | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for every post published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > LinkedIn > Content performance > Content performance | Average reach per post | evolution_bar |
Average reach per content piece trend | An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average reach per post | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for snaps published by selected profiles during the selected date range, segregated by publication date. Average reach per snap is calculated as lifetime reach for all snaps, divided by the number of published snaps from the same period. | Social profiles > Snapchat > Overview > Profile vs. profile | Average reach per snap | evolution_grouped_bar |
Average reach per content piece trend | An overview of the average reach for every video published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all videos, divided by the number of videos from the same period. | Social profiles > TikTok > Video insights > Video insights | Average reach per video | evolution_bar |
Average reach per content piece trend (undefined) | An overview of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average reach per post | evolution_grouped_bar |
Average reach per country | The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | The total number of profile reach | table |
Average reach per country | The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | The total number of profile reach | table |
Average reach per language | The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | The total number of profile reach | table |
Average reach per language | The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | The total number of profile reach | table |
Average reach per media type | The sum of lifetime reach for content pieces published by selected profiles during the selected date range, divided by the number of published content pieces from the same period. Data is segregated by media type. This metric does not consider user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average reach per media type | The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type. | Social profiles > Instagram > Content performance > Content performance | Average reach | category_rows |
Average reach per media type | The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type (e.g. image, carousel, reel, etc.). This metric does not consider user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average reach per media type | The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average reach per media type | Average reach per media type is calculated as the sum of lifetime reach for snaps published by selected profiles during the selected date range, divided by the number of published snaps from the same period. Data is segregated by media type (e.g. photo, video). | Social profiles > Snapchat > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average reach per media type (undefined) | The sum of lifetime reach for posts published during the selected date range, divided by the number of postsfrom the same period. Data is segregated by media type (e.g. images, videos, links). 🌿💰 This widget shows data for undefined posts according to your filter settings. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average reach per media type | category_rows |
Average reach per media type (undefined) | The distribution of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by media type (image, link, video, etc.). Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average reach per piece of content | The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period | Campaigns & labels > TikTok > TikTok | Average reach per video | value_change |
Average reach per video | The sum of lifetime reach for videos published by selected profiles during the selected date range, divided by the number of published videos from the same period. Data is segregated by media type. This metric does not consider user-generated content. | Social profiles > TikTok > Overview > Profile vs. profile | Average reach per video | category_rows_multi_bar |
Average reach per video trend | An overview of average reach for videos published by selected profiles during the selected date range, segregated by publication date. Average reach per video is calculated as lifetime reach for all videos, divided by the number of videos from the same period. | Social profiles > TikTok > Overview > Profile vs. profile | Average reach per video | evolution_grouped_bar |
Average reach trend | Average reach counts the estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views of your ads by the same users. This metric shows an overview of average reach, segregated by date. Note: X and TikTok ads data is not available for this metric. | Paid > Paid insight overview > Paid insight overview | Average reach trend | evolution_bar |
Average reach vs. impressions per content piece trend (undefined) | An breakdown overview of average lifetime reach vs. average lifetime impressions for posts published during the selected date range, segregated by publication date. Average reach is calculated as the sum of lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Avg. reach per post $,$ Impressions | evolution_line_multi |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | value_change |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | value_change |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | value_change |
Average story completion rate | The average percentage of times a story was watched in full during its lifetime. Instagram considers a story completed when the impression was not interrupted by an exit, tap back, or tap forward. | Social profiles > Instagram > Story engagement > Story engagement | Average completion rate | value_change |
Average story reach | The sum of lifetime reach for stories published during the selected date range, divided by the number of stories from the same period. This metric does not count user-generated content. | Social profiles > Instagram > Story engagement > Story engagement | Story reach | value_change |
Average talk time | The average number of minutes in which the advisors of the selected stores were actively in call with a customer during the selected date range. | Live Commerce > Store Performance | minutes | value_change |
Average talk time (mins) | The average number of mins an advisors spent on accepted call routings during the selected date range. | Live Commerce > Advisor performance | minutes | value_change |
Average talk time (minutes) | The average number of hours advisors spent on accepted call routings during the selected date range | Live Commerce > Operational performance | Minutes | value_change |
Average time on page | The average amount of time (in hours, minutes or seconds) visitors spent on the microsite during the selected date range | Link In Bio > Link In Bio Performance | Average time on page | value_change |
Average time to accept | The average number of seconds advisors took to accept the call for the selected stores during the selected date range | Live Commerce > Store Performance | seconds | value_change |
Average time to answer (seconds) | The average number of seconds between when a call begins ringing on the selected advisor's device (excluding server lag) and the moment when the advisor successfully answers the call | Live Commerce > Advisor performance | seconds | value_change |
Average time to answer (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor successfully answers the call | Live Commerce > Operational performance | Seconds | value_change |
Average time to decline | The average number of seconds in which the advisors took to decline the call for the selected stores during the selected date range. | Live Commerce > Store Performance | seconds | value_change |
Average time to decline (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call | Live Commerce > Advisor performance | seconds | value_change |
Average time to decline (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call | Live Commerce > Operational performance | Seconds | value_change |
Average time to first response | The average amount of time it takes agents to send their first response after being assigned a Care case | Care > Case analysis > Case analysis | Time to first response | value_change |
Average time to first response by agent | The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent | Care > Team performance > Team performance | Time to first response | category_bar |
Average time to first response trend | An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date | Care > Case analysis > Case analysis | Time to first response | evolution_line |
Average time watched | The average amount of time users spent watching selected pages' videos on a single day during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Average time watched | value_change |
Average time watched | The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average time watched | value_change |
Average time watched (seconds) | The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime | Social profiles > TikTok > Video insights > Video insights | Average time watched (seconds) | value_change |
Average time watched (seconds) trend | An overview of the average time watched for every video published over the selected date range, segregated by publication date. Average time watched is calculated as the sum of lifetime view length for all videos, divided by the number of videos from the same period. | Social profiles > TikTok > Video insights > Video insights | Average time watched (seconds) | evolution_bar |
Average time watched trend | An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average time watched | evolution_bar |
Average undefined per content piece | %{interactionTypeFbCp.tooltipInteractions} | Social profiles > Facebook > Owned profiles > Content performance > Content performance | value_change | |
Average undefined per content piece | %{interactionTypeIgCp.tooltipInteractions} | Social profiles > Instagram > Content performance > Content performance | value_change | |
Average undefined per content piece | %{interactionTypeLiCp.tooltipInteractions} | Social profiles > LinkedIn > Content performance > Content performance | value_change | |
Average undefined per content piece trend | %{interactionTypeFbCp.tooltipInteractionsTrend} | Social profiles > Facebook > Owned profiles > Content performance > Content performance | evolution_bar | |
Average undefined per content piece trend | %{interactionTypeFbPvP.tooltipAvgInteractionsPerContent} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | evolution_grouped_bar | |
Average undefined per content piece trend | %{interactionTypeFbPpPvP.tooltipAvgInteractionsPerContent} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | evolution_grouped_bar | |
Average undefined per content piece trend | %{interactionTypeIgCp.tooltipInteractionsTrend} | Social profiles > Instagram > Content performance > Content performance | evolution_bar | |
Average undefined per content piece trend | %{interactionTypeIgPvP.tooltipAvgInteractionsPerContent} | Social profiles > Instagram > Overview > Profile vs. profile | evolution_grouped_bar | |
Average undefined per content piece trend | %{interactionTypeIgPpPvP.tooltipAvgInteractionsPerContent} | Social profiles > Instagram > Public profiles > Profile vs. Profile | evolution_grouped_bar | |
Average undefined per content piece trend | %{interactionTypeLiCp.tooltipInteractionsTrend} | Social profiles > LinkedIn > Content performance > Content performance | evolution_bar | |
Average undefined per content piece trend | %{interactionTypeLiPvP.tooltipAvgInteractionsPerContent} | Social profiles > LinkedIn > Overview > Profile vs. profile | evolution_grouped_bar | |
Average undefined per content piece trend | %{interactionTypeYtPvP.tooltipAvgInteractionsPerContent} | Social profiles > YouTube > Overview > Profile vs. profile | evolution_grouped_bar | |
Average undefined per media type | %{interactionTypeFbCp.tooltipInteractionsByType} | Social profiles > Facebook > Owned profiles > Content performance > Content performance | category_rows | |
Average undefined per media type | %{interactionTypeIgCp.tooltipInteractionsByType} | Social profiles > Instagram > Content performance > Content performance | category_rows | |
Average undefined per media type | %{interactionTypeLiCp.tooltipInteractionsByType} | Social profiles > LinkedIn > Content performance > Content performance | category_rows | |
Average unique video views | The average number of unique users who viewed a video that was published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average unique video views | value_change |
Average unique video views by paid vs. organic | The average number of unique users who viewed a video during its lifetime. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average unique video views | category_bar |
Average unique video views trend (undefined) | An overview of the average number of unique users who watched a video that was published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average unique video views | evolution_grouped_bar |
Average valuable talk time (mins) | The average number of mins in which the selected advisor was actively in call with a customer during the selected date range, where the call duration was more than 30 secs | Live Commerce > Advisor performance | minutes | value_change |
Average valuable time (minutes) | The average number of minutes advisors spent on accepted call routings that lasted at least 30 seconds during the selected date range | Live Commerce > Operational performance | Minutes | value_change |
Average video views | The average amount of times users viewed selected pages’ videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Average video views | value_change |
Average video views by auto-played vs. clicked to play | The average amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Avg. video views | category_rows |
Average video views by unique vs. repeat | The average amount of video views for selected pages during the selected date range, segregated by unique vs. repeat views. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | category_rows |
Average view percentage | The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average view percentage | value_change |
Average view percentage trend | An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average view percentage | evolution_bar |
Boards with error | Dev insights > Hammer usage | Cardinality | ||
Both no shows | The total number of confirmed bookings for which both the advisor and the user did not join the scheduled call. | Live Commerce > Appointments | Both no shows | value_change |
Both no shows | The total number of confirmed bookings for which both the advisor and the user did not join the scheduled call. | Live Commerce > Appointments | Both no shows | value_change |
Bounce rate | The percentage of all visitors who exited the microsite without interacting with any links during the selected date range | Link In Bio > Link In Bio Performance | Bounce rate | value_change |
Business hours | The total number of business hours for a given retailer within the selected date range, as defined by the retailer account admin | Live Commerce > Operational performance | Business hours | value_change |
Call types | The distribution of calls during the selected date range, segregated by call type, as defined by the advisor in the post-interaction survey | Live Commerce > Operational performance | Calls | evolution_facet_line |
Call-to-action clicks trend | An overview of the total number of clicks on call-to-action (CTA) links on gallery content during the selected date range, segregated by date | UGC > Gallery interactions | CTA link clicks | evolution_bar |
Cancelled appointments | The total number of bookings that have been cancelled by the user. | Live Commerce > Appointments | Cancelled appointments | value_change |
Cancelled appointments | The total number of bookings that have been cancelled by the user | Live Commerce > Appointments | Cancelled appointments | value_change |
Cases by agent and custom view | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and language | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and platform | The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and status | The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done) | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent trend | The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time | Care > Team performance > Team performance | Number of cases | evolution_facet_line |
Cases by assigned vs. unassigned | The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned | Care > Team performance > Team performance | Number of cases | category_bar |
Cases by custom field | The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by custom view | The distribution of cases escalated to Care during the selected date range, segregated by custom view | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by day of the week | The distribution of cases escalated to Care during the selected date range, segregated by weekday | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by hour of the day | The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by language | The distribution of cases escalated to Care over the selected date range, segregated by language | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by platform | The distribution of cases escalated to Care during the selected date range, segregated by social media platform | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by status | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by status trend | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation | Care > Case analysis > Case analysis | Number of cases | evolution_stacked_bar |
