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Unified Analytics - List of Widgets

This page contains the list of widgets that are available in Unified Analytics.

Unified Analytics boards contain widgets with dynamic names and definitions that are entirely constructed ad hoc based on what data you work with and the operations (comparison, etc.).

Such widgets are not included in the following table.

Widget

Definition

Board path

Metrics

Visualization

Interactions by organic vs. promoted

The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Interactions

category_rows_compare

10-second video views by auto-played vs. clicked to play trend

An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-second video views

evolution_grouped_bar

10-second video views by organic vs. paid

The distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by organic vs. paid.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

10-second video views by organic vs. paid trend

An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and organic vs. paid.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-second video views

evolution_grouped_bar

10-second views by unique vs. repeat trend

An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and unique vs. repeat views.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-second video views

evolution_grouped_bar

30-second video views by auto-played vs. clicked to play trend

An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-second video views

evolution_grouped_bar

30-second video views by organic vs. paid

The distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by organic vs. paid.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

30-second video views by organic vs. paid trend

An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and organic vs. paid.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-second video views

evolution_grouped_bar

30-second video views by unique vs. repeat trend

An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and unique vs. repeat views.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-second video views

evolution_grouped_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Cross-platform > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Public profiles > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Public profiles > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > LinkedIn > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Pinterest > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Snapchat > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > TikTok > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Public profiles > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Overview > Profile label multicomparison

Content pieces

category_bar

5 profiles by least content

The 5 profiles with the lowest number of users who engaged with a published post during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Public profiles > Profile label multicomparison

Content pieces

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Cross-platform > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Public profiles > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Public profiles > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > LinkedIn > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Pinterest > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > TikTok > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Public profiles > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Overview > Profile label multicomparison

Followers

category_bar

5 profiles by least followers

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Public profiles > Profile label multicomparison

Followers

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Cross-platform > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > LinkedIn > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Pinterest > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Snapchat > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > TikTok > Overview > Profile label multicomparison

Interactions per 1k followers

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest engagement

The 5 profiles that published the least amount of posts during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Overview > Profile label multicomparison

Number of engagements

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Cross-platform > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Owned profiles > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Facebook > Public profiles > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Instagram > Public profiles > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > LinkedIn > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > Pinterest > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > TikTok > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > X > Public profiles > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Overview > Profile label multicomparison

Follower growth

category_bar

5 profiles by lowest follower growth

The 5 profiles with the lowest number of followers during the selected date range among selected profile labels. Data is segregated by profile.

Social profiles > YouTube > Public profiles > Profile label multicomparison

Follower growth

category_bar

Actionable content

The best-performing organic posts published in the past 12 to 48 hours that you should consider promoting.

Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction

Actionable content

The best-performing posts published in the past 12 to 48 hours that you should consider promoting.

Note: **Actionable content for Instagram includes both organic and promoted posts.** If a promoted post is doing well, consider promoting it further to maximize engagement.

Social profiles > Instagram > Performance prediction > Performance prediction

Advisor no shows

The total number of confirmed bookings for which the advisor did not join the scheduled call.

Live Commerce > Appointments

Advisor no shows

value_change

Advisor no shows

The total number of confirmed bookings for which the advisor did not join the scheduled call.

Live Commerce > Appointments

Advisor no shows

value_change

Advisor performance overview

An overview of performance metrics for all advisors during the selected date range

Live Commerce > Advisor performance

hours_signed_in $,$ hours_online $,$ hours_offline $,$ hours_inactive $,$ hours_accepted_talk $,$ hours_survey $,$ hours_scheduled_talk

table

Advisor stream health percentage

Stream health score indicates the quality and stability of Live Advisor calls for the selected stores within the selected date range. This metric specifically indicates stream health from the perspective of the advisor.

Live Commerce > Store Performance

Advisor stream health

value_change

Agent performance

An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved

Care > Team performance > Team performance

Cases marked as Done $,$ Handling Time

category_bar_multi

Appointments evolution

The total number of bookings that were made, cancelled or confirmed between both advisor and customer.

Live Commerce > Appointments

Number of appointments

evolution_stacked_bar

Appointments evolution

The total number of bookings that were made, cancelled or confirmed between both advisor and customer.

Live Commerce > Appointments

Number of appointments

evolution_stacked_bar

Authors by age

The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author.

Listening > Aggregated overview > Multicomparison

Number of authors

category_stacked_bar

Authors by age and gender

The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's age and gender

Listening > Aggregated overview > Overview

Number of mentions

category_stacked_bar

Authors by gender

The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender.

Listening > Aggregated overview > Multicomparison

Number of authors

category_stacked_bar

Authors by gender

The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender

Listening > Aggregated overview > Overview

Number of mentions

category_pie

Authors trend

An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Aggregated overview > Multicomparison

Number of authors

category_bar

Authors trend

An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date.

Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Aggregated overview > Overview

Number of authors

evolution_bar

Authors trend

An overview of the total number of unique authors that produced content matching the analyzed queries, segregated by date of content publication. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Volume > Overview

Number of authors

evolution_bar

Average 10-second video views

The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

value_change

Average 10-second video views by auto-played vs. clicked to play

The distribution of the average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

Average 10-second video views by unique vs. repeat

The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by unique vs. repeat views.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

Average 30-second repeat video views by unique vs. repeat

The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by unique vs. repeat views.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

Average 30-second video views

The average amount of times users viewed selected pages’ videos for 30+ seconds during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

value_change

Average 30-second video views by auto-played vs. clicked to play

The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

Average completion rate

The average percentage of times that a user completed a video published within the selected date range during the video's lifetime

Social profiles > TikTok > Video insights > Video insights

Average completion rate

value_change

Average completion rate trend

An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date

Social profiles > TikTok > Video insights > Video insights

Avg. completion rate

evolution_bar

Average CSAT

The average of all CSATs (customer satisfaction scores) received by the selected advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

Average CSAT

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) across all successful appointments within the selected date range.

Live Commerce > Appointments

Average CSAT

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) across all successful appointments within the selected date range.

Live Commerce > Appointments

Average CSAT

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys within the selected date range

Live Commerce > Executive summary

CSAT score

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys for the selected stores within the selected date range.

Live Commerce > Store Performance

Average CSAT

value_change

Average CSAT Q3

The average of Q3 CSATs (customer satisfaction scores) across all Live Advisor surveys for the selected stores within the selected date range.

Live Commerce > Store Performance

Average CSAT Q3

value_change

Average customer rating - Q3

The average rating provided by customers in response to Question 3 (Did you find our staff knowledgable and helpful?) of the post-interaction survey during the selected date range

Live Commerce > Operational performance

Rating

value_change

Average customer rating Q3

The average CSATs (customer satisfaction scores) for question 3 received by the selected advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

Rating

value_change

Average daily clicks per link

The distribution of the average number of daily clicks per link during the selected date range, segregated by link/URL

Link In Bio > Link In Bio Performance

Average daily clicks

category_rows

Average engagements by media type

The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Overview

Average engagements

category_rows

Average engagements by media type

The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Time comparison

Average engagements

category_rows_change

Average engagements by media type

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Snapchat > Overview > Profile vs. profile

Engagements

category_rows_compare

Average engagements by media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Average engagements

category_rows

Average engagements by media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Average engagements

category_rows_change

Average engagements per content piece

Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Multicomparison

Average engagements per snap

category_bar

Average engagements per content piece trend

An overview of the total number of average engagements per snap, segregated by publication date.

Average engagement per snap is calculated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period.

Social profiles > Snapchat > Overview > Profile vs. profile

Average engagements per snap

evolution_grouped_bar

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Average engagements

category_rows

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average engagements

category_rows_change

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Average engagements

category_rows

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Average engagements

category_rows_change

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Average engagements

category_rows

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.) and profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

category_rows_compare

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Average engagements

category_rows_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Average engagements

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Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Average engagements

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Average engagements trend

An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Average engagements

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Average engagements trend

An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Average engagements

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Average handling time

The average amount of time it takes agents to respond to messages for cases escalated to Care during the selected date range

Care > Case analysis > Case analysis

Handling time

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Average handling time by agent

The average amount of time it takes agents to respond to Care case messages, segregated by agent

Care > Team performance > Team performance

Handling time

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Average handling time trend

An overview of the average amount of time it takes agents to respond to Care case messages for cases escalated during the selected date range, segregated by date of escalation

Care > Case analysis > Case analysis

Handling time

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Average impressions by paid vs. organic

The sum of lifetime views for all posts published by selected profiles during the selected date range, divided by the number of posts from the same period.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average content impressions

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Average impressions by paid vs. organic

The average number of times a post published during the selected date range was viewed during its lifetime. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average content impressions

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Average incoming messages by hour

An overview of the average number of user messages sent to your bots during the selected date range, segregated by the hour of the day they were received. This metric counts both prompted and unprompted user messages.

Bot > Bot performance > Bot performance

Proxy

Average interactions per 1K followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Cross-platform > Overview > Multicomparison

Average interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Avg. interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Avg. interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Instagram > Overview > Multicomparison

Avg. interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Instagram > Public profiles > Multicomparison

Avg. interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of posts published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > LinkedIn > Overview > Multicomparison

Avg. interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > X > Overview > Multicomparison

Avg. interactions per 1K followers

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Average interactions per 1K followers

The average number of interactions per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time.

Social profiles > YouTube > Overview > Multicomparison

Avg. interactions per 1K subscribers

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Average interactions per 1K followers

The average number of interactions (likes, comments, and shares) per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time.

Social profiles > YouTube > Public profiles > Multicomparison

Avg. interactions per 1K subscribers

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Average interactions per content piece

An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date.

Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period.

Social profiles > Cross-platform > Content performance > Content performance

Average interactions per content piece

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Average interactions per content piece

The sum of lifetime interactions (e.g. reactions, comments, shares) received by posts published during the selected date range, divided by the number of posts from the same period.

Social profiles > Cross-platform > Overview > Multicomparison

Average interactions per content piece

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Average interactions per content piece

The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Average interactions per post

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Average interactions per content piece

The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Average interactions per post

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Average interactions per content piece

The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Instagram > Overview > Multicomparison

Average interactions per post

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Average interactions per content piece

The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Instagram > Public profiles > Multicomparison

Average interactions per post

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Average interactions per content piece

The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period

Social profiles > LinkedIn > Overview > Multicomparison

Average interactions per post

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Average interactions per content piece

The sum of lifetime interactions for content pinned during the selected date range, divided by the number of pins from the same period

Social profiles > Pinterest > Overview > Multicomparison

Average interactions per pin

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Average interactions per content piece

The total number of lifetime interactions (likes, replies and reposts) received by posts published during the selected date range, divided by the number of posts from the same period

Social profiles > X > Overview > Multicomparison

Average interactions per post

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Average interactions per content piece

The total number of lifetime interactions (likes, comments, and shares) for videos published by a selected profile during the selected date range, divided by the number of published videos from the same period

Social profiles > YouTube > Public profiles > Multicomparison

Average interactions per video

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Average interactions per content piece trend

An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date.

Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period.

Social profiles > Cross-platform > Content performance > Content performance

Average interactions

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Average interactions per content piece trend

An overview of average interactions (reactions, comments, and shares) for posts published by selected profiles during the selected date range, segregated by publication date.

Average interactions is calculated as the sum of lifetime interactions for all posts, divided by the number of posts from the same period.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average interactions per content piece

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Average interactions per video

The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period

Social profiles > YouTube > Overview > Multicomparison

Average interactions per video

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Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average page likes per day

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Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average page likes per day

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Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Average page likes per day

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Average number of engagements

The average number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn.

Social profiles > Cross-platform > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average engagements

value_change

Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile.

Social profiles > Pinterest > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Average engagements

value_change

Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Average engagements

value_change

Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Average engagements

value_change

Average number of engagements

The average number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Average engagements

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Average order value

An overview of the average amount spent by users per transaction attributed to the selected advisor. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders.

