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Unified Analytics - List of Widgets

This page contains the list of widgets that are available in the Unified Analytics module.

Widget title

Tooltip

Metric type

Location

Agent performance

An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved

Care

Care > Team performance > Team performance

Authors trend

An overview of the number of unique social media profiles that produced the content matching the analyzed queries, displayed over time.

Listening

Listening > Aggregated overview > Aggregated overview

Average handling time

The average amount of time it takes agents to respond to messages for cases escalated to Care during the selected date range

Care

Care > Case analysis > Case analysis

Average handling time by agent

The average amount of time it takes agents to respond to Care case messages, segregated by agent

Care

Care > Team performance > Team performance

Average handling time trend

An overview of the average amount of time it takes agents to respond to Care case messages for cases escalated during the selected date range, segregated by date of escalation

Care

Care > Case analysis > Case analysis

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content.

Post Level

Campaigns & labels > Facebook > Facebook

Average reach per content piece

The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. This metric does not include user-generated content.

Post Level

Campaigns & labels > Instagram > Instagram

Average reach per content piece trend

An overview of average lifetime reach for posts published during the selected date range, segregated by publication date.

Profile performance > Facebook > Content performance > Content performance

Average reach per piece of content

The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period

Post Level

Campaigns & labels > TikTok > TikTok

Average time to first response

The average amount of time it takes agents to send their first response after being assigned a Care case

Care

Care > Case analysis > Case analysis

Average time to first response by agent

The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent

Care

Care > Team performance > Team performance

Average time to first response trend

An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date

Care

Care > Case analysis > Case analysis

Cases by agent and custom view

The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view

Care

Care > Team performance > Team performance

Cases by agent and language

The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language

Care

Care > Team performance > Team performance

Cases by agent and platform

The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform

Care

Care > Team performance > Team performance

Cases by agent and status

The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done)

Care

Care > Team performance > Team performance

Cases by agent trend

The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time

Care

Care > Team performance > Team performance

Cases by assigned vs. unassigned

The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned

Care

Care > Team performance > Team performance

Cases by custom field

The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used

Care

Care > Case analysis > Case analysis

Cases by custom view

The distribution of cases escalated to Care during the selected date range, segregated by custom view

Care

Care > Case analysis > Case analysis

Cases by day of the week

The distribution of cases escalated to Care during the selected date range, segregated by weekday

Care

Care > Case analysis > Case analysis

Cases by hour of the day

The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation

Care

Care > Case analysis > Case analysis

Cases by language

The distribution of cases escalated to Care over the selected date range, segregated by language

Care

Care > Case analysis > Case analysis

Cases by platform

The distribution of cases escalated to Care during the selected date range, segregated by social media platform

Care

Care > Case analysis > Case analysis

Cases by status

The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done)

Care

Care > Case analysis > Case analysis

Cases by status trend

The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation

Care

Care > Case analysis > Case analysis

Click through rate (CTR)

The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range

Ads

Paid > Paid insight overview > Paid insight overview

Click through rate (CTR) trend

The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range

Ads

Paid > Paid insight overview > Paid insight overview

Clicks

The total amount of unique clicks on ads or paid content

Ads

Paid > Paid insight overview > Paid insight overview

Clicks trend

The total amount of unique clicks on ads or paid content

Ads

Paid > Paid insight overview > Paid insight overview

Completion rate

The percentage of times a video published during the selected date range was watched in full during its lifetime

Post Level

Campaigns & labels > TikTok > TikTok

Content by media type

The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Campaigns & labels > Twitter > Twitter

Content by media type

The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link)

Post Level

Campaigns & labels > Facebook > Facebook

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Post Level

Campaigns & labels > Instagram > Instagram

Content by media type

The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > Twitter > Overview > Overview

Content by media type

The distribution of tweets published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > Twitter > Overview > Time comparison

Content by media type trend

The distribution of different media types (e.g. images, videos, links) for the set of content published during the selected date range, segregated by media type and publication date

Post Level

Profile performance > Facebook > Content performance > Content performance

Content by platform

The distribution of the number of content pieces published during the selected date range, segregated by social media platform

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Content by platform trend

n overview of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Content by profile

The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > Pinterest > Pinterest

Content by profile

The distribution of admin posts published on selected Twitter profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > Twitter > Twitter

Content by profile

The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > Facebook > Facebook

Content by profile

The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > TikTok > TikTok

Content by profile

The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Content by profile

The distribution of the number of videos published on selected YouTube profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > YouTube > YouTube

Content by profile

The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile

Post Level

Campaigns & labels > Instagram > Instagram

Content by sentiment

The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for tweets that were published during the selected date range

Post Level

Campaigns & labels > Twitter > Twitter

Content by sentiment

The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral)

Post Level

Campaigns & labels > Facebook > Facebook

Content by sentiment

The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Content by sentiment

The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Content by sentiment

The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Post Level

Campaigns & labels > Instagram > Instagram

Content by sentiment trend

An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Content by type

The distribution of tweets published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.)

Post Level

Campaigns & labels > Twitter > Twitter

Content by type

The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.)

Post Level

Campaigns & labels > Facebook > Facebook

Content by type

The distribution of content published by your profile during the selected date range, segregated by content type (e.g. posts, stories, comments, etc.

Post Level

Campaigns & labels > Instagram > Instagram

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Post Level

Profile performance > TikTok > Overview > Time comparison

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Post Level

Profile performance > TikTok > Overview > Overview

Content trend

An overview of the number of tweets published on selected profiles over the selected date range, segregated by publication date

Post Level

Profile performance > Twitter > Overview > Overview

Content trend

An overview of the number of tweets published on selected profiles over the selected date range, segregated by publication date

Post Level

Profile performance > Twitter > Overview > Time comparison

Conversation matches by intent

The distribution of intent matches for bot conversations that started during the selected date range, segregated by the specific intent

proxy

Bot > Bot performance > Bot performance

Conversation matches by language trend

An overview of language intent matches for all bot conversations that started during the selected date range, along with the number of times they matched. Data is segregated by date and language.

proxy

Bot > Bot performance > Bot performance

Conversation matches by platform

The distribution of intent matches for all bot conversations that started during the selected date range, segregated by bot platform (e.g. web chat, Messenger, etc.)

proxy

Bot > Bot performance > Bot performance

Conversation matches by platform trend

An overview of intent matches for all bot conversations that started during the selected date range, segregated by date

proxy

Bot > Bot performance > Bot performance

Cost per click (CPC)

The average cost for each click on an ad or sponsored post

Ads

Paid > Paid insight overview > Paid insight overview

Cost per click (CPC) trend

An overview of the average cost for each click on an ad or sponsored post, segregated by date

Ads

Paid > Paid insight overview > Paid insight overview

Cost per mille (CPM)

The average cost of an ad or sponsored per 1000 impressions

Ads

Paid > Paid insight overview > Paid insight overview

Cost per mille (CPM) trend

An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date

Ads

Paid > Paid insight overview > Paid insight overview

Daily incoming messages

The sum of all incoming user messages received during the selected date range, segragated by day.

proxy

Bot > Bot overview > Bot overview

Daily unique users by platform

The number of unique users who sent a message during the selected date range, segregated by day and platform.