Changes (widgets) | Dev insights > Hammer usage | Document count | ||
Click through rate (CTR) | The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range | Paid > Paid insight overview > Paid insight overview | Click through rate (CTR) | value_change |
Click through rate (CTR) trend | The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range | Paid > Paid insight overview > Paid insight overview | Click through rate (CTR) trend | evolution_bar |
Clicks | The total amount of unique clicks on ads or paid content | Paid > Paid insight overview > Paid insight overview | Clicks | value_change |
Clicks trend | The total amount of unique clicks on ads or paid content | Paid > Paid insight overview > Paid insight overview | Clicks trend | evolution_bar |
Completion rate | The percentage of times a video published during the selected date range was watched in full during its lifetime | Campaigns & labels > TikTok > TikTok | Completion rate | value_change |
Config keys usage | Dev insights > Hammer usage | Document count | ||
Confirmed appointments | The total number of bookings that were not cancelled (i.e. they are either still scheduled to happen or have happened). | Live Commerce > Appointments | Confirmed appointments | value_change |
Confirmed appointments | The total number of bookings that were not cancelled (i.e. they are either still scheduled to happen or have happened). | Live Commerce > Appointments | Confirmed appointments | value_change |
Contact clicks | The total number of times users clicked on any contact option (web URL, phone call, text message, map directions, or email) available in selected profiles within the specified date range | Social profiles > Instagram > Overview > Overview | Contact clicks | value_change |
Content | Social profiles > Facebook > Owned profiles > Content performance > Content performance | content_card | ||
Content | Social profiles > LinkedIn > Content performance > Content performance | content_card | ||
Content | Social profiles > X > Content performance > Content performance | content_card | ||
Content by media type | The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > Facebook > Facebook | Number of posts | category_bar |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels) | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces | category_bar |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content by media type | The distribution of the total number of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Cross-platform > Overview > Multicomparison | Number of content pieces | category_stacked_bar |
Content by media type | The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of content pieces | category_rows_compare |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of the total number of posts published on selected pages during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Overview | Number of posts | category_rows |
Content by media type | The distribution of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content by media type | The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of posts | category_rows_change |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Public profiles > Overview > Overview | Content by media type | category_rows |
Content by media type | The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of content pieces | category_rows_compare |
Content by media type | The distribution of posts that were published by selected pages during the selected date range, segregated by type (e.g.photo, carousel, reel, etc.) | Social profiles > Instagram > Content performance > Content performance | Posts | category_rows |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.) | Social profiles > Instagram > Overview > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). | Social profiles > Instagram > Overview > Overview | Distribution of posts | category_rows |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.). | Social profiles > Instagram > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). | Social profiles > Instagram > Overview > Time comparison | Content by media type | category_rows_change |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.) | Social profiles > Instagram > Public profiles > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels) | Social profiles > Instagram > Public profiles > Overview | Number of posts | category_rows |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.) | Social profiles > Instagram > Public profiles > Profile vs. Profile | Number of posts | category_rows_compare |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Overview | Number of content pieces | category_rows |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Time comparison | Posts by media type | category_rows_change |
Content by media type | The distribution of the total number of content pieces pinned by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Pinterest > Overview > Multicomparison | Number of pins | category_stacked_bar |
Content by media type | The distribution of all pins published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Pinterest > Overview > Profile vs. profile | Number of pins | category_rows_compare |
Content by media type | The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (e.g. photo, video) | Social profiles > Snapchat > Overview > Multicomparison | Snaps | category_stacked_bar |
Content by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Overview | Number of snaps | category_rows |
Content by media type | The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (photo, video) | Social profiles > Snapchat > Overview > Profile vs. profile | Number of snaps | category_rows_compare |
Content by media type | The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Time comparison | Number of snaps | category_rows_change |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Overview | Number of posts | category_rows |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Time comparison | Content by media type | category_rows_change |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Public profiles > Multicomparison | Number of posts | category_stacked_bar |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Public profiles > Overview | Number of posts | category_rows |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Public profiles > Profile vs. Profile | Number of posts | category_rows_compare |
Content by media type trend | The distribution of different media types (e.g. images, videos, links) for the set of content published during the selected date range, segregated by media type and publication date | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Number of posts | evolution_stacked_bar |
Content by media type trend | An overview of the number of posts published by selected profiles during the selected date range, segregated by media type (image, reel, carousel, etc.) and publication date | Social profiles > Instagram > Content performance > Content performance | Number of posts | evolution_stacked_bar |
Content by media type trend | The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) and publication date | Social profiles > LinkedIn > Content performance > Content performance | Number of content pieces | evolution_stacked_bar |
Content by media type trend | The distribution of all posts published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date | Social profiles > X > Content performance > Content performance | Number of content pieces | evolution_stacked_bar |
Content by platform | The distribution of the number of content pieces published during the selected date range, segregated by social media platform | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | category_pie |
Content by platform | The distribution of all content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform | Social profiles > Cross-platform > Overview > Overview | Number of content pieces | category_rows |
Content by platform | The distribution of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform | Social profiles > Cross-platform > Overview > Time comparison | Number of content pieces | category_rows_change |
Content by platform trend | An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | evolution_facet_line |
Content by profile | The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile | Campaigns & labels > Facebook > Facebook | Number of posts | category_bar |
Content by profile | The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by profile | The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces | category_bar |
Content by profile | The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile | Campaigns & labels > Pinterest > Pinterest | Number of content pieces | category_bar |
Content by profile | The distribution of the total number of snaps published during the selected date range, segregated by profile | Campaigns & labels > Snapchat > Snapchat | Number of snaps | category_bar |
Content by profile | The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile | Campaigns & labels > TikTok > TikTok | Number of content pieces | category_bar |
Content by profile | The distribution of admin posts published on selected X profiles during the selected date range, segregated by profile | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content by profile | The distribution of the number of videos published on selected YouTube profiles during the selected date range, segregated by profile | Campaigns & labels > YouTube > YouTube | Number of content pieces | category_bar |
Content by sentiment | The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | category_bar |
Content by sentiment | The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral) | Campaigns & labels > Facebook > Facebook | Number of content pieces | category_bar |
Content by sentiment | The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by sentiment | The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces | category_bar |
Content by sentiment | The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for posts that were published during the selected date range | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content by sentiment trend | An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | evolution_facet_line |
Content by type | The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.) | Campaigns & labels > Facebook > Facebook | Number of posts | category_bar |
Content by type | The distribution of content published by your profile during the selected date range, segregated by content type (e.g. posts, stories, comments, etc. | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by type | The distribution of posts published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.) | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content clicks trend | An overview of the number of clicks on gallery content during the selected date range, segregated by date | UGC > Gallery interactions | Content clicks | evolution_bar |
Content impressions | The sum of all posts published on selected pages during the selected date range | Social profiles > Snapchat > Overview > Overview | Impressions | value_change |
Content impressions | The sum of all posts published on selected pages during the selected date range | Social profiles > Snapchat > Overview > Time comparison | Impressions | value_change |
Content impressions trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Overview | Impressions | evolution_bar |
Content impressions trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date. | Social profiles > Snapchat > Overview > Time comparison | Number of impressions | evolution_bar_change |
Content overview | An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries. | Listening > Key topics > Multicomparison | Top terms | |
Content overview | An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an entity appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Overview | Top terms | |
Content trend | An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Overview | Number of content pieces | evolution_stacked_bar |
Content trend | An overview of all content pieces published on selected pages during the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Profile vs. profile | Content pieces | evolution_grouped_bar |
Content trend | An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Time comparison | Number of content pieces | evolution_stacked_bar_change |
Content trend | An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Overview | Number of posts | evolution_bar |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | evolution_grouped_bar |
Content trend | An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of posts | evolution_bar_change |
Content trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Public profiles > Overview > Overview | Number of posts | evolution_bar |
Content trend | An overview of all content pieces published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of content pieces | evolution_grouped_bar |
Content trend | An overview of all content pieces published during the selected date range, segregated by publication date. | Social profiles > Instagram > Overview > Overview | Number of posts | evolution_bar |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date. | Social profiles > Instagram > Overview > Profile vs. profile | Number of posts | evolution_grouped_bar |
Content trend | An overview of the number of posts published during the selected date range, segregated by publication date. | Social profiles > Instagram > Overview > Time comparison | Number of posts | evolution_bar_change |
Content trend | An overview of all content pieces published during the selected date range, segregated by publication date | Social profiles > Instagram > Public profiles > Overview | Number of posts | evolution_bar |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > Instagram > Public profiles > Profile vs. Profile | Number of posts | evolution_grouped_bar |
Content trend | An overview of posts published by your page during the selected date range, segregated by publication date | Social profiles > LinkedIn > Overview > Overview | Number of posts | evolution_bar |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of content pieces | evolution_grouped_bar |
Content trend | An overview of posts published during the selected date range, segregated by publication date | Social profiles > LinkedIn > Overview > Time comparison | Number of posts | evolution_bar_change |
Content trend | An overview of the number of pins published by a profile over the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Overview | Number of pins | evolution_bar |
Content trend | An overview of the total number of pins published on selected pages during the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Profile vs. profile | Number of pins | evolution_grouped_bar |
Content trend | An overview of the number of content pieces pinned by a profile over the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Time comparison | Number of pins | evolution_bar_change |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Overview | Number of snaps | evolution_bar |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Profile vs. profile | Number of snaps | evolution_grouped_bar |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Time comparison | Number of snaps | evolution_bar_change |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Overview | Number of videos | evolution_bar |
Content trend | An overview of the total number of videos published on selected pages during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Profile vs. profile | Number of videos | evolution_grouped_bar |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Time comparison | Number of videos | evolution_bar_change |
Content trend | An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date | Social profiles > X > Overview > Overview | Number of posts | evolution_bar |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > X > Overview > Profile vs. profile | Number of posts | evolution_grouped_bar |
Content trend | An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date | Social profiles > X > Overview > Time comparison | Content | evolution_bar_change |
Content trend | An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date | Social profiles > X > Public profiles > Overview | Number of posts | evolution_bar |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > X > Public profiles > Profile vs. Profile | Number of posts | evolution_grouped_bar |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Overview > Overview | Number of videos | evolution_bar |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Overview > Profile vs. profile | Number of videos | evolution_grouped_bar |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Overview > Time comparison | Number of videos | evolution_bar_change |
Content trend | An overview of the total number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Public profiles > Overview | Number of videos | evolution_bar |
Content trend | An overview of all videos published on selected pages during the selected date range, segregated by publication date | Social profiles > YouTube > Public profiles > Profile vs. Profile | Number of videos | evolution_grouped_bar |
