Unified Analytics - List of Widgets
This page contains the list of all widgets that are available in Unified Analytics.
Unified Analytics boards contain widgets with dynamic names and definitions that are entirely constructed ad hoc based on what data you work with and the operations (comparison, etc.). Such widgets are not included in the following table.
Widget | Definition | Board path | Metrics | Visualization |
|---|---|---|---|---|
Daily incoming messages | The sum of all incoming user messages received during the selected date range, segragated by day. | Bot > Bot overview > Bot overview | Incoming messages | evolution_facet_line |
Daily unique users by platform | The number of unique users who sent a message during the selected date range, segregated by day and platform. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users | evolution_facet_line |
Incoming messages | The sum of all incoming user messages received during the selected date range. | Bot > Bot overview > Bot overview | Incoming messages | value_change |
Monthly unique users | The number of unique users who sent a message during the selected date range, segregated by month. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users | evolution_bar |
New conversations | The number of conversations that started during the selected date range. A conversation is defined as all the individual messages exchanged within a continuous session. | Bot > Bot overview > Bot overview | New conversations | value_change |
Unique users | The number of unique users who sent a message during the selected date range. A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation. | Bot > Bot overview > Bot overview | Unique users | value_change |
Average incoming messages by hour | An overview of the average number of user messages sent to your bots during the selected date range, segregated by the hour of the day they were received. This metric counts both prompted and unprompted user messages. | Bot > Bot performance > Bot performance | Proxy | |
Conversation matches by intent | The distribution of intent matches for bot conversations that started during the selected date range, segregated by the specific intent | Bot > Bot performance > Bot performance | Matches | category_rows |
Conversation matches by language | The distribution of the number of language intent matches for all bot conversations that started during the selected date range, segregated by language | Bot > Bot performance > Bot performance | Proxy | |
Conversation matches by language trend | An overview of language intent matches for all bot conversations that started during the selected date range, along with the number of times they matched. Data is segregated by date and language. | Bot > Bot performance > Bot performance | Number of matches | evolution_facet_line |
Conversation matches by platform | The distribution of intent matches for all bot conversations that started during the selected date range, segregated by bot platform (e.g. web chat, Messenger, etc.) | Bot > Bot performance > Bot performance | Matches | category_treemap |
Conversation matches by platform trend | An overview of intent matches for all bot conversations that started during the selected date range, segregated by date | Bot > Bot performance > Bot performance | Number of matches | evolution_facet_line |
Conversations by containment | The distribution of bot conversations that started during the selected date range, segregated by those which were contained in Bot vs. those which were escalated to an agent | Bot > Bot performance > Bot performance | uncontained_interactions $,$ contained_interactions | |
New daily conversations trend | An overview of the total number of new bot conversations that started during the selected date range, segregated by day and platform (e.g. web chat, Messenger, etc.) | Bot > Bot performance > Bot performance | Number of conversations | evolution_facet_line |
Number of unique users per month | The total number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by month. | Bot > Bot performance > Bot performance | Proxy | |
Reactions by intent | The distribution of reactions to bot responses that match the condition for an intent, segregated by the specific intent. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Matches | category_rows_multi_bar |
Reactions by language | The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Matches | category_rows_multi_bar |
Reactions by platform | The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Matches | category_rows_multi_bar |
Reactions by type | The percentage distribution of reactions to bot responses for conversations that started during the selected date range, segregated by reaction type (e.g. 👍,👎). Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Value | category_treemap |
Reactions trend | An overview of reactions to bot responses for conversations that started during the selected date range, segregated by date. Reactions may or may not be enabled in conversations or supported by the messaging platform. | Bot > Bot performance > Bot performance | Number of matches | evolution_facet_line |
Unique users trend | An overview of the number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by day and month. | Bot > Bot performance > Bot performance | Proxy | |
Content by platform | The distribution of the number of content pieces published during the selected date range, segregated by social media platform | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | category_pie |
Content by platform trend | An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | evolution_facet_line |
Content by sentiment | The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | category_bar |
Content by sentiment trend | An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | evolution_facet_line |
Engagement rate | Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000 | Campaigns & labels > Cross-platform overview > Cross-platform overview | Engagement rate | value_change |
Impressions by platform | The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Impresssions | category_pie |
Impressions by platform trend | An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Content impressions | evolution_facet_line |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform | Campaigns & labels > Cross-platform overview > Cross-platform overview | Interactions | category_pie |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Interactions | evolution_facet_line |
Number of comments | The sum of comments or replies to a set of content that was published during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform overview | Comments and/or replies | value_change |
Number of impressions | The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Content impressions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of interactions | value_change |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period | Campaigns & labels > Cross-platform overview > Cross-platform overview | content_card | |
Total content | The sum of content pieces published on selected profiles during the selected date range | Campaigns & labels > Cross-platform overview > Cross-platform overview | Number of content pieces | value_change |
Video views | An aggregation of video views across selected platforms. The definition of a video view differs per platform: Facebook and Instagram count a video as viewed when it has been watched for 3+ seconds; YouTube when watched for 30+ seconds; X when the video was 50% visible on a user's feed for 2+ seconds; TikTok counts any length watched as a video view. | Campaigns & labels > Cross-platform overview > Cross-platform overview | Video views | value_change |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. | Campaigns & labels > Facebook > Facebook | Average reach per post | value_change |
Content by media type | The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > Facebook > Facebook | Number of posts | category_bar |
Content by profile | The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile | Campaigns & labels > Facebook > Facebook | Number of posts | category_bar |
Content by sentiment | The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral) | Campaigns & labels > Facebook > Facebook | Number of content pieces | category_bar |
Content by type | The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.) | Campaigns & labels > Facebook > Facebook | Number of posts | category_bar |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100 | Campaigns & labels > Facebook > Facebook | Engagement rate | value_change |
Impressions by media type | The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Content impressions | category_bar |
Interactions by media type | The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Interactions | category_bar |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Facebook > Facebook | Interactions | category_pie |
Most engaging media types | The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link). | Campaigns & labels > Facebook > Facebook | Engagement rate | category_bar |
Number of comments | The sum of all comments received by posts that were published during the selected date range | Campaigns & labels > Facebook > Facebook | Number of comments | value_change |
Number of impressions | The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content. | Campaigns & labels > Facebook > Facebook | Content impressions | value_change |
Number of interactions | The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range | Campaigns & labels > Facebook > Facebook | Interactions | value_change |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Campaigns & labels > Facebook > Facebook | Reactions | category_pie |
Reactions trend | An overview of the number of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by publication date. This metric does not count reactions to reshared content. | Campaigns & labels > Facebook > Facebook | Reactions | evolution_stacked_bar |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts published during same period | Campaigns & labels > Facebook > Facebook | content_card | |
Total content | The sum of all admin posts published on selected profiles during the selected date range | Campaigns & labels > Facebook > Facebook | Number of posts | value_change |
Video views | The total number of lifetime views for videos published during the selected date range. Facebook considers a video as viewed when it has been watched for 3+ seconds. | Campaigns & labels > Facebook > Facebook | Video views | value_change |
Video views trend | An overview of the number of lifetime views for videos published during a selected date range, segregated by publication date. Facebook considers a video as viewed when the user watched it 3+ seconds. | Campaigns & labels > Facebook > Facebook | Video views | evolution_bar |
Average reach per content piece | The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. This metric does not include user-generated content. | Campaigns & labels > Instagram > Instagram | Average reach per content piece | value_change |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels) | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by profile | The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by sentiment | The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Content by type | The distribution of content published by your profile during the selected date range, segregated by content type (e.g. posts, stories, comments, etc. | Campaigns & labels > Instagram > Instagram | Number of content pieces | category_bar |
Engagement rate | Post-level engagement rate is calculated as the sum of interactions (likes and comments) per day, divided by the number of followers on that day, and, finally, by the number of posts published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed. | Campaigns & labels > Instagram > Instagram | Engagement rate | value_change |
Impressions by media type | The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, carousel, reel) | Campaigns & labels > Instagram > Instagram | Content impressions | category_bar |
Interactions by media type | The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. image, carousel, reel) | Campaigns & labels > Instagram > Instagram | Interactions | category_bar |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Instagram > Instagram | Interactions | category_pie |
Most engaging media types | Engagement is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. image, carousel, reel, etc.). | Campaigns & labels > Instagram > Instagram | Engagement rate | category_bar |
Number of comments | The sum of comments on the set of posts published during the selected date range | Campaigns & labels > Instagram > Instagram | Number of comments | value_change |
Number of impressions | The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content. | Campaigns & labels > Instagram > Instagram | Content impressions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range | Campaigns & labels > Instagram > Instagram | Interactions | value_change |
Story completions rate | The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Completion rate relates to stories published during the selected date range. | Campaigns & labels > Instagram > Instagram | Story completion rate | value_change |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other posts from the same period | Campaigns & labels > Instagram > Instagram | content_card | |
Total content | The sum of admin posts published on selected profiles during the selected date range | Campaigns & labels > Instagram > Instagram | Number of content pieces | value_change |
Video views | The lifetime number of views for videos published during the selected date range. Instagram considers a video as viewed when it was watched for 3+ seconds. | Campaigns & labels > Instagram > Instagram | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Instagram considers a video as viewed when the user watched it 3+ seconds views. | Campaigns & labels > Instagram > Instagram | Video views | evolution_bar |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces | category_bar |
Content by profile | The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces | category_bar |
Content by sentiment | The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) | Campaigns & labels > LinkedIn > LinkedIn | Number of content pieces | category_bar |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100 | Campaigns & labels > LinkedIn > LinkedIn | Engagement rate | value_change |
Interactions by media type | The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > LinkedIn > LinkedIn | Interactions | category_bar |
Interactions by type | The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > LinkedIn > LinkedIn | Interactions | category_pie |
Most engaging media types | Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.). | Campaigns & labels > LinkedIn > LinkedIn | Engagement rate | category_bar |
Number of comments | The sum of all comments for the set of posts that was published during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Number of comments | value_change |
Number of interactions | The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Interactions | value_change |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (likes and comments) compared to other posts from the same period | Campaigns & labels > LinkedIn > LinkedIn | content_card | |
Total content | The sum of all posts published on selected profiles during the selected date range | Campaigns & labels > LinkedIn > LinkedIn | Number of posts | value_change |
Content by profile | The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile | Campaigns & labels > Pinterest > Pinterest | Number of content pieces | category_bar |
Interactions by type | The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > Pinterest > Pinterest | Interactions | category_pie |
Number of comments | The sum of all comments for the set of pins that were published during the selected date range | Campaigns & labels > Pinterest > Pinterest | Comments | value_change |
Number of interactions | The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range | Campaigns & labels > Pinterest > Pinterest | Interactions | value_change |
Top content by interactions | A detail view of pins published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other pins from the same period | Campaigns & labels > Pinterest > Pinterest | content_card | |
Total content | The sum of content pieces that were pinned during the selected date range | Campaigns & labels > Pinterest > Pinterest | Number of content pieces | value_change |
Average reach per content piece | The total lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period | Campaigns & labels > Snapchat > Snapchat | Average reach per content piece | value_change |
Content by profile | The distribution of the total number of snaps published during the selected date range, segregated by profile | Campaigns & labels > Snapchat > Snapchat | Number of snaps | category_bar |
Engagements trend | An overview of the total number of times users engaged with snaps that were published during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Campaigns & labels > Snapchat > Snapchat | Engagements | evolution_bar |
Impressions engagement rate | Impressions engagement rate shows the percentage of users who engaged with a snap that was published during the selected date range given its impressions | Campaigns & labels > Snapchat > Snapchat | Impressions engagement rate | value_change |
Media views | The total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range | Campaigns & labels > Snapchat > Snapchat | Media views | value_change |
Media views trend | An overview of the total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range, segregated by publication date | Campaigns & labels > Snapchat > Snapchat | Media views | evolution_bar |
Number of comments | The total number of replies to snaps that were were published during the selected date range | Campaigns & labels > Snapchat > Snapchat | Number of comments | value_change |
Number of engagements | The total number of times users engaged with snaps that were published during the selected date range. Engagements include swiping up, shares, comments and screenshots. | Campaigns & labels > Snapchat > Snapchat | Engagemets | value_change |
Number of impressions | The total number of times snaps viewed during the selected date range were viewed during their lifetime, including video views | Campaigns & labels > Snapchat > Snapchat | Content impressions | value_change |
Reach engagement rate | Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected range given its reach | Campaigns & labels > Snapchat > Snapchat | Reach engagement rate | value_change |
Reach engagement rate by profile | Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected date range given its reach. Data is segregated by profile. | Campaigns & labels > Snapchat > Snapchat | Reach engagement rate | category_bar |
Top content by engagements | A detail view of snaps published during the selected date range with the highest amount of lifetime engagements (swiping up, shares, comments and screenshots) compared to other snaps from the same period | Campaigns & labels > Snapchat > Snapchat | content_card | |
Total content | The total number of snaps published by selected profiles during the selected date range | Campaigns & labels > Snapchat > Snapchat | Snaps | value_change |
Video views | The lifetime number of views for video snaps that were published during the selected date range. Snapchat counts a view for each time the video is opened and/or rewatched. | Campaigns & labels > Snapchat > Snapchat | Video views | value_change |
Video views trend | An overview of the lifetime number of views for video snaps that were published during the selected date range, segregated by publication date. Snapchat counts a view for each time the video is opened and/or rewatched. | Campaigns & labels > Snapchat > Snapchat | Video views | evolution_bar |
Average reach per piece of content | The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period | Campaigns & labels > TikTok > TikTok | Average reach per video | value_change |
Completion rate | The percentage of times a video published during the selected date range was watched in full during its lifetime | Campaigns & labels > TikTok > TikTok | Completion rate | value_change |
Content by profile | The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile | Campaigns & labels > TikTok > TikTok | Number of content pieces | category_bar |
Engagements trend | An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Engagements | evolution_bar |
Number of comments | The sum of all comments for the set of videos that were published during the selected date range | Campaigns & labels > TikTok > TikTok | Number of comments | value_change |
Number of engagements | The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Engagements | value_change |
Reach engagement rate | The percentage of users who engaged with a video during its lifetime given its reach. TikTok engagements are calculated from the sum of likes, comments and shares. | Campaigns & labels > TikTok > TikTok | Reach engagement rate | value_change |
Reach engagement rate by profile | Reach engagement rate shows the percentage of users who engaged with a post during its lifetime given its reach. TikTok engagement is calculated from the sum of likes, comments and shares. Data is segregated by profile. | Campaigns & labels > TikTok > TikTok | Reach engagement rate | category_bar |
Top content by engagements | A detail view of posts published during the selected date range that received the highest amount of lifetime engagements (likes, comments, shares) compared to other posts from the same period | Campaigns & labels > TikTok > TikTok | content_card | |
Total content | The sum of videos published during the selected date range | Campaigns & labels > TikTok > TikTok | Number of videos | value_change |
Video views | The total number of lifetime video views collected by a post or group of posts that were published during the selected date range | Campaigns & labels > TikTok > TikTok | Video views | value_change |
Video views trend | An overview of number of video views collected by a TikTok post or group of posts that were published during the selected date range, segregated by publication date | Campaigns & labels > TikTok > TikTok | Video views | evolution_bar |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content by profile | The distribution of admin posts published on selected X profiles during the selected date range, segregated by profile | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content by sentiment | The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for posts that were published during the selected date range | Campaigns & labels > X > X | Number of content pieces | category_bar |
Content by type | The distribution of posts published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.) | Campaigns & labels > X > X | Number of content pieces | category_bar |
Engagement rate | Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100 | Campaigns & labels > X > X | Engagement rate | value_change |
Impressions by media type | The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > X > X | Content impressions | category_bar |
Interactions by media type | The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link) | Campaigns & labels > X > X | Interactions | category_bar |
Interactions by type | The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by interaction type | Campaigns & labels > X > X | Interactions | category_pie |
Media views | The sum of media views (autoplay and click) of posts published during the selected date range, across videos, gifs, and images | Campaigns & labels > X > X | Media views | value_change |
Most engaging post types | Post engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.). | Campaigns & labels > X > X | Engagement rate | category_bar |
Number of comments | The sum of replies to posts that were published during the selected date range | Campaigns & labels > X > X | Number of replies | value_change |
Number of engagements | The number of times a user engaged with a post that was published during the selected range. This includes all clicks anywhere on the post (including hashtags, links, avatar, username, and post expansion), reposts, replies, follows and likes. | Campaigns & labels > X > X | Engagements | value_change |
Number of impressions | The sum of lifetime content impressions for posts published during the selected date range | Campaigns & labels > X > X | Post impressions | value_change |
Number of interactions | The sum of all interactions (replies, reposts, likes) for posts that were published during the selected date range | Campaigns & labels > X > X | Interactions | value_change |
Top content by interactions | A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period | Campaigns & labels > X > X | content_card | |
Total content | The sum of all admin posts published on selected profiles during the selected date range | Campaigns & labels > X > X | Posts | value_change |
Video views | The sum of video views aggregated across all posts published during the selected time range that contain a video. This metric counts combined views from any instance where the given video has been reposted or reposted in separate posts. | Campaigns & labels > X > X | Video views | value_change |
Video views trend | An overview of video views aggregated across all posts published during the selected date range that contain a video, segregated by post publication date. This metric counts combined views from any instance where the given video has been reposts or reposted in separate posts. | Campaigns & labels > X > X | Video views | evolution_bar |
Content by profile | The distribution of the number of videos published on selected YouTube profiles during the selected date range, segregated by profile | Campaigns & labels > YouTube > YouTube | Number of content pieces | category_bar |
Engagement rate | The number of daily interactions (likes and comments) recevied by a video published within the selected time range, divided by the number of subscribers on that day, and, finally, by the number of campaign videos published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed. | Campaigns & labels > YouTube > YouTube | Engagement rate | value_change |
Interactions by type | The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type | Campaigns & labels > YouTube > YouTube | Interactions | category_pie |
Number of comments | The sum of comments on the set of videos that were published during the selected date range | Campaigns & labels > YouTube > YouTube | Number of comments | value_change |
Number of interactions | The number of interactions (likes and comments) received by videos published during the selected date range | Campaigns & labels > YouTube > YouTube | Interactions | value_change |
Top content by interactions | A detail view of videos published during the selected date range that received the highest amount of lifetime interactions compared to other videos from the same period | Campaigns & labels > YouTube > YouTube | content_card | |
Total content | The sum of videos published during the selected date range | Campaigns & labels > YouTube > YouTube | Videos | value_change |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube counts a video as viewed when it has been watched for 30+ seconds. | Campaigns & labels > YouTube > YouTube | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube counts a video view when someone watches the video for at least 30 seconds. | Campaigns & labels > YouTube > YouTube | Video views | evolution_bar |
Average handling time | The average amount of time it takes agents to respond to messages for cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Handling time | value_change |
Average handling time trend | An overview of the average amount of time it takes agents to respond to Care case messages for cases escalated during the selected date range, segregated by date of escalation | Care > Case analysis > Case analysis | Handling time | evolution_line |
Average time to first response | The average amount of time it takes agents to send their first response after being assigned a Care case | Care > Case analysis > Case analysis | Time to first response | value_change |
Average time to first response | The average amount of time it takes agents to send their first response after being assigned a Care case | Care > Case analysis > Case analysis | Time to first response | value_change |
Average time to first response trend | An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date | Care > Case analysis > Case analysis | Time to first response | evolution_line |
Average time to first response trend | An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date | Care > Case analysis > Case analysis | Time to first response | evolution_line |
Cases by custom field | The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by custom field | The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by custom view | The distribution of cases escalated to Care during the selected date range, segregated by custom view | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by custom view | The distribution of cases escalated to Care during the selected date range, segregated by custom view | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by day of the week | The distribution of cases escalated to Care during the selected date range, segregated by weekday | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by day of the week | The distribution of cases escalated to Care during the selected date range, segregated by weekday | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by hour of the day | The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by hour of the day | The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by language | The distribution of cases escalated to Care over the selected date range, segregated by language | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by language | The distribution of cases escalated to Care over the selected date range, segregated by language | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by platform | The distribution of cases escalated to Care during the selected date range, segregated by social media platform | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by platform | The distribution of cases escalated to Care during the selected date range, segregated by social media platform | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by status | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by status | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) | Care > Case analysis > Case analysis | Number of cases | category_bar |
Cases by status trend | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation | Care > Case analysis > Case analysis | Number of cases | evolution_stacked_bar |
Cases by status trend | The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation | Care > Case analysis > Case analysis | Number of cases | evolution_stacked_bar |