Bot

Bot > Bot overview > Bot overview

Engagement rate

Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100

Post Level

Campaigns & labels > Twitter > Twitter

Engagement rate

Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100

Post Level

Campaigns & labels > Facebook > Facebook

Engagement rate

Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Engagement rate

Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Engagement rate

The number of daily interactions (likes and comments) recevied by a video published within the selected time range, divided by the number of subscribers on that day, and, finally, by the number of campaign videos published on that day.

Post level

Campaigns & labels > YouTube > YouTube

Engagement rate

Post-level engagement rate is calculated as the sum of interactions (likes and comments) per day, divided by the number of followers on that day, and, finally, by the number of posts published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed.

Post Level

Campaigns & labels > Instagram > Instagram

Engagements trend

An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares.

Post Level

Campaigns & labels > TikTok > TikTok

Engagements trend

An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares.

Post Level

Profile performance > TikTok > Overview > Overview

Engagments trend

An overview of lifetime engagements for videos that were published within the selected date range, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares.

Post Level

Profile performance > TikTok > Overview > Time comparison

Followers growth

The net increase or decrease in the total number of users who are following a profile during the selected date range

Profile Level

Profile performance > TikTok > Overview > Time comparison

Followers growth

The net increase or decrease in the total number of users who are following a profile during the selected date range

Profile Level

Profile performance > TikTok > Overview > Overview

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > Twitter > Overview > Overview

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > Twitter > Overview > Time comparison

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > TikTok > Overview > Time comparison

Followers growth trend

The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Profile Level

Profile performance > TikTok > Overview > Overview

Followers growth trend

An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date

Profile Level

Profile performance > Twitter > Overview > Overview

Followers growth trend

An overview of the increase or decrease in the number of users who are following selected profiles over the selected date range, segragated by date

Profile Level

Profile performance > Twitter > Overview > Time comparison

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > TikTok > Overview > Time comparison

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > TikTok > Overview > Overview

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segragated by date

Profile Level

Profile performance > Twitter > Overview > Overview

Followers trend

The total number of users who are following selected profiles over the selected date range, segregated by date

Profile Level

Profile performance > Twitter > Overview > Time comparison

Impressions

The number of times that your ads or paid content were displayed to users during the selected date range

Ads

Paid > Paid insight overview > Paid insight overview

Impressions by media type

The distribution of lifetime content impressions for the set of tweets that were published during the selected date range, segregated by media type (e.g. image, video, link)

Post Level

Campaigns & labels > Twitter > Twitter

Impressions by media type

The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link).

Post Level

Campaigns & labels > Facebook > Facebook

Impressions by media type

The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, carousel, reel)

Post Level

Campaigns & labels > Instagram > Instagram

Impressions by platform

TThe distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content.

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Impressions by platform trend

An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content.

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Impressions per media type

The distribution of the total number of times tweets published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Post Level

Profile performance > Twitter > Overview > Overview

Impressions per media type

The number of lifetime content impressions for tweets published during the selected date range, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Post Level

Profile performance > Twitter > Overview > Time comparison

Impressions trend

The number of times that your ads or paid content were displayed to users during the selected date range

Ads

Paid > Paid insight overview > Paid insight overview

Impressions trend

An overview of the number of times tweets published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content.

Post Level

Profile performance > Twitter > Overview > Overview

Impressions trend

The number of lifetime content impressions for tweets published during the selected date range. This metric does not count user-generated content.

Post Level

Profile performance > Twitter > Overview > Time comparison

Incoming messages

The sum of all incoming user messages received during the selected date range.

proxy

Bot > Bot overview > Bot overview

Interactions by media type

The distribution of the number of lifetime interactions (replies, retweets, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link)

Post Level

Campaigns & labels > Twitter > Twitter

Interactions by media type

The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link).

Post Level

Campaigns & labels > Facebook > Facebook

Interactions by media type

The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link)

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Interactions by media type

The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. image, carousel, reel)

Post Level

Campaigns & labels > Instagram > Instagram

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Post Level

Campaigns & labels > Pinterest > Pinterest

Interactions by type

The distribution of the number of lifetime interactions (replies, retweets, likes) for posts published during the selected date range, segregated by interaction type

Post Level

Campaigns & labels > Twitter > Twitter

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Post Level

Campaigns & labels > Facebook > Facebook

Interactions by type

The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Interactions by type

The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type

Post Level

Campaigns & labels > YouTube > YouTube

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Post Level

Campaigns & labels > Instagram > Instagram

Interactions by type

The distribution of interactions (retweets, replies, likes) for tweets published during the selected date range, segregated by interaction type

Post Level

Profile performance > Twitter > Overview > Overview

Interactions by type

The distribution of interactions (retweets, replies, likes) for tweets published during the selected date range, segregated by interaction type

Post Level

Profile performance > Twitter > Overview > Time comparison

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date.

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Interactions trend

An overview of the number of (likes, replies, retweets) for tweets published during the selected date range, segregated by publication date

Post Level

Profile performance > Twitter > Overview > Overview

Interactions trend

An overview of lifetime interactions (likes, replies, retweets) for tweets published during the selected date range, segregated by publication date

Post Level

Profile performance > Twitter > Overview > Time comparison

Media views

The sum of media views (autoplay and click) of tweets published during the selected date range, across videos, gifs, and images

Post Level

Campaigns & labels > Twitter > Twitter

Mentions by platform

The number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening

Listening > Aggregated overview > Aggregated overview

Mentions trend

An overview of the number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening

Listening > Aggregated overview > Aggregated overview

Monthly unique users

The number of unique users who sent a message during the selected date range, segregated by month.