Conversation matches by intent | The distribution of intent matches for bot conversations that started during the selected date range, segregated by the specific intent | Bot > Bot performance > Bot performance | Matches | category_rows |
Conversation matches by language | The distribution of the number of language intent matches for all bot conversations that started during the selected date range, segregated by language | Bot > Bot performance > Bot performance | Proxy | |
Conversation matches by language trend | An overview of language intent matches for all bot conversations that started during the selected date range, along with the number of times they matched. Data is segregated by date and language. | Bot > Bot performance > Bot performance | Number of matches | evolution_facet_line |
Conversation matches by platform | The distribution of intent matches for all bot conversations that started during the selected date range, segregated by bot platform (e.g. web chat, Messenger, etc.) | Bot > Bot performance > Bot performance | Matches | category_treemap |
Conversation matches by platform trend | An overview of intent matches for all bot conversations that started during the selected date range, segregated by date | Bot > Bot performance > Bot performance | Number of matches | evolution_facet_line |
Conversations by containment | The distribution of bot conversations that started during the selected date range, segregated by those which were contained in Bot vs. those which were escalated to an agent | Bot > Bot performance > Bot performance | uncontained_interactions $,$ contained_interactions | |
Conversion rate | The total number of appointments sales attributed to the retailer within the selected date range, divided by the total number of unique bookings which have lasted 30+ seconds. | Live Commerce > Appointments | Conversion rate | value_change |
Conversion rate | The total number of appointments sales attributed to the retailer within the selected date range, divided by the total number of unique bookings which have lasted 30+ seconds. | Live Commerce > Appointments | Conversion rate | value_change |
Conversion rate | Conversion rate is calculated by dividing the total number of orders attributed to chat only interactions by their total number of unique interactions lasting 60 seconds or longer. This metric includes external orders made within a designated time window following an interaction. | Live Commerce > Chat First | Conversion rate | value_change |
Conversion rate | The total number of 1:1 orders attrbuted to Live Advisors within the selected date range, divided by the total number of daily unique users whose interaction lasted 30+ seconds | Live Commerce > Executive summary | Conversion rate | value_change |
Cost per click (CPC) | The average cost for each click on an ad or sponsored post | Paid > Paid insight overview > Paid insight overview | Cost per click (CPC) | value_change |
Cost per click (CPC) trend | An overview of the average cost for each click on an ad or sponsored post, segregated by date | Paid > Paid insight overview > Paid insight overview | Cost per click (CPC) | evolution_bar |
Cost per mille (CPM) | The average cost of an ad or sponsored per 1000 impressions | Paid > Paid insight overview > Paid insight overview | Cost per mille (CPM) | value_change |
Cost per mille (CPM) trend | An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date | Paid > Paid insight overview > Paid insight overview | Cost per mille (CPM) | evolution_bar |
Count of routings by URL | The total number of Accepted, Rejected, and Missed routings attributed to the selected URL during the selected date range | Live Commerce > Call by URL | count_of_routings_by_url | table |
Count of unique interactions by URL | The total number of unique Accepted, Rejected, and Missed routings attributed to the selected URL during the selected date range | Live Commerce > Call by URL | count_of_unique_interactions_by_url | table |
Created appointments | The total number of bookings that were made, regardless of whether the booking has already happened, have been cancelled or are yet to happen | Live Commerce > Appointments | Created appointments | value_change |
Created appointments | The total number of bookings that were made, regardless of whether the booking has already happened, have been cancelled or are yet to happen | Live Commerce > Appointments | Created appointments | value_change |
CSAT | The average of all CSATs (customer satisfaction scores) received via surveys submitted following a chat interaction within the selected date range. | Live Commerce > Chat First | CSAT Score | value_change |
CSAT trend | An overview of all CSATs (customer satisfaction scores) received by the selected advisor in surveys submitted during the selected date range, segregated by the date of the interaction | Live Commerce > Advisor performance | CSAT $,$ Number of routings | evolution_line_multi |
Customer comment percentage | The percentage of customers who submitted a customer comment that was received by the advisors for the selected store during the selected date range. | Live Commerce > Store Performance | Customer comments | value_change |
Customer service percentage | The percentage of customer service surveys completed by the advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | Customer service | value_change |
Customer survey completed | The total number of customer surveys completed following a accepted interaction. | Live Commerce > Operational performance | Customer survey completed | value_change |
Customer surveys completed | The total number of customer surveys completed which were received by the selected advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | Customer surveys completed | value_change |
Daily clicks trend | An overview of the total number of clicks on links during the selected date range, segregated by the date of the click | Link In Bio > Link In Bio Performance | Number of clicks | evolution_line |
Daily incoming messages | The sum of all incoming user messages received during the selected date range, segragated by day. | Bot > Bot overview > Bot overview | Incoming messages | evolution_facet_line |
Daily unique users by platform | The number of unique users who sent a message during the selected date range, segregated by day and platform. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users | evolution_facet_line |
Demography by average reach | The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | Average reach | category_stacked_bar |
Demography by average reach | The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | Average reach | category_stacked_bar |
Demography by total reach trend | An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook. Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | Total reach | evolution_facet_line |
Demography by total reach trend | An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook. Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once. | Social profiles > Facebook > Owned profiles > People insights > Reach | Total reach | evolution_facet_line |
Engagement rate | Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000 | Campaigns & labels > Cross-platform overview > Cross-platform overview | Engagement rate | value_change |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100 | Campaigns & labels > Facebook > Facebook | Engagement rate | value_change |
Engagement rate | Post-level engagement rate is calculated as the sum of interactions (likes and comments) per day, divided by the number of followers on that day, and, finally, by the number of posts published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed. | Campaigns & labels > Instagram > Instagram | Engagement rate | value_change |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100 | Campaigns & labels > LinkedIn > LinkedIn | Engagement rate | value_change |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100 | Campaigns & labels > X > X | Engagement rate | value_change |
Engagement rate | The number of daily interactions (likes and comments) recevied by a video published within the selected time range, divided by the number of subscribers on that day, and, finally, by the number of campaign videos published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed. | Campaigns & labels > YouTube > YouTube | Engagement rate | value_change |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Overview | Engagements | category_rows |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Time comparison | Engagements | category_rows_change |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Engagements | category_rows |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Engagements | category_rows_change |
Engagements by platform | The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Overview | Engagements | category_rows |
Engagements by platform | The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Time comparison | Engagements | category_rows_change |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Engagements | category_rows |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Engagements | category_rows_change |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Engagements | category_rows |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Engagements | category_rows_change |
Engagements per media type | The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Engagements | category_rows |
Engagements per media type | The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Engagements | category_rows_change |
Engagements trend | An overview of the total number of times users engaged with snaps that were published during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Campaigns & labels > Snapchat > Snapchat | Engagements | evolution_bar |
Engagements trend | An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Overview | Engagements | evolution_stacked_bar |
Engagements trend | An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and platform. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. | Social profiles > Cross-platform > Overview > Time comparison | Engagements | evolution_stacked_bar_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Overview | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by profile and the date the content was pinned | Social profiles > Pinterest > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Time comparison | Engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Overview | Number of engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Time comparison | Number of engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Number of engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected pages during the selected date range, segregated by video publication date. | Social profiles > TikTok > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of lifetime engagements for videos that were published within the selected date range, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Number of engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Engagements | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Engagements | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Engagements | evolution_bar_change |
Engagements trend widget | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Profile vs. profile | Number of engagements | evolution_grouped_bar |
Evolution of followers by age | An overview of the distribution of gender and age groups among users who are following selected profiles during the selected date range, segregated by date. Demographic data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | Followers | evolution_facet_line |
Executive summary overview | A weekly overview of all metrics from the last five weeks, leading up to the end date specified in the selected date range | Live Commerce > Executive summary | The total number of unique callers $,$ unique_valuable_callers $,$ unique_valuable_callers_rate $,$ conversion_rate $,$ orders_count $,$ sales_revenue $,$ order_value_rate $,$ avg_cust_q3_rating | table |
Exportable Widgets without hammer | Dev insights > No hammer exports | Field | ||
exportable, no hammer | Dev insights > No hammer exports | Document count | ||
Facebook mentions | The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Facebook mentions trend | The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions trend | evolution_facet_line |
Facebook profiles overview | Social profiles > Facebook > Profiles summary | The total number of followers $,$ Followers growth trend $,$ Impressions $,$ The total number of profile reach | ||
Filter by page (legend) | Use this legend to filter data for **Post distribution trend** on the left. This interactive table presents a list of all selected pages. Check the box to show or hide a page in the chart. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | The total number of content pieces | |
Followers by city | The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | The total number of fans | |
Followers by city | The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Social profiles > Facebook > Owned profiles > People insights > Followers | The total number of fans | |
Followers by city | The distribution of cities among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Social profiles > Instagram > People insights > People insights | The total number of fans | |
Followers by country | The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | The total number of fans | |
Followers by country | The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Social profiles > Facebook > Owned profiles > People insights > Followers | The total number of fans | |
Followers by country | The distribution of countries among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Social profiles > Instagram > People insights > People insights | The total number of fans | |
Followers by demography | The distribution of gender and age groups among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | Followers | category_stacked_bar |
Followers by language | The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | The total number of fans | |
Followers by language | The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period. | Social profiles > Facebook > Owned profiles > People insights > Followers | The total number of fans | |
Followers by platform | The distribution of the total number of users who are following selected profiles accounts during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Number of followers | category_rows |
Followers by platform | The distribution of the total number of users who are following selected profiles during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Number of followers | category_rows_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease in the total number of followers over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of followers over the selected date range | Social profiles > Facebook > Public profiles > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range. | Social profiles > Instagram > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Public profiles > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Public profiles > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Social profiles > LinkedIn > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following a profile during the selected date range | Social profiles > LinkedIn > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Pinterest > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of users who are following a profile over the selected date range | Social profiles > Pinterest > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease in the total number of users who are following a profile over the selected date range | Social profiles > Pinterest > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of users who are following a profile during the selected date range | Social profiles > TikTok > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease in the total number of users who are following a profile during the selected date range | Social profiles > TikTok > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Social profiles > X > Overview > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Social profiles > X > Overview > Time comparison | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > X > Public profiles > Multicomparison | Followers growth | category_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Social profiles > X > Public profiles > Overview | Followers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Multicomparison | Subscribers growth | category_bar |
Followers growth | The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Overview | Subscribers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles over the selected date range | Social profiles > YouTube > Overview > Time comparison | Subscribers growth | value_change |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Public profiles > Multicomparison | Subscribers growth | category_bar |
Followers growth | The net increase or decrease in the total number of subscribers to the selected profiles over the selected date range | Social profiles > YouTube > Public profiles > Overview | Subscribers growth | value_change |
Followers growth by platform | The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Followers growth | category_bar |