This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Advisor performance

Average order value

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Average order value

The average amount spent by users per transaction attributed to an appointment. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range.

Live Commerce > Appointments

Average order value

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Average order value

The average amount spent by users per transaction attributed to an appointment. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range.

Live Commerce > Appointments

Average order value

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Average order value

An overview of the average amount spent by users per transaction attributed to chat only interactions. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Chat First

Average order value

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Average order value

The average amount spent by users per transaction attributed to an advisor. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range.

This metric includes external sales made within a designated time window following a Live Advisor interaction.

Live Commerce > Executive summary

Average order value

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Average order value

The average amount spent by users per transaction attributed to an advisor. Average order value is calculated by dividing total attributed revenue by the total number of orders over the selected date range for the selected stores. This metric includes external sales made within a designated time window following a Live Advisor interaction.

Live Commerce > Store Performance

Average order value

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Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average page impressions

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Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average page impressions

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Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Average page impressions

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Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

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Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

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Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative clicks

value_change

Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. content impressions

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Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. content impressions

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Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. content impressions

value_change

Average page reach by organic vs. paid trend

An overview of average page reach recorded over the selected date range, segregated by date and organic vs. paid.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page reach

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Average page reach by organic vs. paid trend

An overview of page reach recorded over the selected date range, segregated by date.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page reach

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Average page reach by organic vs. paid trend

An overview of average page reach recorded over the selected date range, segregated by date and organic vs. paid.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page reach

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Average page reach by organic vs. paid trend

An overview of average page reach recorded over the selected date range, segregated by date and organic vs. paid.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page reach

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Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page reach per day

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Average page reach per day

The distribution of the average page reach recorded during the selected date range, segregated by profile.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page reach

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Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page reach per day

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Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page reach per day

value_change

Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page reach

category_rows

Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page reach

category_rows

Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach and profile.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

The total number of profile reach

Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page reach

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Average page reach trend

An overview of average page reach recorded over the selected date range, segregated by date.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page reach

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Average page reach trend

An overview of average page reach recorded over the selected date range, segregated by date.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page reach

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Average page reach trend

An overview of average page reach recorded over the selected date range, segregated by date.

Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page reach

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Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page tab views per day

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Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page tab views per day

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Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page tab views per day

value_change

Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. post reach

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Average post reach by organic vs. paid

The average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by profile

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Post reach

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Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. post reach

category_rows

Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

The total number of ad reach

Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. post reach

category_rows_change

Average post reach by organic vs. paid trend

An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. post reach

evolution_grouped_bar

Average post reach by organic vs. paid trend

An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. post reach

evolution_grouped_bar

Average post reach by organic vs. paid trend

An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. post reach

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Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average reach per day

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Average post reach per day

The average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by profile

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Post reach

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Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average reach per day

value_change

Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Average reach per day

value_change

Average post reach trend

An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. post reach

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Average post reach trend

An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. post reach

evolution_bar

Average post reach trend

An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. post reach

evolution_bar_change

Average profile reach

The average number of unique users who have seen any content from selected profiles during the selected date range

Social profiles > Instagram > Overview > Overview

Avg. profile reach

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Average reach

The estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views by the same users.

Note: X and TikTok ads data is not available for this metric.

Paid > Paid insight overview > Paid insight overview

Average reach

value_change

Average reach per city

The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

The total number of profile reach

table

Average reach per city

The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

The total number of profile reach

table

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content.

Campaigns & labels > Facebook > Facebook

Average reach per post

value_change

Average reach per content piece

The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. This metric does not include user-generated content.

Campaigns & labels > Instagram > Instagram

Average reach per content piece

value_change

Average reach per content piece

The total lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period

Campaigns & labels > Snapchat > Snapchat

Average reach per content piece

value_change

Average reach per content piece

The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content.

Social profiles > Cross-platform > Content performance > Content performance

Average reach per content piece

category_rows

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content.

Social profiles > Instagram > Content performance > Content performance

Average reach per post

value_change

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period

Social profiles > LinkedIn > Content performance > Content performance

Average reach per post

value_change

Average reach per content piece

Average reach per snap is caluclated as the sum of lifetime reach (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Multicomparison

Average reach per snap

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Average reach per content piece

The total lifetime reach for every video published by selected profiles during the selected date range, divided by the number of videos from the same period

Social profiles > TikTok > Overview > Multicomparison

Average reach per video

category_bar

Average reach per content piece

The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period

Social profiles > TikTok > Video insights > Video insights

Average reach

value_change

Average reach per content piece (undefined)

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average reach per post

value_change

Average reach per content piece trend

An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date.

Average reach is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. This metric does not count user-generated content.

Social profiles > Cross-platform > Content performance > Content performance

Average reach per content piece trend

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Average reach per content piece trend

An overview of average reach for content published by selected profiles during the selected date range, segregated by publication date.

Average reach per content piece is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average reach per content piece

evolution_grouped_bar

Average reach per content piece trend

An overview of average reach for posts published during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > Instagram > Content performance > Content performance

Avg. reach per post

evolution_bar

Average reach per content piece trend

An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > Instagram > Overview > Profile vs. profile

Average reach per post

evolution_grouped_bar

Average reach per content piece trend

An overview of average reach for every post published during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > LinkedIn > Content performance > Content performance

Average reach per post

evolution_bar

Average reach per content piece trend

An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average reach per post

evolution_grouped_bar

Average reach per content piece trend

An overview of average reach for snaps published by selected profiles during the selected date range, segregated by publication date.

Average reach per snap is calculated as lifetime reach for all snaps, divided by the number of published snaps from the same period.

Social profiles > Snapchat > Overview > Profile vs. profile

Average reach per snap

evolution_grouped_bar

Average reach per content piece trend

An overview of the average reach for every video published during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all videos, divided by the number of videos from the same period.

Social profiles > TikTok > Video insights > Video insights

Average reach per video

evolution_bar

Average reach per content piece trend (undefined)

An overview of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period.

Note: If a post appears as both organic and paid to a user, it is counted in both categories.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average reach per post

evolution_grouped_bar

Average reach per country

The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

The total number of profile reach

table

Average reach per country

The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

The total number of profile reach

table

Average reach per language

The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

The total number of profile reach

table

Average reach per language

The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

The total number of profile reach

table

Average reach per media type

The sum of lifetime reach for content pieces published by selected profiles during the selected date range, divided by the number of published content pieces from the same period. Data is segregated by media type. This metric does not consider user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average reach per media type

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Average reach per media type

The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type.

Social profiles > Instagram > Content performance > Content performance

Average reach

category_rows

Average reach per media type

The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type (e.g. image, carousel, reel, etc.). This metric does not consider user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Average reach per media type

category_rows_multi_bar

Average reach per media type

The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average reach per media type

category_rows_multi_bar

Average reach per media type

Average reach per media type is calculated as the sum of lifetime reach for snaps published by selected profiles during the selected date range, divided by the number of published snaps from the same period. Data is segregated by media type (e.g. photo, video).

Social profiles > Snapchat > Overview > Profile vs. profile

Average reach per media type

category_rows_multi_bar

Average reach per media type (undefined)

The sum of lifetime reach for posts published during the selected date range, divided by the number of postsfrom the same period. Data is segregated by media type (e.g. images, videos, links).

🌿💰 This widget shows data for undefined posts according to your filter settings.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average reach per media type

category_rows

Average reach per media type (undefined)

The distribution of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by media type (image, link, video, etc.).

Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period.

Note: If a post appears as both organic and paid to a user, it is counted in both categories.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average reach per media type

category_rows_multi_bar

Average reach per piece of content

The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period

Campaigns & labels > TikTok > TikTok

Average reach per video

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Average reach per video

The sum of lifetime reach for videos published by selected profiles during the selected date range, divided by the number of published videos from the same period. Data is segregated by media type. This metric does not consider user-generated content.

Social profiles > TikTok > Overview > Profile vs. profile

Average reach per video

category_rows_multi_bar

Average reach per video trend

An overview of average reach for videos published by selected profiles during the selected date range, segregated by publication date.

Average reach per video is calculated as lifetime reach for all videos, divided by the number of videos from the same period.

Social profiles > TikTok > Overview > Profile vs. profile

Average reach per video

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Average reach trend

Average reach counts the estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views of your ads by the same users.

This metric shows an overview of average reach, segregated by date.

Note: X and TikTok ads data is not available for this metric.

Paid > Paid insight overview > Paid insight overview

Average reach trend

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Average reach vs. impressions per content piece trend (undefined)

An breakdown overview of average lifetime reach vs. average lifetime impressions for posts published during the selected date range, segregated by publication date.

Average reach is calculated as the sum of lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Avg. reach per post $,$ Impressions

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Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

value_change

Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

value_change

Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

value_change

Average story completion rate

The average percentage of times a story was watched in full during its lifetime. Instagram considers a story completed when the impression was not interrupted by an exit, tap back, or tap forward.

Social profiles > Instagram > Story engagement > Story engagement

Average completion rate

value_change

Average story reach

The sum of lifetime reach for stories published during the selected date range, divided by the number of stories from the same period. This metric does not count user-generated content.

Social profiles > Instagram > Story engagement > Story engagement

Story reach

value_change

Average talk time

The average number of minutes in which the advisors of the selected stores were actively in call with a customer during the selected date range.

Live Commerce > Store Performance

minutes

value_change

Average talk time (mins)

The average number of mins an advisors spent on accepted call routings during the selected date range.

Live Commerce > Advisor performance

minutes

value_change

Average talk time (minutes)

The average number of hours advisors spent on accepted call routings during the selected date range

Live Commerce > Operational performance

Minutes

value_change

Average time on page

The average amount of time (in hours, minutes or seconds) visitors spent on the microsite during the selected date range

Link In Bio > Link In Bio Performance

Average time on page

value_change

Average time to accept

The average number of seconds advisors took to accept the call for the selected stores during the selected date range

Live Commerce > Store Performance

seconds

value_change

Average time to answer (seconds)

The average number of seconds between when a call begins ringing on the selected advisor's device (excluding server lag) and the moment when the advisor successfully answers the call

Live Commerce > Advisor performance

seconds

value_change

Average time to answer (seconds)

The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor successfully answers the call

Live Commerce > Operational performance

Seconds

value_change

Average time to decline

The average number of seconds in which the advisors took to decline the call for the selected stores during the selected date range.

Live Commerce > Store Performance

seconds

value_change

Average time to decline (seconds)

The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call

Live Commerce > Advisor performance

seconds

value_change

Average time to decline (seconds)

The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call

Live Commerce > Operational performance

Seconds

value_change

Average time to first response

The average amount of time it takes agents to send their first response after being assigned a Care case

Care > Case analysis > Case analysis

Time to first response

value_change

Average time to first response by agent

The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent

Care > Team performance > Team performance

Time to first response

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Average time to first response trend

An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date

Care > Case analysis > Case analysis

Time to first response

evolution_line

Average time watched

The average amount of time users spent watching selected pages' videos on a single day during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Average time watched

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Average time watched

The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average time watched

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Average time watched (seconds)

The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime

Social profiles > TikTok > Video insights > Video insights

Average time watched (seconds)

value_change

Average time watched (seconds) trend

An overview of the average time watched for every video published over the selected date range, segregated by publication date.

Average time watched is calculated as the sum of lifetime view length for all videos, divided by the number of videos from the same period.