New cases growth | The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period | Care > Case analysis > Case analysis | Number of cases | evolution_bar |
New cases growth | The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period | Care > Case analysis > Case analysis | Number of cases | evolution_bar |
Number of cases | The sum of all cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Number of cases | value_change |
Number of cases | The sum of all cases escalated to Care during the selected date range | Care > Case analysis > Case analysis | Number of cases | value_change |
Number of resolved cases | The number of Care cases that were marked as Done during the selected date range | Care > Case analysis > Case analysis | Number of cases | value_change |
Number of resolved cases | The number of Care cases that were marked as Done during the selected date range | Care > Case analysis > Case analysis | Number of cases | value_change |
Agent performance | An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved | Care > Team performance > Team performance | Cases marked as Done $,$ Handling Time | category_bar_multi |
Agent performance | An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved | Care > Team performance > Team performance | Cases marked as Done $,$ Handling Time | category_bar_multi |
Average time to first response by agent | The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent | Care > Team performance > Team performance | Time to first response | category_bar |
Average time to first response by agent | The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent | Care > Team performance > Team performance | Time to first response | category_bar |
Cases by agent and custom view | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and custom view | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and language | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and language | The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and platform | The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and platform | The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and status | The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done) | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent and status | The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done) | Care > Team performance > Team performance | Number of cases | category_stacked_rows |
Cases by agent trend | The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time | Care > Team performance > Team performance | Number of cases | evolution_facet_line |
Cases by agent trend | The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time | Care > Team performance > Team performance | Number of cases | evolution_facet_line |
Cases by assigned vs. unassigned | The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned | Care > Team performance > Team performance | Number of cases | category_bar |
Cases by assigned vs. unassigned | The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned | Care > Team performance > Team performance | Number of cases | category_bar |
Average daily clicks per link | The distribution of the average number of daily clicks per link during the selected date range, segregated by link/URL | Link In Bio > Link In Bio Performance | Average daily clicks | category_rows |
Average time on page | The average amount of time (in hours, minutes or seconds) visitors spent on the microsite during the selected date range | Link In Bio > Link In Bio Performance | Average time on page | value_change |
Bounce rate | The percentage of all visitors who exited the microsite without interacting with any links during the selected date range | Link In Bio > Link In Bio Performance | Bounce rate | value_change |
Daily clicks trend | An overview of the total number of clicks on links during the selected date range, segregated by the date of the click | Link In Bio > Link In Bio Performance | Number of clicks | evolution_line |
Link performance (Button) | A detail overview of performance metrics for button links during the selected date range. The following data is available: Button name and URL, Number of clicks, CTR percentage, Number of days the button was live (published). Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views. | Link In Bio > Link In Bio Performance | The total number of clicks per day $,$ The total number of events $,$ The total number of events created | table |
Link performance (Social Grid) | A detail overview of performance metrics for social grid links during the selected date range. The following data is available: URL, Number of clicks, CTR percentage, Number of days the link was live (published). Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views. | Link In Bio > Link In Bio Performance | The total number of clicks per day $,$ The total number of events $,$ The total number of events created | table |
Total visits | The total number of visits to the microsite during the selected date range. Note: If a visitor does not interact with the microsite within 30 minutes of landing on it, their next visit will be counted as a new visit. Page refresh does not count as a new visit. One user can log multiple visits per day. | Link In Bio > Link In Bio Performance | Total visits | value_change |
Unique visitors | The total number of unique users who visited the microsite during the selected date range. Note: If a visitor clears their browser cookies or uses a different browser to reaccess the microsite, they will be counted as another unique visitor. | Link In Bio > Link In Bio Performance | Unique visitors | value_change |
Visits by country | The distribution of the total number of visits to the microsite during the selected date range, segregated by the country of the visitor based on their IP address | Link In Bio > Link In Bio Performance | Visits by country | category_rows |
Visits by device | The distribution of the total number of visits to the microsite during the selected date range, segregated by the device visitors used to access it (e.g. desktop, mobile, tablet, etc.) | Link In Bio > Link In Bio Performance | Media type | category_pie |
Authors by age | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author. | Listening > Aggregated overview > Multicomparison | Number of authors | category_stacked_bar |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender. | Listening > Aggregated overview > Multicomparison | Number of authors | category_stacked_bar |
Authors trend | An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Multicomparison | Number of authors | category_bar |
Key metrics summary | A chart comparing the total number of mentions, authors, social interactions, and potential impressions. | Listening > Aggregated overview > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Mentions by platform | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Number of mentions | category_stacked_bar |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Number of mentions | category_bar |
Number of authors | The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. | Listening > Aggregated overview > Multicomparison | Authors | evolution_facet_line |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Mentions | evolution_facet_line |
Potential impressions | An overview of the number of unique users who may see mentions matching the analyzed queries | Listening > Aggregated overview > Multicomparison | Number of impressions | category_bar |
Sentiment of mentions | The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Multicomparison | Number of mentions | category_stacked_bar |
Social interactions | An overview of the total number of user interactions received by mentions matching the analyzed queries. | Listening > Aggregated overview > Multicomparison | Number of interactions | category_bar |
Top countries | This metric ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted. | Listening > Aggregated overview > Multicomparison | The total number of authors | |
Top emojis | An overview of the most frequently featured emojis among mentions matching the analyzed queries | Listening > Aggregated overview > Multicomparison | Top terms | |
Top hashtags | The most frequently used hashtags across mentions matching the analyzed queries | Listening > Aggregated overview > Multicomparison | Content count | |
Top keywords | An overview of the most frequently featured keywords among mentions matching the analyzed queries | Listening > Aggregated overview > Multicomparison | Top terms | |
Top languages | The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected. | Listening > Aggregated overview > Multicomparison | The total number of authors | |
Top negative keywords | An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries | Listening > Aggregated overview > Multicomparison | Top terms | |
Top positive keywords | The table sums up frequently used keywords with positive sentiment. | Listening > Aggregated overview > Multicomparison | Top terms | table |
Top professions by X authors | The most common professions among authors who generated X mentions matching the analyzed queries. Professions are derived from public X data, using job titles detected in account bios. Emplifi Listening supports 160 job title groups for accurate categorization. | Listening > Aggregated overview > Multicomparison | Top N items $,$ Content count | |
Top themes | Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Aggregated overview > Multicomparison | Top terms | |
Authors by age and gender | The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's age and gender | Listening > Aggregated overview > Overview | Number of mentions | category_stacked_bar |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender | Listening > Aggregated overview > Overview | Number of mentions | category_pie |
Authors trend | An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Overview | Number of authors | evolution_bar |
Mentions by platform | The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | category_pie |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | evolution_bar |
Number of authors | The number of unique authors that produced mentions matching the analyzed queries. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Aggregated overview > Overview | Authors | value_change |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | value_change |
Number of potential impressions | The number of unique users who may see mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Potential impressions | value_change |
Number of social interactions | The total number of user interactions received by mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Social interactions | value_change |
Sentiment of mentions by platform | The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Aggregated overview > Overview | Number of mentions | category_stacked_rows |
Sentiment of mentions trend | An overview of the total number of mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once.. | Listening > Aggregated overview > Overview | Number of mentions | evolution_facet_line |
Top authors by mentions | This table ranks authors by the number of mentions they've produced that matched the analyzed queries. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author. | Listening > Aggregated overview > Overview | Potential impressions $,$ Content count $,$ Social interactions | table |
Top authors by potential impressions | This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact. For X, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention. Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources. Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable. | Listening > Aggregated overview > Overview | Potential impressions $,$ Content count $,$ Social interactions | table |
Top countries | This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted. | Listening > Aggregated overview > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top emojis | An overview of the most frequently featured emojis among mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Mentions | category_treemap |
Top hashtags | The most frequently used hashtags across mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top intererests | This table ranks the most frequently detected interests among mentions matching the analyzed queries. Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Aggregated overview > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top keywords | An overview of the most frequently featured keywords among mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Mentions | category_treemap |
Top languages | The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected. | Listening > Aggregated overview > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top negative keywords | An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Mentions | category_treemap |
Top positive keywords | An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries | Listening > Aggregated overview > Overview | Mentions | category_treemap |
Top professions by X authors | The most common professions among authors who generated X mentions matching the analyzed queries. Professions are derived from public X data, using job titles detected in account bios. Emplifi Listening supports 160 job title groups for accurate categorization. | Listening > Aggregated overview > Overview | Authors | category_treemap |
Top themes | Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Aggregated overview > Overview | Mentions | category_treemap |
Topics | This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them | Listening > Aggregated overview > Overview | sentiment_own_count | |
Authors by age | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author. | Listening > Audience > Multicomparison | Number of authors | category_stacked_bar |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender. | Listening > Audience > Multicomparison | Number of authors | category_stacked_bar |
Top authors by mentions | This table ranks authors by the number of mentions they've produced that matched the analyzed queries. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author. | Listening > Audience > Multicomparison | Top N items $,$ Content count | |
Top authors by potential impressions | This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact. For X, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention. Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources. Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable. | Listening > Audience > Multicomparison | Top N items $,$ Content count | |
Top countries | This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted. | Listening > Audience > Multicomparison | Top N items $,$ Content count | |
Top interests | Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can have multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Audience > Multicomparison | Top N items $,$ Content count | |
Top languages | The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected. | Listening > Audience > Multicomparison | Top N items $,$ Content count | |
Top professions by X authors | The most frequently detected professions of X authors who produced posts matching the analyzed queries. **This metric uses public X data.** Professions are derived from the job titles detected in X authors' bios. Our marchine learning system supports 160 job title groups. | Listening > Audience > Multicomparison | Top N items $,$ Content count | |
Authors by age | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author | Listening > Audience > Overview | Number of authors | category_bar |
Authors by age and gender | The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age and gender of the author | Listening > Audience > Overview | Number of authors | category_stacked_bar |
Authors by age trend | An overview of the distribution of unique authors who produced content matching the analyzed queries, segregated by the age of the author and the date of the mention's publication | Listening > Audience > Overview | Number of authors | evolution_facet_line |
Authors by gender | The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's gender | Listening > Audience > Overview | Number of mentions | category_pie |
Authors by gender trend | An overview of the distribution of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender and the date of the mention's publication | Listening > Audience > Overview | Number of authors | evolution_facet_line |
Top authors by mentions | This table ranks authors by the number of mentions they've produced that matched the analyzed queries. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author. | Listening > Audience > Overview | Potential impressions $,$ Content count $,$ Social interactions | table |
Top authors by potential impressions | This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact. For X, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention. Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources. Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable. | Listening > Audience > Overview | Potential impressions $,$ Content count $,$ Social interactions | table |
Top countries | This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted. | Listening > Audience > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top intererests | This table ranks the most frequently detected interests among mentions matching the analyzed queries. Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Audience > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top languages | The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected. | Listening > Audience > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | |
Top professions by X authors | The most frequently detected professions of X authors who produced tweets matching the analyzed queries. **This metric uses public X data.** Professions are derived from the job titles detected in X authors' bios. Our marchine learning system supports 160 job title groups. | Listening > Audience > Overview | X authors | category_treemap |
Number of mentions | An overview of the number of detected mentions among selected data sources and filters, segregated by mention publication date. Mentions discovered by multiple data sources are counted only once. | Listening > Crisis Management > Crisis Management | Number of mentions | evolution_bar |
Number of mentions | The distribution of detected mentions among selected data sources and filters, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple data sources are counted only once. | Listening > Crisis Management > Crisis Management | Number of mentions | category_bar |
Sentiment of mentions by platform | The distribution of detected mentions among selected data sources and filters, segregated by sentiment (Positive, Negative, Neutral) and platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple data sources are counted only once. | Listening > Crisis Management > Crisis Management | Number of mentions | category_stacked_rows |
Sentiment of mentions trend | An overview of the total number of detected mentions among selected data sources and filters, segregated by sentiment (Positive, Negative, Neutral) and mention publication date. Mentions discovered by multiple data sources are counted only once. | Listening > Crisis Management > Crisis Management | Number of mentions | evolution_facet_line |
Spike alerts overview | This table shows the total number of spikes detected among the spike alerts created for the anaylzed queries. It also shows the detection time, duration, number of mentions, and top keywords associated with each spike. | Listening > Crisis Management > Crisis Management | Top terms $,$ Content count | |
Top authors by mentions | This table highlights the authors who published the highest number of detected mentions among selected data sources and filters. | Listening > Crisis Management > Crisis Management | Potential impressions $,$ Content count $,$ Social interactions | table |
Top authors by potential impressions | This table highlights the authors of detected mentions among selected data sources and filters with the highest potential audience impact, sorted by their number of potential impressions. For X, YouTube, Facebook, and Instagram, potential impressions are calculated based on the author's follower count at the time of the mention's publication. For post and comments from personal Facebook profiles, potential impressions data is unavailable. For web sources, (e.g. news, blogs, forums, etc.), potential impressions data is unavilable. This table displays authors from web sources only if there are fewer than 50 authors from other listening sources. Some authors, particularly from Instagram hashtag searches, are listed as 'Unknown' due to API limitations. They are displayed with only one mention since aggregating them to a unique author is not possible. | Listening > Crisis Management > Crisis Management | Potential impressions $,$ Content count $,$ Social interactions | table |
Top emojis | An overview of the most frequently featured emojis among mentions matching the analyzed queries | Listening > Crisis Management > Crisis Management | Mentions | category_treemap |
Top hashtags | The most frequently used hashtags across mentions matching the analyzed queries | Listening > Crisis Management > Crisis Management | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | |
Top keywords | An overview of the most frequently featured keywords among mentions matching the analyzed queries | Listening > Crisis Management > Crisis Management | Mentions | category_treemap |
Top themes | Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Crisis Management > Crisis Management | Mentions | category_treemap |
Content overview | An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries. | Listening > Key topics > Multicomparison | Top terms | |
Top emojis | An overview of the most frequently featured emojis among mentions matching the analyzed queries | Listening > Key topics > Multicomparison | Top terms | |
Top events | The most frequently mentioned events in all the content of the analyzed queries. The top events are based on the detection and recognition model for the entities mentioned in the text of the listening mentions. | Listening > Key topics > Multicomparison | Top terms | |
Top hastags | An overview of the most frequently used hashtags across mentions matching the analyzed queries. | Listening > Key topics > Multicomparison | Top terms | |
Top interests | Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can have multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Key topics > Multicomparison | Top N items $,$ Content count | |
Top keywords | An overview of the most frequently featured keywords among mentions matching the analyzed queries. | Listening > Key topics > Multicomparison | Top terms | |
Top locations | This table ranks the most frequently mentioned locations among content matching the analyzed queries. Locations are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, places, and in some cases, dates, numerals, etc. | Listening > Key topics > Multicomparison | Top terms | |
Top negative keywords | An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries | Listening > Key topics > Multicomparison | Top terms | |
Top organizations | This table ranks most frequently mentioned organizations among content matching the analyzed queries. Organizations are detected via recognition models for entities in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Multicomparison | Top terms | |
Top persons | The most frequently mentioned people in all the content of the analyzed queries. The top persons are based on the detection and recognition model for the entities mentioned in the text of the listening mentions. | Listening > Key topics > Multicomparison | Top N items $,$ Content count | |
Top positive keywords | An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries | Listening > Key topics > Multicomparison | Top terms | |
Top themes | Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Key topics > Multicomparison | Top terms | |
Top URLs | An overview of URLs that are most frequently attached to the mentions in the analyzed queries. | Listening > Key topics > Multicomparison | Top terms | |
Content overview | An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an entity appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Overview | Top terms | |
Top emojis | The most frequently used emojis among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an emoji appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Overview | Mentions | category_treemap |
Top events | This table ranks the most frequently mentioned events in all the content of the analyzed queries. Events are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top hashtags | The most frequently used hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently a hashtag appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Overview | Mentions | category_treemap |
Top hashtags | The most frequently used hashtags across mentions matching the analyzed queries | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top hashtags trend | An overview of the most frequently featured hashtags among mentions matching the analyzed queries, segregated by the date of the mention | Listening > Key topics > Overview | Mentions | evolution_facet_line |
Top interests | This table ranks the most frequently detected interests among mentions matching the analyzed queries. Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian. | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top keywords | The most frequently used keywords among mentions matching the analyzed queries, visualized in a word cloud. The more frequently a keyword appears in mentions, the larger its frame in the word cloud. | Listening > Key topics > Overview | Mentions | category_treemap |
Top keywords trend | An overview of the most frequently featured keywords among mentions matching the analyzed queries, segregated by the date of the mention | Listening > Key topics > Overview | Mentions | evolution_facet_line |
Top locations | This table ranks the most frequently mentioned locations among content matching the analyzed queries. Locations are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, places, and in some cases, dates, numerals, etc. | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top organizations | This table ranks most frequently mentioned organizations among content matching the analyzed queries. Organizations are detected via recognition models for entities in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top persons | This table ranks the most frequently mentioned people in all the content of the analyzed queries. Persons are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc. | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Top positive & negative keywords | An overview of the most frequently featured keywords detected among mentions with either a positive (green) or negative (red) sentiment that matched the analyzed queries. | Listening > Key topics > Overview | Top terms | |
Top themes | The most frequently detected themes among mentions matching the analyzed queries, visualized in a word cloud. The higher a theme's frequency, the larger its frame in the word cloud. Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Key topics > Overview | Mentions | category_treemap |
Top themes trend | An overview of the most frequently detected themes among mentions matching the analyzed queries, segregated by the date of the mention. Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech. | Listening > Key topics > Overview | Mentions | evolution_facet_line |
Top URLs | This table ranks the most frequently used URLs across mentions matching the analyzed queries | Listening > Key topics > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Topics summary | This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them | Listening > Key topics > Overview | sentiment_own_count | |
Facebook mentions | The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Facebook mentions trend | The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions trend | evolution_facet_line |
Instagram mentions | The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Instagram mentions trend | The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions trend | evolution_facet_line |
Mentions by platform | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions by platform | category_stacked_bar |
Top mentions by platform | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | |
Twitter mentions | The number of content pieces that come from Twitter and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Twitter mentions trend | The number of content pieces that come from Twitter and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Multicomparison | Mentions trend | evolution_facet_line |
Key metrics summary | A summary of key metrics (i.e. the total number of mentions, authors, social interactions, and potential impressions) for selected queries during the selected date range. Data is segregated by platform (e.g. social media network, blog, forum, news site, etc.). | Listening > Platforms > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Mentions by platform | The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Overview | Networks | category_pie |
Mentions by platform trend | An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.) and date of the mention. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Platforms > Overview | Mentions trend | evolution_facet_line |
Negative mentions | An aggregation of mentions with a negative sentiment | Listening > Sentiment > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Negative mentions trend | An aggregation of mentions with a negative sentiment. | Listening > Sentiment > Multicomparison | Mentions trend | evolution_facet_line |
Positive mentions | An aggregation of mentions with a positive sentiment. | Listening > Sentiment > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Positive mentions trend | An aggregation of mentions with a positive sentiment. | Listening > Sentiment > Multicomparison | Mentions trend | evolution_facet_line |
Sentiment of mentions | The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Sentiment > Multicomparison | Sentiment of mentions | category_stacked_bar |
Top negative keywords | The table sums up frequently used keywords with negative sentiment. | Listening > Sentiment > Multicomparison | Top terms | |
Top negative themes | Negative themes inform about what's being discussed in the mentions with positive sentiment. | Listening > Sentiment > Multicomparison | Top terms | |
Top positive keywords | The table sums up frequently used keywords with positive sentiment. | Listening > Sentiment > Multicomparison | Top terms | |
Top positive themes | Positive themes inform about what's being discussed in the mentions with positive sentiment. | Listening > Sentiment > Multicomparison | Top terms | |
Sentiment of mentions by platform | The distribution of sentiment (e.g. Positive, Negative, Neutral) for mentions matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Overview | Number of mentions | category_stacked_bar |