Followers growth by platform | The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Followers growth | category_bar_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers growth trend | An overview of the net increase or decrease in the total number of followers over the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > Instagram > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. | Social profiles > Instagram > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date. | Social profiles > Instagram > Overview > Time comparison | Followers growth trend | evolution_bar_change |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers growth trend | The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Social profiles > TikTok > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > TikTok > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > TikTok > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date | Social profiles > X > Overview > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the increase or decrease in the number of users who are following selected profiles over the selected date range, segragated by date | Social profiles > X > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Public profiles > Overview | Followers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Public profiles > Profile vs. Profile | Followers growth | evolution_grouped_bar |
Followers growth trend | An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Overview | Subscribers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers growth | evolution_grouped_bar |
Followers growth trend | An overview of the increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range, segregated by date | Social profiles > YouTube > Overview > Time comparison | Subscribers growth | evolution_bar_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Overview | Subscribers growth | evolution_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to the selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Number of followers | evolution_facet_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of followers | evolution_line_change |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > Instagram > Overview > Overview | Followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. | Social profiles > Instagram > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date. | Social profiles > Instagram > Overview > Time comparison | Followers | evolution_line_change |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Profile vs. Profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the total number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Time comparison | Number of followers | evolution_line_change |
Followers trend | An overview of the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Time comparison | Number of followers | evolution_line_change |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Social profiles > TikTok > Overview > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > TikTok > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Social profiles > TikTok > Overview > Time comparison | Followers | evolution_line_change |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segragated by date | Social profiles > X > Overview > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Followers trend | The total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Overview > Time comparison | Followers | evolution_line_change |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segragated by date | Social profiles > X > Public profiles > Overview | Number of followers | evolution_line |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Public profiles > Profile vs. Profile | Number of followers | evolution_facet_line |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Overview | Number of subscribers | evolution_line |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Profile vs. profile | Number of subscribers | evolution_facet_line |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Time comparison | Number of subscribers | evolution_line_change |
Followers trend | An overview of the number of users who are subscribed to selected profiles during the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Overview | Number of subscribers | evolution_line |
Followers trend | An overview of the total number of users who are subscribed selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Profile vs. Profile | Number of subscribers | evolution_facet_line |
Gallery views trend | An overview of the number of times gallery content was viewed during the selected date range, segregated by date | UGC > Gallery interactions | Gallery views | evolution_bar |
General survey percentage | The percentage of general surveys completed by the advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | General survey | value_change |
Grading system | This table displays a summary of prediction grades for all organic posts published in the last 72 hours, based on the Performance Prediction content grading system. The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | The total number of content pieces | |
Grading system | This table displays a summary of prediction grades for all organic and promoted posts published in the last 72 hours, based on the Performance Prediction content grading system. The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces. | Social profiles > Instagram > Performance prediction > Performance prediction | The total number of content pieces | |
Hammer config keys reuse across visualisations | Dev insights > Hammer usage | Cardinality | ||
Hours logged in | The total number of hours in which at least one advisor was actively signed into the system during the selected date range, including both when set to Online and Offline | Live Commerce > Operational performance | Hours | value_change |
Hours logged in percentage | The percentage of hours where at least one advisor was signed into the system during the selected date range relative to the total working hours of the selected retailer | Live Commerce > Operational performance | Percentage | value_change |
Impressions | The number of times that your ads or paid content were displayed to users during the selected date range | Paid > Paid insight overview > Paid insight overview | Impressions | value_change |
Impressions by media type | The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Content impressions | category_bar |
Impressions by media type | The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, carousel, reel) | Campaigns & labels > Instagram > Instagram | Content impressions | category_bar |
Impressions by media type | The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > X > X | Content impressions | category_bar |
Impressions by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Overview | Impressions | category_rows |
Impressions by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Time comparison | Impressions | category_rows_change |
Impressions by platform | The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Impresssions | category_pie |
Impressions by platform | The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Overview | Content impressions | category_rows |
Impressions by platform | The distribution of lifetime content impressions, or of lifetime video views where impressions do not apply, for content that was published during the selected date range. Data is segrated by social media platform. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Time comparison | Content impressions | category_rows_change |
Impressions by platform trend | An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Content impressions | evolution_facet_line |
Impressions engagement rate | Impressions engagement rate shows the percentage of users who engaged with a snap that was published during the selected date range given its impressions | Campaigns & labels > Snapchat > Snapchat | Impressions engagement rate | value_change |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Multicomparison | Impressions engagement rate | category_bar |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Overview | Impressions engagement rate | value_change |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Time comparison | Impressions engagement rate | value_change |
Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. | Social profiles > Pinterest > Overview > Multicomparison | Impressions engagement rate | category_bar |
Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Overview | Impressions engagement rate | value_change |
Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Time comparison | Impressions engagement rate | value_change |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Multicomparison | Impressions engagement rate | category_bar |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Impressions engagement rate | value_change |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Impressions engagement rate | value_change |
Impressions engagement rate by media type | The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | category_rows_compare |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Overview | Impressions engagement rate | category_rows |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | category_rows_compare |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Time comparison | Impressions engagement rate | category_rows_change |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | category_rows_compare |
Impressions engagement rate per media type | The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Impressions engagement rate | category_rows |
Impressions engagement rate per media type | The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Impressions engagement rate | category_rows_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Overview | Impressions engagement rate | evolution_bar |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date and profile. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | evolution_grouped_bar |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Time comparison | Impressions engagement rate | evolution_bar_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned. | Social profiles > Pinterest > Overview > Overview | Impressions engagement rate | evolution_bar |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile and the date the content was pinned. | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | evolution_grouped_bar |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned. | Social profiles > Pinterest > Overview > Time comparison | Impressions engagement rate | evolution_bar_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Impressions engagement rate | evolution_bar |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | evolution_grouped_bar |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Impressions engagement rate | evolution_bar_change |
Impressions per media type | The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content. | Social profiles > Instagram > Overview > Overview | Content impressions | category_rows |
Impressions per media type | The total number of times a post published during the selected date range was viewed in its lifetime, segregated by media type (e.g. image, video, carousel, etc.). This metric does not count user-generated content. | Social profiles > Instagram > Overview > Time comparison | Impressions per media type | category_rows_change |
Impressions per media type | The total number of times a content pieces published during the selected date range was viewed, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Overview | Content impressions | category_rows |
Impressions per media type | The total number of times a post published during the selected date range was viewed, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Time comparison | Impressions per media type | category_rows_change |
Impressions per media type | The distribution of the total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. | Social profiles > X > Overview > Overview | Content impressions | category_rows |
Impressions per media type | The number of lifetime content impressions for posts published during the selected date range, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. | Social profiles > X > Overview > Time comparison | Impressions per media type | category_rows_change |
Impressions per media type by paid vs. organic | The distribution of the total number of times a post published on selected page during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | category_stacked_rows |
Impressions per media type by paid vs. organic | The total number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Content impressions | category_stacked_rows_change |
Impressions trend | The number of times that your ads or paid content were displayed to users during the selected date range | Paid > Paid insight overview > Paid insight overview | Impressions trend | evolution_bar |
Impressions trend | An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Overview | Content impressions | evolution_stacked_bar |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Time comparison | Content impressions | evolution_stacked_bar_change |
Impressions trend | An overview of the total number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Overview | Content impressions | evolution_bar |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Time comparison | Number of impressions | evolution_bar_change |
Impressions trend | An overview of the number of times a post published during the selected date range was seen by a user, segregated by publication date. This metric does not count user-generated content | Social profiles > LinkedIn > Overview > Overview | Content impressions | evolution_bar |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | An overview lifetime impressions for posts published during the selected date range, segregated by publication date. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Time comparison | Content impressions | evolution_bar_change |
Impressions trend | An overview of the total number of views for content that was pinned by selected profiles during the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | An overview of the number of times a psnapost published during the selected date range was viewed or of video views where impression do not apply, segregated by publication date | Social profiles > Snapchat > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | An overview of the number of times posts published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content. | Social profiles > X > Overview > Overview | Content impressions | evolution_bar |
Impressions trend | An overview of the number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > X > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Impressions trend | The number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content. | Social profiles > X > Overview > Time comparison | Content impressions | evolution_bar_change |
Impressions trend by paid vs. organic | An overview of the total number of times a post published on selected pages during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | evolution_stacked_bar |
Impressions trend by paid vs. organic | An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Content impressions | evolution_stacked_bar_change |
Incoming content | A detail view of posts published during the selected date range that mentioned/tagged your profile | Social profiles > Instagram > Earned media > Earned media | content_card | |
Incoming messages | The sum of all incoming user messages received during the selected date range. | Bot > Bot overview > Bot overview | Incoming messages | value_change |
Instagram mentions | The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Instagram mentions trend | The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions trend | evolution_facet_line |
Instagram profiles overview | Social profiles > Instagram > Profiles summary | The total number of followers $,$ Followers growth trend $,$ Impressions $,$ The total number of profile views | ||
Interactions by media type | The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Interactions | category_bar |
Interactions by media type | The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. image, carousel, reel) | Campaigns & labels > Instagram > Instagram | Interactions | category_bar |
Interactions by media type | The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > LinkedIn > LinkedIn | Interactions | category_bar |
Interactions by media type | The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > X > X | Interactions | category_bar |
Interactions by organic vs. promoted | The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Interactions | category_rows |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform | Campaigns & labels > Cross-platform overview > Cross-platform overview | Interactions | category_pie |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Interactions | category_rows |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Number of interactions | category_rows_change |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Facebook > Facebook | Interactions | category_pie |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Instagram > Instagram | Interactions | category_pie |
Interactions by type | The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > LinkedIn > LinkedIn | Interactions | category_pie |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Pinterest > Pinterest | Interactions | category_pie |