Bot

Bot > Bot overview > Bot overview

Most engaging media types

The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link).

Post Level

Campaigns & labels > Facebook > Facebook

Most engaging media types

Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.).

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Most engaging media types

Engagement is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. image, carousel, reel, etc.).

Post Level

Campaigns & labels > Instagram > Instagram

Most engaging post types

Tweet engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a tweet divided by the number of followers a profile has at the time of the tweet, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.).

Post Level

Campaigns & labels > Twitter > Twitter

New cases growth

The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period

Care

Care > Case analysis > Case analysis

New conversations

The number of conversations that started during the selected date range.

Bot

Bot > Bot overview > Bot overview

New daily conversations trend

An overview of the total number of new bot conversations that started during the selected date range, segregated by day and platform (e.g. web chat, Messenger, etc.)

proxy

Bot > Bot performance > Bot performance

Number of authors

The number of unique authors that produced the content matching your analyzed queries.

Listening

Listening > Aggregated overview > Aggregated overview

Number of cases

The sum of all cases escalated to Care during the selected date range

Care

Care > Case analysis > Case analysis

Number of comments

The sum of all comments for the set of pins that were published during the selected date range

Post Level

Campaigns & labels > Pinterest > Pinterest

Number of comments

The sum of replies to tweets that were published during the selected date range

Post Level

Campaigns & labels > Twitter > Twitter

Number of comments

The sum of all comments received by posts that were published during the selected date range

Post Level

Campaigns & labels > Facebook > Facebook

Number of comments

The sum of comments or replies to a set of content that was published during the selected date range

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Number of comments

The sum of all comments for the set of videos that were published during the selected date range

Post Level

Campaigns & labels > TikTok > TikTok

Number of comments

The sum of all comments for the set of posts that was published during the selected date range

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Number of comments

The sum of comments on the set of videos that were published during the selected date range

Post Level

Campaigns & labels > YouTube > YouTube

Number of comments

The sum of comments on the set of posts published during the selected date range

Post Level

Campaigns & labels > Instagram > Instagram

Number of engagements

The number of times a user engaged with a tweet that was published during the selected range. This includes all clicks anywhere on the tweet (including hashtags, links, avatar, username, and tweet expansion), retweets, replies, follows and likes.

Post Level

Campaigns & labels > Twitter > Twitter

Number of engagements

The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares.

Post Level

Campaigns & labels > TikTok > TikTok

Number of engagements

The total number of lifetime engagements for videos that were published within the selected date range. TikTok engagements include the sum of likes, comments, and shares.

Post Level

Profile performance > TikTok > Overview > Time comparison

Number of engagements

The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares.

Post Level

Profile performance > TikTok > Overview > Overview

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > TikTok > Overview > Time comparison

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > TikTok > Overview > Overview

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > Twitter > Overview > Overview

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > Twitter > Overview > Time comparison

Number of impressions

The sum of lifetime content impressions for tweets published during the selected date range

Post Level

Campaigns & labels > Twitter > Twitter

Number of impressions

The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content.

Post Level

Campaigns & labels > Facebook > Facebook

Number of impressions

The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content.

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Number of impressions

The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content.

Post Level

Campaigns & labels > Instagram > Instagram

Number of impressions

The total number of times tweets published within the selected date range were viewed in the tweets' lifetime. This metric does not count user-generated content.

Post Level

Profile performance > Twitter > Overview > Overview

Number of impressions

The total number of lifetime content impressions for tweets published during the selected date range. This metric does not count user-generated content.

Post Level

Profile performance > Twitter > Overview > Time comparison

Number of interactions

The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range

Post Level

Campaigns & labels > Pinterest > Pinterest

Number of interactions

The sum of all interactions (replies, retweets, likes) for tweets that were published during the selected date range

Post Level

Campaigns & labels > Twitter > Twitter

Number of interactions

The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range

Post Level

Campaigns & labels > Facebook > Facebook

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Number of interactions

The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Number of interactions

The number of interactions (likes and comments) received by videos published during the selected date range

Post Level

Campaigns & labels > YouTube > YouTube

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Post Level

Campaigns & labels > Instagram > Instagram

Number of interactions

The sum of lifetime interactions (likes, replies, retweets) for tweets published during the selected date range

Post Level

Profile performance > Twitter > Overview > Overview

Number of interactions

The sum of lifetime interactions (likes, replies, retweets) for tweets published during the selected date range

Post Level

Profile performance > Twitter > Overview > Time comparison

Number of mentions

content_count

Listening

Listening > Aggregated overview > Aggregated overview

Number of potential impressions

The number of unique users who may see the mention matching analyzed queries

Listening

Listening > Aggregated overview > Aggregated overview

Number of resolved cases

The number of Care cases that were marked as Done during the selected date range

Care

Care > Case analysis > Case analysis

Number of social interactions

The number of interactions with mentions matching your analyzed queries

Listening

Listening > Aggregated overview > Aggregated overview

Post engagement rate

Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100

Ads

Paid > Paid insight overview > Paid insight overview

Post engagement rate trend

Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100

Ads

Paid > Paid insight overview > Paid insight overview

Reach

The estimated number of unique users who saw your ads at least once. Reach is different from impressions, as it does not count multiple views by the same users.

Ads

Paid > Paid insight overview > Paid insight overview

Reach engagement rate

The percentage of users who engaged with a video during its lifetime given its reach. TikTok engagements are calculated from the sum of likes, comments and shares.

Post Level

Campaigns & labels > TikTok > TikTok

Reach engagement rate by profile

Reach engagement rate shows the percentage of users who engaged with a post during its lifetime given its reach. TikTok engagement is calculated from the sum of likes, comments and shares. Data is segregated by profile.

Post Level

Campaigns & labels > TikTok > TikTok

Reach trend

The estimated number of unique users who saw your ads at least once. Reach is different from impressions, as it does not count multiple views of your ads by the same users.

Ads

Paid > Paid insight overview > Paid insight overview

Reactions by intent

The distribution of reactions to bot responses that match the condition for an intent, segregated by the specific intent. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform.

proxy

Bot > Bot performance > Bot performance

Reactions by language

The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform.

proxy

Bot > Bot performance > Bot performance

Reactions by platform

The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform.

proxy

Bot > Bot performance > Bot performance

Reactions by type

The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Post Level

Campaigns & labels > Facebook > Facebook

Reactions by type

The percentage distribution of reactions to bot responses for conversations that started during the selected date range, segregated by reaction type (e.g. üëç,üëé). Reactions may or may not be enabled in conversations or supported by the messaging platform.

proxy

Bot > Bot performance > Bot performance

Reactions trend

An overview of the number of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by publication date. This metric does not count reactions to reshared content.