Sentiment of mentions summary | An overview of the distribution of sentiment (e.g. Positive, Negative, Neutral) among mentions matching the analyzed queries. This table also shows the number of mentions, authors, interactions, and potential impressions per sentiment. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Overview | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Sentiment of mentions trend | An overview of the mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Overview | Number of mentions | evolution_stacked_bar |
Sentiment of mentions trend | An overview of the mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once. Only mentions with a detected sentiment are included in the chart. | Listening > Sentiment > Overview | Number of mentions | evolution_facet_line |
Top negative keywords | An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries | Listening > Sentiment > Overview | Frequency | category_treemap |
Top negative themes | An overview of most frequently detected themes with a Negative sentiment among mentions matching the analyzed queries. A single mention can have multiple themes. You can think of themes as detailed points that can be grouped under interests. Our machine learning system can detect up to 10,000 different themes in mentions containing text in English, Spanish, Portuguese, and Czech. | Listening > Sentiment > Overview | Frequency | category_treemap |
Top positive keywords | An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries | Listening > Sentiment > Overview | Frequency | category_treemap |
Top positive themes | An overview of most frequently detected themes with a Postivie sentiment among mentions matching the analyzed queries. A single mention can have multiple themes. You can think of themes as detailed points that can be grouped under interests. Our machine learning system can detect up to 10,000 different themes in mentions containing text in English, Spanish, Portuguese, and Czech. | Listening > Sentiment > Overview | Frequency | category_treemap |
Topics summary | This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them | Listening > Sentiment > Overview | sentiment_own_count | |
Key metrics summary | A chart comparing the total number of mentions, authors, social interactions, and potential impressions. | Listening > Volume > Multicomparison | Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions | table |
Number of authors | The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. | Listening > Volume > Multicomparison | Authors | evolution_facet_line |
Number of authors | The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted. | Listening > Volume > Multicomparison | The total number of authors | |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Multicomparison | Mentions | evolution_facet_line |
Number of mentions | The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Multicomparison | Content count | |
Potential impressions | Potential impressions of a listening mention inform how many people may see the mention. For Twitter, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced. | Listening > Volume > Multicomparison | Impressions | evolution_facet_line |
Potential impressions | Potential impressions of a listening mention inform how many people may see the mention. For X, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced. | Listening > Volume > Multicomparison | Potential impressions | |
Social interactions | The number of interactions on the mentions matching the analyzed queries. | Listening > Volume > Multicomparison | Number of interactions | category_stacked_bar |
Social interactions | The number of interactions on the mentions matching the analyzed queries. | Listening > Volume > Multicomparison | Social interactions | |
Social interactions | The number of interactions on the mentions matching the analyzed queries. | Listening > Volume > Multicomparison | Interactions | evolution_facet_line |
Authors trend | An overview of the total number of unique authors that produced content matching the analyzed queries, segregated by date of content publication. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Volume > Overview | Number of authors | evolution_bar |
Mentions trend | An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Overview | Number of mentions | evolution_bar |
Number of authors | The number of unique authors that produced content matching the analyzed queries. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted. | Listening > Volume > Overview | Authors | value_change |
Number of interactions by label | The distribution of the number of user interactions with content matching the analyzed queries, segregated by the label manually assigned to the content in Emplifi Content or Community. Mentions with multiple label assignments are counted for each assigned label. | Listening > Volume > Overview | Number of interactions | category_bar |
Number of mentions | The total number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once. | Listening > Volume > Overview | Number of mentions | value_change |
Number of mentions by label | The distribution of labeled content pieces matching the analyzed queries, segregated by the label manually assigned to them in Emplifi Content or Community. Mentions with multiple label assignments are counted for each label. | Listening > Volume > Overview | Number of mentions | category_bar |
Number of potential impressions | The number of unique users who may see a mention matching analyzed queries | Listening > Volume > Overview | Potential impressions | value_change |
Number of social interactions | The total number of user interactions with social media content matching the analyzed queries | Listening > Volume > Overview | Social interactions | value_change |
Potential impressions by label | The number of impressions of the mentions matching the analyzed queries broken down by a label manually assigned to them in the Emplifi’s Content or Community module. Mentions labeled with multiple labels are counted towards those multiple labels. For X, YouTube, Facebook, and Instagram, the mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. The potential impressions are not available for the web sources—News, Blogs and Forums. | Listening > Volume > Overview | Number of impressions | category_bar |
Potential impressions trend | An overview of the number of unique users who may see content matching the analyzed queries, segregated by content publication date | Listening > Volume > Overview | Potential impressions | evolution_bar |
Social interactions | The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares) and content publication date | Listening > Volume > Overview | Interactions | evolution_facet_line |
Social interactions by type | The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares) | Listening > Volume > Overview | Social interactions | category_pie |
Social interactions trend | The total number of user interactions with social media content matching the analyzed queries | Listening > Volume > Overview | Interactions | evolution_bar |
Advisor performance overview | An overview of performance metrics for all advisors during the selected date range | Live Commerce > Advisor performance | hours_signed_in $,$ hours_online $,$ hours_offline $,$ hours_inactive $,$ hours_accepted_talk $,$ hours_survey $,$ hours_scheduled_talk | table |
Average CSAT | The average of all CSATs (customer satisfaction scores) received by the selected advisor via surveys submitted within the selected date range | Live Commerce > Advisor performance | Average CSAT | value_change |
Average order value | An overview of the average amount spent by users per transaction attributed to the selected advisor. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Average order value | value_change |
Average time to answer (seconds) | The average number of seconds between when a call begins ringing on the selected advisor's device (excluding server lag) and the moment when the advisor successfully answers the call | Live Commerce > Advisor performance | seconds | value_change |
Conversion rate | Conversion rate is calculated by dividing the total number of orders attributed to the selected advisor by their total number of unique interactions lasting 30 seconds or longer. This metric includes external orders made within a designated time window following an interaction. | Live Commerce > Advisor performance | Conversion rate | value_change |
CSAT trend | An overview of all CSATs (customer satisfaction scores) received by the selected advisor in surveys submitted during the selected date range, segregated by the date of the interaction | Live Commerce > Advisor performance | CSAT $,$ Number of routings | evolution_line_multi |
Scheduled talk time (hours) | The total number of hours the selected advisor spent in a scheduled call within the selected date range | Live Commerce > Advisor performance | hours | value_change |
Time in survey (hours) | The total number of hours an advisor has spent engaged in the post-interaction survey | Live Commerce > Advisor performance | hours | value_change |
Total attributed revenue | The total amount of revenue generated from orders attributed to the selected advisor within the selected date range. This metric includes external orders made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Total attributed revenue | value_change |
Total attributed revenue trend | An overview of the total amount of revenue generated from sales attributed to the selected advisor within the selected date range, grouped by date of the Live Advisor interaction. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured). | Live Commerce > Advisor performance | Total attributed revenue $,$ Conversion rate | evolution_line_multi |
Total hours inactive | The total amount of hours in which the selected advisor's device was not conected to the network during the selected date range | Live Commerce > Advisor performance | hours | value_change |
Total hours Offline | The total number of hours the selected advisor was signed in but unavailable (set to Offline) to receive calls or chats within the selected date range | Live Commerce > Advisor performance | hours | value_change |
Total hours Online | The total number of hours the advisor was both signed in and actively available (set to Online) to receive calls or chats within the selected date range | Live Commerce > Advisor performance | hours | value_change |
Total hours signed-in | The total number of hours in which the selected advisor was actively signed into the system during the selected date range, including both when set to Online and Offline | Live Commerce > Advisor performance | hours | value_change |
Total orders | The total number of 1:1 sales attributed to the selected advisor within the selected date range | Live Commerce > Advisor performance | Orders | value_change |
Total routings | The total number of Accepted, Rejected, and Missed routings attributed to the selected advisor during the selected date range | Live Commerce > Advisor performance | Total routings | value_change |
Total talk time (hours) | The total number of hours the selected advisor spent on an accepted call during the selected date range | Live Commerce > Advisor performance | hours | value_change |
Average CSAT | The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys within the selected date range | Live Commerce > Executive summary | CSAT score | value_change |
Average order value | The average amount spent by users per transaction attributed to an advisor. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range. This metric includes external sales made within a designated time window following a Live Advisor interaction. | Live Commerce > Executive summary | Average order value | value_change |
Conversion rate | The total number of 1:1 sales attributed to Live Advisors within the selected date range, divided by the total number of daily unique users whose interaction lasted 30+ seconds | Live Commerce > Executive summary | Conversion rate | value_change |
Executive summary overview | A weekly overview of all metrics from the last five weeks, leading up to the end date specified in the selected date range | Live Commerce > Executive summary | The total number of unique callers $,$ unique_valuable_callers $,$ unique_valuable_callers_rate $,$ conversion_rate $,$ orders_count $,$ sales_revenue $,$ order_value_rate $,$ avg_cust_q3_rating | table |
Total attributed revenue | The total amount of revenue generated from orders attributed to advisors within the selected date range. This metric also includes external sales made within a designated time window following a Live Advisor interaction. | Live Commerce > Executive summary | Total attributed revenue | value_change |
Total orders | The total number of 1:1 sales attributed to advisors within the selected date range | Live Commerce > Executive summary | Orders | value_change |
Total unique users | The total number of unique users who started interaction with an advisor that was Accepted, Declined, or Missed within the selected date range | Live Commerce > Executive summary | Unique users | value_change |
Total valuable users | The total number of unique users who interacted with an advisor for at least 30 seconds within the selected date range | Live Commerce > Executive summary | Unique valuable users | value_change |
Unique valuable users percentage | The percentage of unique users who interacted with an advisor for at least 30 seconds within the selected date range | Live Commerce > Executive summary | Unique valuable users | value_change |
Stream health (Advisor) | Stream health score indicates the quality and stability of Live Advisor calls within the selected date range. This metric specifically indicates stream health from the perspective of the advisor. | Live Commerce > Network performance | Stream health | value_change |
Stream health (User) | Stream health score indicates the quality and stability of Live Advisor calls within the selected date range. This metric specifically indicates stream health from the perspective of the user. | Live Commerce > Network performance | Stream health | value_change |
Stream health overview | A detail overview of stream health scores for each Live Advisor call from the last five weeks, leading up to the end date specified in the selected date range | Live Commerce > Network performance | stream_health_score_cust $,$ stream_health_score_clerk | table |
Stream health trend | Stream health score indicates the average quality and stability of Live Advisor calls. This metric shows an overview of stream health scores for all Live Advisor calls within the selected date range, segregated by advisor vs. user stream health and the date of the call. | Live Commerce > Network performance | Stream health score | evolution_facet_line |
Average talk time (minutes) | The average number of hours advisors spent on accepted call routings during the selected date range | Live Commerce > Operational performance | Minutes | value_change |
Average time to answer (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor successfully answers the call | Live Commerce > Operational performance | Seconds | value_change |
Average time to decline (seconds) | The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call | Live Commerce > Operational performance | Seconds | value_change |
Business hours | The total number of business hours for a given retailer within the selected date range, as defined by the retailer account admin | Live Commerce > Operational performance | Business hours | value_change |
Routings by type | The distribution of the total number of routings during the selected date range, segregated by routing type (Accepted, Missed, or Declined) | Live Commerce > Operational performance | Number of routings | evolution_stacked_bar |
Service available hours | The total number of hours during which the retailer was marked as Online to front-end users due to at least one advisor being available to chat or take calls | Live Commerce > Operational performance | Available hours | value_change |
Service available percentage | The percentage of business hours during which retailer was marked as Online to front-end users due to at least one advisor being available to chat or take calls | Live Commerce > Operational performance | Available hours | value_change |
Service hours by availability trend | The distribution of retailer routings during the selected date range, segregated by service available/unavailable hours and the date of the interaction | Live Commerce > Operational performance | Number of hours | evolution_stacked_bar |
Service unavailable hours | The total number of hours during which the retailer was marked as Offline to front-end users during business hours. This indicates that no advisors were signed-in or that all available advisors were occupied on a call. | Live Commerce > Operational performance | Unavailable hours | value_change |
Total accepted routings | The total number of accepted routings for the retailer account during the selected date range | Live Commerce > Operational performance | Accepted routings | value_change |
Total declined routings | The total number of declined routings during the selected date range | Live Commerce > Operational performance | Declined routings | value_change |
Total missed routings | The total number of missed routings for the retailer account during the selected date range | Live Commerce > Operational performance | Missed routings | value_change |
Total page views trend in last 7 days | An overview of the total number of retailer webpage views when the retailer account was both available (set to Online) and unavailable (set to Offline) to front-end users, segregated by the date of the page view. This graph can help you assess whether your Live Advisor service is sufficently staffed and meeting the demand of webpage views. Note: To ensure clear visibility, this metric shows the last 7 days of data up to the selected end date when the selected date range is too extensive to fit into the graph view. | Live Commerce > Operational performance | Number of page views | evolution_stacked_bar |
Total routings | The total number of Accepted, Missed, or Declined routings for the retailer account during the selected date range | Live Commerce > Operational performance | Total routings | value_change |
Total talk time (minutes) | The total number of hours advisors spent on accepted call routings during the selected date range | Live Commerce > Operational performance | Minutes | value_change |
Average reach | The estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views by the same users. Note: X and TikTok ads data is not available for this metric. | Paid > Paid insight overview > Paid insight overview | Average reach | value_change |
Average reach trend | Average reach counts the estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views of your ads by the same users. This metric shows an overview of average reach, segregated by date. Note: X and TikTok ads data is not available for this metric. | Paid > Paid insight overview > Paid insight overview | Average reach trend | evolution_bar |
Click through rate (CTR) | The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range | Paid > Paid insight overview > Paid insight overview | Click through rate (CTR) | value_change |
Click through rate (CTR) trend | The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range | Paid > Paid insight overview > Paid insight overview | Click through rate (CTR) trend | evolution_bar |
Clicks | The total amount of unique clicks on ads or paid content | Paid > Paid insight overview > Paid insight overview | Clicks | value_change |
Clicks trend | The total amount of unique clicks on ads or paid content | Paid > Paid insight overview > Paid insight overview | Clicks trend | evolution_bar |
Cost per click (CPC) | The average cost for each click on an ad or sponsored post | Paid > Paid insight overview > Paid insight overview | Cost per click (CPC) | value_change |
Cost per click (CPC) trend | An overview of the average cost for each click on an ad or sponsored post, segregated by date | Paid > Paid insight overview > Paid insight overview | Cost per click (CPC) | evolution_bar |
Cost per mille (CPM) | The average cost of an ad or sponsored per 1000 impressions | Paid > Paid insight overview > Paid insight overview | Cost per mille (CPM) | value_change |
Cost per mille (CPM) trend | An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date | Paid > Paid insight overview > Paid insight overview | Cost per mille (CPM) | evolution_bar |
Impressions | The number of times that your ads or paid content were displayed to users during the selected date range | Paid > Paid insight overview > Paid insight overview | Impressions | value_change |
Impressions trend | The number of times that your ads or paid content were displayed to users during the selected date range | Paid > Paid insight overview > Paid insight overview | Impressions trend | evolution_bar |
Post engagement rate | Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100 | Paid > Paid insight overview > Paid insight overview | Post engagement rate | value_change |
Post engagement rate trend | Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100 | Paid > Paid insight overview > Paid insight overview | Post engagement rate trend | evolution_bar |
Spend | The estimated total amount of money spent on your paid campaign, ad set or ad during its schedule | Paid > Paid insight overview > Paid insight overview | Spend | value_change |
Spend trend | An overview estimated total amount of money spent on your campaign, ad set or ad during its schedule, segregated by date | Paid > Paid insight overview > Paid insight overview | Spend | evolution_bar |
Checkout comments | The proportion of active products that have Checkout Comments vs. those that have not. Percentages are calculated based on the current count of published content for active products, including shared content among product variants. | Ratings & Reviews > Business Overview | Content Collected | category_rows |
Content collected | The sum of all content submissions across all content types for the selected date range. | Ratings & Reviews > Business Overview | Content Collected | value_change |
Hidden content | The sum and the percentage of all content submissions across all products that are hidden for the selected date range. | Ratings & Reviews > Business Overview | Content Collected | value_change |
Interactions by type | The count of all content submissions collected by content type and by moderation status for the selected date range. Each bar in the chart represents a content type, and the height of each bar indicates the total count of content collected. The bar is divided into sections, with each section representing a different moderation status. | Ratings & Reviews > Business Overview | Content Collected | category_stacked_bar |
Published content | The sum and percentage of all content submissions across all products that are published for the selected date range. | Ratings & Reviews > Business Overview | Content Collected | value_change |
Ratings & Reviews | The proportion of active products that have reviews vs. those that have not. Percentages are calculated based on the current count of published content for active products, including shared content among product variants. | Ratings & Reviews > Business Overview | Content Collected | category_pie |
Visual content | The proportion of active products that have Visual Content vs. those that have not. Percentages are calculated based on the current count of published content for active products, including shared content among product variants. | Ratings & Reviews > Business Overview | Content Collected | category_rows |
Average interactions per content piece | An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. | Social profiles > Cross-platform > Content performance > Content performance | Average interactions per content piece | category_rows |
Average interactions per content piece trend | An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date. Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period. | Social profiles > Cross-platform > Content performance > Content performance | Average interactions | evolution_stacked_bar |
Average reach per content piece | The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content. | Social profiles > Cross-platform > Content performance > Content performance | Average reach per content piece | category_rows |
Average reach per content piece trend | An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date. Average reach is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. This metric does not count user-generated content. | Social profiles > Cross-platform > Content performance > Content performance | Average reach per content piece trend | evolution_stacked_bar |
Content | Social profiles > Cross-platform > Content performance > Content performance | content_card | ||
Most engaging media types | The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Cross-platform > Content performance > Content performance | Interactions per 1K followers | category_stacked_bar |
Most used media types | The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Cross-platform > Content performance > Content performance | Number of content pieces | category_stacked_bar |
Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range | Social profiles > Cross-platform > Content performance > Content performance | Comments | category_treemap |
Sentiment of comments by platform | The distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range, segregated by social media platform | Social profiles > Cross-platform > Content performance > Content performance | Number of comments | category_stacked_rows |
Average interactions per 1K followers | The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Cross-platform > Overview > Multicomparison | Average interactions per 1K followers | category_bar |
Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) received by posts published during the selected date range, divided by the number of posts from the same period. | Social profiles > Cross-platform > Overview > Multicomparison | Average interactions per content piece | category_bar |
Average number of engagements | The average number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. | Social profiles > Cross-platform > Overview > Multicomparison | Average engagements | category_bar |
Content by media type | The distribution of the total number of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Cross-platform > Overview > Multicomparison | Number of content pieces | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Multicomparison | Followers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. | Social profiles > Cross-platform > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. | Social profiles > Cross-platform > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Multicomparison | Number of followers | category_bar |
Number of impressions | The total number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Multicomparison | Content impressions | category_bar |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments or replies to posts that were published during the selected date range. | Social profiles > Cross-platform > Overview > Multicomparison | Number of comments | category_stacked_bar |
Total user-generated content | The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page, user posts on your Facebook wall, or posts that mention your profile within the selected date range. | Social profiles > Cross-platform > Overview > Multicomparison | Total user-generated content | category_bar |
Content by platform | The distribution of all content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform | Social profiles > Cross-platform > Overview > Overview | Number of content pieces | category_rows |
Content trend | An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Overview | Number of content pieces | evolution_stacked_bar |
Engagements by platform | The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Overview | Engagements | category_rows |
Engagements trend | An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Overview | Engagements | evolution_stacked_bar |
Followers by platform | The distribution of the total number of users who are following selected profiles accounts during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Number of followers | category_rows |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Followers growth | value_change |
Followers growth by platform | The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Followers growth | category_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Number of followers | evolution_facet_line |
Impressions by platform | The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Overview | Content impressions | category_rows |
Impressions trend | An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Overview | Content impressions | evolution_stacked_bar |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Interactions | category_rows |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Interactions | evolution_stacked_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected profiles during the selected date range.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following selected social media accounts during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Number of followers | value_change |
Number of impressions | The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Overview | Content impressions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Overview | Number of interactions | value_change |
Total content | The sum of all content pieces that were published on selected platforms and profiles during the selected date range | Social profiles > Cross-platform > Overview > Overview | Number of content pieces | value_change |
{variable} by platform | Social profiles > Cross-platform > Overview > Overview | category_rows | ||
{variable} trend | Social profiles > Cross-platform > Overview > Overview | evolution_facet_line | ||
Average interactions per content piece trend | An overview of average interactions (reactions, comments, and shares) for posts published by selected profiles during the selected date range, segregated by publication date. Average interactions is calculated as the sum of lifetime interactions for all posts, divided by the number of posts from the same period. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for content published by selected profiles during the selected date range, segregated by publication date. Average reach per content piece is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average reach per content piece | evolution_grouped_bar |
Average reach per media type | The sum of lifetime reach for content pieces published by selected profiles during the selected date range, divided by the number of published content pieces from the same period. Data is segregated by media type. This metric does not consider user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Content by media type | The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Cross-platform > Overview > Profile vs. profile | The total number of content pieces | |