Social profiles > TikTok > Video insights > Video insights

Average time watched (seconds)

evolution_bar

Average time watched trend

An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average time watched

evolution_bar

Average undefined per content piece

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Social profiles > Facebook > Owned profiles > Content performance > Content performance

value_change

Average undefined per content piece

%{interactionTypeIgCp.tooltipInteractions}

Social profiles > Instagram > Content performance > Content performance

value_change

Average undefined per content piece

%{interactionTypeLiCp.tooltipInteractions}

Social profiles > LinkedIn > Content performance > Content performance

value_change

Average undefined per content piece trend

%{interactionTypeFbCp.tooltipInteractionsTrend}

Social profiles > Facebook > Owned profiles > Content performance > Content performance

evolution_bar

Average undefined per content piece trend

%{interactionTypeFbPvP.tooltipAvgInteractionsPerContent}

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per content piece trend

%{interactionTypeFbPpPvP.tooltipAvgInteractionsPerContent}

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

evolution_grouped_bar

Average undefined per content piece trend

%{interactionTypeIgCp.tooltipInteractionsTrend}

Social profiles > Instagram > Content performance > Content performance

evolution_bar

Average undefined per content piece trend

%{interactionTypeIgPvP.tooltipAvgInteractionsPerContent}

Social profiles > Instagram > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per content piece trend

%{interactionTypeIgPpPvP.tooltipAvgInteractionsPerContent}

Social profiles > Instagram > Public profiles > Profile vs. Profile

evolution_grouped_bar

Average undefined per content piece trend

%{interactionTypeLiCp.tooltipInteractionsTrend}

Social profiles > LinkedIn > Content performance > Content performance

evolution_bar

Average undefined per content piece trend

%{interactionTypeLiPvP.tooltipAvgInteractionsPerContent}

Social profiles > LinkedIn > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per content piece trend

%{interactionTypeYtPvP.tooltipAvgInteractionsPerContent}

Social profiles > YouTube > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per media type

%{interactionTypeFbCp.tooltipInteractionsByType}

Social profiles > Facebook > Owned profiles > Content performance > Content performance

category_rows

Average undefined per media type

%{interactionTypeIgCp.tooltipInteractionsByType}

Social profiles > Instagram > Content performance > Content performance

category_rows

Average undefined per media type

%{interactionTypeLiCp.tooltipInteractionsByType}

Social profiles > LinkedIn > Content performance > Content performance

category_rows

Average unique video views

The average number of unique users who viewed a video that was published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average unique video views

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Average unique video views by paid vs. organic

The average number of unique users who viewed a video during its lifetime. Facebook considers a video viewed when it was watched for 3+ seconds.

Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average unique video views

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Average unique video views trend (undefined)

An overview of the average number of unique users who watched a video that was published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds.

Note: If a post appears as both organic and paid to a user, it is counted in both categories.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average unique video views

evolution_grouped_bar

Average valuable talk time (mins)

The average number of mins in which the selected advisor was actively in call with a customer during the selected date range, where the call duration was more than 30 secs

Live Commerce > Advisor performance

minutes

value_change

Average valuable time (minutes)

The average number of minutes advisors spent on accepted call routings that lasted at least 30 seconds during the selected date range

Live Commerce > Operational performance

Minutes

value_change

Average video views

The average amount of times users viewed selected pages’ videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Average video views

value_change

Average video views by auto-played vs. clicked to play

The average amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Avg. video views

category_rows

Average video views by unique vs. repeat

The average amount of video views for selected pages during the selected date range, segregated by unique vs. repeat views. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

category_rows

Average view percentage

The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average view percentage

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Average view percentage trend

An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average view percentage

evolution_bar

Boards with error

Dev insights > Hammer usage

Cardinality

Both no shows

The total number of confirmed bookings for which both the advisor and the user did not join the scheduled call.

Live Commerce > Appointments

Both no shows

value_change

Both no shows

The total number of confirmed bookings for which both the advisor and the user did not join the scheduled call.

Live Commerce > Appointments

Both no shows

value_change

Bounce rate

The percentage of all visitors who exited the microsite without interacting with any links during the selected date range

Link In Bio > Link In Bio Performance

Bounce rate

value_change

Business hours

The total number of business hours for a given retailer within the selected date range, as defined by the retailer account admin

Live Commerce > Operational performance

Business hours

value_change

Call types

The distribution of calls during the selected date range, segregated by call type, as defined by the advisor in the post-interaction survey

Live Commerce > Operational performance

Calls

evolution_facet_line

Call-to-action clicks trend

An overview of the total number of clicks on call-to-action (CTA) links on gallery content during the selected date range, segregated by date

UGC > Gallery interactions

CTA link clicks

evolution_bar

Cancelled appointments

The total number of bookings that have been cancelled by the user.

Live Commerce > Appointments

Cancelled appointments

value_change

Cancelled appointments

The total number of bookings that have been cancelled by the user

Live Commerce > Appointments

Cancelled appointments

value_change

Cases by agent and custom view

The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent and language

The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent and platform

The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent and status

The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done)

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent trend

The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time

Care > Team performance > Team performance

Number of cases

evolution_facet_line

Cases by assigned vs. unassigned

The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned

Care > Team performance > Team performance

Number of cases

category_bar

Cases by custom field

The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by custom view

The distribution of cases escalated to Care during the selected date range, segregated by custom view

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by day of the week

The distribution of cases escalated to Care during the selected date range, segregated by weekday

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by hour of the day

The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by language

The distribution of cases escalated to Care over the selected date range, segregated by language

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by platform

The distribution of cases escalated to Care during the selected date range, segregated by social media platform

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by status

The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done)

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by status trend

The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation

Care > Case analysis > Case analysis

Number of cases

evolution_stacked_bar

Changes (widgets)

Dev insights > Hammer usage

Document count

Click through rate (CTR)

The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range

Paid > Paid insight overview > Paid insight overview

Click through rate (CTR)

value_change

Click through rate (CTR) trend

The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range

Paid > Paid insight overview > Paid insight overview

Click through rate (CTR) trend

evolution_bar

Clicks

The total amount of unique clicks on ads or paid content

Paid > Paid insight overview > Paid insight overview

Clicks

value_change

Clicks trend

The total amount of unique clicks on ads or paid content

Paid > Paid insight overview > Paid insight overview

Clicks trend

evolution_bar

Completion rate

The percentage of times a video published during the selected date range was watched in full during its lifetime

Campaigns & labels > TikTok > TikTok

Completion rate

value_change

Config keys usage

Dev insights > Hammer usage

Document count

Confirmed appointments

The total number of bookings that were not cancelled (i.e. they are either still scheduled to happen or have happened).

Live Commerce > Appointments

Confirmed appointments

value_change

Confirmed appointments

The total number of bookings that were not cancelled (i.e. they are either still scheduled to happen or have happened).

Live Commerce > Appointments

Confirmed appointments

value_change

Contact clicks

The total number of times users clicked on any contact option (web URL, phone call, text message, map directions, or email) available in selected profiles within the specified date range

Social profiles > Instagram > Overview > Overview

Contact clicks

value_change

Content

Social profiles > Facebook > Owned profiles > Content performance > Content performance

content_card

Content

Social profiles > LinkedIn > Content performance > Content performance

content_card

Content

Social profiles > X > Content performance > Content performance

content_card

Content by media type

The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > Facebook > Facebook

Number of posts

category_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Campaigns & labels > LinkedIn > LinkedIn

Number of content pieces

category_bar

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Campaigns & labels > X > X

Number of content pieces

category_bar

Content by media type

The distribution of the total number of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Cross-platform > Overview > Multicomparison

Number of content pieces

category_stacked_bar

Content by media type

The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of content pieces

category_rows_compare

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of the total number of posts published on selected pages during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Overview

Number of posts

category_rows

Content by media type

The distribution of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of posts

category_rows_change

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Public profiles > Overview > Overview

Content by media type

category_rows

Content by media type

The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of content pieces

category_rows_compare

Content by media type

The distribution of posts that were published by selected pages during the selected date range, segregated by type (e.g.photo, carousel, reel, etc.)

Social profiles > Instagram > Content performance > Content performance

Posts

category_rows

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.)

Social profiles > Instagram > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels).

Social profiles > Instagram > Overview > Overview

Distribution of posts

category_rows

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.).

Social profiles > Instagram > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels).

Social profiles > Instagram > Overview > Time comparison

Content by media type

category_rows_change

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.)

Social profiles > Instagram > Public profiles > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Social profiles > Instagram > Public profiles > Overview

Number of posts

category_rows

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.)

Social profiles > Instagram > Public profiles > Profile vs. Profile

Number of posts

category_rows_compare

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Overview

Number of content pieces

category_rows

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Time comparison

Posts by media type

category_rows_change

Content by media type

The distribution of the total number of content pieces pinned by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Pinterest > Overview > Multicomparison

Number of pins

category_stacked_bar

Content by media type

The distribution of all pins published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Pinterest > Overview > Profile vs. profile

Number of pins

category_rows_compare

Content by media type

The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (e.g. photo, video)

Social profiles > Snapchat > Overview > Multicomparison

Snaps

category_stacked_bar

Content by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Overview

Number of snaps

category_rows

Content by media type

The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (photo, video)

Social profiles > Snapchat > Overview > Profile vs. profile

Number of snaps

category_rows_compare

Content by media type

The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Time comparison

Number of snaps

category_rows_change

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Overview

Number of posts

category_rows

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Time comparison

Content by media type

category_rows_change

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Public profiles > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Public profiles > Overview

Number of posts

category_rows

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Public profiles > Profile vs. Profile

Number of posts

category_rows_compare

Content by media type trend

The distribution of different media types (e.g. images, videos, links) for the set of content published during the selected date range, segregated by media type and publication date

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Number of posts

evolution_stacked_bar

Content by media type trend

An overview of the number of posts published by selected profiles during the selected date range, segregated by media type (image, reel, carousel, etc.) and publication date

Social profiles > Instagram > Content performance > Content performance

Number of posts

evolution_stacked_bar

Content by media type trend

The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) and publication date

Social profiles > LinkedIn > Content performance > Content performance

Number of content pieces

evolution_stacked_bar

Content by media type trend

The distribution of all posts published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date

Social profiles > X > Content performance > Content performance

Number of content pieces

evolution_stacked_bar

Content by platform

The distribution of the number of content pieces published during the selected date range, segregated by social media platform

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

category_pie

Content by platform

The distribution of all content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform

Social profiles > Cross-platform > Overview > Overview

Number of content pieces

category_rows

Content by platform

The distribution of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform

Social profiles > Cross-platform > Overview > Time comparison

Number of content pieces

category_rows_change

Content by platform trend

An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

evolution_facet_line

Content by profile

The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile

Campaigns & labels > Facebook > Facebook

Number of posts

category_bar

Content by profile

The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by profile

The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile

Campaigns & labels > LinkedIn > LinkedIn

Number of content pieces

category_bar

Content by profile

The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile

Campaigns & labels > Pinterest > Pinterest

Number of content pieces

category_bar

Content by profile

The distribution of the total number of snaps published during the selected date range, segregated by profile

Campaigns & labels > Snapchat > Snapchat

Number of snaps

category_bar

Content by profile

The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile

Campaigns & labels > TikTok > TikTok

Number of content pieces

category_bar

Content by profile

The distribution of admin posts published on selected X profiles during the selected date range, segregated by profile

Campaigns & labels > X > X

Number of content pieces

category_bar

Content by profile

The distribution of the number of videos published on selected YouTube profiles during the selected date range, segregated by profile

Campaigns & labels > YouTube > YouTube

Number of content pieces

category_bar

Content by sentiment

The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

category_bar

Content by sentiment

The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral)

Campaigns & labels > Facebook > Facebook

Number of content pieces

category_bar

Content by sentiment

The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by sentiment

The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Campaigns & labels > LinkedIn > LinkedIn

Number of content pieces

category_bar

Content by sentiment

The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for posts that were published during the selected date range

Campaigns & labels > X > X

Number of content pieces

category_bar

Content by sentiment trend

An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

evolution_facet_line

Content by type

The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.)

Campaigns & labels > Facebook > Facebook

Number of posts

category_bar

Content by type

The distribution of content published by your profile during the selected date range, segregated by content type (e.g. posts, stories, comments, etc.

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by type

The distribution of posts published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.)