Post Level

Campaigns & labels > Facebook > Facebook

Reactions trend

An overview of reactions to bot responses for conversations that started during the selected date range, segregated by date. Reactions may or may not be enabled in conversations or supported by the messaging platform.

proxy

Bot > Bot performance > Bot performance

Sentiment of mentions by platform

The distribution of sentiment (e.g. Positive, Negative, Neutral) for mentions that matched your analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening

Listening > Aggregated overview > Aggregated overview

Sentiment of mentions trend

The distribution of mentions that matched your analyzed queries, segregated by mention sentiment (e.g. Positive, Negative, Neutral) and publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening

Listening > Aggregated overview > Aggregated overview

Spend

The estimated total amount of money spent on your paid campaign, ad set or ad during its schedule

Ads

Paid > Paid insight overview > Paid insight overview

Spend trend

An overview estimated total amount of money spent on your campaign, ad set or ad during its schedule, segregated by date

Ads

Paid > Paid insight overview > Paid insight overview

Story completions rate

The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Completion rate relates to stories published during the selected date range.

Post Level

Campaigns & labels > Instagram > Instagram

Top content by engagements

A detail view of posts published during the selected date range that received the highest amount of lifetime engagements (likes, comments, shares) compared to other posts from the same period

Post Level

Campaigns & labels > TikTok > TikTok

Top content by interactions

A detail view of pins published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other pins from the same period

Post Level

Campaigns & labels > Pinterest > Pinterest

Top content by interactions

A detail view of tweets published during the selected date range that received the highest amount of lifetime interactions compared to other tweets from the same period

Post Level

Campaigns & labels > Twitter > Twitter

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts published during same period

Post Level

Campaigns & labels > Facebook > Facebook

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (likes and comments) compared to other posts from the same period

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Top content by interactions

A detail view of videos published during the selected date range that received the highest amount of lifetime interactions compared to other videos from the same period

Post Level

Campaigns & labels > YouTube > YouTube

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other posts from the same period

Post Level

Campaigns & labels > Instagram > Instagram

Top emojis

An overview of the top most frequently featured emojis among mentions that matched your analyzed queries

Listening

Listening > Aggregated overview > Aggregated overview

Top keywords

An overview of the top most frequently featured keywords among mentions that matched your analyzed queries

Listening

Listening > Aggregated overview > Aggregated overview

Top negative keywords

An overview of the top most frequently featured keywords with a Negative sentiment among mentions that matched your analyzed queries

Listening

Listening > Aggregated overview > Aggregated overview

Top positive keywords

An overview of the top most frequently featured keywords with a Positive sentiment among mentions that matched your analyzed queries

Listening

Listening > Aggregated overview > Aggregated overview

Total content

The sum of content pieces that were pinned during the selected date range

Post Level

Campaigns & labels > Pinterest > Pinterest

Total content

The sum of all admin tweets published on selected profiles during the selected date range

Post Level

Campaigns & labels > Twitter > Twitter

Total content

The sum of all admin posts published on selected profiles during the selected date range

Post Level

Campaigns & labels > Facebook > Facebook

Total content

The sum of content pieces published on selected profiles during the selected date range

Post Level

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Total content

The sum of videos published during the selected date range

Post Level

Campaigns & labels > TikTok > TikTok

Total content

The sum of all posts published on selected profiles during the selected date range

Post Level

Campaigns & labels > LinkedIn > LinkedIn

Total content

The sum of videos published during the selected date range

Post Level

Campaigns & labels > YouTube > YouTube

Total content

The sum of admin posts published on selected profiles during the selected date range

Post Level

Campaigns & labels > Instagram > Instagram

Total content

The total number of videos published by selected profiles during the selected date range

Post Level

Profile performance > TikTok > Overview > Time comparison

Total content

The total number of videos published by selected profiles during the selected date range

Post Level

Profile performance > TikTok > Overview > Overview

Total content

The total number of tweets published by selected profiles during the selected date range

Post Level

Profile performance > Twitter > Overview > Overview

Total content

The total number of tweets published by selected profiles during the selected date range

Post Level

Profile performance > Twitter > Overview > Time comparison

Unique users

The number of unique users who sent a message during the selected date range.

Bot > Bot overview > Bot overview

Video views

The sum of video views aggregated across all tweets published during the selected time range that contain a video. This metric counts combined views from any instance where the given video has been retweeted or reposted in separate tweets.

Post Level

Campaigns & labels > Twitter > Twitter

Video views

The total number of lifetime views for videos published during the selected date range. Facebook considers a video as viewed when it has been watched for 3+ seconds.

Post Level

Campaigns & labels > Facebook > Facebook

Video views

An aggregation of video views across selected platforms.

Campaigns & labels > Cross-platform overview > Cross-platform Overview

Video views

The total number of lifetime video views collected by a post or group of posts that were published during the selected date range

Post Level

Campaigns & labels > TikTok > TikTok

Video views

The lifetime number of views for videos that were published during the selected date range. YouTube counts a video as viewed when it has been watched for 30+ seconds.

Post Level

Campaigns & labels > YouTube > YouTube

Video views

The lifetime number of views for videos published during the selected date range. Instagram considers a video as viewed when it was watched for 3+ seconds.

Post Level

Campaigns & labels > Instagram > Instagram

Video views

The total number of lifetime views for videos published during the selected date range

Post Level

Profile performance > TikTok > Overview > Time comparison

Video views

The lifetime number of views for videos that were published during the selected date range

Post Level

Profile performance > TikTok > Overview > Overview

Video views

The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Post Level

Profile performance > Facebook > Content performance > Content performance

Video views trend

An overview of video views aggregated across all tweets published during the selected date range that contain a video, segregated by tweet publication date. This metric counts combined views from any instance where the given video has been retweeted or reposted in separate tweets.

Post Level

Campaigns & labels > Twitter > Twitter

Video views trend

An overview of the number of lifetime views for videos published during a selected date range, segregated by publication date. Facebook considers a video as viewed when the user watched it 3+ seconds.