Content trend | An overview of all content pieces published on selected pages during the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Profile vs. profile | Content pieces | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date and profile.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Interactions per 1k followers by media type | The total number of interactions per 1000 followers for the set of content published by selected profiles during the selected date range. Data is segregated by profile. | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions per 1k followers | category_rows_multi_bar |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of interactions | evolution_grouped_bar |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a content piece that was published by the selected profile during the selected date range.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a content piece that was published by the selected profile during the selected date range.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of impressions | The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of interactions | The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions | value_change |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Content pieces | value_change |
Profile 1: {variable} | Social profiles > Cross-platform > Overview > Profile vs. profile | value_change | ||
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average interactions per content piece | The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period | Social profiles > Cross-platform > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a content piece that was published by the selected profile during the selected date range.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a content piece that was published by the selected profile during the selected date range.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of impressions | The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content | Social profiles > Cross-platform > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Interactions | value_change |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Cross-platform > Overview > Profile vs. profile | Content pieces | value_change |
Profile 2: {variable} | Social profiles > Cross-platform > Overview > Profile vs. profile | value_change | ||
{variable} by media type | Social profiles > Cross-platform > Overview > Profile vs. profile | category_rows_compare | ||
{variable} trend | Social profiles > Cross-platform > Overview > Profile vs. profile | evolution_grouped_bar | ||
Content by platform | The distribution of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform | Social profiles > Cross-platform > Overview > Time Comparison | Number of content pieces | category_rows_change |
Content trend | An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date | Social profiles > Cross-platform > Overview > Time Comparison | Number of content pieces | evolution_stacked_bar_change |
Engagements by platform | The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Time Comparison | Engagements | category_rows_change |
Engagements trend | An overview of the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions.Data is segregated by content publication date and platform. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn. | Social profiles > Cross-platform > Overview > Time Comparison | Engagements | evolution_stacked_bar_change |
Followers by platform | The distribution of the total number of users who are following selected profiles during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Number of followers | category_rows_change |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Followers growth | value_change |
Followers growth by platform | The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Followers growth | category_bar_change |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Followers | evolution_facet_line |
Impressions by platform | The distribution of lifetime content impressions, or of lifetime video views where impressions do not apply, for content that was published during the selected date range. Data is segrated by social media platform. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Time Comparison | Content impressions | category_rows_change |
Impressions trend | An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Time Comparison | Content impressions | evolution_stacked_bar_change |
Interactions by platform | The distribution of lifetime interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by social media platform. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Number of interactions | category_rows_change |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, shares) for content pieces published during the selected date range. Data is segregated by publication date. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Interactions | evolution_stacked_bar_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected profiles during the selected date range.Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn. | Social profiles > Cross-platform > Overview > Time Comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Number of followers | value_change |
Number of impressions | The total number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Cross-platform > Overview > Time Comparison | Content impressions | value_change |
Number of interactions | The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range. Note: Snapchat data is not available for this metric due to API limitations. | Social profiles > Cross-platform > Overview > Time Comparison | Interactions | value_change |
Total content | The sum of all content pieces that were published on selected platforms and profiles during the selected date range | Social profiles > Cross-platform > Overview > Time Comparison | Number of content pieces | value_change |
{variable} by platform | Social profiles > Cross-platform > Overview > Time Comparison | category_rows_change | ||
{variable} trend | Social profiles > Cross-platform > Overview > Time Comparison | evolution_facet_line_change | ||
Average reach per content piece ({variable}) | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average reach per post | value_change |
Average reach per media type ({variable}) | The sum of lifetime reach for posts published during the selected date range, divided by the number of postsfrom the same period. Data is segregated by media type (e.g. images, videos, links). 🌿💰 This widget shows data for undefined posts according to your filter settings. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average reach per media type | category_rows |
Average reach vs. impressions per content piece trend ({variable}) | An breakdown overview of average lifetime reach vs. average lifetime impressions for posts published during the selected date range, segregated by publication date. Average reach is calculated as the sum of lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Avg. reach per post $,$ Impressions | evolution_line_multi |
Average {variable} per content piece | Social profiles > Facebook > Owned profiles > Content performance > Content performance | value_change | ||
Average {variable} per content piece trend | Social profiles > Facebook > Owned profiles > Content performance > Content performance | evolution_bar | ||
Average {variable} per media type | Social profiles > Facebook > Owned profiles > Content performance > Content performance | category_rows | ||
Average unique video views | The average number of unique users who viewed a video that was published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average unique video views | value_change |
Average unique video views by paid vs. organic | The average number of unique users who viewed a video during its lifetime. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Average unique video views | category_bar |
Content | Social profiles > Facebook > Owned profiles > Content performance > Content performance | content_card | ||
Content by media type trend | The distribution of different media types (e.g. images, videos, links) for the set of content published during the selected date range, segregated by media type and publication date | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Number of posts | evolution_stacked_bar |
Most engaging media types | The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Posts are segregated by media type (image, video, link, etc.). | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Interactions per 1K followers | category_rows |
Number of videos | The sum of all videos published during the selected date range | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Videos | value_change |
Reactions by percentage | The percentage distribution of reactions (Like, Love, Care, Haha, Wow, Sad, and Angry) for the set of content published during the selected date range. Data is segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Reactions | category_treemap |
Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Comments | category_treemap |
Video views | The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Video views | value_change |
Video views by paid vs. organic | The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Video views | category_bar |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | Video views | evolution_bar |
View time trend | The total amount of time that users watched a video published during the selected range during the video's lifetime. Facebook considers a video viewed when it was watched for 3+ seconds. Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Content performance > Content performance | View time | evolution_bar |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average page likes per day | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average page impressions | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. content impressions | value_change |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page reach per day | value_change |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page reach | category_rows |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Avg. page tab views per day | value_change |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reach | category_rows |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average reach per day | value_change |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | value_change |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page impressions | evolution_value |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | evolution_value |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | evolution_value |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page reach | evolution_value |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page tab views | evolution_value |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Content impressions | evolution_value |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reach | evolution_value |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | evolution_value |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page impressions | evolution_value |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | evolution_value |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | evolution_value |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page reach | evolution_value |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page tab views | evolution_value |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Content impressions | evolution_value |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reach | evolution_value |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | evolution_value |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Net page likes | evolution_line |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Average growth | category_rows |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | category_rows |
Page impressions trend | An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | evolution_grouped_bar |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Likes | evolution_facet_line |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | evolution_line |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative Clicks | category_rows |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | evolution_stacked_bar |
Page reach trend | An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page reach | evolution_grouped_bar |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | tab_views | table |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | category_rows |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Impressions | evolution_grouped_bar |
Post reach trend | An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reach | evolution_grouped_bar |
Reactions by type | An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | category_bar |
Reactions by type trend | The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Reactions | evolution_stacked_bar |
Top 4 page tab views trend | An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page tab views | evolution_stacked_bar |
Top 5 page tabs by percentage | The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | tab_views | |
Top 5 page tabs by views | The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Views | category_rows |
Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page impressions | value_change |
Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page likes | value_change |
Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Negative clicks | value_change |
Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page tab views | value_change |
Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Page unlikes | value_change |
Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview | Content impressions | value_change |
Followers by city | The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | The total number of fans | |
Followers by country | The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | The total number of fans | |
Followers by language | The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | The total number of fans | |
Top 10 countries by followers | The 10 most frequently detected country bases among users who are following selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | Local followers | category_bar |
Top 10 languages by followers | The 10 most frequently detected languages among users who are following selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | Total followers | category_bar |
Top country by followers | The most frequently detected country base among users who are following selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | followers | category_value_change |
Top language by followers | The most frequently detected language among users who are following selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Followers | followers | category_value_change |
Average reach per city | The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | The total number of profile reach | table |
Average reach per country | The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | The total number of profile reach | table |
Average reach per language | The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | The total number of profile reach | table |
Demography by average reach | The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | Average reach | category_stacked_bar |
Demography by total reach trend | An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook. Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | Total reach | evolution_facet_line |
Top 10 countries by average reach | The 10 most frequently detected countries among users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | Average reach | category_bar |
Top 10 languages by average reach | The 10 most frequently detected languages among users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | Average reach | category_bar |
Top age group | The most frequently detected age group among the average number of users who saw a post that was published by selected pages during the selected date range. Age group data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | average reach | category_value_change |
Top audiences | The most frequently detected gender and age group among the average number of users who saw a post that was published by selected pages during the selected date range. Gender and age group data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | average reach | category_value_change |
Top country | The most frequently detected country base among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | average reach | category_value_change |
Top language | The most frequently detected language among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > Global people insights > Reach | average reach | category_value_change |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per content piece | The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Average interactions per post | category_bar |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Average engagements | category_bar |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Followers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of followers | category_bar |
Number of impressions by paid vs. organic | The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Content impressions | category_stacked_bar |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Reactions by type | category_stacked_bar |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Number of comments | category_stacked_bar |
Total user-generated content | The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page, user posts on your Facebook wall, or tweets that mention your profile within the selected date range. | Social profiles > Facebook > Owned profiles > Overview > Multicomparison | Total user-generated content | category_bar |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Average engagements | category_rows |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Average engagements | value_change |
Content by media type | The distribution of the total number of posts published on selected pages during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Overview | Number of posts | category_rows |
Content trend | An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Overview | Number of posts | evolution_bar |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Engagements | category_rows |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Engagements | evolution_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Overview | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Overview | Number of followers | evolution_line |
Impressions per media type by paid vs. organic | The distribution of the total number of times a post published on selected page during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | category_stacked_rows |
Impressions trend by paid vs. organic | An overview of the total number of times a post published on selected pages during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | evolution_stacked_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Overview | Followers | value_change |
Number of impressions | The total number of times a post published on selected pages during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | value_change |
Number of impressions by paid vs. organic | The total number of times a post published on selected pages during the selected date range was viewed. This metric does not consider user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Overview | Content impressions | category_bar |
Number of {variable} | Social profiles > Facebook > Owned profiles > Overview > Overview | value_change | ||
Total content | The total number of posts published on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Overview | Posts | value_change |
{variable} by type | Social profiles > Facebook > Owned profiles > Overview > Overview | category_rows | ||
{variable} per media type | Social profiles > Facebook > Owned profiles > Overview > Overview | category_rows | ||
{variable} trend | Social profiles > Facebook > Owned profiles > Overview > Overview | evolution_bar | ||
{variable} trend | Social profiles > Facebook > Owned profiles > Overview > Overview | evolution_bar | ||
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average impressions by paid vs. organic | The sum of lifetime views for all posts published by selected profiles during the selected date range, divided by the number of posts from the same period. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average content impressions | category_grouped_bar |
Average reach per content piece trend ({variable}) | An overview of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average reach per post | evolution_grouped_bar |
Average reach per media type ({variable}) | The distribution of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by media type (image, link, video, etc.). Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average {variable} per content piece trend | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | evolution_grouped_bar | ||
Average unique video views trend ({variable}) | An overview of the average number of unique users who watched a video that was published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. Note: If a post appears as both organic and paid to a user, it is counted in both categories. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average unique video views | evolution_grouped_bar |
Content by media type | The distribution of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Impressions trend | An overview of the total number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Most engaging media types | The sum of lifetime interactions (reactions, comments, and shares) for posts published by a selected profile during the selected date range, divided by the number of followers that profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Number of impressions by paid vs. organic | The total number of times a post published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | category_grouped_bar |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average {variable} per content piece | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of {variable} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of posts published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | value_change |
Profile 1: {variable} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average {variable} per content piece | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of {variable} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of posts published by the selected profile during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of posts | value_change |
Profile 2: {variable} | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | value_change | ||
Reactions by type | The percentage breakdown of reactions (e.g. Like, Love, Wow, etc.) received by posts published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Number of reactions | category_rows_multi_bar |
{variable} by media type | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | category_rows_compare | ||
{variable} by type | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | category_rows_multi_bar | ||
{variable} trend | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | evolution_grouped_bar | ||
{variable} trend | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | evolution_grouped_bar | ||
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | Video views | evolution_grouped_bar |
View time trend | An overview of the total duration of time that users watched a video that was published by selected profiles during selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile | View time | evolution_grouped_bar |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average engagements | evolution_bar_change |
Average impressions by paid vs. organic | The average number of times a post published during the selected date range was viewed during its lifetime. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average content impressions | category_bar_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Average engagements | value_change |
Content by media type | The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of posts | category_rows_change |
Content trend | An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of posts | evolution_bar_change |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Engagements | category_rows_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Engagements | evolution_bar_change |
Followers growth | The net increase or decrease in the total number of followers over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of followers | evolution_line_change |
Impressions per media type by paid vs. organic | The total number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Content impressions | category_stacked_rows_change |
Impressions trend by paid vs. organic | An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Content impressions | evolution_stacked_bar_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Number of followers | value_change |
Number of impressions | The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content. | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Content impressions | value_change |
Number of {variable} | Social profiles > Facebook > Owned profiles > Overview > Time comparison | value_change | ||
Total content | The total number of posts published on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Overview > Time comparison | Posts | value_change |
{variable} by type | Social profiles > Facebook > Owned profiles > Overview > Time comparison | category_rows_change | ||
{variable} per media type | Social profiles > Facebook > Owned profiles > Overview > Time comparison | category_rows_change | ||
{variable} trend | Social profiles > Facebook > Owned profiles > Overview > Time comparison | evolution_bar_change | ||
{variable} trend | Social profiles > Facebook > Owned profiles > Overview > Time comparison | evolution_bar_change | ||
Followers by city | The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Social profiles > Facebook > Owned profiles > People insights > Followers | The total number of fans | |
Followers by country | The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Social profiles > Facebook > Owned profiles > People insights > Followers | The total number of fans | |
Followers by language | The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period. | Social profiles > Facebook > Owned profiles > People insights > Followers | The total number of fans | |
Top 10 countries by followers | The 10 most frequently detected country bases among users who are following selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Followers | Local followers | category_bar |
Top 10 languages by followers | The 10 most frequently detected languages among users who are following selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Followers | Total followers | category_bar |
Top country by followers | The most frequently detected country base among users who are following selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Followers | followers | category_value_change |
Top language by followers | The most frequently detected language among users who are following selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Followers | followers | category_value_change |
Average reach per city | The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | The total number of profile reach | table |
Average reach per country | The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | The total number of profile reach | table |
Average reach per language | The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | The total number of profile reach | table |
Demography by average reach | The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | Average reach | category_stacked_bar |
Demography by total reach trend | An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook. Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once. | Social profiles > Facebook > Owned profiles > People insights > Reach | Total reach | evolution_facet_line |
Top 10 countries by average reach | The 10 most frequently detected countries among users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | Average reach | category_bar |
Top 10 languages by average reach | The 10 most frequently detected languages among users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | Average reach | category_bar |
Top age group | The most frequently detected age group among the average number of users who saw a post that was published by selected pages during the selected date range. Age group data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | average reach | category_value_change |
Top audiences | The most frequently detected gender and age group among the average number of users who saw a post that was published by selected pages during the selected date range. Gender and age group data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | average reach | category_value_change |
Top country | The most frequently detected country base among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | average reach | category_value_change |
Top language | The most frequently detected language among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook. | Social profiles > Facebook > Owned profiles > People insights > Reach | average reach | category_value_change |
Actionable content | The best-performing organic posts published in the past 12 to 48 hours that you should consider promoting. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | ||
Grading system | This table displays a summary of prediction grades for all organic posts published in the last 72 hours, based on the Performance Prediction content grading system. The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | The total number of content pieces | |
Organic posts published in the last 72 hours | This overview displays all organic posts published in the last 72 hours. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade. Note: There may be a minor delay in syncing real-time Facebook data. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | ||
This chart ranks all organic posts published in the past 72 hours based on their predicted performance, from A+ (highest) to D (lowest). The X-axis shows the current age of the post, and the Y-axis indicates the number of interactions the post currently has in our database. Hover over a specific post to see its interactions and reach. **Use the toggles above to zoom into data in the bottom of the chart.** Note: There may be a minor delay in syncing real-time Facebook data. | Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction | |||
Net page likes | The net amount of likes received by selected pages during the selected date range, segregated by profile. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Net page likes | category_bar |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page impressions | category_stacked_bar |