Campaigns & labels > X > X

Number of content pieces

category_bar

Content clicks trend

An overview of the number of clicks on gallery content during the selected date range, segregated by date

UGC > Gallery interactions

Content clicks

evolution_bar

Content impressions

The sum of all posts published on selected pages during the selected date range

Social profiles > Snapchat > Overview > Overview

Impressions

value_change

Content impressions

The sum of all posts published on selected pages during the selected date range

Social profiles > Snapchat > Overview > Time comparison

Impressions

value_change

Content impressions trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Overview

Impressions

evolution_bar

Content impressions trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date.

Social profiles > Snapchat > Overview > Time comparison

Number of impressions

evolution_bar_change

Content overview

An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries.

Listening > Key topics > Multicomparison

Top terms

Content overview

An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an entity appears in mentions, the larger its frame in the word cloud.

Listening > Key topics > Overview

Top terms

Content trend

An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Overview

Number of content pieces

evolution_stacked_bar

Content trend

An overview of all content pieces published on selected pages during the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Profile vs. profile

Content pieces

evolution_grouped_bar

Content trend

An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Time comparison

Number of content pieces

evolution_stacked_bar_change

Content trend

An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Owned profiles > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of posts

evolution_bar_change

Content trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Public profiles > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of all content pieces published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of content pieces

evolution_grouped_bar

Content trend

An overview of all content pieces published during the selected date range, segregated by publication date.

Social profiles > Instagram > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date.

Social profiles > Instagram > Overview > Profile vs. profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the number of posts published during the selected date range, segregated by publication date.

Social profiles > Instagram > Overview > Time comparison

Number of posts

evolution_bar_change

Content trend

An overview of all content pieces published during the selected date range, segregated by publication date

Social profiles > Instagram > Public profiles > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > Instagram > Public profiles > Profile vs. Profile

Number of posts

evolution_grouped_bar

Content trend

An overview of posts published by your page during the selected date range, segregated by publication date

Social profiles > LinkedIn > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of content pieces

evolution_grouped_bar

Content trend

An overview of posts published during the selected date range, segregated by publication date

Social profiles > LinkedIn > Overview > Time comparison

Number of posts

evolution_bar_change

Content trend

An overview of the number of pins published by a profile over the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Overview

Number of pins

evolution_bar

Content trend

An overview of the total number of pins published on selected pages during the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Profile vs. profile

Number of pins

evolution_grouped_bar

Content trend

An overview of the number of content pieces pinned by a profile over the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Time comparison

Number of pins

evolution_bar_change

Content trend

An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Overview

Number of snaps

evolution_bar

Content trend

An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Profile vs. profile

Number of snaps

evolution_grouped_bar

Content trend

An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Time comparison

Number of snaps

evolution_bar_change

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > TikTok > Overview > Overview

Number of videos

evolution_bar

Content trend

An overview of the total number of videos published on selected pages during the selected date range, segregated by publication date

Social profiles > TikTok > Overview > Profile vs. profile

Number of videos

evolution_grouped_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > TikTok > Overview > Time comparison

Number of videos

evolution_bar_change

Content trend

An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date

Social profiles > X > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > X > Overview > Profile vs. profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date

Social profiles > X > Overview > Time comparison

Content

evolution_bar_change

Content trend

An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date

Social profiles > X > Public profiles > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > X > Public profiles > Profile vs. Profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Overview > Overview

Number of videos

evolution_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Overview > Profile vs. profile

Number of videos

evolution_grouped_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Overview > Time comparison

Number of videos

evolution_bar_change

Content trend

An overview of the total number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Public profiles > Overview

Number of videos

evolution_bar

Content trend

An overview of all videos published on selected pages during the selected date range, segregated by publication date

Social profiles > YouTube > Public profiles > Profile vs. Profile

Number of videos

evolution_grouped_bar

Conversation matches by intent

The distribution of intent matches for bot conversations that started during the selected date range, segregated by the specific intent

Bot > Bot performance > Bot performance

Matches

category_rows

Conversation matches by language

The distribution of the number of language intent matches for all bot conversations that started during the selected date range, segregated by language

Bot > Bot performance > Bot performance

Proxy

Conversation matches by language trend

An overview of language intent matches for all bot conversations that started during the selected date range, along with the number of times they matched. Data is segregated by date and language.

Bot > Bot performance > Bot performance

Number of matches

evolution_facet_line

Conversation matches by platform

The distribution of intent matches for all bot conversations that started during the selected date range, segregated by bot platform (e.g. web chat, Messenger, etc.)

Bot > Bot performance > Bot performance

Matches

category_treemap

Conversation matches by platform trend

An overview of intent matches for all bot conversations that started during the selected date range, segregated by date

Bot > Bot performance > Bot performance

Number of matches

evolution_facet_line

Conversations by containment

The distribution of bot conversations that started during the selected date range, segregated by those which were contained in Bot vs. those which were escalated to an agent

Bot > Bot performance > Bot performance

uncontained_interactions $,$ contained_interactions

Conversion rate

The total number of appointments sales attributed to the retailer within the selected date range, divided by the total number of unique bookings which have lasted 30+ seconds.

Live Commerce > Appointments

Conversion rate

value_change

Conversion rate

The total number of appointments sales attributed to the retailer within the selected date range, divided by the total number of unique bookings which have lasted 30+ seconds.

Live Commerce > Appointments

Conversion rate

value_change

Conversion rate

Conversion rate is calculated by dividing the total number of orders attributed to chat only interactions by their total number of unique interactions lasting 60 seconds or longer. This metric includes external orders made within a designated time window following an interaction.

Live Commerce > Chat First

Conversion rate

value_change

Conversion rate

The total number of 1:1 orders attrbuted to Live Advisors within the selected date range, divided by the total number of daily unique users whose interaction lasted 30+ seconds

Live Commerce > Executive summary

Conversion rate

value_change

Cost per click (CPC)

The average cost for each click on an ad or sponsored post

Paid > Paid insight overview > Paid insight overview

Cost per click (CPC)

value_change

Cost per click (CPC) trend

An overview of the average cost for each click on an ad or sponsored post, segregated by date

Paid > Paid insight overview > Paid insight overview

Cost per click (CPC)

evolution_bar

Cost per mille (CPM)

The average cost of an ad or sponsored per 1000 impressions

Paid > Paid insight overview > Paid insight overview

Cost per mille (CPM)

value_change

Cost per mille (CPM) trend

An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date

Paid > Paid insight overview > Paid insight overview

Cost per mille (CPM)

evolution_bar

Count of routings by URL

The total number of Accepted, Rejected, and Missed routings attributed to the selected URL during the selected date range

Live Commerce > Call by URL

count_of_routings_by_url

table

Count of unique interactions by URL

The total number of unique Accepted, Rejected, and Missed routings attributed to the selected URL during the selected date range

Live Commerce > Call by URL

count_of_unique_interactions_by_url

table

Created appointments

The total number of bookings that were made, regardless of whether the booking has already happened, have been cancelled or are yet to happen

Live Commerce > Appointments

Created appointments

value_change

Created appointments

The total number of bookings that were made, regardless of whether the booking has already happened, have been cancelled or are yet to happen

Live Commerce > Appointments

Created appointments

value_change

CSAT

The average of all CSATs (customer satisfaction scores) received via surveys submitted following a chat interaction within the selected date range.

Live Commerce > Chat First

CSAT Score

value_change

CSAT trend

An overview of all CSATs (customer satisfaction scores) received by the selected advisor in surveys submitted during the selected date range, segregated by the date of the interaction

Live Commerce > Advisor performance

CSAT $,$ Number of routings

evolution_line_multi

Customer comment percentage

The percentage of customers who submitted a customer comment that was received by the advisors for the selected store during the selected date range.

Live Commerce > Store Performance

Customer comments

value_change

Customer service percentage

The percentage of customer service surveys completed by the advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

Customer service

value_change

Customer survey completed

The total number of customer surveys completed following a accepted interaction.

Live Commerce > Operational performance

Customer survey completed

value_change

Customer surveys completed

The total number of customer surveys completed which were received by the selected advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

Customer surveys completed

value_change

Daily clicks trend

An overview of the total number of clicks on links during the selected date range, segregated by the date of the click

Link In Bio > Link In Bio Performance

Number of clicks

evolution_line

Daily incoming messages

The sum of all incoming user messages received during the selected date range, segragated by day.

Bot > Bot overview > Bot overview

Incoming messages

evolution_facet_line

Daily unique users by platform

The number of unique users who sent a message during the selected date range, segregated by day and platform.

A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation.

Bot > Bot overview > Bot overview

Unique users

evolution_facet_line

Demography by average reach

The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

Average reach

category_stacked_bar

Demography by average reach

The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

Average reach

category_stacked_bar

Demography by total reach trend

An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook.

Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

Total reach

evolution_facet_line

Demography by total reach trend

An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook.

Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once.

Social profiles > Facebook > Owned profiles > People insights > Reach

Total reach

evolution_facet_line

Engagement rate

Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000

Campaigns & labels > Cross-platform overview > Cross-platform overview

Engagement rate

value_change

Engagement rate

Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100

Campaigns & labels > Facebook > Facebook

Engagement rate

value_change

Engagement rate

Post-level engagement rate is calculated as the sum of interactions (likes and comments) per day, divided by the number of followers on that day, and, finally, by the number of posts published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed.

Campaigns & labels > Instagram > Instagram

Engagement rate

value_change

Engagement rate

Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100

Campaigns & labels > LinkedIn > LinkedIn

Engagement rate

value_change

Engagement rate

Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100

Campaigns & labels > X > X

Engagement rate

value_change

Engagement rate

The number of daily interactions (likes and comments) recevied by a video published within the selected time range, divided by the number of subscribers on that day, and, finally, by the number of campaign videos published on that day.

The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed.

Campaigns & labels > YouTube > YouTube

Engagement rate

value_change

Engagements by media type

The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Overview

Engagements

category_rows

Engagements by media type

The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Time comparison

Engagements

category_rows_change

Engagements by media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Engagements

category_rows

Engagements by media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Engagements

category_rows_change

Engagements by platform

The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Overview

Engagements

category_rows

Engagements by platform

The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Time comparison

Engagements

category_rows_change

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Engagements

category_rows

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Engagements

category_rows_change

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Engagements

category_rows

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Engagements

category_rows_change

Engagements per media type

The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Engagements

category_rows

Engagements per media type

The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Engagements

category_rows_change

Engagements trend

An overview of the total number of times users engaged with snaps that were published during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Campaigns & labels > Snapchat > Snapchat

Engagements

evolution_bar

Engagements trend

An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares.

Campaigns & labels > TikTok > TikTok

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Overview

Engagements

evolution_stacked_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and platform. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn.

Social profiles > Cross-platform > Overview > Time comparison

Engagements

evolution_stacked_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by profile and the date the content was pinned

Social profiles > Pinterest > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Overview

Number of engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Time comparison

Number of engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Number of engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected pages during the selected date range, segregated by video publication date.

Social profiles > TikTok > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of lifetime engagements for videos that were published within the selected date range, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Number of engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend widget

An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Profile vs. profile

Number of engagements

evolution_grouped_bar

Evolution of followers by age

An overview of the distribution of gender and age groups among users who are following selected profiles during the selected date range, segregated by date. Demographic data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

Followers

evolution_facet_line

Executive summary overview

A weekly overview of all metrics from the last five weeks, leading up to the end date specified in the selected date range

Live Commerce > Executive summary

The total number of unique callers $,$ unique_valuable_callers $,$ unique_valuable_callers_rate $,$ conversion_rate $,$ orders_count $,$ sales_revenue $,$ order_value_rate $,$ avg_cust_q3_rating

table

Exportable Widgets without hammer

Dev insights > No hammer exports

Field

exportable, no hammer

Dev insights > No hammer exports

Document count

Facebook mentions

The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Facebook mentions trend

The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions trend

evolution_facet_line

Facebook profiles overview

Social profiles > Facebook > Profiles summary

The total number of followers $,$ Followers growth trend $,$ Impressions $,$ The total number of profile reach

Filter by page (legend)

Use this legend to filter data for **Post distribution trend** on the left.