Post Level

Campaigns & labels > Facebook > Facebook

Video views trend

An overview of number of video views collected by a TikTok post or group of posts that were published during the selected date range, segregated by publication date

Post Level

Campaigns & labels > TikTok > TikTok

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube counts a video view when someone watches the video for at least 30 seconds.

Post Level

Campaigns & labels > YouTube > YouTube

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Instagram considers a video as viewed when the user watched it 3+ seconds views.

Post Level

Campaigns & labels > Instagram > Instagram

Video views trend

An overview of the number of lifetime views for videos that were published during the selected date range, segregated by publication date

Post Level

Profile performance > TikTok > Overview > Time comparison

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date

Post Level

Profile performance > TikTok > Overview > Overview

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Facebook considers a video viewed when it was watched for 3+ seconds.

Post Level

Profile performance > Facebook > Content performance > Content performance

Most engaging media types

The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Posts are segregated by media type (image, video, link, etc.).

Post Level

Profile performance > Facebook > Content performance > Content performance

Average reach per media type

The sum of lifetime reach for every content piece published during the selected date range, divided by the number of content pieces from the same period. Data is segregated by media type (e.g. images, videos, links).

Post Level

Profile performance > Facebook > Content performance > Content performance

Number of videos

The sum of all videos published during the selected date range

Post Level

Profile performance > Facebook > Content performance > Content performance

Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range

Post Level

Profile performance > Facebook > Content performance > Content performance

Average interactions per content piece

The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period

Post Level

Profile performance > Facebook > Content performance > Content performance

Reactions by percentage

The percentage distribution of reactions (Like, Love, Care, Haha, Wow, Sad, and Angry) for the set of content published during the selected date range. Data is segregated by reaction type. This metric does not count reactions to reshared content.

Post Level

Profile performance > Facebook > Content performance > Content performance

Average interactions per content piece trend

interactions

Post Level

Profile performance > Facebook > Content performance > Content performance

Average interactions per media type

The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of posts

Post Level

Profile performance > Facebook > Content performance > Content performance

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period

Post Level

Profile performance > Facebook > Content performance > Content performance

Total content

The sum of all posts published on selected pages during the selected date range

Post Level

Profile performance > Facebook > Overview > Time comparison

Followers growth

The net increase or decrease in the total number of followers over the selected date range

Profile Level

Profile performance > Facebook > Overview > Time comparison

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > Facebook > Overview > Time comparison

Content by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > Facebook > Overview > Time comparison

Number of followers

The total number of users who are following selected pages over the selected date range

Profile Level

Profile performance > Facebook > Overview > Time comparison

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date

Profile Level

Profile performance > Facebook > Overview > Time comparison

Content trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date

Post Level

Profile performance > Facebook > Overview > Time comparison

Number of impressions

The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content.

Post Level

Profile performance > Facebook > Overview > Time comparison

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Profile Level

Profile performance > Facebook > Overview > Time comparison

Interactions trend

An overview of lifetime interactions (reactions, comments, and shares) for posts published across the selected date range, segregated by publication date

Post Level

Profile performance > Facebook > Overview > Time comparison

Interactions by type

The distribution of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Post Level

Profile performance > Facebook > Overview > Time comparison

Impressions per media type

The number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Post Level

Profile performance > Facebook > Overview > Time comparison

Number of interactions

The sum of lifetime interactions (reactions, comments, and shares) for posts published on the page during the selected date range

Post Level

Profile performance > Facebook > Overview > Time comparison

Number of followers

The total number of users who are following selected pages over the selected date range

Profile Level

Profile performance > Facebook > Overview > Overview

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Profile Level

Profile performance > Facebook > Overview > Overview

Interactions by type

The distribution of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Post Level

Profile performance > Facebook > Overview > Overview

Followers growth

The net increase or decrease in the total number of followers over the selected date range

Profile Level

Profile performance > Facebook > Overview > Overview

Number of impressions

The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content.

Post Level

Profile performance > Facebook > Overview > Overview

Number of interactions

The sum of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range

Post Level

Profile performance > Facebook > Overview > Overview

Content by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > Facebook > Overview > Overview

Followers growth trend

An overview of the net increase or decrease in the total number of followers over the selected date range, segregated by date

Profile Level

Profile performance > Facebook > Overview > Overview

Total content

The sum of all posts published on selected pages during the selected date range

Post Level

Profile performance > Facebook > Overview > Overview

Content trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date

Post Level

Profile performance > Facebook > Overview > Overview

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > Facebook > Overview > Overview

Interactions trend

An overview of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by publication date

Post Level

Profile performance > Facebook > Overview > Overview

Impressions per media type

The number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Post Level

Profile performance > Facebook > Overview > Overview

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > Cross-platform > Overview > Time Comparison

Content trend

An overview of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Followers by platform

The distribution of the total number of users who are following selected profiles during the selected date range, segregated by social media platform

Profile Level

Profile performance > Cross-platform > Overview > Time Comparison

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by social media platform

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Content by platform

The distribution of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Profile Level

Profile performance > Cross-platform > Overview > Time Comparison

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > Cross-platform > Overview > Time Comparison

Number of impressions

The total number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. This metric does not count user-generated content.

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Total content

The sum of all content pieces that were published on selected platforms and profiles during the selected date range

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Impressions by platform

The distribution of lifetime content impressions, or of lifetime video views where impressions do not apply, for content that was published during the selected date range. Data is segrated by social media platform. This metric does not count user-generated content.

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares) for content pieces published during the selected date range. Data is segregated by publication date.

Post Level

Profile performance > Cross-platform > Overview > Time Comparison

Impressions by platform

The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content.

Post Level

Profile performance > Cross-platform > Overview > Overview

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Profile Level

Profile performance > Cross-platform > Overview > Overview

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Post Level

Profile performance > Cross-platform > Overview > Overview

Number of followers

The total number of users who are following selected social media accounts during the selected date range

Profile Level

Profile performance > Cross-platform > Overview > Overview

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > Cross-platform > Overview > Overview

Content by platform

The distribution of all content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform

Post Level

Profile performance > Cross-platform > Overview > Overview

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform

Post Level

Profile performance > Cross-platform > Overview > Overview

Followers growth by platform

The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform

Profile Level

Profile performance > Cross-platform > Overview > Overview

Total content

The sum of all content pieces that were published on selected platforms and profiles during the selected date range

Post Level

Profile performance > Cross-platform > Overview > Overview

Content trend

An overview of the number of content pieces (e.g. posts, tweets, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date

Post Level

Profile performance > Cross-platform > Overview > Overview

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > Cross-platform > Overview > Overview

Followers by platform

The distribution of the total number of users who are following selected social media accounts during the selected date range, segregated by social media platform

Profile Level

Profile performance > Cross-platform > Overview > Overview

Number of impressions

The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Post Level

Profile performance > Cross-platform > Overview > Overview

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date.