Page likes by organic vs. paid | The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page likes | category_stacked_bar |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took and profile. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Negative clicks | category_stacked_bar |
Page reach by organic vs. paid | The distribution of page reach recorded during the selected date range, segregated by organic vs. paid reach and profile. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page reach | category_stacked_bar |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Content impressions | category_stacked_bar |
Post reach by organic vs. paid | The number times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Post reach | category_stacked_bar |
Reactions by type | The distribution of reactions (Like, Love, Wow, etc.) received by posts published by selected pages during the selected date range, segregated by reaction type and profile. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Reactions | category_stacked_bar |
Top 4 page tab views trend | An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.), and profile. <b>Note</b>: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison | Page tab views | category_stacked_bar |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average page likes per day | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average page impressions | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. content impressions | value_change |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page reach per day | value_change |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page reach | category_rows |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Avg. page tab views per day | value_change |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reach | category_rows |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average reach per day | value_change |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | value_change |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page impressions | evolution_value |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | evolution_value |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | evolution_value |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page reach | evolution_value |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page tab views | evolution_value |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Content impressions | evolution_value |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reach | evolution_value |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | evolution_value |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page impressions | evolution_value |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | evolution_value |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | evolution_value |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page reach | evolution_value |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page tab views | evolution_value |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Content impressions | evolution_value |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reach | evolution_value |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | evolution_value |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Net page likes | evolution_line |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Average growth | category_rows |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | category_rows |
Page impressions trend | An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | evolution_grouped_bar |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Likes | evolution_facet_line |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | evolution_line |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative Clicks | category_rows |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | evolution_stacked_bar |
Page reach trend | An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page reach | evolution_grouped_bar |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | tab_views | table |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | category_rows |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Impressions | evolution_grouped_bar |
Post reach trend | An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reach | evolution_grouped_bar |
Reactions by type | An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | category_bar |
Reactions by type trend | The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Reactions | evolution_stacked_bar |
Top 4 page tab views trend | An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page tab views | evolution_stacked_bar |
Top 5 page tabs by percentage | The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | tab_views | |
Top 5 page tabs by views | The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Views | category_rows |
Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page impressions | value_change |
Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page likes | value_change |
Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Negative clicks | value_change |
Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page tab views | value_change |
Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Page unlikes | value_change |
Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Overview | Content impressions | value_change |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Average page likes per day | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Average page impressions | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Negative clicks | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Avg. content impressions | value_change |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Avg. page reach per day | value_change |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page reach | category_rows |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Avg. page tab views per day | value_change |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reach | category_rows |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Average reach per day | value_change |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reactions | value_change |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page impressions | evolution_value |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page likes | evolution_value |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Negative clicks | evolution_value |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page reach | evolution_value |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page tab views | evolution_value |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Content impressions | evolution_value |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reach | evolution_value |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reactions | evolution_value |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page impressions | evolution_value |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page likes | evolution_value |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Negative clicks | evolution_value |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page reach | evolution_value |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page tab views | evolution_value |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Content impressions | evolution_value |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reach | evolution_value |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reactions | evolution_value |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Net page likes | evolution_line |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Average growth | category_rows |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Impressions | category_rows |
Page impressions trend | An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Impressions | evolution_grouped_bar |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Likes | evolution_facet_line |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page likes | evolution_line |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Negative Clicks | category_rows |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Negative clicks | evolution_stacked_bar |
Page reach trend | An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page reach | evolution_grouped_bar |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | tab_views | table |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Impressions | category_rows |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Impressions | evolution_grouped_bar |
Post reach trend | An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reach | evolution_grouped_bar |
Reactions by type | An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reactions | category_bar |
Reactions by type trend | The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Reactions | evolution_stacked_bar |
Top 4 page tab views trend | An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page tab views | evolution_stacked_bar |
Top 5 page tabs by percentage | The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | tab_views | |
Top 5 page tabs by views | The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Views | category_rows |
Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page impressions | value_change |
Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page likes | value_change |
Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Negative clicks | value_change |
Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page tab views | value_change |
Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Page unlikes | value_change |
Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile insights | Content impressions | value_change |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach and profile. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page reach | category_rows_multi_bar |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | The total number of ad reach | |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Net page likes | evolution_facet_line |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by page growth metric and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes | |
Page impressions by organic vs. paid | The amount of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Impressions | category_rows_multi_bar |
Page impressions trend | An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_grouped_bar |
Page likes by organic vs. paid | The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | category_stacked_bar |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_facet_line |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative Clicks | category_rows_multi_bar |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and profile. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_grouped_bar |
Page reach trend | An overview of page reach recorded over the selected date range, segregated by date and profile. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_grouped_bar |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Impressions | category_rows_multi_bar |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Impressions | evolution_grouped_bar |
Post reach trend | An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_grouped_bar |
Profile 1: Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 1: Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average page impressions | value_change |
Profile 1: Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 1: Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. content impressions | value_change |
Profile 1: Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page reach | value_change |
Profile 1: Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page tab views per day | value_change |
Profile 1: Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average reach per day | value_change |
Profile 1: Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | value_change |
Profile 1: Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 1: Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 1: Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 1: Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 1: Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 1: Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 1: Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 1: Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 1: Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 1: Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 1: Minimum page negative feedback per day | The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 1: Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 1: Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 1: Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 1: Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 1: Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 1: Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | tab_views | table |
Profile 1: Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | value_change |
Profile 1: Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 1: Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 1: Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | value_change |
Profile 1: Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page unlikes | value_change |
Profile 1: Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | value_change |
Profile 2: Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 2: Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average page impressions | value_change |
Profile 2: Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 2: Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. content impressions | value_change |
Profile 2: Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page reach | value_change |
Profile 2: Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Avg. page tab views per day | value_change |
Profile 2: Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Average reach per day | value_change |
Profile 2: Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | value_change |
Profile 2: Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 2: Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 2: Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 2: Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 2: Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 2: Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 2: Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 2: Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 2: Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | evolution_value |
Profile 2: Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | evolution_value |
Profile 2: Minimum page negative feedback per day | The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | evolution_value |
Profile 2: Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page reach | evolution_value |
Profile 2: Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_value |
Profile 2: Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | evolution_value |
Profile 2: Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reach | evolution_value |
Profile 2: Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_value |
Profile 2: Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | tab_views | table |
Profile 2: Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page impressions | value_change |
Profile 2: Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page likes | value_change |
Profile 2: Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Negative clicks | value_change |
Profile 2: Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | value_change |
Profile 2: Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page unlikes | value_change |
Profile 2: Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Content impressions | value_change |
Reactions by type | An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type and profile. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | category_rows_multi_bar |
Reactions trend | An overview of the reactions received by selected pages during the selected date range, segregated by date and profile. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Reactions | evolution_grouped_bar |
Top 4 page tab views trend | An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by date and profile. <b>Note</b>: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Page tab views | evolution_grouped_bar |
Top 5 page tabs by percentage | The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | tab_views | |
Top 5 page tabs by views | The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile | Views | category_rows_multi_bar |
Average net likes per day | The average number of page likes per day for the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average page likes per day | value_change |
Average page impressions | The average number of times the selected pages were viewed per day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average page impressions | value_change |
Average page negative feedback | The average number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative clicks | value_change |
Average page post impressions | The average number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. content impressions | value_change |
Average page reach per day | The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page reach per day | value_change |
Average page reach per day by organic vs. paid | The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page reach | category_rows_change |
Average page tab views per day | The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Avg. page tab views per day | value_change |
Average post reach by organic vs. paid | The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reach | category_rows_change |
Average post reach per day | The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average reach per day | value_change |
Average reactions per day | The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | value_change |
Maximum page impressions per day | The highest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | profile_impressions | |
Maximum page likes per day | The highest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | fans_net_likes | |
Maximum page negative feedback per day | The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of negative feedback | |
Maximum page reach per day | The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of profile reach | |
Maximum page tab views per day | The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | |
Maximum post impressions per day | The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | |
Maximum post reach per day | The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of ad reach | |
Maximum reaction per day | The highest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | |
Minimum page impressions per day | The lowest number of times the selected pages were viewed on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | profile_impressions | |
Minimum page likes per day | The lowest amount of net (organic and paid) likes received on a given day within the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | fans_net_likes | |
Minimum page negative feedback per day | The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of negative feedback | |
Minimum page reach per day | The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of profile reach | |
Minimum page tab views per day | The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | |
Minimum post impressions per day | The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | |
Minimum post reach per day | The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | The total number of ad reach | |
Minimum reactions per day | The lowest number of reactions received by a page post on a given day during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | |
Net page likes trend | An overview of the net amount of likes received by selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Net page likes | evolution_line_change |
Page growth distribution | The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Average growth | category_rows_change |
Page impressions by organic vs. paid | The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | category_rows_change |
Page impressions trend | An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | evolution_stacked_bar_change |
Page likes by organic vs. paid trend | An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Likes | evolution_facet_line_change |
Page likes trend | An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page likes | evolution_line_change |
Page negative feedback distribution | The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative Clicks | category_rows_change |
Page negative feedback trend | An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative clicks | evolution_stacked_bar_change |
Page reach trend | An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page reach | evolution_stacked_bar_change |
Page tab views per tab | The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | table |
Post impressions by organic vs. paid | The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | category_rows_change |
Post impressions trend | An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Impressions | evolution_stacked_bar_change |
Post reach trend | An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reach | evolution_stacked_bar_change |
Reactions by type | An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | category_bar_change |
Reactions by type trend | The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Reactions | evolution_stacked_bar_change |
Top 4 page tab views trend | An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page tab views | evolution_stacked_bar_change |
Top 5 page tabs by percentage | The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | |
Top 5 page tabs by views | The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Views | category_rows_change |
Top 5 page tabs by views | The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range. Note: Tab labels are derived from the raw URL codes provided by Facebook's API. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | tab_views | |
Total page impressions | The total number of times the selected pages were viewed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page impressions | value_change |
Total page likes | The total number of page likes received by the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page likes | value_change |
Total page negative feedback | The total number of times a user took a negative action on the selected pages during the selected date range. Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks. | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Negative clicks | value_change |
Total page tab views | The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page tab views | value_change |
Total page unlikes | The total number of users who unliked the selected pages during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Page unlikes | value_change |
Total post impressions | The total number of times a post published by the selected pages appeared on a user's feed during the selected date range | Social profiles > Facebook > Owned profiles > Profile insights > Time comparison | Content impressions | value_change |
10-second video views by auto-played vs. clicked to play trend | An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-second video views | evolution_grouped_bar |
10-second video views by organic vs. paid | The distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by organic vs. paid. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
10-second video views by organic vs. paid trend | An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and organic vs. paid. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-second video views | evolution_grouped_bar |
10-second views by unique vs. repeat trend | An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and unique vs. repeat views. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-second video views | evolution_grouped_bar |
30-second video views by auto-played vs. clicked to play trend | An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-second video views | evolution_grouped_bar |
30-second video views by organic vs. paid | The distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by organic vs. paid. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
30-second video views by organic vs. paid trend | An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and organic vs. paid. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-second video views | evolution_grouped_bar |
30-second video views by unique vs. repeat trend | An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and unique vs. repeat views. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-second video views | evolution_grouped_bar |
Average 10-second video views | The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | value_change |
Average 10-second video views by auto-played vs. clicked to play | The distribution of the average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
Average 10-second video views by unique vs. repeat | The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by unique vs. repeat views. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
Average 30-second repeat video views by unique vs. repeat | The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by unique vs. repeat views. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
Average 30-second video views | The average amount of times users viewed selected pages’ videos for 30+ seconds during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | value_change |
Average 30-second video views by auto-played vs. clicked to play | The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
Average time watched | The average amount of time users spent watching selected pages' videos on a single day during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Average time watched | value_change |
Average video views | The average amount of times users viewed selected pages’ videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Average video views | value_change |
Average video views by auto-played vs. clicked to play | The average amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Avg. video views | category_rows |
Average video views by unique vs. repeat | The average amount of video views for selected pages during the selected date range, segregated by unique vs. repeat views. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | category_rows |
Maximum 10-second video views per day | The highest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | evolution_value |
Maximum 30-second video views per day | The highest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | evolution_value |
Maximum time watched per day | The highest amount of time users spent watching selected pages' videos on a single day during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total time watched | evolution_value |
Maximum video views per day | The highest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_value |
Minimum 10-second video views per day | The lowest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | evolution_value |
Minimum 30-second video views per day | The lowest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | evolution_value |
Minimum time watched per day | The lowest amount of time users spent watching selected pages' videos on a single day during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total time watched | evolution_value |
Minimum video views per day | The lowest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_value |
Time watched trend | An overview of the total time users spent watching selected pages' videos during the selected date range, segregated by date. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total time watched | evolution_bar |
Total 10-second repeat video views | The total amount of users who viewed selected pages’ videos for 10+ seconds more than once during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. repeat video views | value_change |
Total 10-second video views | The total amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | value_change |
Total 10-second video views by auto-played vs. clicked to play | The distribution of the total amount of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 10-sec. video views | category_rows |
Total 30-second repeat video views | The total amount of users who viewed selected pages’ videos for 30+ seconds more than once during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. repeat video views | value_change |
Total 30-second video views | The total amount of times users viewed selected pages’ videos for 30+ seconds during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | value_change |
Total 30-second video views by auto-played vs. clicked to play | The distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | 30-sec. video views | category_rows |
Total repeat video views | The total amount of repeat video views for selected pages during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Repeat video views | value_change |
Total time watched | The total amount of time users spent watching selected pages' videos during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total time watched | value_change |
Total video views | The total amount of times users viewed selected pages’ videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Total video views | value_change |
Total video views by auto-played vs. clicked to play | The total amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | category_rows |
Total videos | This table presents a list of all videos published by selected pages during the selected date range, including the title and length of each video. Use this widget as an interactive legend to filter data for <b>Video audience retention</b>. You can also click on the video to view it in Content Hub. Videos are sorted by the most recent date of publication. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | ||
Video audience retention | The percentage distribution of users who continued watching a video published by selected pages over its duration. The X-axis represents the video's duration percentage, while the Y-axis indicates the percentage of users who remained engaged. Data relates to video views during the selected date range. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | ||
Video views by auto-played vs. clicked to play trend | The distribution of video views recorded by selected pages during the selected date range based on how they were initiated. ‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video. Data for this metric is segregated by date. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_grouped_bar |
Video views by organic vs. paid | The distribution of video views for selected pages during the selected date range, segregated by organic vs. paid videos. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | category_rows |