This interactive table presents a list of all selected pages. Check the box to show or hide a page in the chart.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

The total number of content pieces

Followers by city

The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

The total number of fans

Followers by city

The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.

Social profiles > Facebook > Owned profiles > People insights > Followers

The total number of fans

Followers by city

The distribution of cities among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.

Social profiles > Instagram > People insights > People insights

The total number of fans

Followers by country

The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

The total number of fans

Followers by country

The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.

Social profiles > Facebook > Owned profiles > People insights > Followers

The total number of fans

Followers by country

The distribution of countries among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.

Social profiles > Instagram > People insights > People insights

The total number of fans

Followers by demography

The distribution of gender and age groups among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

Followers

category_stacked_bar

Followers by language

The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

The total number of fans

Followers by language

The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period.

Social profiles > Facebook > Owned profiles > People insights > Followers

The total number of fans

Followers by platform

The distribution of the total number of users who are following selected profiles accounts during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Number of followers

category_rows

Followers by platform

The distribution of the total number of users who are following selected profiles during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Number of followers

category_rows_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of followers over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of followers over the selected date range

Social profiles > Facebook > Public profiles > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Overview > Multicomparison

Followers growth

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Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range.

Social profiles > Instagram > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Public profiles > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Public profiles > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Social profiles > LinkedIn > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following a profile during the selected date range

Social profiles > LinkedIn > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Pinterest > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following a profile over the selected date range

Social profiles > Pinterest > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following a profile over the selected date range

Social profiles > Pinterest > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following a profile during the selected date range

Social profiles > TikTok > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following a profile during the selected date range

Social profiles > TikTok > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Social profiles > X > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Social profiles > X > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > X > Public profiles > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Social profiles > X > Public profiles > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Multicomparison

Subscribers growth

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Followers growth

The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Overview

Subscribers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles over the selected date range

Social profiles > YouTube > Overview > Time comparison

Subscribers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Public profiles > Multicomparison

Subscribers growth

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Followers growth

The net increase or decrease in the total number of subscribers to the selected profiles over the selected date range

Social profiles > YouTube > Public profiles > Overview

Subscribers growth

value_change

Followers growth by platform

The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Followers growth

category_bar

Followers growth by platform

The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers growth

category_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of followers over the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > Instagram > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date.

Social profiles > Instagram > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date.

Social profiles > Instagram > Overview > Time comparison

Followers growth trend

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Social profiles > TikTok > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > TikTok > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > TikTok > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date

Social profiles > X > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the increase or decrease in the number of users who are following selected profiles over the selected date range, segragated by date

Social profiles > X > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Public profiles > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Public profiles > Profile vs. Profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Overview

Subscribers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers growth

evolution_grouped_bar

Followers growth trend

An overview of the increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range, segregated by date

Social profiles > YouTube > Overview > Time comparison

Subscribers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Overview

Subscribers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are subscribed to the selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers growth

evolution_grouped_bar

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of followers

evolution_line_change

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > Instagram > Overview > Overview

Followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date.

Social profiles > Instagram > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date.

Social profiles > Instagram > Overview > Time comparison

Followers

evolution_line_change

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Profile vs. Profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Time comparison

Number of followers

evolution_line_change

Followers trend

An overview of the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Time comparison

Number of followers

evolution_line_change

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Social profiles > TikTok > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > TikTok > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Social profiles > TikTok > Overview > Time comparison

Followers

evolution_line_change

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segragated by date

Social profiles > X > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

The total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Overview > Time comparison

Followers

evolution_line_change

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segragated by date

Social profiles > X > Public profiles > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Public profiles > Profile vs. Profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Overview

Number of subscribers

evolution_line

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Profile vs. profile

Number of subscribers

evolution_facet_line

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Time comparison

Number of subscribers

evolution_line_change

Followers trend

An overview of the number of users who are subscribed to selected profiles during the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Overview

Number of subscribers

evolution_line

Followers trend

An overview of the total number of users who are subscribed selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Profile vs. Profile

Number of subscribers

evolution_facet_line

Gallery views trend

An overview of the number of times gallery content was viewed during the selected date range, segregated by date

UGC > Gallery interactions

Gallery views

evolution_bar

General survey percentage

The percentage of general surveys completed by the advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

General survey

value_change

Grading system

This table displays a summary of prediction grades for all organic posts published in the last 72 hours, based on the Performance Prediction content grading system.

The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces.

Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction

The total number of content pieces

Grading system

This table displays a summary of prediction grades for all organic and promoted posts published in the last 72 hours, based on the Performance Prediction content grading system.

The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces.

Social profiles > Instagram > Performance prediction > Performance prediction

The total number of content pieces

Hammer config keys reuse across visualisations

Dev insights > Hammer usage

Cardinality

Hours logged in

The total number of hours in which at least one advisor was actively signed into the system during the selected date range, including both when set to Online and Offline

Live Commerce > Operational performance

Hours

value_change

Hours logged in percentage

The percentage of hours where at least one advisor was signed into the system during the selected date range relative to the total working hours of the selected retailer

Live Commerce > Operational performance

Percentage

value_change

Impressions

The number of times that your ads or paid content were displayed to users during the selected date range

Paid > Paid insight overview > Paid insight overview

Impressions

value_change

Impressions by media type

The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link).

Campaigns & labels > Facebook > Facebook

Content impressions

category_bar

Impressions by media type

The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, carousel, reel)

Campaigns & labels > Instagram > Instagram

Content impressions

category_bar

Impressions by media type

The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > X > X

Content impressions

category_bar

Impressions by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Overview

Impressions

category_rows

Impressions by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Time comparison

Impressions

category_rows_change

Impressions by platform

The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Impresssions

category_pie

Impressions by platform

The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Overview

Content impressions

category_rows

Impressions by platform

The distribution of lifetime content impressions, or of lifetime video views where impressions do not apply, for content that was published during the selected date range. Data is segrated by social media platform. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Time comparison

Content impressions

category_rows_change

Impressions by platform trend

An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Content impressions

evolution_facet_line

Impressions engagement rate

Impressions engagement rate shows the percentage of users who engaged with a snap that was published during the selected date range given its impressions

Campaigns & labels > Snapchat > Snapchat

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Multicomparison

Impressions engagement rate

category_bar

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Overview

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Time comparison

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile.

Social profiles > Pinterest > Overview > Multicomparison

Impressions engagement rate

category_bar

Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Overview

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Time comparison

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Multicomparison

Impressions engagement rate

category_bar

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Impressions engagement rate

value_change

Impressions engagement rate by media type

The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

category_rows_compare

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Overview

Impressions engagement rate

category_rows

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

category_rows_compare

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Time comparison

Impressions engagement rate

category_rows_change

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

category_rows_compare

Impressions engagement rate per media type

The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Impressions engagement rate

category_rows

Impressions engagement rate per media type

The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Impressions engagement rate

category_rows_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Overview

Impressions engagement rate

evolution_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date and profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

evolution_grouped_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Time comparison

Impressions engagement rate

evolution_bar_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned.

Social profiles > Pinterest > Overview > Overview

Impressions engagement rate

evolution_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile and the date the content was pinned.

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

evolution_grouped_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned.

Social profiles > Pinterest > Overview > Time comparison

Impressions engagement rate

evolution_bar_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Impressions engagement rate

evolution_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

evolution_grouped_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Impressions engagement rate

evolution_bar_change

Impressions per media type

The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content.

Social profiles > Instagram > Overview > Overview

Content impressions

category_rows

Impressions per media type

The total number of times a post published during the selected date range was viewed in its lifetime, segregated by media type (e.g. image, video, carousel, etc.). This metric does not count user-generated content.

Social profiles > Instagram > Overview > Time comparison

Impressions per media type

category_rows_change

Impressions per media type

The total number of times a content pieces published during the selected date range was viewed, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Overview

Content impressions

category_rows

Impressions per media type

The total number of times a post published during the selected date range was viewed, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Time comparison

Impressions per media type

category_rows_change

Impressions per media type

The distribution of the total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Social profiles > X > Overview > Overview

Content impressions

category_rows

Impressions per media type

The number of lifetime content impressions for posts published during the selected date range, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Social profiles > X > Overview > Time comparison

Impressions per media type

category_rows_change

Impressions per media type by paid vs. organic

The distribution of the total number of times a post published on selected page during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

category_stacked_rows

Impressions per media type by paid vs. organic

The total number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Content impressions

category_stacked_rows_change

Impressions trend

The number of times that your ads or paid content were displayed to users during the selected date range

Paid > Paid insight overview > Paid insight overview

Impressions trend

evolution_bar

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Overview

Content impressions

evolution_stacked_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Time comparison

Content impressions

evolution_stacked_bar_change

Impressions trend

An overview of the total number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Overview

Content impressions

evolution_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Time comparison

Number of impressions

evolution_bar_change

Impressions trend

An overview of the number of times a post published during the selected date range was seen by a user, segregated by publication date. This metric does not count user-generated content

Social profiles > LinkedIn > Overview > Overview

Content impressions

evolution_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview lifetime impressions for posts published during the selected date range, segregated by publication date. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Time comparison

Content impressions

evolution_bar_change

Impressions trend

An overview of the total number of views for content that was pinned by selected profiles during the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a psnapost published during the selected date range was viewed or of video views where impression do not apply, segregated by publication date

Social profiles > Snapchat > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times posts published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content.

Social profiles > X > Overview > Overview

Content impressions

evolution_bar

Impressions trend

An overview of the number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > X > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

The number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content.

Social profiles > X > Overview > Time comparison

Content impressions

evolution_bar_change

Impressions trend by paid vs. organic

An overview of the total number of times a post published on selected pages during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

evolution_stacked_bar

Impressions trend by paid vs. organic

An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Content impressions

evolution_stacked_bar_change

Incoming content

A detail view of posts published during the selected date range that mentioned/tagged your profile

Social profiles > Instagram > Earned media > Earned media

content_card

Incoming messages

The sum of all incoming user messages received during the selected date range.

Bot > Bot overview > Bot overview

Incoming messages

value_change

Instagram mentions

The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Instagram mentions trend

The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions trend

evolution_facet_line

Instagram profiles overview

Social profiles > Instagram > Profiles summary

The total number of followers $,$ Followers growth trend $,$ Impressions $,$ The total number of profile views

Interactions by media type

The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link).

Campaigns & labels > Facebook > Facebook

Interactions

category_bar

Interactions by media type

The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. image, carousel, reel)

Campaigns & labels > Instagram > Instagram

Interactions

category_bar

Interactions by media type

The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > LinkedIn > LinkedIn

Interactions

category_bar

Interactions by media type

The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > X > X

Interactions

category_bar

Interactions by organic vs. promoted

The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Interactions

category_rows

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform

Campaigns & labels > Cross-platform overview > Cross-platform overview

Interactions

category_pie

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Interactions

category_rows

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Number of interactions

category_rows_change

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > Facebook > Facebook

Interactions

category_pie

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > Instagram > Instagram

Interactions

category_pie

Interactions by type

The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > LinkedIn > LinkedIn

Interactions

category_pie

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > Pinterest > Pinterest

Interactions

category_pie

Interactions by type

The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > X > X

Interactions

category_pie

Interactions by type

The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type

Campaigns & labels > YouTube > YouTube

Interactions

category_pie

Interactions by type

The distribution of the total number of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type.

Social profiles > Cross-platform > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type

Social profiles > Instagram > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type

Social profiles > Instagram > Public profiles > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > LinkedIn > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions for content pinned during the selected date range, segregated by interaction type

Social profiles > Pinterest > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type

Social profiles > Pinterest > Overview > Overview

Interactions

category_rows

Interactions by type

The distribution of lifetime interactions (shares, likes, comments) for pins published during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Interactions

category_rows_change

Interactions by type

The distribution of the total number of interactions (likes, replies and reposts) for posts published by selected profiles during the selected date range, segregated by interaction type

Social profiles > X > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > YouTube > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (likes, comments, and shares) for videos published during the selected date range, segregated by interaction type

Social profiles > YouTube > Public profiles > Multicomparison

Number of interactions

category_stacked_bar

Interactions per 1k followers by media type

The total number of interactions per 1000 followers for the set of content published by selected profiles during the selected date range. Data is segregated by profile.