Post Level

Profile performance > Cross-platform > Overview > Overview

Average reach per content piece trend

An overview of average reach for posts published during the selected date range, segregated by publication date.

Profile performance > Instagram > Content performance > Content performance

Most engaging media types

Post-level engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. images, carousels, videos).

Post Level

Profile performance > Instagram > Content performance > Content performance

Average interactions per content piece trend

An overview of average interactions (likes and comments) for posts published on the page during the selected date range, segregated by publication date.

Profile performance > Instagram > Content performance > Content performance

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Content performance > Content performance

Sentiment of comments by percentage

The breakdown of sentiment (Positive, Negative, Neutral) of comments on posts published during the selected date range

Post Level

Profile performance > Instagram > Content performance > Content performance

Reel views trend

An overview of the number of views for Instagram reels published during the selected date range, segregated by publication date

Post Level

Profile performance > Instagram > Content performance > Content performance

Reels

The sum of all Instagram reels published during the selected date range

Post Level

Profile performance > Instagram > Content performance > Content performance

Content by media type trende

An overview of content pieces published across the selected date range, segregated by media type (image, reel, carousel, etc.) and publication date

Post Level

Profile performance > Instagram > Content performance > Content performance

Video views

The lifetime number of views received by videos that were published during the selected date range

Post Level

Profile performance > Instagram > Content performance > Content performance

Average reach per media type

The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type.

Post Level

Profile performance > Instagram > Content performance > Content performance

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date

Post Level

Profile performance > Instagram > Content performance > Content performance

Number of videos

The sum of all videos published during the selected date range

Post Level

Profile performance > Instagram > Content performance > Content performance

Reel views

The sum of lifetime views (autoplay and click) of Instagram reels published during the selected date range

Post Level

Profile performance > Instagram > Content performance > Content performance

Average story completion rate

The average percentage of times a story was watched in full during its lifetime. Instagram considers a story completed when the impression was not interrupted by an exit, tap back, or tap forward.

Post Level

Profile performance > Instagram > Story engagement > Story engagement

Average story reach

The sum of lifetime reach for stories published during the selected date range, divided by the number of stories from the same period. This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Story engagement > Story engagement

Number of story impressions

The sum of lifetime story impressions for the set of stories published during the selected date range

Post Level

Profile performance > Instagram > Story engagement > Story engagement

Stories by media type

The distribution of Instagram stories published during the selected date range, segregated by media type (e.g. images, carousels, videos)

Post Level

Profile performance > Instagram > Story engagement > Story engagement

Number of story replies

The sum of replies for the set of stories published during the selected date range

Post Level

Profile performance > Instagram > Story engagement > Story engagement

Story completion rate by media type

The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Data is segragated by publication date and media type (image, video).

Post Level

Profile performance > Instagram > Story engagement > Story engagement

Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range

Post Level

Profile performance > Cross-platform > Content performance > Content performance

Average interactions per content piece trend

An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date.

Profile performance > Cross-platform > Content performance > Content performance

Average reach per content piece

The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content.

Post Level

Profile performance > Cross-platform > Content performance > Content performance

Average interactions per content piece

The sum of interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period

Post Level

Profile performance > Cross-platform > Content performance > Content performance

Average reach per content piece trend

An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date.

Profile performance > Cross-platform > Content performance > Content performance

Most engaging media types

The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Post Level

Profile performance > Cross-platform > Content performance > Content performance

Most used media types

The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > Cross-platform > Content performance > Content performance

Sentiment of comments by platform

The distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range, segregated by social media platform

Post Level

Profile performance > Cross-platform > Content performance > Content performance

Most engaging media types

Post-level engagement rate is calculated as the sum of interactions (likes and comments) for posts published during the selected date range, divided by the number of followers a page has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. image, video, link).

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Average interactions per media type

The sum of interactions (reactions, comments, shares) for posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type (e.g. image, video, link).

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Average interactions per content piece

The sum of interactions (reactions and comments) for all posts published on the page during the selected date range, divided by the number of posts from the same period

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period

Profile Level

Profile performance > LinkedIn > Content performance > Content performance

Average reach per content piece trend

An overview of average reach for every post published during the selected date range, segregated by publication date.

Profile performance > LinkedIn > Content performance > Content performance

Video views

The lifetime number of views for videos that were published during the selected date range. LinkedIn considers a video viewed when it was watched for 3+ seconds.

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Content by media type trend

The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) and publication date

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Average interactions per post trend

An overview of average interactions (likes and comments) for posts published during the selected date range, segregated by publication date.

Profile performance > LinkedIn > Content performance > Content performance

Number of videos

The sum of videos published during the selected date range

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. LinkedIn considers a video viewed when it was watched for 3+ seconds.

Post Level

Profile performance > LinkedIn > Content performance > Content performance

Average reach per content piece trend

An overview of the average reach for every video published during the selected date range, segregated by publication date.

Profile performance > TikTok > Video insights > Video insights

Average time watched (seconds)

The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime

Post Level

Profile performance > TikTok > Video insights > Video insights

Average time watched (seconds) trend

An overview of the average time watched for every video published over the selected date range, segregated by publication date.