Video views by organic vs. paid trend | An overview of the number times a users viewed selected pages’ videos during the selected date range, segregated by date and organic vs. paid videos. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_grouped_bar |
Video views by unique vs. repeat trend | An overview video views for selected pages during the selected date range, segregated by unique vs. repeat views and date. Facebook considers a video viewed when it was watched for 3+ seconds. | Social profiles > Facebook > Owned profiles > Video insights > Video Insights | Video views | evolution_grouped_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per content piece | The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Average interactions per post | category_bar |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Followers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of followers | category_bar |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Reactions by type | category_stacked_bar |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Number of comments | category_stacked_bar |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > Facebook > Public profiles > Overview > Multicomparison | Total content | category_bar |
Content by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Public profiles > Overview > Overview | Content by media type | category_rows |
Content trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Public profiles > Overview > Overview | Number of posts | evolution_bar |
Followers growth | The net increase or decrease in the total number of followers over the selected date range | Social profiles > Facebook > Public profiles > Overview > Overview | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of followers over the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following selected pages during the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Overview | Number of followers | evolution_line |
Number of followers | The total number of users who are following selected pages over the selected date range | Social profiles > Facebook > Public profiles > Overview > Overview | Followers | value_change |
Number of {variable} | Social profiles > Facebook > Public profiles > Overview > Overview | value_change | ||
Total content | The sum of all posts published on selected pages during the selected date range | Social profiles > Facebook > Public profiles > Overview > Overview | Posts | value_change |
{variable} by type | Social profiles > Facebook > Public profiles > Overview > Overview | category_rows | ||
{variable} trend | Social profiles > Facebook > Public profiles > Overview > Overview | evolution_bar | ||
Average {variable} per content piece trend | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | evolution_grouped_bar | ||
Content by media type | The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of content pieces | category_rows_compare |
Content trend | An overview of all content pieces published on selected pages during the selected date range, segregated by publication date | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of content pieces | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of followers | evolution_facet_line |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Interactions per 1K followers | category_rows_compare |
Profile 1: Average {variable} per content piece | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | ||
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers growth | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers | value_change |
Profile 1: Number of {variable} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | ||
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Content pieces | value_change |
Profile 2: Average {variable} per content piece | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | ||
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers growth | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Followers | value_change |
Profile 2: Number of {variable} | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | value_change | ||
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Content pieces | value_change |
Reactions by type | The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | Reactions | category_rows_multi_bar |
{variable} by type | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | category_rows_multi_bar | ||
{variable} trend | Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile | evolution_grouped_bar | ||
Filter by page (legend) | Use this legend to filter data for **Post distribution trend** on the left. This interactive table presents a list of all selected pages. Check the box to show or hide a page in the chart. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | ||
Number of interactions | The total number of interactions on posts published by selected pages during the selected date range. Data is segregated by page. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Interactions | category_bar |
Number of posts | The total number of posts published by selected pages during the selected date range. Data is segregated by page. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Posts | category_bar |
Number of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Data is segregated by page. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Promoted interactions | category_bar |
Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Promoted posts | category_bar |
Post distribution trend | The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. Note: Use the **Filter by page** legend on the right to filter selected pages. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | ||
Promoted post efficiency | This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis). The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts. This metric shows data for posts published by selected pages during the selected date range. | Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison | Promoted post efficiency | |
Interactions by organic vs. promoted | The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Interactions | category_rows |
Number of interactions | The total number of interactions on posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Interactions | value_change |
Number of posts | The total number of posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Posts | value_change |
Percentage of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Promoted interactions | value_change |
Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Promoted posts | value_change |
Post distribution trend | The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | ||
Posts by organic vs. promoted | The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Posts | category_rows |
Promoted post efficiency | This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis). The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts. This metric shows data for posts published by selected pages during the selected date range. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Promoted post efficiency | |
Promoted post efficiency percentage | Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts. This metric is calculated from all posts published by the selected page in the last month. | Social profiles > Facebook > Public profiles > Promoted post detection > Overview | Efficiency | value_change |
Interactions by organic vs. promoted | The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Interactions | category_rows_compare |
Post distribution trend | The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date. Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | ||
Posts by organic vs. promoted | The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected. Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Posts | category_rows_compare |
Profile 1: Number of interactions | The total number of interactions on posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Interactions | value_change |
Profile 1: Number of posts | The total number of posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Posts | value_change |
Profile 1: Percentage of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted interactions | value_change |
Profile 1: Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted posts | value_change |
Profile 1: Promoted post efficiency percentage | Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts. This metric is calculated from all posts published by the selected page in the last month. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Efficiency | value_change |
Profile 2: Number of interactions | The total number of interactions on posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Interactions | value_change |
Profile 2: Number of posts | The total number of posts published by selected pages during the selected date range | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Posts | value_change |
Profile 2: Percentage of promoted interactions | The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted interactions | value_change |
Profile 2: Percentage of promoted posts | The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range. Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted posts | value_change |
Profile 2: Promoted post efficiency percentage | Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts. This metric is calculated from all posts published by the selected page in the last month. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Efficiency | value_change |
Promoted post efficiency | This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis). The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts. This metric shows data for posts published by selected pages during the selected date range. | Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile | Promoted post efficiency | |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content. | Social profiles > Instagram > Content performance > Content performance | Average reach per post | value_change |
Average reach per content piece trend | An overview of average reach for posts published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > Instagram > Content performance > Content performance | Avg. reach per post | evolution_bar |
Average reach per media type | The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type. | Social profiles > Instagram > Content performance > Content performance | Average reach | category_rows |
Average {variable} per content piece | Social profiles > Instagram > Content performance > Content performance | value_change | ||
Average {variable} per content piece trend | Social profiles > Instagram > Content performance > Content performance | evolution_bar | ||
Average {variable} per media type | Social profiles > Instagram > Content performance > Content performance | category_rows | ||
Content | Social profiles > Instagram > Content performance > Content performance | content_card | ||
Content by media type | The distribution of posts that were published by selected pages during the selected date range, segregated by type (e.g.photo, carousel, reel, etc.) | Social profiles > Instagram > Content performance > Content performance | Posts | category_rows |
Content by media type trend | An overview of the number of posts published by selected profiles during the selected date range, segregated by media type (image, reel, carousel, etc.) and publication date | Social profiles > Instagram > Content performance > Content performance | Number of posts | evolution_stacked_bar |
Most engaging media types | Post-level engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. images, carousels, videos). | Social profiles > Instagram > Content performance > Content performance | Interactions per 1K followers | category_rows |
Sentiment of comments by percentage | The breakdown of sentiment (Positive, Negative, Neutral) for comments on posts that were published by selected profiles during the selected date range | Social profiles > Instagram > Content performance > Content performance | Comments | category_treemap |
Video views by type | The distribution of views for video posts that were published by selected pages during the selected date range, segregated by video type (e.g. carousel, reel, etc.) | Social profiles > Instagram > Content performance > Content performance | Video views | category_rows |
Video views trend | An overview of the distribution of video views for video posts that were published by selected pages during the selected date range, segregated by video type (e.g. carousel, reel, etc.) and publication date | Social profiles > Instagram > Content performance > Content performance | Video views | evolution_stacked_bar |
Incoming content | A detail view of posts published during the selected date range that mentioned/tagged your profile | Social profiles > Instagram > Earned media > Earned media | content_card | |
Mentions trend | An overview of the number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range, segregated by date of the mention | Social profiles > Instagram > Earned media > Earned media | Number of mentions | evolution_bar |
Number of mentions | The total number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range | Social profiles > Instagram > Earned media > Earned media | Number of mentions | value_change |
Number of {variable} | Social profiles > Instagram > Earned media > Earned media | value_change | ||
Sentiment of comments | The breakdown of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned | Social profiles > Instagram > Earned media > Earned media | Comments | category_treemap |
Sentiment of comments trend | An overview of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned, segregated by comment publication date | Social profiles > Instagram > Earned media > Earned media | Comments | evolution_stacked_bar |
{variable} trend | Social profiles > Instagram > Earned media > Earned media | evolution_bar | ||
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Instagram > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Instagram > Overview > Multicomparison | Average interactions per post | category_bar |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Multicomparison | Average engagements | category_bar |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.) | Social profiles > Instagram > Overview > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Overview > Multicomparison | Followers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type | Social profiles > Instagram > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Overview > Multicomparison | Number of followers | category_bar |
Number of impressions | The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Multicomparison | Content impressions | category_bar |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Social profiles > Instagram > Overview > Multicomparison | Number of comments | category_stacked_bar |
Total user-generated content | The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page. | Social profiles > Instagram > Overview > Multicomparison | Total user-generated content | category_bar |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Average engagements | category_rows |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Average engagements | value_change |
Average profile reach | The average number of unique users who have seen any content from selected profiles during the selected date range | Social profiles > Instagram > Overview > Overview | Avg. profile reach | value_change |
Contact clicks | The total number of times users clicked on any contact option (web URL, phone call, text message, map directions, or email) available in selected profiles within the specified date range | Social profiles > Instagram > Overview > Overview | Contact clicks | value_change |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). | Social profiles > Instagram > Overview > Overview | Distribution of posts | category_rows |
Content trend | An overview of all content pieces published during the selected date range, segregated by publication date. | Social profiles > Instagram > Overview > Overview | Number of posts | evolution_bar |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Engagements | category_rows |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Engagements | evolution_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Overview > Overview | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > Instagram > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > Instagram > Overview > Overview | Followers | evolution_line |
Impressions per media type | The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content. | Social profiles > Instagram > Overview > Overview | Content impressions | category_rows |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Overview | Content impressions | evolution_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Overview > Overview | Followers | value_change |
Number of impressions | The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content. | Social profiles > Instagram > Overview > Overview | Content impressions | value_change |
Number of {variable} | Social profiles > Instagram > Overview > Overview | value_change | ||
Profile impressions | The total number of users who had content published by or associated with selected profiles appear in their feed during the selected date range | Social profiles > Instagram > Overview > Overview | Profile impressions | value_change |
Profile reach trend | An overview of the number of unique users who have seen any content from selected profiles over the selected date range, segregated by date | Social profiles > Instagram > Overview > Overview | Profile reach | evolution_line |
Profile views | The total number of times selected profiles were viewed by users during the selected date range | Social profiles > Instagram > Overview > Overview | Profile views | value_change |
Total content | The sum of all posts published on selected profiles during the selected date range. | Social profiles > Instagram > Overview > Overview | Posts | value_change |
{variable} by type | Social profiles > Instagram > Overview > Overview | category_rows | ||
{variable} per media type | Social profiles > Instagram > Overview > Overview | category_rows | ||
{variable} trend | Social profiles > Instagram > Overview > Overview | evolution_bar | ||
{variable} trend | Social profiles > Instagram > Overview > Overview | evolution_bar | ||
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > Instagram > Overview > Profile vs. profile | Average reach per post | evolution_grouped_bar |
Average reach per media type | The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type (e.g. image, carousel, reel, etc.). This metric does not consider user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average {variable} per content piece trend | Social profiles > Instagram > Overview > Profile vs. profile | evolution_grouped_bar | ||
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.). | Social profiles > Instagram > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date. | Social profiles > Instagram > Overview > Profile vs. profile | Number of posts | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. | Social profiles > Instagram > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. | Social profiles > Instagram > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Instagram > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. | Social profiles > Instagram > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average {variable} per content piece | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of {variable} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Posts | value_change |
Profile 1: {variable} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period. | Social profiles > Instagram > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average {variable} per content piece | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of {variable} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range. | Social profiles > Instagram > Overview > Profile vs. profile | Posts | value_change |
Profile 2: {variable} | Social profiles > Instagram > Overview > Profile vs. profile | value_change | ||
{variable} by type | Social profiles > Instagram > Overview > Profile vs. profile | category_rows_multi_bar | ||
{variable} per media type | Social profiles > Instagram > Overview > Profile vs. profile | category_rows_compare | ||
{variable} trend | Social profiles > Instagram > Overview > Profile vs. profile | evolution_grouped_bar | ||
{variable} trend | Social profiles > Instagram > Overview > Profile vs. profile | evolution_grouped_bar | ||
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Average engagements | value_change |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels). | Social profiles > Instagram > Overview > Time comparison | Content by media type | category_rows_change |
Content trend | An overview of the number of posts published during the selected date range, segregated by publication date. | Social profiles > Instagram > Overview > Time comparison | Number of posts | evolution_bar_change |
Engagements per media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Engagements | category_rows_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Engagements | evolution_bar_change |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range. | Social profiles > Instagram > Overview > Time comparison | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date. | Social profiles > Instagram > Overview > Time comparison | Followers growth trend | evolution_bar_change |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date. | Social profiles > Instagram > Overview > Time comparison | Followers | evolution_line_change |
Impressions per media type | The total number of times a post published during the selected date range was viewed in its lifetime, segregated by media type (e.g. image, video, carousel, etc.). This metric does not count user-generated content. | Social profiles > Instagram > Overview > Time comparison | Impressions per media type | category_rows_change |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Time comparison | Number of impressions | evolution_bar_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only. | Social profiles > Instagram > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range. | Social profiles > Instagram > Overview > Time comparison | Followers | value_change |
Number of impressions | The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > Instagram > Overview > Time comparison | Content impressions | value_change |
Number of {variable} | Social profiles > Instagram > Overview > Time comparison | value_change | ||
Total content | The sum of all posts published during the selected date range. | Social profiles > Instagram > Overview > Time comparison | Total content | value_change |
{variable} by type | Social profiles > Instagram > Overview > Time comparison | category_rows_change | ||
{variable} per media type | Social profiles > Instagram > Overview > Time comparison | category_rows_change | ||
{variable} trend | Social profiles > Instagram > Overview > Time comparison | evolution_bar_change | ||
{variable} trend | Social profiles > Instagram > Overview > Time comparison | evolution_bar_change | ||
Evolution of followers by age | An overview of the distribution of gender and age groups among users who are following selected profiles during the selected date range, segregated by date. Demographic data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | Followers | evolution_facet_line |
Followers by city | The distribution of cities among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period. | Social profiles > Instagram > People insights > People insights | The total number of fans | |
Followers by country | The distribution of countries among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period. | Social profiles > Instagram > People insights > People insights | The total number of fans | |
Followers by demography | The distribution of gender and age groups among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | Followers | category_stacked_bar |
Top 10 cities by followers | The 10 most frequently detected cities among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | Followers | category_bar |
Top 10 countries by followers | The 10 most frequently detected countries among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | Followers | category_bar |
Top age group by followers | The most frequently detected age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | followers | category_value_change |
Top city by followers | The most frequently detected city base among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | followers | category_value_change |
Top country by followers | The most frequently detected country base among users who are following selected profiles during the selected date range. Location data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | followers | category_value_change |
Top gender & age group by followers | The most frequently detected gender and age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram. | Social profiles > Instagram > People insights > People insights | followers | category_value_change |
Actionable content | The best-performing posts published in the past 12 to 48 hours that you should consider promoting. Note: **Actionable content for Instagram includes both organic and promoted posts.** If a promoted post is doing well, consider promoting it further to maximize engagement. | Social profiles > Instagram > Performance prediction > Performance prediction | ||
Grading system | This table displays a summary of prediction grades for all organic and promoted posts published in the last 72 hours, based on the Performance Prediction content grading system. The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces. | Social profiles > Instagram > Performance prediction > Performance prediction | The total number of content pieces | |
Posts published in the last 72 hours | This overview displays all posts published in the last 72 hours, including organic and promoted content. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade. | Social profiles > Instagram > Performance prediction > Performance prediction | ||
This chart ranks all organic and promoted posts published in the past 72 hours based on their predicted performance, from A+ (highest) to D (lowest). The X-axis shows the current age of the post, and the Y-axis indicates the number of interactions the post currently has in our database. Hover over a specific post to see its interactions and reach. **Use the toggles above to zoom into data in the bottom of the chart.** | Social profiles > Instagram > Performance prediction > Performance prediction | |||
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > Instagram > Public profiles > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period | Social profiles > Instagram > Public profiles > Multicomparison | Average interactions per post | category_bar |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.) | Social profiles > Instagram > Public profiles > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Public profiles > Multicomparison | Followers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type | Social profiles > Instagram > Public profiles > Multicomparison | Number of interactions | category_stacked_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Instagram > Public profiles > Multicomparison | Number of followers | category_bar |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > Instagram > Public profiles > Multicomparison | Number of posts | category_bar |
Content by media type | The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels) | Social profiles > Instagram > Public profiles > Overview | Number of posts | category_rows |
Content trend | An overview of all content pieces published during the selected date range, segregated by publication date | Social profiles > Instagram > Public profiles > Overview | Number of posts | evolution_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Public profiles > Overview | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Overview | Number of followers | evolution_line |
Number of followers | The total number of users who are following selected profiles over the selected date range | Social profiles > Instagram > Public profiles > Overview | Followers | value_change |
Number of {variable} | Social profiles > Instagram > Public profiles > Overview | value_change | ||
Total content | The sum of all posts published on selected profiles during the selected date range | Social profiles > Instagram > Public profiles > Overview | Posts | value_change |
{variable} by type | Social profiles > Instagram > Public profiles > Overview | category_rows | ||
{variable} trend | Social profiles > Instagram > Public profiles > Overview | evolution_bar | ||
Average {variable} per content piece trend | Social profiles > Instagram > Public profiles > Profile vs. Profile | evolution_grouped_bar | ||
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.) | Social profiles > Instagram > Public profiles > Profile vs. Profile | Number of posts | category_rows_compare |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > Instagram > Public profiles > Profile vs. Profile | Number of posts | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Instagram > Public profiles > Profile vs. Profile | Number of followers | evolution_facet_line |
Most engaging media types | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Instagram > Public profiles > Profile vs. Profile | Interactions per 1K followers | category_rows_compare |
Profile 1: Average {variable} per content piece | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | ||
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 1: Number of {variable} | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | ||
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Posts | value_change |
Profile 2: Average {variable} per content piece | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | ||
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 2: Number of {variable} | Social profiles > Instagram > Public profiles > Profile vs. Profile | value_change | ||
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > Instagram > Public profiles > Profile vs. Profile | Posts | value_change |
{variable} by type | Social profiles > Instagram > Public profiles > Profile vs. Profile | category_rows_multi_bar | ||
{variable} trend | Social profiles > Instagram > Public profiles > Profile vs. Profile | evolution_grouped_bar | ||
Average story completion rate | The average percentage of times a story was watched in full during its lifetime. Instagram considers a story completed when the impression was not interrupted by an exit, tap back, or tap forward. | Social profiles > Instagram > Story engagement > Story engagement | Average completion rate | value_change |