Interactions by type | The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > X > X | Interactions | category_pie |
Interactions by type | The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type | Campaigns & labels > YouTube > YouTube | Interactions | category_pie |
Interactions by type | The distribution of the total number of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. | Social profiles > Cross-platform > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type | Social profiles > Instagram > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type | Social profiles > Instagram > Public profiles > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > LinkedIn > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions for content pinned during the selected date range, segregated by interaction type | Social profiles > Pinterest > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type | Social profiles > Pinterest > Overview > Overview | Interactions | category_rows |
Interactions by type | The distribution of lifetime interactions (shares, likes, comments) for pins published during the selected date range | Social profiles > Pinterest > Overview > Time comparison | Interactions | category_rows_change |
Interactions by type | The distribution of the total number of interactions (likes, replies and reposts) for posts published by selected profiles during the selected date range, segregated by interaction type | Social profiles > X > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > YouTube > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Interactions by type | The distribution of the total number of interactions (likes, comments, and shares) for videos published during the selected date range, segregated by interaction type | Social profiles > YouTube > Public profiles > Multicomparison | Number of interactions | category_stacked_bar |
Interactions per 1k followers by media type | The total number of interactions per 1000 followers for the set of content published by selected profiles during the selected date range. Data is segregated by profile. | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions per 1k followers | category_rows_multi_bar |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Interactions | evolution_facet_line |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Interactions | evolution_stacked_bar |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of interactions | evolution_grouped_bar |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares) for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Interactions | evolution_stacked_bar_change |
Interactions trend | An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date | Social profiles > Pinterest > Overview > Overview | Interactions | evolution_bar |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Profile vs. profile | Number of interactions | evolution_grouped_bar |
Interactions trend | An overview of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Time comparison | Interactions | evolution_bar_change |
Invalid Configs per board for undefined | Dev insights > Hammer usage | Field | ||
Invalid configurations | Dev insights > Hammer usage | Document count | ||
Invalid hammer configs | Dev insights > Hammer usage | Document count | ||
Key metrics summary | A chart comparing the total number of mentions, authors, social interactions, and potential impressions. | Listening > Aggregated overview > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Key metrics summary | A summary of key metrics (i.e. the total number of mentions, authors, social interactions, and potential impressions) for selected queries during the selected date range. Data is segregated by platform (e.g. social media network, blog, forum, news site, etc.). | Listening > Platforms > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Key metrics summary | A chart comparing the total number of mentions, authors, social interactions, and potential impressions. | Listening > Volume > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Link performance (Button) | A detail overview of performance metrics for button links during the selected date range. The following data is available: Button name and URL, Number of clicks, CTR percentage, Number of days the button was live (published), Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views. | Link In Bio > Link In Bio Performance | The total number of clicks per day $,$ The total number of events $,$ The total number of events created | table |
Link performance (Social Grid) | A detail overview of performance metrics for social grid links during the selected date range. The following data is available: URL, Number of clicks, CTR percentage, Number of days the link was live (published). Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views. | Link In Bio > Link In Bio Performance | The total number of clicks per day $,$ The total number of events $,$ The total number of events created | table |
LinkedIn profiles overview | Social profiles > LinkedIn > Profiles summary | The total number of followers $,$ Followers growth trend $,$ The total number of engagements $,$ Impressions | ||
Maximum 10-second video views per day | The highest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | evolution_value |
Maximum 30-second video views per day | The highest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | evolution_value |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page impressions | evolution_value |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page impressions | evolution_value |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | profile_impressions | |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | evolution_value |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | evolution_value |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | fans_net_likes | |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | evolution_value |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | evolution_value |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of negative feedback | |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page reach | evolution_value |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page reach | evolution_value |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of profile reach | |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page tab views | evolution_value |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page tab views | evolution_value |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Content impressions | evolution_value |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Content impressions | evolution_value |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reach | evolution_value |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reach | evolution_value |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of ad reach | |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | evolution_value |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | evolution_value |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | |
Maximum time watched per day | The highest amount of time users spent watching selected pages' videos on a single day during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total time watched | evolution_value |
Maximum video views per day | The highest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_value |
Media views | The total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range | Campaigns & labels > Snapchat > Snapchat | Media views | value_change |
Media views | The sum of media views (autoplay and click) of posts published during the selected date range, across videos, gifs, and images | Campaigns & labels > X > X | Media views | value_change |
Media views trend | An overview of the total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range, segregated by publication date | Campaigns & labels > Snapchat > Snapchat | Media views | evolution_bar |
Mentions by platform | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Number of mentions | category_stacked_bar |
Mentions by platform | The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | category_pie |
Mentions by platform | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions by platform | category_stacked_bar |
Mentions by platform | The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Overview | Networks | category_pie |
Mentions by platform trend | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.) and date of the mention. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Overview | Mentions trend | evolution_facet_line |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Number of mentions | category_bar |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | evolution_bar |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Overview | Number of mentions | evolution_bar |
Mentions trend | An overview of the number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range, segregated by date of the mention | Social profiles > Instagram > Earned media > Earned media | Number of mentions | evolution_bar |
Mentions trend | An overview of the number of times selected profiles were mentioned by other X accounts during the selected date range, segregated by date of mention | Social profiles > X > Earned media > Earned media | Number of mentions | evolution_bar |
Minimum 10-second video views per day | The lowest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | evolution_value |
Minimum 30-second video views per day | The lowest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | evolution_value |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page impressions | evolution_value |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page impressions | evolution_value |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | profile_impressions | |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | evolution_value |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | evolution_value |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | fans_net_likes | |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | evolution_value |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | evolution_value |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of negative feedback | |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page reach | evolution_value |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page reach | evolution_value |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of profile reach | |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page tab views | evolution_value |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page tab views | evolution_value |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Content impressions | evolution_value |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Content impressions | evolution_value |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reach | evolution_value |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reach | evolution_value |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of ad reach | |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | evolution_value |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | evolution_value |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | |
Minimum time watched per day | The lowest amount of time users spent watching selected pages' videos on a single day during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total time watched | evolution_value |
Minimum video views per day | The lowest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_value |
Monthly unique users | The number of unique users who sent a message during the selected date range, segregated by month. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users | evolution_bar |
Most engaging media types | The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Engagement rate | category_bar |
Most engaging media types | Engagement is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. image, carousel, reel, etc.). | Campaigns & labels > Instagram > Instagram | Engagement rate | category_bar |
Most engaging media types | Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.). | Campaigns & labels > LinkedIn > LinkedIn | Engagement rate | category_bar |
Most engaging media types | The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Cross-platform > Content performance > Content performance | Interactions per 1K followers | category_stacked_bar |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Most engaging media types | The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Posts are segregated by media type (image, video, link, etc.). | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Interactions per 1K followers | category_rows |
Most engaging media types | The sum of lifetime interactions (reactions, comments, and shares) for posts published by a selected profile during the selected date range, divided by the number of followers that profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Interactions per 1K followers | category_rows_compare |
Most engaging media types | Post-level engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. images, carousels, videos). | Social profiles > Instagram > Content performance > Content performance | Interactions per 1K followers | category_rows |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Instagram > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Instagram > Public profiles > Profile vs. Profile | Interactions per 1K followers | category_rows_compare |
Most engaging media types | Post-level engagement rate is calculated as the sum of interactions (likes and comments) for posts published during the selected date range, divided by the number of followers a page has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. image, video, link). | Social profiles > LinkedIn > Content performance > Content performance | Interactions per 1K followers | category_rows |
Most engaging media types | The sum of lifetime interactions (likes and comments) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > LinkedIn > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Most engaging media types | The sum of interactions (likes, replies, reposts) for posts published during the selected date range, divided by the number of followers a profile has at the time of the posts, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > X > Content performance > Content performance | Interactions per 1K followers | category_rows |
Most engaging media types | The sum of lifetime interactions (likes, replies, reposts) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > X > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Most engaging post types | Post engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.). | Campaigns & labels > X > X | Engagement rate | category_bar |
Most used media types | The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Cross-platform > Content performance > Content performance | Number of content pieces | category_stacked_bar |
Navigation clicks trend | An overview of the total number of navigation clicks on gallery content during the selected date range, segregated by date. Navigation clicks include clicks on navigation arrows and the "Load More" button. | UGC > Gallery interactions | Navigation clicks | evolution_bar |
Negative mentions | An aggregation of mentions with a negative sentiment | Listening > Sentiment > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Negative mentions trend | An aggregation of mentions with a negative sentiment. | Listening > Sentiment > Multicomparison | Mentions trend | evolution_facet_line |
Net page likes | The net amount of likes received by selected pages during the selected date range, segregated by profile | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Net page likes | category_bar |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Net page likes | evolution_line |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Net page likes | evolution_line |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Net page likes | evolution_facet_line |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Net page likes | evolution_line_change |
New cases growth | The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period | Care > Case analysis > Case analysis | Number of cases | evolution_bar |
New conversations | The number of conversations that started during the selected date range. A conversation is defined as all the individual messages exchanged within a continuous session. | Bot > Bot overview > Bot overview | New conversations | value_change |
New daily conversations trend | An overview of the total number of new bot conversations that started during the selected date range, segregated by day and platform (e.g. web chat, Messenger, etc.) | Bot > Bot performance > Bot performance | Number of conversations | evolution_facet_line |
No hammer widgets per board for click through | Dev insights > No hammer exports | Field | ||
No interaction survey percentage | The percentage of no interaction surveys completed by the advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | No interaction | value_change |
No shows | The total number of confirmed bookings for which either the advisor or the user (or both) did not join the scheduled call. | Live Commerce > Appointments | No shows | value_change |
No shows | The total number of confirmed bookings for which either the advisor or the user (or both) did not join the scheduled call. | Live Commerce > Appointments | No shows | value_change |