Profile performance > TikTok > Video insights > Video insights

Average completion rate trend

An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date

Post Level

Profile performance > TikTok > Video insights > Video insights

Average reach per content piece

The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period

Post Level

Profile performance > TikTok > Video insights > Video insights

Average completion rate

The average percentage of times that a user completed a video published within the selected date range during the video's lifetime

Post Level

Profile performance > TikTok > Video insights > Video insights

Mentions trene

An overview of the number of times selected profiles were mentioned by other Twitter accounts during the selected date range, segregated by date of mention

Post Level

Profile performance > Twitter > Earned media > Earned media

Sentiment of comments trend

An overview of sentiment (Positive, Negative, Neutral) for tweets mentioning your profile that were published by other Twitter accounts during the selected date range, segregated by publication date

Post Level

Profile performance > Twitter > Earned media > Earned media

Number of mentions

The total number of times selected profiles were mentioned by other Twitter accounts during the selected date range

Post Level

Profile performance > Twitter > Earned media > Earned media

Number of interactions

The sum of lifetime interactions (likes, replies, retweets) for tweets mentioning your profile that were published by other Twitter accounts during the selected date range

Post Level

Profile performance > Twitter > Earned media > Earned media

Interactions trend

An overview of lifetime interactions (likes, replies, retweets) for tweets mentioning your profile that were published by other Twitter accounts during the selected date range, segregated by tweet publication date

Post Level

Profile performance > Twitter > Earned media > Earned media

Sentiment of comments by percentage

The percentage breakdown of sentiments for all replies to tweets mentioning your profile that were published by other Twitter accounts during the selected date range

Post Level

Profile performance > Twitter > Earned media > Earned media

Number of impressions

The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Overview > Time comparison

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > Instagram > Overview > Time comparison

Impressions per media type

The total number of times a post published during the selected date range was viewed in its lifetime, segregated by media type (e.g. image, video, carousel, etc.). This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Overview > Time comparison

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > Instagram > Overview > Time comparison

Interactions by type

The distribution of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type

Post Level

Profile performance > Instagram > Overview > Time comparison

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > Instagram > Overview > Time comparison

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Overview > Time comparison

Total content

The sum of all posts published during the selected date range

Post Level

Profile performance > Instagram > Overview > Time comparison

Content trend

An overview of the number of posts published during the selected date range, segregated by publication date

Post Level

Profile performance > Instagram > Overview > Time comparison

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Post Level

Profile performance > Instagram > Overview > Time comparison

Interactions trend

The number of interactions (likes and comments) for posts published during the selected date range

Post Level

Profile performance > Instagram > Overview > Time comparison

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > Instagram > Overview > Time comparison

Number of interactions

The number of interactions (likes and comments) for posts published during the selected date range

Post Level

Profile performance > Instagram > Overview > Time comparison

Interactions trend

An overview of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by publication date

Post Level

Profile performance > Instagram > Overview > Overview

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Overview > Overview

Content trend

An overview of all content pieces published during the selected date range, segregated by publication date

Post Level

Profile performance > Instagram > Overview > Overview

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > Instagram > Overview > Overview

Total content

The sum of all posts published on selected profiles during the selected date range

Post Level

Profile performance > Instagram > Overview > Overview

Number of followers

The total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > Instagram > Overview > Overview

Number of impressions

The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content.

Post Level

Profile performance > Instagram > Overview > Overview

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Post Level

Profile performance > Instagram > Overview > Overview

Interactions by type

The distribution of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type

Post Level

Profile performance > Instagram > Overview > Overview

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > Instagram > Overview > Overview

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > Instagram > Overview > Overview

Number of interactions

The total number of interactions (likes and comments) for posts published during the selected date range

Post Level

Profile performance > Instagram > Overview > Overview

Impressions per media type

The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content.

Post Level

Profile performance > Instagram > Overview > Overview

Most engaging media types

The sum of interactions (likes, replies, retweets) for tweets published during the selected date range, divided by the number of followers a profile has at the time of the tweets, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Post Level

Profile performance > Twitter > Content performance > Content performance

Average interactions per content piece trend

An overview of lifetime interactions (likes, replies, retweets) for tweets published during the selected date range, divided by the number of tweets from the same period. Data is segregated by publication date.

Post Level

Profile performance > Twitter > Content performance > Content performance

Content by media type trend

The distribution of all tweets published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date

Post Level

Profile performance > Twitter > Content performance > Content performance

Number of videos

The sum of all videos published on selected profiles during the selected date range

Post Level

Profile performance > Twitter > Content performance > Content performance

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Twitter counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds.

Post Level

Profile performance > Twitter > Content performance > Content performance

Video views

The lifetime number of views for videos that were published during the selected date range. Twitter counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds.

Post Level

Profile performance > Twitter > Content performance > Content performance

Sentiment of comments by percentage

The percentage breakdown of sentiments (Positive, Negative, Neutral) for all replies to tweets that were published during the selected date range

Post Level

Profile performance > Twitter > Content performance > Content performance

Number of followers

The total number of users who are following a profile over the selected date range

Profile Level

Profile performance > LinkedIn > Overview > Overview

Interactions by type

The distribution of interactions (reactions and comments) received by posts that were published during the selected date range, segregated by interaction type

Post Level

Profile performance > LinkedIn > Overview > Overview

Impressions per media type

The total number of times a content pieces published during the selected date range was viewed, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > LinkedIn > Overview > Overview

Number of interactions

The sum of lifetime interactions (reactions and comments) for all posts published during the selected date range

Post Level

Profile performance > LinkedIn > Overview > Overview

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > LinkedIn > Overview > Overview

Interactions trend

An overview of interactions (reactions and comments) received by posts published during the selected date range, segregated by publication date

Post Level

Profile performance > LinkedIn > Overview > Overview

Content trend

An overview of posts published by your page during the selected date range, segregated by publication date

Post Level

Profile performance > LinkedIn > Overview > Overview

Number of impressions

The total number of times posts published during the selected date range were viewed

Post Level

Profile performance > LinkedIn > Overview > Overview

Impressions trend

An overview of the number of times a post published during the selected date range was seen by a user, segregated by publication date. This metric does not count user-generated content

Post Level

Profile performance > LinkedIn > Overview > Overview

Followers trend

An overview of the total number of users who are following selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > LinkedIn > Overview > Overview

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Profile Level

Profile performance > LinkedIn > Overview > Overview

Total content

The sum of all posts published during the selected date range

Post Level

Profile performance > LinkedIn > Overview > Overview

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > LinkedIn > Overview > Overview

Number of followers

The total number of users who are following selected profiles during the selected date range

Profile Level

Profile performance > LinkedIn > Overview > Time comparison

Impressions per media type

The total number of times a post published during the selected date range was viewed, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Interactions by type

The distribution of interactions (reactions and comments) for posts published during the selected date range, segregated by interaction type

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > LinkedIn > Overview > Time comparison

Content trend

An overview of posts published during the selected date range, segregated by publication date

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Interactions trend

An overview of lifetime interactions (reactions and comments) for posts published during the selected date range, segregated by publication date

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Impressions trend

An overview lifetime impressions for posts published during the selected date range, segregated by publication date. This metric does not count user-generated content.