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions per 1k followers

category_rows_multi_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Interactions

evolution_facet_line

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Interactions

evolution_stacked_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of interactions

evolution_grouped_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares) for content pieces published during the selected date range. Data is segregated by publication date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Interactions

evolution_stacked_bar_change

Interactions trend

An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date

Social profiles > Pinterest > Overview > Overview

Interactions

evolution_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Profile vs. profile

Number of interactions

evolution_grouped_bar

Interactions trend

An overview of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Time comparison

Interactions

evolution_bar_change

Invalid Configs per board for undefined

Dev insights > Hammer usage

Field

Invalid configurations

Dev insights > Hammer usage

Document count

Invalid hammer configs

Dev insights > Hammer usage

Document count

Key metrics summary

A chart comparing the total number of mentions, authors, social interactions, and potential impressions.

Listening > Aggregated overview > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Key metrics summary

A summary of key metrics (i.e. the total number of mentions, authors, social interactions, and potential impressions) for selected queries during the selected date range. Data is segregated by platform (e.g. social media network, blog, forum, news site, etc.).

Listening > Platforms > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Key metrics summary

A chart comparing the total number of mentions, authors, social interactions, and potential impressions.

Listening > Volume > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Link performance (Button)

A detail overview of performance metrics for button links during the selected date range. The following data is available: Button name and URL, Number of clicks, CTR percentage, Number of days the button was live (published), Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views.

Link In Bio > Link In Bio Performance

The total number of clicks per day $,$ The total number of events $,$ The total number of events created

table

Link performance (Social Grid)

A detail overview of performance metrics for social grid links during the selected date range. The following data is available: URL, Number of clicks, CTR percentage, Number of days the link was live (published). Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views.

Link In Bio > Link In Bio Performance

The total number of clicks per day $,$ The total number of events $,$ The total number of events created

table

LinkedIn profiles overview

Social profiles > LinkedIn > Profiles summary

The total number of followers $,$ Followers growth trend $,$ The total number of engagements $,$ Impressions

Maximum 10-second video views per day

The highest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

evolution_value

Maximum 30-second video views per day

The highest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

evolution_value

Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page impressions

evolution_value

Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page impressions

evolution_value

Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

profile_impressions

Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

evolution_value

Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

evolution_value

Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

fans_net_likes

Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

evolution_value

Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

evolution_value

Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of negative feedback

Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page reach

evolution_value

Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page reach

evolution_value

Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of profile reach

Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page tab views

evolution_value

Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page tab views

evolution_value

Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Content impressions

evolution_value

Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Content impressions

evolution_value

Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reach

evolution_value

Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reach

evolution_value

Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of ad reach

Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

evolution_value

Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

evolution_value

Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

Maximum time watched per day

The highest amount of time users spent watching selected pages' videos on a single day during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total time watched

evolution_value

Maximum video views per day

The highest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

evolution_value

Media views

The total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range

Campaigns & labels > Snapchat > Snapchat

Media views

value_change

Media views

The sum of media views (autoplay and click) of posts published during the selected date range, across videos, gifs, and images

Campaigns & labels > X > X

Media views

value_change

Media views trend

An overview of the total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range, segregated by publication date

Campaigns & labels > Snapchat > Snapchat

Media views

evolution_bar

Mentions by platform

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Number of mentions

category_stacked_bar

Mentions by platform

The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

category_pie

Mentions by platform

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions by platform

category_stacked_bar

Mentions by platform

The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Overview

Networks

category_pie

Mentions by platform trend

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.) and date of the mention. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Overview

Mentions trend

evolution_facet_line

Mentions trend

An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Number of mentions

category_bar

Mentions trend

An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

evolution_bar

Mentions trend

An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Overview

Number of mentions

evolution_bar

Mentions trend

An overview of the number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range, segregated by date of the mention

Social profiles > Instagram > Earned media > Earned media

Number of mentions

evolution_bar

Mentions trend

An overview of the number of times selected profiles were mentioned by other X accounts during the selected date range, segregated by date of mention

Social profiles > X > Earned media > Earned media

Number of mentions

evolution_bar

Minimum 10-second video views per day

The lowest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

evolution_value

Minimum 30-second video views per day

The lowest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

evolution_value

Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page impressions

evolution_value

Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page impressions

evolution_value

Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

profile_impressions

Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

evolution_value

Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

evolution_value

Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

fans_net_likes

Minimum page negative feedback per day

The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

evolution_value

Minimum page negative feedback per day

The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

evolution_value

Minimum page negative feedback per day

The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of negative feedback

Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page reach

evolution_value

Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page reach

evolution_value

Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of profile reach

Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page tab views

evolution_value

Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page tab views

evolution_value

Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Content impressions

evolution_value

Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Content impressions

evolution_value

Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reach

evolution_value

Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reach

evolution_value

Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of ad reach

Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

evolution_value

Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

evolution_value

Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

Minimum time watched per day

The lowest amount of time users spent watching selected pages' videos on a single day during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total time watched

evolution_value

Minimum video views per day

The lowest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

evolution_value

Monthly unique users

The number of unique users who sent a message during the selected date range, segregated by month.

A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation.

Bot > Bot overview > Bot overview

Unique users

evolution_bar

Most engaging media types

The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link).

Campaigns & labels > Facebook > Facebook

Engagement rate

category_bar

Most engaging media types

Engagement is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. image, carousel, reel, etc.).

Campaigns & labels > Instagram > Instagram

Engagement rate

category_bar

Most engaging media types

Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.).

Campaigns & labels > LinkedIn > LinkedIn

Engagement rate

category_bar

Most engaging media types

The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Cross-platform > Content performance > Content performance

Interactions per 1K followers

category_stacked_bar

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Posts are segregated by media type (image, video, link, etc.).

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

The sum of lifetime interactions (reactions, comments, and shares) for posts published by a selected profile during the selected date range, divided by the number of followers that profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

Post-level engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. images, carousels, videos).

Social profiles > Instagram > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Instagram > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Instagram > Public profiles > Profile vs. Profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

Post-level engagement rate is calculated as the sum of interactions (likes and comments) for posts published during the selected date range, divided by the number of followers a page has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. image, video, link).

Social profiles > LinkedIn > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

The sum of lifetime interactions (likes and comments) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > LinkedIn > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of interactions (likes, replies, reposts) for posts published during the selected date range, divided by the number of followers a profile has at the time of the posts, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > X > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

The sum of lifetime interactions (likes, replies, reposts) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > X > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging post types

Post engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.).

Campaigns & labels > X > X

Engagement rate

category_bar

Most used media types

The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Cross-platform > Content performance > Content performance

Number of content pieces

category_stacked_bar

Navigation clicks trend

An overview of the total number of navigation clicks on gallery content during the selected date range, segregated by date.

Navigation clicks include clicks on navigation arrows and the "Load More" button.

UGC > Gallery interactions

Navigation clicks

evolution_bar

Negative mentions

An aggregation of mentions with a negative sentiment

Listening > Sentiment > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Negative mentions trend

An aggregation of mentions with a negative sentiment.

Listening > Sentiment > Multicomparison

Mentions trend

evolution_facet_line

Net page likes

The net amount of likes received by selected pages during the selected date range, segregated by profile

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Net page likes

category_bar

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Net page likes

evolution_line

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Net page likes

evolution_line

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Net page likes

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Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Net page likes

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New cases growth

The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period

Care > Case analysis > Case analysis

Number of cases

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New conversations

The number of conversations that started during the selected date range.

A conversation is defined as all the individual messages exchanged within a continuous session.

Bot > Bot overview > Bot overview

New conversations

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New daily conversations trend

An overview of the total number of new bot conversations that started during the selected date range, segregated by day and platform (e.g. web chat, Messenger, etc.)

Bot > Bot performance > Bot performance

Number of conversations

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No hammer widgets per board for click through

Dev insights > No hammer exports

Field

No interaction survey percentage

The percentage of no interaction surveys completed by the advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

No interaction

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No shows

The total number of confirmed bookings for which either the advisor or the user (or both) did not join the scheduled call.

Live Commerce > Appointments

No shows

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No shows

The total number of confirmed bookings for which either the advisor or the user (or both) did not join the scheduled call.

Live Commerce > Appointments

No shows

value_change

Not Exportable Widgets without hammer

Dev insights > No hammer exports

Field

Number of authors

The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted.

Listening > Aggregated overview > Multicomparison

Authors

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Number of authors

The number of unique authors that produced mentions matching the analyzed queries.

Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Aggregated overview > Overview

Authors

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Number of authors

The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted.

Listening > Volume > Multicomparison

The total number of authors

Number of authors

The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted.

Listening > Volume > Multicomparison

Authors

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Number of authors

The number of unique authors that produced content matching the analyzed queries. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Volume > Overview

Authors

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Number of cases

The sum of all cases escalated to Care during the selected date range

Care > Case analysis > Case analysis

Number of cases

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Number of changes per board

Dev insights > Hammer usage

Document count

Number of changes per board for undefined

Dev insights > Hammer usage

Field

Number of changes per hammer type for undefined

Dev insights > Hammer usage

Field

Number of comments

The sum of comments or replies to a set of content that was published during the selected date range

Campaigns & labels > Cross-platform overview > Cross-platform overview

Comments and/or replies

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Number of comments

The sum of all comments received by posts that were published during the selected date range

Campaigns & labels > Facebook > Facebook

Number of comments

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Number of comments

The sum of comments on the set of posts published during the selected date range

Campaigns & labels > Instagram > Instagram

Number of comments

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Number of comments

The sum of all comments for the set of posts that was published during the selected date range

Campaigns & labels > LinkedIn > LinkedIn

Number of comments

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Number of comments

The sum of all comments for the set of pins that were published during the selected date range

Campaigns & labels > Pinterest > Pinterest

Comments

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Number of comments

The total number of replies to snaps that were were published during the selected date range

Campaigns & labels > Snapchat > Snapchat

Number of comments

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Number of comments

The sum of all comments for the set of videos that were published during the selected date range

Campaigns & labels > TikTok > TikTok

Number of comments

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Number of comments

The sum of replies to posts that were published during the selected date range

Campaigns & labels > X > X

Number of replies

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Number of comments

The sum of comments on the set of videos that were published during the selected date range

Campaigns & labels > YouTube > YouTube

Number of comments

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Number of engagements

The total number of times users engaged with snaps that were published during the selected date range. Engagements include swiping up, shares, comments and screenshots.

Campaigns & labels > Snapchat > Snapchat

Engagemets

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Number of engagements

The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares.

Campaigns & labels > TikTok > TikTok

Engagements

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Number of engagements

The number of times a user engaged with a post that was published during the selected range. This includes all clicks anywhere on the post (including hashtags, links, avatar, username, and post expansion), reposts, replies, follows and likes.

Campaigns & labels > X > X

Engagements

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Number of engagements

The total number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn.

Social profiles > Cross-platform > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Time comparison

Engagements

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Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Engagements

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Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Engagements

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Number of engagements

The total number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile.

Social profiles > Pinterest > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Engagements

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Number of engagements

The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where engagements do not apply

Social profiles > Snapchat > Overview > Multicomparison

Content engagements

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Number of engagements

The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Engagements

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Number of engagements

The total number of lifetime engagements for videos that were published within the selected date range. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Multicomparison

Engagements

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Number of engagements

The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Engagements

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Number of engagements

The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Engagements

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Number of followers

The total number of users who are following selected profiles during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected social media accounts during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Public profiles > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range.