Not Exportable Widgets without hammer | Dev insights > No hammer exports | Field | ||
Number of authors | The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. | Listening > Aggregated overview > Multicomparison | Authors | evolution_facet_line |
Number of authors | The number of unique authors that produced mentions matching the analyzed queries. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Overview | Authors | value_change |
Number of authors | The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. | Listening > Volume > Multicomparison | The total number of authors | |
Number of authors | The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. | Listening > Volume > Multicomparison | Authors | evolution_facet_line |
Number of authors | The number of unique authors that produced content matching the analyzed queries. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Volume > Overview | Authors | value_change |
Number of cases | The sum of all cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Number of cases | value_change |
Number of changes per board | Dev insights > Hammer usage | Document count | ||
Number of changes per board for undefined | Dev insights > Hammer usage | Field | ||
Number of changes per hammer type for undefined | Dev insights > Hammer usage | Field | ||
Number of comments | The sum of comments or replies to a set of content that was published during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform overview | Comments and/or replies | value_change |
Number of comments | The sum of all comments received by posts that were published during the selected date range | Campaigns & labels > Facebook > Facebook | Number of comments | value_change |
Number of comments | The sum of comments on the set of posts published during the selected date range | Campaigns & labels > Instagram > Instagram | Number of comments | value_change |
Number of comments | The sum of all comments for the set of posts that was published during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Number of comments | value_change |
Number of comments | The sum of all comments for the set of pins that were published during the selected date range | Campaigns & labels > Pinterest > Pinterest | Comments | value_change |
Number of comments | The total number of replies to snaps that were were published during the selected date range | Campaigns & labels > Snapchat > Snapchat | Number of comments | value_change |
Number of comments | The sum of all comments for the set of videos that were published during the selected date range | Campaigns & labels > TikTok > TikTok | Number of comments | value_change |
Number of comments | The sum of replies to posts that were published during the selected date range | Campaigns & labels > X > X | Number of replies | value_change |
Number of comments | The sum of comments on the set of videos that were published during the selected date range | Campaigns & labels > YouTube > YouTube | Number of comments | value_change |
Number of engagements | The total number of times users engaged with snaps that were published during the selected date range. Engagements include swiping up, shares, comments and screenshots. | Campaigns & labels > Snapchat > Snapchat | Engagemets | value_change |
Number of engagements | The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Engagements | value_change |
Number of engagements | The number of times a user engaged with a post that was published during the selected range. This includes all clicks anywhere on the post (including hashtags, links, avatar, username, and post expansion), reposts, replies, follows and likes. | Campaigns & labels > X > X | Engagements | value_change |
Number of engagements | The total number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. | Social profiles > Cross-platform > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile. | Social profiles > Pinterest > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where engagements do not apply | Social profiles > Snapchat > Overview > Multicomparison | Content engagements | category_bar |
Number of engagements | The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of lifetime engagements for videos that were published within the selected date range. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Engagements | value_change |
Number of engagements | The total number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Engagements | value_change |
Number of engagements | The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected social media accounts during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Public profiles > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range. | Social profiles > Instagram > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Public profiles > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Public profiles > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following a profile over the selected date range | Social profiles > LinkedIn > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Pinterest > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following a profile over the selected date range | Social profiles > Pinterest > Overview > Overview | Followers | value_change |
Number of followers | The sum of all users who are following a profile during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Overview | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Time comparison | Followers | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Public profiles > Multicomparison | Number of followers | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Public profiles > Overview | Followers | value_change |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Multicomparison | Number of subscribers | category_bar |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Overview | Subscribers | value_change |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Time comparison | Subscribers | value_change |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Public profiles > Multicomparison | Number of subscribers | category_bar |
Number of followers | The total number of users who are subscribed to selected profiles over the selected date range | Social profiles > YouTube > Public profiles > Overview | Subscribers | value_change |
Number of impressions | The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Content impressions | value_change |
Number of impressions | The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content. | Campaigns & labels > Facebook > Facebook | Content impressions | value_change |
Number of impressions | The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. | Campaigns & labels > Instagram > Instagram | Content impressions | value_change |
Number of impressions | The total number of times snaps viewed during the selected date range were viewed during their lifetime, including video views | Campaigns & labels > Snapchat > Snapchat | Content impressions | value_change |
Number of impressions | The sum of lifetime content impressions for posts published during the selected date range | Campaigns & labels > X > X | Post impressions | value_change |
Number of impressions | The total number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Multicomparison | Content impressions | category_bar |
Number of impressions | The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Overview | Content impressions | value_change |
Number of impressions | The total number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Time comparison | Content impressions | value_change |
Number of impressions | The total number of times a post published on selected pages during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | value_change |
Number of impressions | The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Content impressions | value_change |
Number of impressions | The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Multicomparison | Content impressions | category_bar |
Number of impressions | The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content. | Social profiles > Instagram > Overview > Overview | Content impressions | value_change |
Number of impressions | The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Time comparison | Content impressions | value_change |
Number of impressions | The total number of times posts published by selected profiles during the selected date range were viewed. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Multicomparison | Content impressions | category_bar |
Number of impressions | The total number of times posts published during the selected date range were viewed | Social profiles > LinkedIn > Overview > Overview | Content impressions | value_change |
Number of impressions | The total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Time comparison | Content impressions | value_change |
Number of impressions | The total number of times a content piece pinned during the selected date range was viewed | Social profiles > Pinterest > Overview > Multicomparison | Content impressions | category_bar |
Number of impressions | The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply | Social profiles > Snapchat > Overview > Multicomparison | Content impressions | category_bar |
Number of impressions | The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > X > Overview > Multicomparison | Content impressions | category_bar |
Number of impressions | The total number of times posts published within the selected date range were viewed in the posts' lifetime. This metric does not count user-generated content. | Social profiles > X > Overview > Overview | Content impressions | value_change |
Number of impressions | The total number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content. | Social profiles > X > Overview > Time comparison | Content impressions | value_change |
Number of impressions by paid vs. organic | The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Content impressions | category_stacked_bar |
Number of impressions by paid vs. organic | The total number of times a post published on selected pages during the selected date range was viewed. This metric does not consider user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | category_bar |
Number of impressions by paid vs. organic | The total number of times a post published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | category_grouped_bar |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of interactions | value_change |
Number of interactions | The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range | Campaigns & labels > Facebook > Facebook | Interactions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range | Campaigns & labels > Instagram > Instagram | Interactions | value_change |
Number of interactions | The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Interactions | value_change |
Number of interactions | The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range | Campaigns & labels > Pinterest > Pinterest | Interactions | value_change |
Number of interactions | The sum of all interactions (replies, reposts, likes) for posts that were published during the selected date range | Campaigns & labels > X > X | Interactions | value_change |
Number of interactions | The number of interactions (likes and comments) received by videos published during the selected date range | Campaigns & labels > YouTube > YouTube | Interactions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Interactions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time comparison | Interactions | value_change |
Number of interactions | The total number of interactions on posts published by selected pages during the selected date range. Data is segregated by page. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Interactions | category_bar |
Number of interactions | The total number of interactions on posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Interactions | value_change |
Number of interactions | The sum of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range. | Social profiles > Pinterest > Overview > Overview | Interactions | value_change |
Number of interactions | The sum of all lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range | Social profiles > Pinterest > Overview > Time comparison | Interactions | value_change |
Number of interactions by label | The distribution of the number of user interactions with content matching the analyzed queries, segregated by the label manually assigned to the content in Emplifi Content or Community. Mentions with multiple label assignments are counted for each assigned label. | Listening > Volume > Overview | Number of interactions | category_bar |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Mentions | evolution_facet_line |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | value_change |
Number of mentions | An overview of the number of detected mentions among selected data sources and filters, segregated by mention publication date. Mentions discovered by multiple data sources are counted only once. | Listening > Crisis Management > Crisis Management | Number of mentions | evolution_bar |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Multicomparison | Content count | |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Multicomparison | Mentions | evolution_facet_line |
Number of mentions | The total number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Overview | Number of mentions | value_change |
Number of mentions | The total number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range | Social profiles > Instagram > Earned media > Earned media | Number of mentions | value_change |
Number of mentions | The total number of times selected profiles were mentioned by other X accounts during the selected date range | Social profiles > X > Earned media > Earned media | Mentions | value_change |
Number of mentions by label | The distribution of labeled content pieces matching the analyzed queries, segregated by the label manually assigned to them in Emplifi Content or Community. Mentions with multiple label assignments are counted for each label. | Listening > Volume > Overview | Number of mentions | category_bar |
Number of mentions by platform | The distribution of detected mentions among selected data sources and filters, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple data sources are counted only once. | Listening > Crisis Management > Crisis Management | Number of mentions | category_bar |
Number of posts | The total number of posts published by selected pages during the selected date range. Data is segregated by page. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Posts | category_bar |
Number of posts | The total number of posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Posts | value_change |
Number of potential impressions | The number of unique users who may see mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Potential impressions | value_change |
Number of potential impressions | The number of unique users who may see a mention matching analyzed queries | Listening > Volume > Overview | Potential impressions | value_change |
Number of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Data is segregated by page. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Promoted interactions | category_bar |
Number of reactions | The total number of reactions received by content that was pinned during the selected date range. This metric does not count repinned to reshared content. | Social profiles > Pinterest > Overview > Multicomparison | Number of reactions | category_bar |
Number of resolved cases | The number of Care cases that were marked as Done during the selected date range | Care > Case analysis > Case analysis | Number of cases | value_change |
Number of social interactions | The total number of user interactions received by mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Social interactions | value_change |
Number of social interactions | The total number of user interactions with social media content matching the analyzed queries | Listening > Volume > Overview | Social interactions | value_change |
Number of story impressions | The sum of lifetime story impressions for the set of stories published during the selected date range | Social profiles > Instagram > Story engagement > Story engagement | Story impressions | value_change |
Number of story replies | The sum of replies for the set of stories published during the selected date range | Social profiles > Instagram > Story engagement > Story engagement | Story replies | value_change |
Number of undefined | Social profiles > Facebook > Owned profiles > Overview > Overview | value_change | ||
Number of undefined | Social profiles > Facebook > Owned profiles > Overview > Time comparison | value_change | ||
Number of undefined | Social profiles > Facebook > Public profiles > Overview > Overview | value_change | ||
Number of undefined | Social profiles > Instagram > Earned media > Earned media | value_change | ||
Number of undefined | Social profiles > Instagram > Overview > Overview | value_change | ||
Number of undefined | Social profiles > Instagram > Overview > Time comparison | value_change | ||
Number of undefined | Social profiles > Instagram > Public profiles > Overview | value_change | ||
Number of undefined | Social profiles > LinkedIn > Overview > Overview | value_change | ||
Number of undefined | Social profiles > LinkedIn > Overview > Time comparison | value_change | ||