Average story reach | The sum of lifetime reach for stories published during the selected date range, divided by the number of stories from the same period. This metric does not count user-generated content. | Social profiles > Instagram > Story engagement > Story engagement | Story reach | value_change |
Number of story impressions | The sum of lifetime story impressions for the set of stories published during the selected date range | Social profiles > Instagram > Story engagement > Story engagement | Story impressions | value_change |
Number of story replies | The sum of replies for the set of stories published during the selected date range | Social profiles > Instagram > Story engagement > Story engagement | Story replies | value_change |
Stories by media type | The distribution of Instagram stories published during the selected date range, segregated by media type (e.g. images, carousels, videos) | Social profiles > Instagram > Story engagement > Story engagement | Number of stories | evolution_stacked_bar |
Story completion rate by media type | The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Data is segragated by publication date and media type (image, video). | Social profiles > Instagram > Story engagement > Story engagement | Story completion rate | category_rows |
Story impressions by media type | The distribution of the number of users who viewed an Instagram story that was published by selected profiles during the selected date range, segregated by media type (e.g. images, carousels, videos) | Social profiles > Instagram > Story engagement > Story engagement | Media type | category_rows |
Story impressions by media type trend | An overview of the the number of users who viewed an Instagram story that was published by selected profiles during the selected date range, segregated by media type (e.g. images, carousels, videos) and story publication date | Social profiles > Instagram > Story engagement > Story engagement | Story impressions | evolution_stacked_bar |
Average reach per content piece | The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period | Social profiles > LinkedIn > Content performance > Content performance | Average reach per post | value_change |
Average reach per content piece trend | An overview of average reach for every post published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > LinkedIn > Content performance > Content performance | Average reach per post | evolution_bar |
Average {variable} per content piece | Social profiles > LinkedIn > Content performance > Content performance | value_change | ||
Average {variable} per content piece trend | Social profiles > LinkedIn > Content performance > Content performance | evolution_bar | ||
Average {variable} per media type | Social profiles > LinkedIn > Content performance > Content performance | category_rows | ||
Content | Social profiles > LinkedIn > Content performance > Content performance | content_card | ||
Content by media type trend | The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) and publication date | Social profiles > LinkedIn > Content performance > Content performance | Number of content pieces | evolution_stacked_bar |
Most engaging media types | Post-level engagement rate is calculated as the sum of interactions (likes and comments) for posts published during the selected date range, divided by the number of followers a page has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. image, video, link). | Social profiles > LinkedIn > Content performance > Content performance | Interactions per 1K followers | category_rows |
Number of videos | The sum of videos published during the selected date range | Social profiles > LinkedIn > Content performance > Content performance | Videos | value_change |
Video views | The lifetime number of views for videos that were published during the selected date range. LinkedIn considers a video viewed when it was watched for 3+ seconds. | Social profiles > LinkedIn > Content performance > Content performance | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. LinkedIn considers a video viewed when it was watched for 3+ seconds. | Social profiles > LinkedIn > Content performance > Content performance | Video views | evolution_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of posts published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > LinkedIn > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per content piece | The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period | Social profiles > LinkedIn > Overview > Multicomparison | Average interactions per post | category_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Multicomparison | Average engagements | category_bar |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Multicomparison | Followers growth | category_bar |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Multicomparison | Impressions engagement rate | category_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > LinkedIn > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Multicomparison | Number of followers | category_bar |
Number of impressions | The total number of times posts published by selected profiles during the selected date range were viewed. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Multicomparison | Content impressions | category_bar |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range | Social profiles > LinkedIn > Overview > Multicomparison | Number of comments | category_stacked_bar |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Multicomparison | Total content | category_bar |
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Average engagements | category_rows |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Average engagements | value_change |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Overview | Number of content pieces | category_rows |
Content trend | An overview of posts published by your page during the selected date range, segregated by publication date | Social profiles > LinkedIn > Overview > Overview | Number of posts | evolution_bar |
Engagements per media type | The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Engagements | category_rows |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Engagements | evolution_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles over the selected date range | Social profiles > LinkedIn > Overview > Overview | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the total number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Overview | Number of followers | evolution_line |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Overview | Impressions engagement rate | value_change |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.).Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Overview | Impressions engagement rate | category_rows |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by post publication date.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Overview | Impressions engagement rate | evolution_bar |
Impressions per media type | The total number of times a content pieces published during the selected date range was viewed, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Overview | Content impressions | category_rows |
Impressions trend | An overview of the number of times a post published during the selected date range was seen by a user, segregated by publication date. This metric does not count user-generated content | Social profiles > LinkedIn > Overview > Overview | Content impressions | evolution_bar |
Number of engagements | The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following a profile over the selected date range | Social profiles > LinkedIn > Overview > Overview | Followers | value_change |
Number of impressions | The total number of times posts published during the selected date range were viewed | Social profiles > LinkedIn > Overview > Overview | Content impressions | value_change |
Number of {variable} | Social profiles > LinkedIn > Overview > Overview | value_change | ||
Total content | The sum of all posts published during the selected date range | Social profiles > LinkedIn > Overview > Overview | Number of posts | value_change |
{variable} by type | Social profiles > LinkedIn > Overview > Overview | category_rows | ||
{variable} trend | Social profiles > LinkedIn > Overview > Overview | evolution_bar | ||
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.) and profile.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | category_rows_compare |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average reach per post | evolution_grouped_bar |
Average reach per media type | The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Average {variable} per content piece trend | Social profiles > LinkedIn > Overview > Profile vs. profile | evolution_grouped_bar | ||
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of content pieces | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date and profile.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile.Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | category_rows_compare |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by post publication date and profile.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | evolution_grouped_bar |
Impressions trend | An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Most engaging media types | The sum of lifetime interactions (likes and comments) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > LinkedIn > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Social profiles > LinkedIn > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average {variable} per content piece | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | ||
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Impressions engagement rate | The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of {variable} | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | ||
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Posts | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period | Social profiles > LinkedIn > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average {variable} per content piece | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | ||
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Impressions engagement rate | The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of {variable} | Social profiles > LinkedIn > Overview > Profile vs. profile | value_change | ||
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > LinkedIn > Overview > Profile vs. profile | Posts | value_change |
{variable} by type | Social profiles > LinkedIn > Overview > Profile vs. profile | category_rows_multi_bar | ||
{variable} trend | Social profiles > LinkedIn > Overview > Profile vs. profile | evolution_grouped_bar | ||
Average engagements per media type | The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Average engagements | value_change |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Time comparison | Posts by media type | category_rows_change |
Content trend | An overview of posts published during the selected date range, segregated by publication date | Social profiles > LinkedIn > Overview > Time comparison | Number of posts | evolution_bar_change |
Engagements per media type | The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Engagements | category_rows_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Engagements | evolution_bar_change |
Followers growth | The net increase or decrease of the total number of users who are following a profile during the selected date range | Social profiles > LinkedIn > Overview > Time comparison | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segregated by date | Social profiles > LinkedIn > Overview > Time comparison | Number of followers | evolution_line_change |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Time comparison | Impressions engagement rate | value_change |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.).Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Time comparison | Impressions engagement rate | category_rows_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by post publication date.Note: This metric shows organic data only. | Social profiles > LinkedIn > Overview > Time comparison | Impressions engagement rate | evolution_bar_change |
Impressions per media type | The total number of times a post published during the selected date range was viewed, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Time comparison | Impressions per media type | category_rows_change |
Impressions trend | An overview lifetime impressions for posts published during the selected date range, segregated by publication date. This metric does not count user-generated content. | Social profiles > LinkedIn > Overview > Time comparison | Content impressions | evolution_bar_change |
Number of engagements | The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only. | Social profiles > LinkedIn > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > LinkedIn > Overview > Time comparison | Followers | value_change |
Number of impressions | The total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.) | Social profiles > LinkedIn > Overview > Time comparison | Content impressions | value_change |
Number of {variable} | Social profiles > LinkedIn > Overview > Time comparison | value_change | ||
Total content | The sum of all posts published during the selected date range | Social profiles > LinkedIn > Overview > Time comparison | Number of posts | value_change |
{variable} by type | Social profiles > LinkedIn > Overview > Time comparison | category_rows_change | ||
{variable} trend | Social profiles > LinkedIn > Overview > Time comparison | evolution_bar_change | ||
Average interactions per content piece | The sum of lifetime interactions for content pinned during the selected date range, divided by the number of pins from the same period | Social profiles > Pinterest > Overview > Multicomparison | Average interactions per pin | category_bar |
Average number of engagements | The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile. | Social profiles > Pinterest > Overview > Multicomparison | Average engagements | category_bar |
Content by media type | The distribution of the total number of content pieces pinned by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Pinterest > Overview > Multicomparison | Number of pins | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > Pinterest > Overview > Multicomparison | Followers growth | category_bar |
Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. | Social profiles > Pinterest > Overview > Multicomparison | Impressions engagement rate | category_bar |
Interactions by type | The distribution of the total number of interactions for content pinned during the selected date range, segregated by interaction type | Social profiles > Pinterest > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile. | Social profiles > Pinterest > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > Pinterest > Overview > Multicomparison | Number of followers | category_bar |
Number of impressions | The total number of times a content piece pinned during the selected date range was viewed | Social profiles > Pinterest > Overview > Multicomparison | Content impressions | category_bar |
Number of reactions | The total number of reactions received by content that was pinned during the selected date range. This metric does not count repinned to reshared content. | Social profiles > Pinterest > Overview > Multicomparison | Number of reactions | category_bar |
Total content | The total number of content pieces that were published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Multicomparison | Number of pins | category_bar |
Average engagements by media type | The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Overview | Average engagements | category_rows |
Average engagements trend | An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Overview | Average engagements | value_change |
Content trend | An overview of the number of pins published by a profile over the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Overview | Number of pins | evolution_bar |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Overview | Engagements | category_rows |
Engagements trend | An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Overview | Engagements | evolution_bar |
Followers growth | The net increase or decrease in the total number of users who are following a profile over the selected date range | Social profiles > Pinterest > Overview > Overview | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Overview | Number of followers | evolution_line |
Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Overview | Impressions engagement rate | value_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by the date the content was pinned. | Social profiles > Pinterest > Overview > Overview | Impressions engagement rate | evolution_bar |
Interactions by type | The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type | Social profiles > Pinterest > Overview > Overview | Interactions | category_rows |
Interactions trend | An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date | Social profiles > Pinterest > Overview > Overview | Interactions | evolution_bar |
Number of engagements | The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following a profile over the selected date range | Social profiles > Pinterest > Overview > Overview | Followers | value_change |
Number of interactions | The sum of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range. | Social profiles > Pinterest > Overview > Overview | Interactions | value_change |
Total content | The sum of all content pieces pinned by a profile during the selected date range | Social profiles > Pinterest > Overview > Overview | Number of pins | value_change |
Content by media type | The distribution of all pins published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Pinterest > Overview > Profile vs. profile | Number of pins | category_rows_compare |
Content trend | An overview of the total number of pins published on selected pages during the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Profile vs. profile | Number of pins | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by profile and the date the content was pinned | Social profiles > Pinterest > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Impressions engagement rate per media type | The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile.Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | category_rows_compare |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by profile and the date the content was pinned. | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | evolution_grouped_bar |
Impressions trend | An overview of the total number of views for content that was pinned by selected profiles during the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Interactions trend | An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Profile vs. profile | Number of interactions | evolution_grouped_bar |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Social profiles > Pinterest > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average interactions per content piece | The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Social profiles > Pinterest > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Impressions engagement rate | TThe percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of impressions | The total number of times a pin published by the selected profile during the selected date range was viewed | Social profiles > Pinterest > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Number of interactions | The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Interactions | value_change |
Profile 1: Total content | The total number of pins that were published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Pins | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period | Social profiles > Pinterest > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average interactions per content piece | The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same perio | Social profiles > Pinterest > Overview > Profile vs. profile | Average interactions per content piece | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of impressions | The total number of times a pin published by the selected profile during the selected date range was viewed | Social profiles > Pinterest > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Number of interactions | The total number of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Interactions | value_change |
Profile 2: Total content | The total number of pins that were published by the selected profile during the selected date range | Social profiles > Pinterest > Overview > Profile vs. profile | Pins | value_change |
Average engagements by media type | The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Time Comparison | Average engagements | category_rows_change |
Average engagements trend | An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Time Comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Time Comparison | Average engagements | value_change |
Content trend | An overview of the number of content pieces pinned by a profile over the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Time Comparison | Number of pins | evolution_bar_change |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.) | Social profiles > Pinterest > Overview > Time Comparison | Engagements | category_rows_change |
Engagements trend | An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned | Social profiles > Pinterest > Overview > Time Comparison | Engagements | evolution_bar_change |
Followers growth | The net increase or decrease in the total number of users who are following a profile over the selected date range | Social profiles > Pinterest > Overview > Time Comparison | Followers growth | value_change |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Social profiles > Pinterest > Overview > Time Comparison | Followers growth | evolution_bar_change |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Time Comparison | Number of followers | evolution_line_change |
Impressions engagement rate | The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions | Social profiles > Pinterest > Overview > Time Comparison | Impressions engagement rate | value_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by the date the content was pinned. | Social profiles > Pinterest > Overview > Time Comparison | Impressions engagement rate | evolution_bar_change |
Interactions by type | The distribution of lifetime interactions (shares, likes, comments) for pins published during the selected date range | Social profiles > Pinterest > Overview > Time Comparison | Interactions | category_rows_change |
Interactions trend | An overview of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range, segregated by publication date | Social profiles > Pinterest > Overview > Time Comparison | Interactions | evolution_bar_change |
Number of engagements | The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range | Social profiles > Pinterest > Overview > Time Comparison | Engagements | value_change |
Number of followers | The sum of all users who are following a profile during the selected date range, segregated by date | Social profiles > Pinterest > Overview > Time Comparison | Followers | value_change |
Number of interactions | The sum of all lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range | Social profiles > Pinterest > Overview > Time Comparison | Interactions | value_change |
Total content | The sum of all content pieces pinned by a profile during the selected date range | Social profiles > Pinterest > Overview > Time Comparison | Number of pins | value_change |
Average engagements per content piece | Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Multicomparison | Average engagements per snap | category_bar |
Average reach per content piece | Average reach per snap is caluclated as the sum of lifetime reach (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Multicomparison | Average reach per snap | category_bar |
Content by media type | The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (e.g. photo, video) | Social profiles > Snapchat > Overview > Multicomparison | Snaps | category_stacked_bar |
Number of engagements | The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where engagements do not apply | Social profiles > Snapchat > Overview > Multicomparison | Content engagements | category_bar |
Number of impressions | The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply | Social profiles > Snapchat > Overview > Multicomparison | Content impressions | category_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date.Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Overview | Average engagements | value_change |
Content by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Overview | Number of snaps | category_rows |
Content impressions | The sum of all posts published on selected pages during the selected date range | Social profiles > Snapchat > Overview > Overview | Impressions | value_change |
Content impressions trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Overview | Impressions | evolution_bar |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Overview | Number of snaps | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Overview | Number of engagements | evolution_bar |
Impressions by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Overview | Impressions | category_rows |
Number of engagements | The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Overview | Engagements | value_change |
Total content | The total number of snaps published by selected profiles during the selected date range | Social profiles > Snapchat > Overview > Overview | Snaps | value_change |
{variable} trend | Social profiles > Snapchat > Overview > Overview | evolution_bar | ||
Video views | The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Social profiles > Snapchat > Overview > Overview | Video views | value_change |
Video views trend | An overview of the total number of times a video snap published by selected profiles during the selected date range was viewed, segregated by publication date. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Social profiles > Snapchat > Overview > Overview | Video views | evolution_bar |
Average engagements by media type | The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > Snapchat > Overview > Profile vs. profile | Engagements | category_rows_compare |
Average engagements per content piece trend | An overview of the total number of average engagements per snap, segregated by publication date. Average engagement per snap is calculated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period. | Social profiles > Snapchat > Overview > Profile vs. profile | Average engagements per snap | evolution_grouped_bar |
Average reach per content piece trend | An overview of average reach for snaps published by selected profiles during the selected date range, segregated by publication date. Average reach per snap is calculated as lifetime reach for all snaps, divided by the number of published snaps from the same period. | Social profiles > Snapchat > Overview > Profile vs. profile | Average reach per snap | evolution_grouped_bar |
Average reach per media type | Average reach per media type is calculated as the sum of lifetime reach for snaps published by selected profiles during the selected date range, divided by the number of published snaps from the same period. Data is segregated by media type (e.g. photo, video). | Social profiles > Snapchat > Overview > Profile vs. profile | Average reach per media type | category_rows_multi_bar |
Content by media type | The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (photo, video) | Social profiles > Snapchat > Overview > Profile vs. profile | Number of snaps | category_rows_compare |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Profile vs. profile | Number of snaps | evolution_grouped_bar |
Engagements trend widget | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Profile vs. profile | Number of engagements | evolution_grouped_bar |
Impressions trend | An overview of the number of times a psnapost published during the selected date range was viewed or of video views where impression do not apply, segregated by publication date | Social profiles > Snapchat > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Profile 1: Average engagements per content piece | The average number of times users engaged with a snap that was published by the selected profile during the selected date range. | Social profiles > Snapchat > Overview > Profile vs. profile | Average engagements per snap | value_change |
Profile 1: Average impressions | Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of impressions | The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. | Social profiles > Snapchat > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Total content | The total number of snaps that were published by the selected profile during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile | Snaps | value_change |
Profile 1: {variable} | Social profiles > Snapchat > Overview > Profile vs. profile | value_change | ||
Profile 2: Average engagements per content piece | The average number of times users engaged with a snap that was published by the selected profile during the selected date range. | Social profiles > Snapchat > Overview > Profile vs. profile | Average engagements per snap | value_change |
Profile 2: Average impressions | Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period | Social profiles > Snapchat > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of impressions | The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. | Social profiles > Snapchat > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Total content | The total number of snaps that were published by the selected profile during the selected date range | Social profiles > Snapchat > Overview > Profile vs. profile | Snaps | value_change |
Profile 2: {variable} | Social profiles > Snapchat > Overview > Profile vs. profile | value_change | ||
{variable} by media type | Social profiles > Snapchat > Overview > Profile vs. profile | category_rows_compare | ||
{variable} trend | Social profiles > Snapchat > Overview > Profile vs. profile | evolution_grouped_bar | ||
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Time comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > Snapchat > Overview > Time comparison | Average engagements | value_change |
Content by media type | The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Time comparison | Number of snaps | category_rows_change |
Content impressions | The sum of all posts published on selected pages during the selected date range | Social profiles > Snapchat > Overview > Time comparison | Impressions | value_change |
Content impressions trend | An overview of the number of posts published on selected pages during the selected date range, segregated by publication date. | Social profiles > Snapchat > Overview > Time comparison | Number of impressions | evolution_bar_change |