Social profiles > Instagram > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Public profiles > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Public profiles > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following a profile over the selected date range

Social profiles > LinkedIn > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Pinterest > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following a profile over the selected date range

Social profiles > Pinterest > Overview > Overview

Followers

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Number of followers

The sum of all users who are following a profile during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Overview

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Time comparison

Followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Public profiles > Multicomparison

Number of followers

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Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Public profiles > Overview

Followers

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Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Multicomparison

Number of subscribers

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Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Overview

Subscribers

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Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Time comparison

Subscribers

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Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Public profiles > Multicomparison

Number of subscribers

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Number of followers

The total number of users who are subscribed to selected profiles over the selected date range

Social profiles > YouTube > Public profiles > Overview

Subscribers

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Number of impressions

The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Content impressions

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Number of impressions

The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content.

Campaigns & labels > Facebook > Facebook

Content impressions

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Number of impressions

The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content.

Campaigns & labels > Instagram > Instagram

Content impressions

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Number of impressions

The total number of times snaps viewed during the selected date range were viewed during their lifetime, including video views

Campaigns & labels > Snapchat > Snapchat

Content impressions

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Number of impressions

The sum of lifetime content impressions for posts published during the selected date range

Campaigns & labels > X > X

Post impressions

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Number of impressions

The total number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Multicomparison

Content impressions

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Number of impressions

The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Overview

Content impressions

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Number of impressions

The total number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Time comparison

Content impressions

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Number of impressions

The total number of times a post published on selected pages during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

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Number of impressions

The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Content impressions

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Number of impressions

The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Multicomparison

Content impressions

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Number of impressions

The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content.

Social profiles > Instagram > Overview > Overview

Content impressions

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Number of impressions

The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Time comparison

Content impressions

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Number of impressions

The total number of times posts published by selected profiles during the selected date range were viewed. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Multicomparison

Content impressions

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Number of impressions

The total number of times posts published during the selected date range were viewed

Social profiles > LinkedIn > Overview > Overview

Content impressions

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Number of impressions

The total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Time comparison

Content impressions

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Number of impressions

The total number of times a content piece pinned during the selected date range was viewed

Social profiles > Pinterest > Overview > Multicomparison

Content impressions

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Number of impressions

The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply

Social profiles > Snapchat > Overview > Multicomparison

Content impressions

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Number of impressions

The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > X > Overview > Multicomparison

Content impressions

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Number of impressions

The total number of times posts published within the selected date range were viewed in the posts' lifetime. This metric does not count user-generated content.

Social profiles > X > Overview > Overview

Content impressions

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Number of impressions

The total number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content.

Social profiles > X > Overview > Time comparison

Content impressions

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Number of impressions by paid vs. organic

The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Content impressions

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Number of impressions by paid vs. organic

The total number of times a post published on selected pages during the selected date range was viewed. This metric does not consider user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

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Number of impressions by paid vs. organic

The total number of times a post published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

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Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of interactions

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Number of interactions

The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range

Campaigns & labels > Facebook > Facebook

Interactions

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Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Campaigns & labels > Instagram > Instagram

Interactions

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Number of interactions

The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range

Campaigns & labels > LinkedIn > LinkedIn

Interactions

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Number of interactions

The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range

Campaigns & labels > Pinterest > Pinterest

Interactions

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Number of interactions

The sum of all interactions (replies, reposts, likes) for posts that were published during the selected date range

Campaigns & labels > X > X

Interactions

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Number of interactions

The number of interactions (likes and comments) received by videos published during the selected date range

Campaigns & labels > YouTube > YouTube

Interactions

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Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Interactions

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Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Interactions

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Number of interactions

The total number of interactions on posts published by selected pages during the selected date range. Data is segregated by page.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Interactions

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Number of interactions

The total number of interactions on posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Interactions

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Number of interactions

The sum of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range.

Social profiles > Pinterest > Overview > Overview

Interactions

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Number of interactions

The sum of all lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Interactions

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Number of interactions by label

The distribution of the number of user interactions with content matching the analyzed queries, segregated by the label manually assigned to the content in Emplifi Content or Community. Mentions with multiple label assignments are counted for each assigned label.

Listening > Volume > Overview

Number of interactions

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Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Mentions

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Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

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Number of mentions

An overview of the number of detected mentions among selected data sources and filters, segregated by mention publication date. Mentions discovered by multiple data sources are counted only once.

Listening > Crisis Management > Crisis Management

Number of mentions

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Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Multicomparison

Content count

Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Multicomparison

Mentions

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Number of mentions

The total number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Overview

Number of mentions

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Number of mentions

The total number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range

Social profiles > Instagram > Earned media > Earned media

Number of mentions

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Number of mentions

The total number of times selected profiles were mentioned by other X accounts during the selected date range

Social profiles > X > Earned media > Earned media

Mentions

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Number of mentions by label

The distribution of labeled content pieces matching the analyzed queries, segregated by the label manually assigned to them in Emplifi Content or Community. Mentions with multiple label assignments are counted for each label.

Listening > Volume > Overview

Number of mentions

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Number of mentions by platform

The distribution of detected mentions among selected data sources and filters, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple data sources are counted only once.

Listening > Crisis Management > Crisis Management

Number of mentions

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Number of posts

The total number of posts published by selected pages during the selected date range. Data is segregated by page.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Posts

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Number of posts

The total number of posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Posts

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Number of potential impressions

The number of unique users who may see mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Potential impressions

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Number of potential impressions

The number of unique users who may see a mention matching analyzed queries

Listening > Volume > Overview

Potential impressions

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Number of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Data is segregated by page.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Promoted interactions

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Number of reactions

The total number of reactions received by content that was pinned during the selected date range. This metric does not count repinned to reshared content.

Social profiles > Pinterest > Overview > Multicomparison

Number of reactions

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Number of resolved cases

The number of Care cases that were marked as Done during the selected date range

Care > Case analysis > Case analysis

Number of cases

value_change

Number of social interactions

The total number of user interactions received by mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Social interactions

value_change

Number of social interactions

The total number of user interactions with social media content matching the analyzed queries

Listening > Volume > Overview

Social interactions

value_change

Number of story impressions

The sum of lifetime story impressions for the set of stories published during the selected date range

Social profiles > Instagram > Story engagement > Story engagement

Story impressions

value_change

Number of story replies

The sum of replies for the set of stories published during the selected date range

Social profiles > Instagram > Story engagement > Story engagement

Story replies

value_change

Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Overview

value_change

Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Time comparison

value_change

Number of undefined

Social profiles > Facebook > Public profiles > Overview > Overview

value_change

Number of undefined

Social profiles > Instagram > Earned media > Earned media

value_change

Number of undefined

Social profiles > Instagram > Overview > Overview

value_change

Number of undefined

Social profiles > Instagram > Overview > Time comparison

value_change

Number of undefined

Social profiles > Instagram > Public profiles > Overview

value_change

Number of undefined

Social profiles > LinkedIn > Overview > Overview

value_change

Number of undefined

Social profiles > LinkedIn > Overview > Time comparison

value_change

Number of undefined

Social profiles > YouTube > Overview > Overview

value_change

Number of undefined

Social profiles > YouTube > Overview > Time comparison

value_change

Number of unique users per month

The total number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by month.

Bot > Bot performance > Bot performance

Proxy

Number of videos

The sum of all videos published during the selected date range

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Videos

value_change

Number of videos

The sum of videos published during the selected date range

Social profiles > LinkedIn > Content performance > Content performance

Videos

value_change

Number of videos

The sum of all videos published on selected profiles during the selected date range

Social profiles > X > Content performance > Content performance

Videos

value_change

OmniAPI: Endpoints score

Dev insights > OmniAPI endpoint quality

Document count $,$ Value

Organic posts published in the last 72 hours

This overview displays all organic posts published in the last 72 hours. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade.

Note: There may be a minor delay in syncing real-time Facebook data.

Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction

Outdated boards

Dev insights > Hammer usage

Cardinality

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average growth

category_rows

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average growth

category_rows

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by page growth metric and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

category_rows

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page impressions

category_stacked_bar

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

category_rows

Page impressions by organic vs. paid

The amount of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

profile_impressions

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

category_rows_change

Page impressions by organic vs. paid trend

An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

evolution_grouped_bar

Page impressions by organic vs. paid trend

An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

evolution_grouped_bar

Page impressions by organic vs. paid trend

An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

evolution_stacked_bar_change

Page impressions trend

An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

evolution_bar

Page impressions trend

An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

evolution_bar

Page impressions trend

An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_grouped_bar

Page impressions trend

An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

evolution_bar_change

Page likes by organic vs. paid

The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page likes

category_stacked_bar

Page likes by organic vs. paid

The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

category_stacked_bar

Page likes by organic vs. paid trend

An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Likes

evolution_facet_line

Page likes by organic vs. paid trend

An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Likes

evolution_facet_line

Page likes by organic vs. paid trend

An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Likes

evolution_facet_line_change

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

evolution_line

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

evolution_line

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_facet_line

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page likes

evolution_line_change

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative Clicks

category_rows

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took and profile.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Negative clicks

category_stacked_bar

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative Clicks

category_rows

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

The total number of negative feedback

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative Clicks

category_rows_change

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

evolution_stacked_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

evolution_stacked_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and profile.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_grouped_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative clicks

evolution_stacked_bar_change

Page reach trend

An overview of page reach recorded over the selected date range, segregated by date and profile.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_grouped_bar

Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

tab_views

table

Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

tab_views

table

Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

table

Percentage of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Promoted interactions

value_change

Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Promoted posts

category_bar

Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Promoted posts

value_change

Pinterest profiles overview

Social profiles > Pinterest > Profiles summary

The total number of followers $,$ Followers growth trend

Pool performance - calls only

Live Commerce > Pool Performance

total_hours_online $,$ total_talk_time_hrs $,$ total_unique_accepted_users $,$ total_unique_missed_users $,$ total_unique_declined_users

table

Positive mentions

An aggregation of mentions with a positive sentiment.

Listening > Sentiment > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Positive mentions trend

An aggregation of mentions with a positive sentiment.

Listening > Sentiment > Multicomparison

Mentions trend

evolution_facet_line

Post distribution trend

The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Note: Use the **Filter by page** legend on the right to filter selected pages.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

The total number of content pieces

Post distribution trend

The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date.

Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Post distribution trend

The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date.

Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Post engagement rate

Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100

Paid > Paid insight overview > Paid insight overview

Post engagement rate

value_change

Post engagement rate trend

Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100

Paid > Paid insight overview > Paid insight overview

Post engagement rate trend

evolution_bar

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

category_rows

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Content impressions

category_stacked_bar

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

category_rows

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Impressions

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

category_rows_change

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

evolution_grouped_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

evolution_grouped_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Impressions

evolution_grouped_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

evolution_stacked_bar_change

Post reach trend

An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_grouped_bar

Posts by organic vs. promoted

The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Posts

category_rows

Posts by organic vs. promoted

The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Posts

category_rows_compare

Posts published in the last 72 hours

This overview displays all posts published in the last 72 hours, including organic and promoted content. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade.

Social profiles > Instagram > Performance prediction > Performance prediction

Potential impressions

An overview of the number of unique users who may see mentions matching the analyzed queries

Listening > Aggregated overview > Multicomparison

Number of impressions

category_bar

Potential impressions

Potential impressions of a listening mention inform how many people may see the mention. For X, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced.

Listening > Volume > Multicomparison

Potential impressions

Potential impressions

Potential impressions of a listening mention inform how many people may see the mention. For Twitter, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced.

Listening > Volume > Multicomparison

Impressions

evolution_facet_line

Potential impressions by label

The number of impressions of the mentions matching the analyzed queries broken down by a label manually assigned to them in the Emplifi’s Content or Community module. Mentions labeled with multiple labels are counted towards those multiple labels. For X, YouTube, Facebook, and Instagram, the mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. The potential impressions are not available for the web sources—News, Blogs and Forums.

Listening > Volume > Overview

Number of impressions

category_bar

Potential impressions trend

An overview of the number of unique users who may see content matching the analyzed queries, segregated by content publication date

Listening > Volume > Overview

Potential impressions

evolution_bar

Profile 1: Average engagements per content piece

The average number of times users engaged with a snap that was published by the selected profile during the selected date range.