Number of undefined | Social profiles > YouTube > Overview > Overview | value_change | ||
Number of undefined | Social profiles > YouTube > Overview > Time comparison | value_change | ||
Number of unique users per month | The total number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by month. | Bot > Bot performance > Bot performance | Proxy | |
Number of videos | The sum of all videos published during the selected date range | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Videos | value_change |
Number of videos | The sum of videos published during the selected date range | Social profiles > LinkedIn > Content performance > Content performance | Videos | value_change |
Number of videos | The sum of all videos published on selected profiles during the selected date range | Social profiles > X > Content performance > Content performance | Videos | value_change |
OmniAPI: Endpoints score | Dev insights > OmniAPI endpoint quality | Document count $,$ Value | ||
Organic posts published in the last 72 hours | This overview displays all organic posts published in the last 72 hours. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade. Note: There may be a minor delay in syncing real-time Facebook data. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | ||
Outdated boards | Dev insights > Hammer usage | Cardinality | ||
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average growth | category_rows |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average growth | category_rows |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by page growth metric and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes | |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes | |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | category_rows |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page impressions | category_stacked_bar |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | category_rows |
Page impressions by organic vs. paid | The amount of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | profile_impressions | |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | category_rows_change |
Page impressions by organic vs. paid trend | An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | evolution_grouped_bar |
Page impressions by organic vs. paid trend | An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | evolution_grouped_bar |
Page impressions by organic vs. paid trend | An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | evolution_stacked_bar_change |
Page impressions trend | An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | evolution_bar |
Page impressions trend | An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | evolution_bar |
Page impressions trend | An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_grouped_bar |
Page impressions trend | An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | evolution_bar_change |
Page likes by organic vs. paid | The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page likes | category_stacked_bar |
Page likes by organic vs. paid | The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | category_stacked_bar |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Likes | evolution_facet_line |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Likes | evolution_facet_line |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Likes | evolution_facet_line_change |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | evolution_line |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | evolution_line |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_facet_line |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page likes | evolution_line_change |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative Clicks | category_rows |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took and profile. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Negative clicks | category_stacked_bar |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative Clicks | category_rows |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | The total number of negative feedback | |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative Clicks | category_rows_change |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | evolution_stacked_bar |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | evolution_stacked_bar |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and profile. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_grouped_bar |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative clicks | evolution_stacked_bar_change |
Page reach trend | An overview of page reach recorded over the selected date range, segregated by date and profile. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_grouped_bar |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | tab_views | table |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | tab_views | table |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | table |
Percentage of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Promoted interactions | value_change |
Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Promoted posts | category_bar |
Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Promoted posts | value_change |
Pinterest profiles overview | Social profiles > Pinterest > Profiles summary | The total number of followers $,$ Followers growth trend | ||
Pool performance - calls only | Live Commerce > Pool Performance | total_hours_online $,$ total_talk_time_hrs $,$ total_unique_accepted_users $,$ total_unique_missed_users $,$ total_unique_declined_users | table | |
Positive mentions | An aggregation of mentions with a positive sentiment. | Listening > Sentiment > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Positive mentions trend | An aggregation of mentions with a positive sentiment. | Listening > Sentiment > Multicomparison | Mentions trend | evolution_facet_line |
Post distribution trend | The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Note: Use the **Filter by page** legend on the right to filter selected pages. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | The total number of content pieces | |
Post distribution trend | The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | ||
Post distribution trend | The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | ||
Post engagement rate | Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100 | Paid > Paid insight overview > Paid insight overview | Post engagement rate | value_change |
Post engagement rate trend | Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100 | Paid > Paid insight overview > Paid insight overview | Post engagement rate trend | evolution_bar |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | category_rows |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Content impressions | category_stacked_bar |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | category_rows |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Impressions | |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | category_rows_change |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | evolution_grouped_bar |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | evolution_grouped_bar |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Impressions | evolution_grouped_bar |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | evolution_stacked_bar_change |
Post reach trend | An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_grouped_bar |
Posts by organic vs. promoted | The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Posts | category_rows |
Posts by organic vs. promoted | The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Posts | category_rows_compare |
Posts published in the last 72 hours | This overview displays all posts published in the last 72 hours, including organic and promoted content. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade. | Social profiles > Instagram > Performance prediction > Performance prediction | ||
Potential impressions | An overview of the number of unique users who may see mentions matching the analyzed queries | Listening > Aggregated overview > Multicomparison | Number of impressions | category_bar |
Potential impressions | Potential impressions of a listening mention inform how many people may see the mention. For X, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced. | Listening > Volume > Multicomparison | Potential impressions | |
Potential impressions | Potential impressions of a listening mention inform how many people may see the mention. For Twitter, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced. | Listening > Volume > Multicomparison | Impressions | evolution_facet_line |
Potential impressions by label | The number of impressions of the mentions matching the analyzed queries broken down by a label manually assigned to them in the Emplifi’s Content or Community module. Mentions labeled with multiple labels are counted towards those multiple labels. For X, YouTube, Facebook, and Instagram, the mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. The potential impressions are not available for the web sources—News, Blogs and Forums. | Listening > Volume > Overview | Number of impressions | category_bar |
Potential impressions trend | An overview of the number of unique users who may see content matching the analyzed queries, segregated by content publication date | Listening > Volume > Overview | Potential impressions | evolution_bar |
Profile 1: Average engagements per content piece | The average number of times users engaged with a snap that was published by the selected profile during the selected date range. | Social profiles > Snapchat > Overview > Profile vs. profile | Average engagements per snap | value_change |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. | Social profiles > Instagram > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Social profiles > LinkedIn > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Social profiles > Pinterest > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average impressions | Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Social profiles > X > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 1: Average interactions per content piece | The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Social profiles > Pinterest > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 1: Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average page impressions | value_change |
Profile 1: Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 1: Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. content impressions | value_change |
Profile 1: Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page reach | value_change |
Profile 1: Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page tab views per day | value_change |
Profile 1: Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average reach per day | value_change |
Profile 1: Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | value_change |
Profile 1: Average undefined per content piece | %{interactionTypeFbPvP.tooltipInteractionsAvg} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | |
Profile 1: Average undefined per content piece | %{interactionTypeFbPpPvP.tooltipInteractionsAvg} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | |
Profile 1: Average undefined per content piece | %{interactionTypeIgPvP.tooltipInteractionsAvg} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | |
Profile 1: Average undefined per content piece | %{interactionTypeIgPpPvP.tooltipInteractionsAvg} | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | |
Profile 1: Average undefined per content piece | %{interactionTypeLiPvP.tooltipInteractionsAvg} | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | |
Profile 1: Average undefined per content piece | %{interactionTypeYtPvP.tooltipInteractionsAvg} | Social profiles > YouTube > Overview > Profile vs. profile | value_change | |
Profile 1: Average video views | The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period | Social profiles > TikTok > Overview > Profile vs. profile | Average video views | value_change |
Profile 1: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Average video views | value_change |
Profile 1: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Average video views | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers growth | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers growth | value_change |
Profile 1: Impressions engagement rate | The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 1: Impressions engagement rate | TThe percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 1: Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 1: Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 1: Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 1: Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 1: Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 1: Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 1: Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 1: Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 1: Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 1: Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 1: Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 1: Minimum page negative feedback per day | The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 1: Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 1: Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 1: Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 1: Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 1: Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 1: Number of engagements | The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 1: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers | value_change |
Profile 1: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers | value_change |
Profile 1: Number of impressions | The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of impressions | The total number of times a pin published by the selected profile during the selected date range was viewed | Social profiles > Pinterest > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of impressions | The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. | Social profiles > Snapchat > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > X > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of interactions | The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions | value_change |
Profile 1: Number of interactions | The total number of interactions on posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Interactions | value_change |
Profile 1: Number of interactions | The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Interactions | value_change |
Profile 1: Number of posts | The total number of posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Posts | value_change |
Profile 1: Number of undefined | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Profile 1: Number of undefined | %{interactionTypeFbPpPvP.tooltipInteractionsSum} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | |
Profile 1: Number of undefined | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
Profile 1: Number of undefined | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | ||
Profile 1: Number of undefined | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | ||
Profile 1: Number of undefined | Social profiles > YouTube > Overview > Profile vs. profile | value_change | ||
Profile 1: Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | tab_views | table |
Profile 1: Percentage of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted interactions | value_change |
Profile 1: Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted posts | value_change |
Profile 1: Promoted post efficiency percentage | Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts. This metric is calculated from all posts published by the selected page in the last month. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Efficiency | value_change |
Profile 1: Reach engagement rate | The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Reach engagement rate | value_change |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of comments | category_treemap |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Content pieces | value_change |
Profile 1: Total content | The total number of posts published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | value_change |
Profile 1: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Content pieces | value_change |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Posts | value_change |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Posts | value_change |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Posts | value_change |
Profile 1: Total content | The total number of pins that were published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Pins | value_change |
Profile 1: Total content | The total number of snaps that were published by the selected profile during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile | Snaps | value_change |
Profile 1: Total content | The total number of videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Videos | value_change |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of posts | value_change |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Posts | value_change |
Profile 1: Total content | The total number of videos published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Videos | value_change |