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Total content

The sum of all posts published during the selected date range

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Number of interactions

The sum of lifetime interactions (shares, likes, comments) for posts published during the selected date range

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Number of impressions

The total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.)

Post Level

Profile performance > LinkedIn > Overview > Time comparison

Followers growth

The net increase or decrease of the total number of users who are following a profile during the selected date range

Profile Level

Profile performance > LinkedIn > Overview > Time comparison

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > LinkedIn > Overview > Time comparison

Interactions by type

The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type

Post Level

Profile performance > Pinterest > Overview > Overview

Number of followers

The total number of users who are following a profile over the selected date range

Profile Level

Profile performance > Pinterest > Overview > Overview

Content trend

An overview of the number of pins published by a profile over the selected date range, segregated by publication date

Post Level

Profile performance > Pinterest > Overview > Overview

Followers growth

The net increase or decrease in the total number of users who are following a profile over the selected date range

Profile Level

Profile performance > Pinterest > Overview > Overview

Followers trend

An overview of the total number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > Pinterest > Overview > Overview

Total content

The sum of all content pieces pinned by a profile during the selected date range

Post Level

Profile performance > Pinterest > Overview > Overview

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Profile Level

Profile performance > Pinterest > Overview > Overview

Number of interactions

The sum of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range.

Post Level

Profile performance > Pinterest > Overview > Overview

Interactions trend

An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date

Post Level

Profile performance > Pinterest > Overview > Overview

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > Pinterest > Overview > Time Comparison

Followers growth

The net increase or decrease in the total number of users who are following a profile over the selected date range

Profile Level

Profile performance > Pinterest > Overview > Time Comparison

Total content

The sum of all content pieces pinned by a profile during the selected date range

Post Level

Profile performance > Pinterest > Overview > Time Comparison

Number of interactions

The sum of all lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range

Post Level

Profile performance > Pinterest > Overview > Time Comparison

Interactions trend

An overview of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range, segregated by publication date

Post Level

Profile performance > Pinterest > Overview > Time Comparison

Number of followers

The sum of all users who are following a profile during the selected date range, segregated by date

Profile Level

Profile performance > Pinterest > Overview > Time Comparison

Interactions by type

The distribution of lifetime interactions (shares, likes, comments) for pins published during the selected date range

Post Level

Profile performance > Pinterest > Overview > Time Comparison

Followers growth trend

An overview of the increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Profile Level

Profile performance > Pinterest > Overview > Time Comparison

Content trend

An overview of the number of content pieces pinned by a profile over the selected date range, segregated by the date the content was pinned

Post Level

Profile performance > Pinterest > Overview > Time Comparison

Average time watched trend

An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime.

Profile performance > YouTube > Video insights > Video insights

Average view percentage

The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic.

Profile performance > YouTube > Video insights > Video insights

Average time watched

The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime.

Profile performance > YouTube > Video insights > Video insights

Average view percentage trend

An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic.

Profile performance > YouTube > Video insights > Video insights

Interactions by type

The distribution of interactions (likes and comments) for videos published during the selected date range, segregated by interaction type

Post Level

Profile performance > YouTube > Overview > Time comparison

Total content

The sum of all videos published by selected profiles during the selected date range

Post Level

Profile performance > YouTube > Overview > Time comparison

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Post Level

Profile performance > YouTube > Overview > Time comparison

Interactions trend

An overview of lifetime interactions (likes and comments) for videos published during the selected date range, segregated by publication date

Post Level

Profile performance > YouTube > Overview > Time comparison

Followers growth trend

An overview of the increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range, segregated by date

Profile Level

Profile performance > YouTube > Overview > Time comparison

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Profile Level

Profile performance > YouTube > Overview > Time comparison

Video views

The total number of lifetime views for videos published during the selected date range

Post Level

Profile performance > YouTube > Overview > Time comparison

Number of interactions

The sum of lifetime interactions (likes and comments) for videos published during the selected date range

Post Level

Profile performance > YouTube > Overview > Time comparison

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles over the selected date range

Profile Level

Profile performance > YouTube > Overview > Time comparison

Video views trend

An overview of the total number of lifetime time views for videos published within the selected date, segregated by publication date. YouTube counts a video as viewed when it has been watched for 30+ seconds.

Post Level

Profile performance > YouTube > Overview > Time comparison

Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Profile Level

Profile performance > YouTube > Overview > Time comparison

Interactions trend

An overview of lifetime interactions (likes and comments) for videos that were published during the selected date range, segregated by publication date

Post Level

Profile performance > YouTube > Overview > Overview

Followers growth

The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range

Profile Level

Profile performance > YouTube > Overview > Overview

Followers growth trend

An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Profile Level

Profile performance > YouTube > Overview > Overview

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Profile Level

Profile performance > YouTube > Overview > Overview

Number of interactions

The sum of lifetime interactions (likes and comments) for the set of videos published during the selected date range

Post Level

Profile performance > YouTube > Overview > Overview

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds

Post Level

Profile performance > YouTube > Overview > Overview

Total content

The sum of all videos published by selected profiles during the selected date range

Post Level

Profile performance > YouTube > Overview > Overview

Video views

The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds

Post Level

Profile performance > YouTube > Overview > Overview

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Post Level

Profile performance > YouTube > Overview > Overview

Interactions by type

The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type

Post Level

Profile performance > YouTube > Overview > Overview

Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Profile Level

Profile performance > YouTube > Overview > Overview

Number of interactions

The total number of interactions for posts where your profile was mentioned/tagged by other Instagram accounts during the selected date range

Post Level

Profile performance > Instagram > Earned media > Earned media

Sentiment of comments

The breakdown of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned

Post Level

Profile performance > Instagram > Earned media > Earned media

Sentiment of comments trend

An overview of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned, segregated by comment publication date

Post Level

Profile performance > Instagram > Earned media > Earned media

Number of mentions

The total number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range

Post Level

Profile performance > Instagram > Earned media > Earned media

Incoming content

A detail view of posts published during the selected date range that mentioned/tagged your profile

Post Level

Profile performance > Instagram > Earned media > Earned media

Interactions trend

The total number of interactions for posts where your profile was mentioned/tagged by other Instagram accounts during the selected date range, segregated by date of the mention

Post Level

Profile performance > Instagram > Earned media > Earned media

Mentions trend

An overview of the number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range, segregated by date of the mention

Post Level

Profile performance > Instagram > Earned media > Earned media

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