Social profiles > Snapchat > Overview > Profile vs. profile

Average engagements per snap

value_change

Profile 1: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period.

Social profiles > Instagram > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average impressions

The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period

Social profiles > LinkedIn > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average impressions

The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period

Social profiles > Pinterest > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average impressions

Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average impressions

The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period

Social profiles > X > Overview > Profile vs. profile

Average content impressions

value_change

Profile 1: Average interactions per content piece

The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average interactions per content piece

value_change

Profile 1: Average interactions per content piece

The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period

Social profiles > Pinterest > Overview > Profile vs. profile

Average interactions per content piece

value_change

Profile 1: Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average number of engagements

The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Average engagements

value_change

Profile 1: Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average page impressions

value_change

Profile 1: Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 1: Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. content impressions

value_change

Profile 1: Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page reach

value_change

Profile 1: Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page tab views per day

value_change

Profile 1: Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average reach per day

value_change

Profile 1: Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

value_change

Profile 1: Average undefined per content piece

%{interactionTypeFbPvP.tooltipInteractionsAvg}

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 1: Average undefined per content piece

%{interactionTypeFbPpPvP.tooltipInteractionsAvg}

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 1: Average undefined per content piece

%{interactionTypeIgPvP.tooltipInteractionsAvg}

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 1: Average undefined per content piece

%{interactionTypeIgPpPvP.tooltipInteractionsAvg}

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 1: Average undefined per content piece

%{interactionTypeLiPvP.tooltipInteractionsAvg}

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 1: Average undefined per content piece

%{interactionTypeYtPvP.tooltipInteractionsAvg}

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 1: Average video views

The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period

Social profiles > TikTok > Overview > Profile vs. profile

Average video views

value_change

Profile 1: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Average video views

value_change

Profile 1: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Average video views

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers growth

value_change

Profile 1: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers growth

value_change

Profile 1: Impressions engagement rate

The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 1: Impressions engagement rate

TThe percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 1: Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 1: Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 1: Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 1: Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 1: Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 1: Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 1: Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 1: Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 1: Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 1: Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 1: Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 1: Minimum page negative feedback per day

The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 1: Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 1: Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 1: Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 1: Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 1: Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 1: Number of engagements

The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers

value_change

Profile 1: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers

value_change

Profile 1: Number of impressions

The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a pin published by the selected profile during the selected date range was viewed

Social profiles > Pinterest > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply.

Social profiles > Snapchat > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > X > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of interactions

The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions

value_change

Profile 1: Number of interactions

The total number of interactions on posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Interactions

value_change

Profile 1: Number of interactions

The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Interactions

value_change

Profile 1: Number of posts

The total number of posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Posts

value_change

Profile 1: Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 1: Number of undefined

%{interactionTypeFbPpPvP.tooltipInteractionsSum}

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 1: Number of undefined

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 1: Number of undefined

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 1: Number of undefined

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 1: Number of undefined

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 1: Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

tab_views

table

Profile 1: Percentage of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted interactions

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Profile 1: Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted posts

value_change

Profile 1: Promoted post efficiency percentage

Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts.

This metric is calculated from all posts published by the selected page in the last month.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Efficiency

value_change

Profile 1: Reach engagement rate

The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Reach engagement rate

value_change

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Content pieces

value_change

Profile 1: Total content

The total number of posts published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

value_change

Profile 1: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Content pieces

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Posts

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Posts

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Posts

value_change

Profile 1: Total content

The total number of pins that were published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Pins

value_change

Profile 1: Total content

The total number of snaps that were published by the selected profile during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile

Snaps

value_change

Profile 1: Total content

The total number of videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Videos

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of posts

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Posts

value_change

Profile 1: Total content

The total number of videos published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Videos

value_change

Profile 1: Total content

The total number of videos that were published by the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Videos

value_change

Profile 1: Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

value_change

Profile 1: Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 1: Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 1: Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

value_change

Profile 1: Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page unlikes

value_change

Profile 1: Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

value_change

Profile 1: undefined

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Social profiles > Cross-platform > Overview > Profile vs. profile

value_change

Profile 1: undefined

%{engRateFb.tooltipRate}

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 1: undefined

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Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 1: undefined

%{engRateSc.tooltipRate}

Social profiles > Snapchat > Overview > Profile vs. profile

value_change

Profile 1: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Video views

value_change

Profile 1: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Video views

value_change

Profile 1: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Video views

value_change

Profile 2: Average engagements per content piece

The average number of times users engaged with a snap that was published by the selected profile during the selected date range.

Social profiles > Snapchat > Overview > Profile vs. profile

Average engagements per snap

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period.

Social profiles > Instagram > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > LinkedIn > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period

Social profiles > Pinterest > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period

Social profiles > X > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average interactions per content piece

The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average interactions per content piece

value_change

Profile 2: Average interactions per content piece

The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same perio

Social profiles > Pinterest > Overview > Profile vs. profile

Average interactions per content piece

value_change

Profile 2: Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average page impressions

value_change

Profile 2: Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 2: Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. content impressions

value_change

Profile 2: Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page reach

value_change

Profile 2: Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page tab views per day

value_change

Profile 2: Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average reach per day

value_change

Profile 2: Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

value_change

Profile 2: Average undefined per content piece

%{interactionTypeFbPvP.tooltipInteractionsAvg}

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

%{interactionTypeFbPpPvP.tooltipInteractionsAvg}

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 2: Average undefined per content piece

%{interactionTypeIgPvP.tooltipInteractionsAvg}

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

%{interactionTypeIgPpPvP.tooltipInteractionsAvg}

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 2: Average undefined per content piece

%{interactionTypeLiPvP.tooltipInteractionsAvg}

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

%{interactionTypeYtPvP.tooltipInteractionsAvg}

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 2: Average video views

The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period

Social profiles > TikTok > Overview > Profile vs. profile

Average video views

value_change

Profile 2: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Average video views

value_change

Profile 2: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Average video views

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers growth

value_change

Profile 2: Impressions engagement rate

The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 2: Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 2: Impressions engagement rate

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 2: Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 2: Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 2: Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 2: Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 2: Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 2: Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 2: Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 2: Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 2: Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 2: Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 2: Minimum page negative feedback per day

The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 2: Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 2: Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 2: Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 2: Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 2: Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 2: Number of engagements

The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers

value_change

Profile 2: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers

value_change

Profile 2: Number of impressions

The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a pin published by the selected profile during the selected date range was viewed

Social profiles > Pinterest > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply.

Social profiles > Snapchat > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > X > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of interactions

The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions

value_change

Profile 2: Number of interactions

The total number of interactions on posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Interactions

value_change

Profile 2: Number of interactions

The total number of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Interactions

value_change

Profile 2: Number of posts

The total number of posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Posts

value_change

Profile 2: Number of undefined

%{interactionTypeFbPvP.tooltipInteractionsSum}

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 2: Number of undefined

%{interactionTypeFbPpPvP.tooltipInteractionsSum}

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 2: Number of undefined

%{interactionTypeIgPvP.tooltipInteractionsSum}

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 2: Number of undefined

%{interactionTypeIgPpPvP.tooltipInteractionsSum}

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 2: Number of undefined

%{interactionTypeLiPvP.tooltipInteractionsSum}

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 2: Number of undefined

%{interactionTypeYtPvP.tooltipInteractionsSum}

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 2: Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

tab_views

table

Profile 2: Percentage of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted interactions

value_change

Profile 2: Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted posts

value_change

Profile 2: Promoted post efficiency percentage

Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts.

This metric is calculated from all posts published by the selected page in the last month.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Efficiency

value_change

Profile 2: Reach engagement rate

The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Reach engagement rate

value_change

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Content pieces

value_change

Profile 2: Total content

The total number of posts published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

value_change

Profile 2: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Content pieces

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Posts

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Posts

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Posts

value_change

Profile 2: Total content

The total number of pins that were published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Pins

value_change

Profile 2: Total content

The total number of snaps that were published by the selected profile during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile

Snaps

value_change

Profile 2: Total content

The total number of videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Videos

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of posts

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Posts

value_change

Profile 2: Total content

The total number of videos published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Videos

value_change

Profile 2: Total content

The total number of videoss that were published by the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Videos

value_change

Profile 2: Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

value_change

Profile 2: Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 2: Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 2: Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

value_change

Profile 2: Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page unlikes

value_change

Profile 2: Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

value_change

Profile 2: undefined

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Social profiles > Cross-platform > Overview > Profile vs. profile

value_change

Profile 2: undefined

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Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 2: undefined

%{engRateIg.tooltipRate}

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 2: undefined

%{engRateSc.tooltipRate}

Social profiles > Snapchat > Overview > Profile vs. profile

value_change

Profile 2: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Video views

value_change

Profile 2: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Video views

value_change

Profile 2: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Video views

value_change

Profile impressions

The total number of users who had content published by or associated with selected profiles appear in their feed during the selected date range

Social profiles > Instagram > Overview > Overview

Profile impressions

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces

The average number of content pieces published by profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of content pieces

value_change

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Snapchat > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the total number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average content pieces by media type trend

The distribution of the average number of content pieces published by the profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements

The average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Average engagements

value_change

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Snapchat > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > TikTok > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions

The average number of interactions for content published by profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Average interactions

value_change

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by media type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > X > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions by type trend

The distribution of the average number of interactions for content published by profiles that are assigned with the selected label during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > X > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > X > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > X > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > X > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by interaction type trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by interaction type and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > X > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > X > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Interaction data is related to posts published during the selected date range by profiles assigned with the selected profile label.

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers

The average number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of followers

value_change

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range segregated by date

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > X > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Average number of followers trend

An overview of the average number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth

The net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Follower growth

value_change

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Instagram > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > TikTok > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > X > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > X > Public profiles > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > YouTube > Overview > Profile vs. profile label

Follower growth

evolution_bar

Profile label: Follower growth trend

An overview of the net growth of the total number of users who are following profiles that are assigned with the selected label during the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Follower growth

evolution_bar

Profile reach trend

An overview of the number of unique users who have seen any content from selected profiles over the selected date range, segregated by date

Social profiles > Instagram > Overview > Overview

Profile reach

evolution_line

Profile views

The total number of times selected profiles were viewed by users during the selected date range

Social profiles > Instagram > Overview > Overview

Profile views

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces

The average number of content pieces published by the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of content pieces

value_change

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Snapchat > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average content pieces by media type trend

The distribution of the average number of content pieces published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of content pieces

evolution_stacked_bar

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements

The average number of lifetime engagements for posts that were published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Average engagements

value_change

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Snapchat > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > TikTok > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average engagements by media type trend

The distribution of the average number of lifetime engagements for posts that were published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Average engagements

evolution_stacked_bar

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions

The average number of interactions for content published by the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Average interactions

value_change

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > X > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by media type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Average interactions

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Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Instagram > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Instagram > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > LinkedIn > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > Pinterest > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > X > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > X > Public profiles > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > YouTube > Overview > Profile vs. profile label

Average interactions

evolution_stacked_bar

Profile: Average interactions by type trend

The distribution of the average number of interactions for content published by the selected profile during the selected date range, segregated by interactions type (e.g. reaction, share, comment, etc.) and publication date

Social profiles > YouTube > Public profiles > Profile vs. profile label

Average interactions

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Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > X > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > X > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range.

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

value_change

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > X > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > X > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by interaction types

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by interaction type and publication date.

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > X > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > X > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average interactions per 1k followers by media types trend

The distribution of the average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published by the selected profile during the selected date range, segregated by media type (e.g. photo, video, link, etc.) and publication date.

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. interactions per 1k followers

evolution_stacked_bar

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > Instagram > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers

The average number of users who are following the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. profile label

Avg. number of followers

value_change

Profile: Average number of followers trend

An overview of the average number of users who are following the selected profile during the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile label

Avg. number of followers

evolution_bar

Profile: Average number of followers trend

An overview of