Profile 1: Total content | The total number of videos that were published by the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Videos | value_change |
Profile 1: Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | value_change |
Profile 1: Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 1: Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 1: Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | value_change |
Profile 1: Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page unlikes | value_change |
Profile 1: Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | value_change |
Profile 1: undefined | %{engRateCp.tooltipRate} | Social profiles > Cross-platform > Overview > Profile vs. profile | value_change | |
Profile 1: undefined | %{engRateFb.tooltipRate} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | |
Profile 1: undefined | %{engRateIg.tooltipRate} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | |
Profile 1: undefined | %{engRateSc.tooltipRate} | Social profiles > Snapchat > Overview > Profile vs. profile | value_change | |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Video views | value_change |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Video views | value_change |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Video views | value_change |
Profile 2: Average engagements per content piece | The average number of times users engaged with a snap that was published by the selected profile during the selected date range. | Social profiles > Snapchat > Overview > Profile vs. profile | Average engagements per snap | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. | Social profiles > Instagram > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > LinkedIn > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Social profiles > Pinterest > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average impressions | Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Social profiles > X > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 2: Average interactions per content piece | The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same perio | Social profiles > Pinterest > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 2: Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average page impressions | value_change |
Profile 2: Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 2: Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. content impressions | value_change |
Profile 2: Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page reach | value_change |
Profile 2: Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page tab views per day | value_change |
Profile 2: Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average reach per day | value_change |
Profile 2: Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | value_change |
Profile 2: Average undefined per content piece | %{interactionTypeFbPvP.tooltipInteractionsAvg} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | |
Profile 2: Average undefined per content piece | %{interactionTypeFbPpPvP.tooltipInteractionsAvg} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | |
Profile 2: Average undefined per content piece | %{interactionTypeIgPvP.tooltipInteractionsAvg} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | |
Profile 2: Average undefined per content piece | %{interactionTypeIgPpPvP.tooltipInteractionsAvg} | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | |
Profile 2: Average undefined per content piece | %{interactionTypeLiPvP.tooltipInteractionsAvg} | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | |
Profile 2: Average undefined per content piece | %{interactionTypeYtPvP.tooltipInteractionsAvg} | Social profiles > YouTube > Overview > Profile vs. profile | value_change | |
Profile 2: Average video views | The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period | Social profiles > TikTok > Overview > Profile vs. profile | Average video views | value_change |
Profile 2: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Average video views | value_change |
Profile 2: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Average video views | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers growth | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers growth | value_change |
Profile 2: Impressions engagement rate | The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 2: Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 2: Impressions engagement rate | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and profile. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 2: Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 2: Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 2: Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 2: Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 2: Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 2: Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 2: Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 2: Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 2: Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 2: Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 2: Minimum page negative feedback per day | The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 2: Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 2: Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 2: Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 2: Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 2: Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 2: Number of engagements | The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 2: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers | value_change |
Profile 2: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers | value_change |
Profile 2: Number of impressions | The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of impressions | The total number of times a pin published by the selected profile during the selected date range was viewed | Social profiles > Pinterest > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of impressions | The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. | Social profiles > Snapchat > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > X > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of interactions | The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions | value_change |
Profile 2: Number of interactions | The total number of interactions on posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Interactions | value_change |
Profile 2: Number of interactions | The total number of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Interactions | value_change |
Profile 2: Number of posts | The total number of posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Posts | value_change |
Profile 2: Number of undefined | %{interactionTypeFbPvP.tooltipInteractionsSum} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | |
Profile 2: Number of undefined | %{interactionTypeFbPpPvP.tooltipInteractionsSum} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | |
Profile 2: Number of undefined | %{interactionTypeIgPvP.tooltipInteractionsSum} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | |
Profile 2: Number of undefined | %{interactionTypeIgPpPvP.tooltipInteractionsSum} | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | |
Profile 2: Number of undefined | %{interactionTypeLiPvP.tooltipInteractionsSum} | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | |
Profile 2: Number of undefined | %{interactionTypeYtPvP.tooltipInteractionsSum} | Social profiles > YouTube > Overview > Profile vs. profile | value_change | |
Profile 2: Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | tab_views | table |
Profile 2: Percentage of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted interactions | value_change |
Profile 2: Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted posts | value_change |
Profile 2: Promoted post efficiency percentage | Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts. This metric is calculated from all posts published by the selected page in the last month. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Efficiency | value_change |
Profile 2: Reach engagement rate | The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Reach engagement rate | value_change |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of comments | category_treemap |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Content pieces | value_change |
Profile 2: Total content | The total number of posts published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | value_change |
Profile 2: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Content pieces | value_change |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Posts | value_change |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Posts | value_change |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Posts | value_change |
Profile 2: Total content | The total number of pins that were published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Pins | value_change |
Profile 2: Total content | The total number of snaps that were published by the selected profile during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile | Snaps | value_change |
Profile 2: Total content | The total number of videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Videos | value_change |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of posts | value_change |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Posts | value_change |
Profile 2: Total content | The total number of videos published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Videos | value_change |
Profile 2: Total content | The total number of videoss that were published by the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Videos | value_change |
Profile 2: Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | value_change |
Profile 2: Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 2: Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 2: Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | value_change |
Profile 2: Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page unlikes | value_change |
Profile 2: Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | value_change |
Profile 2: undefined | %{engRateCp.tooltipRate} | Social profiles > Cross-platform > Overview > Profile vs. profile | value_change | |
Profile 2: undefined | %{engRateFb.tooltipRate} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | |
Profile 2: undefined | %{engRateIg.tooltipRate} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | |
Profile 2: undefined | %{engRateSc.tooltipRate} | Social profiles > Snapchat > Overview > Profile vs. profile | value_change | |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Video views | value_change |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Video views | value_change |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Video views | value_change |
Profile impressions | The total number of users who had content published by or associated with selected profiles appear in their feed during the selected date range | Social profiles > Instagram > Overview > Overview | Profile impressions | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces | The average number of content pieces published by profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Snapchat > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the total number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average content pieces by media type trend | The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements | The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Average engagements | value_change |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Snapchat > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > TikTok > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions | The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Average interactions | value_change |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by media type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > X > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions by type trend | The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > X > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > X > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > X > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > X > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by interaction type trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > X > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > X > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label. | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers | The average number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of followers | value_change |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range segregated by date | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > X > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Average number of followers trend | An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth | The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Follower growth | value_change |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Instagram > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > TikTok > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > X > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > X > Public profiles > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > YouTube > Overview > Profile vs. profile label | Follower growth | evolution_bar |
Profile label: Follower growth trend | An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Follower growth | evolution_bar |
Profile reach trend | An overview of the number of unique users who have seen any content from selected profiles over the selected date range, segregated by date | Social profiles > Instagram > Overview > Overview | Profile reach | evolution_line |
Profile views | The total number of times selected profiles were viewed by users during the selected date range | Social profiles > Instagram > Overview > Overview | Profile views | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces | The average number of content pieces published by the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of content pieces | value_change |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Snapchat > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average content pieces by media type trend | The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of content pieces | evolution_stacked_bar |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements | The average number of lifetime engagements for posts that were published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Average engagements | value_change |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Snapchat > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > TikTok > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average engagements by media type trend | The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Average engagements | evolution_stacked_bar |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions | The average number of interactions for content published by the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Average interactions | value_change |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > X > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by media type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Instagram > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Instagram > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > LinkedIn > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > Pinterest > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > X > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > X > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > YouTube > Overview > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions by type trend | The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date | Social profiles > YouTube > Public profiles > Profile vs. profile label | Average interactions | evolution_stacked_bar |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > X > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > X > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range. | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | value_change |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > X > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > X > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by interaction types | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date. | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > X > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > X > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average interactions per 1k followers by media types trend | The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date. | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. interactions per 1k followers | evolution_stacked_bar |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > Instagram > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers | The average number of users who are following the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. profile label | Avg. number of followers | value_change |
Profile: Average number of followers trend | An overview of the average number of users who are following the selected profile during the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile label | Avg. number of followers | evolution_bar |
Profile: Average number of followers trend | An overview of |