Content trend | An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date | Social profiles > Snapchat > Overview > Time comparison | Number of snaps | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Time comparison | Number of engagements | evolution_bar_change |
Impressions by media type | The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > Snapchat > Overview > Time comparison | Impressions | category_rows_change |
Number of engagements | The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots. | Social profiles > Snapchat > Overview > Time comparison | Engagements | value_change |
Total content | The total number of snaps published by selected profiles during the selected date range | Social profiles > Snapchat > Overview > Time comparison | Snaps | value_change |
{variable} trend | Social profiles > Snapchat > Overview > Time comparison | evolution_bar_change | ||
Video views | The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Social profiles > Snapchat > Overview > Time comparison | Video views | value_change |
Video views trend | An overview of the total number of times a video snap published by selected profiles during the selected date range was viewed, segregated by publication date. A view is counted immediately upon opening the video snap and for each time it is rewatched. | Social profiles > Snapchat > Overview > Time comparison | Video views | evolution_bar_change |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Multicomparison | Average engagements | category_bar |
Average reach per content piece | The total lifetime reach for every video published by selected profiles during the selected date range, divided by the number of videos from the same period | Social profiles > TikTok > Overview > Multicomparison | Average reach per video | category_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Multicomparison | Followers growth | category_bar |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Multicomparison | Engagements | category_bar |
Number of engagements | The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. | Social profiles > TikTok > Overview > Multicomparison | Number of engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Multicomparison | Number of followers | category_bar |
Reach engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Multicomparison | Reach engagement rate | category_bar |
Total content | The total number of videos published by selected profiles during the selected date range | Social profiles > TikTok > Overview > Multicomparison | Number of videos | category_bar |
Video views | The lifetime number of views for videos that were published by selected profiles during the selected date range | Social profiles > TikTok > Overview > Multicomparison | Video views | category_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Average engagements | value_change |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Overview | Number of videos | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Number of engagements | evolution_bar |
Followers growth | The net increase or decrease in the total number of users who are following a profile during the selected date range | Social profiles > TikTok > Overview > Overview | Followers growth | value_change |
Followers growth trend | The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date | Social profiles > TikTok > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Social profiles > TikTok > Overview > Overview | Number of followers | evolution_line |
Number of engagements | The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Overview | Followers | value_change |
Reach engagement rate | The percentage of users who engaged with a post that was published by the selected pages during the selected date range, relative to its reach.Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Reach engagement rate | value_change |
Reach engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile.Reach is different from impressions, as it does not count multiple engagements by the same users.Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Overview | Reach engagement rate | evolution_bar |
Total content | The total number of videos published by selected profiles during the selected date range | Social profiles > TikTok > Overview > Overview | Videos | value_change |
Video views | The lifetime number of views for videos that were published during the selected date range | Social profiles > TikTok > Overview > Overview | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Overview | Video views | evolution_bar |
Average reach per video | The sum of lifetime reach for videos published by selected profiles during the selected date range, divided by the number of published videos from the same period. Data is segregated by media type. This metric does not consider user-generated content. | Social profiles > TikTok > Overview > Profile vs. profile | Average reach per video | category_rows_multi_bar |
Average reach per video trend | An overview of average reach for videos published by selected profiles during the selected date range, segregated by publication date. Average reach per video is calculated as lifetime reach for all videos, divided by the number of videos from the same period. | Social profiles > TikTok > Overview > Profile vs. profile | Average reach per video | evolution_grouped_bar |
Content trend | An overview of the total number of videos published on selected pages during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Profile vs. profile | Number of videos | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected pages during the selected date range, segregated by video publication date. | Social profiles > TikTok > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > TikTok > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > TikTok > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Profile 1: Average number of engagements | The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average video views | The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period | Social profiles > TikTok > Overview > Profile vs. profile | Average video views | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Reach engagement rate | The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach.Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Reach engagement rate | value_change |
Profile 1: Total content | The total number of videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Videos | value_change |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Video views | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average video views | The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period | Social profiles > TikTok > Overview > Profile vs. profile | Average video views | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Reach engagement rate | The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach.Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Reach engagement rate | value_change |
Profile 2: Total content | The total number of videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Videos | value_change |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range | Social profiles > TikTok > Overview > Profile vs. profile | Video views | value_change |
Reach engagement rate by media type | The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile.Reach is different from impressions, as it does not count multiple engagements by the same users.Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Reach engagement rate | category_rows_compare |
Reach engagement rate trend | An overview of the percentage of users who engaged with a video that was published by selected profiles during the selected date range, relative to its reach. Data is segregated by the video publication date.Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Profile vs. profile | Reach engagement rate | evolution_grouped_bar |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds | Social profiles > TikTok > Overview > Profile vs. profile | Number of video views | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Average engagements | value_change |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Time comparison | Number of videos | evolution_bar_change |
Engagements trend | An overview of lifetime engagements for videos that were published within the selected date range, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Number of engagements | evolution_bar_change |
Followers growth | The net increase or decrease in the total number of users who are following a profile during the selected date range | Social profiles > TikTok > Overview > Time comparison | Followers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following a profile during the selected date range, segregated by date | Social profiles > TikTok > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers trend | An overview of the number of users who are following a profile during the selected date range, segregated by date | Social profiles > TikTok > Overview > Time comparison | Followers | evolution_line_change |
Number of engagements | The total number of lifetime engagements for videos that were published within the selected date range. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > TikTok > Overview > Time comparison | Followers | value_change |
Reach engagement rate | The percentage of users who engaged with a post that was published by the selected pages during the selected date range, relative to its reach.Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Reach engagement rate | value_change |
Reach engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile.Reach is different from impressions, as it does not count multiple engagements by the same users.Note: This metric shows both organic and boosted data. | Social profiles > TikTok > Overview > Time comparison | Reach engagement rate | evolution_bar_change |
Total content | The total number of videos published by selected profiles during the selected date range | Social profiles > TikTok > Overview > Time comparison | Videos | value_change |
Video views | The total number of lifetime views for videos published during the selected date range | Social profiles > TikTok > Overview > Time comparison | Video views | value_change |
Video views trend | An overview of the number of lifetime views for videos that were published during the selected date range, segregated by publication date | Social profiles > TikTok > Overview > Time comparison | Video views | evolution_bar_change |
Average completion rate | The average percentage of times that a user completed a video published within the selected date range during the video's lifetime | Social profiles > TikTok > Video insights > Video insights | Average completion rate | value_change |
Average completion rate trend | An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date | Social profiles > TikTok > Video insights > Video insights | Avg. completion rate | evolution_bar |
Average reach per content piece | The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period | Social profiles > TikTok > Video insights > Video insights | Average reach | value_change |
Average reach per content piece trend | An overview of the average reach for every video published during the selected date range, segregated by publication date. Average reach per post is calculated as lifetime reach for all videos, divided by the number of videos from the same period. | Social profiles > TikTok > Video insights > Video insights | Average reach per video | evolution_bar |
Average time watched (seconds) | The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime | Social profiles > TikTok > Video insights > Video insights | Average time watched (seconds) | value_change |
Average time watched (seconds) trend | An overview of the average time watched for every video published over the selected date range, segregated by publication date. Average time watched is calculated as the sum of lifetime view length for all videos, divided by the number of videos from the same period. | Social profiles > TikTok > Video insights > Video insights | Average time watched (seconds) | evolution_bar |
Content | Social profiles > X > Content performance > Content performance | content_card | ||
Content by media type trend | The distribution of all posts published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date | Social profiles > X > Content performance > Content performance | Number of content pieces | evolution_stacked_bar |
Most engaging media types | The sum of interactions (likes, replies, reposts) for posts published during the selected date range, divided by the number of followers a profile has at the time of the posts, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > X > Content performance > Content performance | Interactions per 1K followers | category_rows |
Number of videos | The sum of all videos published on selected profiles during the selected date range | Social profiles > X > Content performance > Content performance | Videos | value_change |
Sentiment of comments by percentage | The percentage breakdown of sentiments (Positive, Negative, Neutral) for all replies to posts that were published during the selected date range | Social profiles > X > Content performance > Content performance | Comments | category_treemap |
Video views | The lifetime number of views for videos that were published during the selected date range. X counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds. | Social profiles > X > Content performance > Content performance | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. X counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds. | Social profiles > X > Content performance > Content performance | Video views | evolution_bar |
Mentions trend | An overview of the number of times selected profiles were mentioned by other X accounts during the selected date range, segregated by date of mention | Social profiles > X > Earned media > Earned media | Number of mentions | evolution_bar |
Number of mentions | The total number of times selected profiles were mentioned by other X accounts during the selected date range | Social profiles > X > Earned media > Earned media | Mentions | value_change |
Sentiment of comments by percentage | The percentage breakdown of sentiments for all replies to posts mentioning your profile that were published by other X accounts during the selected date range | Social profiles > X > Earned media > Earned media | Comments | category_treemap |
Sentiment of comments trend | An overview of sentiment (Positive, Negative, Neutral) for posts mentioning your profile that were published by other X accounts during the selected date range, segregated by publication date | Social profiles > X > Earned media > Earned media | Replies | evolution_stacked_bar |
Average interactions per 1K followers | The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. | Social profiles > X > Overview > Multicomparison | Avg. interactions per 1K followers | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes, replies and reposts) received by posts published during the selected date range, divided by the number of posts from the same period | Social profiles > X > Overview > Multicomparison | Average interactions per post | category_bar |
Average number of engagements | The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Multicomparison | Average engagements | category_bar |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Multicomparison | Followers growth | category_bar |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Multicomparison | Impressions engagement rate | category_bar |
Interactions by type | The distribution of the total number of interactions (likes, replies and reposts) for posts published by selected profiles during the selected date range, segregated by interaction type | Social profiles > X > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Multicomparison | Number of followers | category_bar |
Number of impressions | The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content. | Social profiles > X > Overview > Multicomparison | Content impressions | category_bar |
Sentiment of comments | The distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by selected profiles during the selected date range | Social profiles > X > Overview > Multicomparison | Number of replies | category_stacked_bar |
Total user-generated content | The total number of user-generated posts that mention your profile within the selected date range | Social profiles > X > Overview > Multicomparison | Total user-generated content | category_bar |
Average engagements by media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Average engagements | category_rows |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Average engagements | value_change |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Overview | Number of posts | category_rows |
Content trend | An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date | Social profiles > X > Overview > Overview | Number of posts | evolution_bar |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Engagements | category_rows |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Engagements | evolution_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Social profiles > X > Overview > Overview | Followers growth | value_change |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date | Social profiles > X > Overview > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segragated by date | Social profiles > X > Overview > Overview | Number of followers | evolution_line |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Impressions engagement rate | value_change |
Impressions engagement rate per media type | The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.).Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Impressions engagement rate | category_rows |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by content publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Impressions engagement rate | evolution_bar |
Impressions per media type | The distribution of the total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. | Social profiles > X > Overview > Overview | Content impressions | category_rows |
Impressions trend | An overview of the number of times posts published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content. | Social profiles > X > Overview > Overview | Content impressions | evolution_bar |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Overview | Followers | value_change |
Number of impressions | The total number of times posts published within the selected date range were viewed in the posts' lifetime. This metric does not count user-generated content. | Social profiles > X > Overview > Overview | Content impressions | value_change |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > X > Overview > Overview | Number of posts | value_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Profile vs. profile | Number of posts | category_rows_compare |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > X > Overview > Profile vs. profile | Number of posts | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Overview > Profile vs. profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Overview > Profile vs. profile | Number of followers | evolution_facet_line |
Impressions engagement rate by media type | The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile.Reach is different from impressions, as it does not count multiple engagements by the same users.Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | category_rows_compare |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile.Reach is different from impressions, as it does not count multiple engagements by the same users.Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | evolution_grouped_bar |
Impressions trend | An overview of the number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content. | Social profiles > X > Overview > Profile vs. profile | Content impressions | evolution_grouped_bar |
Most engaging media types | The sum of lifetime interactions (likes, replies, reposts) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). | Social profiles > X > Overview > Profile vs. profile | Interactions per 1K followers | category_rows_compare |
Profile 1: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Social profiles > X > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 1: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers growth | value_change |
Profile 1: Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers | value_change |
Profile 1: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > X > Overview > Profile vs. profile | Content impressions | value_change |
Profile 1: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of posts | value_change |
Profile 2: Average impressions | The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period | Social profiles > X > Overview > Profile vs. profile | Average content impressions | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers growth | value_change |
Profile 2: Impressions engagement rate | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by content publication date and profile.Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Impressions engagement rate | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Overview > Profile vs. profile | Followers | value_change |
Profile 2: Number of impressions | The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content. | Social profiles > X > Overview > Profile vs. profile | Content impressions | value_change |
Profile 2: Sentiment of comments by percentage | The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of comments | category_treemap |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Overview > Profile vs. profile | Number of posts | value_change |
Average engagements by media type | The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Average engagements | category_rows_change |
Average engagements trend | An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Average engagements | value_change |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Overview > Time comparison | Content by media type | category_rows_change |
Content trend | An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date | Social profiles > X > Overview > Time comparison | Content | evolution_bar_change |
Engagements by media type | The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Engagements | category_rows_change |
Engagements trend | An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Engagements | evolution_bar_change |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Social profiles > X > Overview > Time comparison | Followers growth | value_change |
Followers growth trend | An overview of the increase or decrease in the number of users who are following selected profiles over the selected date range, segragated by date | Social profiles > X > Overview > Time comparison | Followers growth | evolution_bar_change |
Followers trend | The total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Overview > Time comparison | Followers | evolution_line_change |
Impressions engagement rate | The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Impressions engagement rate | value_change |
Impressions engagement rate per media type | The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.).Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Impressions engagement rate | category_rows_change |
Impressions engagement rate trend | An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions.Data is segregated by content publication date. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Impressions engagement rate | evolution_bar_change |
Impressions per media type | The number of lifetime content impressions for posts published during the selected date range, segregated by media type (image, video, link, etc.). This metric does not count user-generated content. | Social profiles > X > Overview > Time comparison | Impressions per media type | category_rows_change |
Impressions trend | The number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content. | Social profiles > X > Overview > Time comparison | Content impressions | evolution_bar_change |
Number of engagements | The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > X > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Overview > Time comparison | Followers | value_change |
Number of impressions | The total number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content. | Social profiles > X > Overview > Time comparison | Content impressions | value_change |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > X > Overview > Time comparison | Posts | value_change |
Content by media type | The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Public profiles > Multicomparison | Number of posts | category_stacked_bar |
Followers growth | The net increase or decrease of the total number of users who are following selected profiles during the selected date range | Social profiles > X > Public profiles > Multicomparison | Followers growth | category_bar |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Public profiles > Multicomparison | Number of followers | category_bar |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > X > Public profiles > Multicomparison | Total content | category_bar |
Content by media type | The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Public profiles > Overview | Number of posts | category_rows |
Content trend | An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date | Social profiles > X > Public profiles > Overview | Number of posts | evolution_bar |
Followers growth | The net increase or decrease in the total number of users who are following selected profiles over the selected date range | Social profiles > X > Public profiles > Overview | Followers growth | value_change |
Followers growth trend | An overview of the increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Public profiles > Overview | Followers growth | evolution_bar |
Followers trend | An overview of the number of users who are following selected profiles during the selected date range, segragated by date | Social profiles > X > Public profiles > Overview | Number of followers | evolution_line |
Number of followers | The total number of users who are following selected profiles during the selected date range | Social profiles > X > Public profiles > Overview | Followers | value_change |
Total content | The total number of posts published by selected profiles during the selected date range | Social profiles > X > Public profiles > Overview | Number of posts | value_change |
Content by media type | The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.) | Social profiles > X > Public profiles > Profile vs. Profile | Number of posts | category_rows_compare |
Content trend | An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date | Social profiles > X > Public profiles > Profile vs. Profile | Number of posts | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Public profiles > Profile vs. Profile | Followers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are following selected profiles over the selected date range, segregated by date | Social profiles > X > Public profiles > Profile vs. Profile | Number of followers | evolution_facet_line |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 1: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 1: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Posts | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers growth | value_change |
Profile 2: Number of followers | The total number of users who are following the selected profile over the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Followers | value_change |
Profile 2: Total content | The total number of posts that were published by the selected profile during the selected date range | Social profiles > X > Public profiles > Profile vs. Profile | Posts | value_change |
Average interactions per 1K followers | The average number of interactions per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. | Social profiles > YouTube > Overview > Multicomparison | Avg. interactions per 1K subscribers | category_bar |
Average interactions per video | The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period | Social profiles > YouTube > Overview > Multicomparison | Average interactions per video | category_bar |
Average number of engagements | The average number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Multicomparison | Average engagements | category_bar |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Multicomparison | Subscribers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type | Social profiles > YouTube > Overview > Multicomparison | Number of interactions | category_stacked_bar |
Number of engagements | The total number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile.Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Multicomparison | Engagements | category_bar |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Multicomparison | Number of subscribers | category_bar |
Total content | The total number of videos published by selected profiles during the selected date range | Social profiles > YouTube > Overview > Multicomparison | Total content | category_bar |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds | Social profiles > YouTube > Overview > Multicomparison | Video views | category_bar |
Average engagements trend | An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Average engagements | evolution_bar |
Average number of engagements | The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Average engagements | value_change |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Overview > Overview | Number of videos | evolution_bar |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Engagements | evolution_bar |
Followers growth | The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Overview | Subscribers growth | value_change |
Followers growth trend | An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Overview | Subscribers growth | evolution_bar |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Overview | Number of subscribers | evolution_line |
Number of engagements | The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Overview | Engagements | value_change |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Overview | Subscribers | value_change |
Number of {variable} | Social profiles > YouTube > Overview > Overview | value_change | ||
Total content | The sum of all videos published by selected profiles during the selected date range | Social profiles > YouTube > Overview > Overview | Number of videos | value_change |
{variable} by type | Social profiles > YouTube > Overview > Overview | category_rows | ||
{variable} trend | Social profiles > YouTube > Overview > Overview | evolution_bar | ||
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds | Social profiles > YouTube > Overview > Overview | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds | Social profiles > YouTube > Overview > Overview | Video views | evolution_bar |
Average engagements trend | An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Average engagements | evolution_grouped_bar |
Average {variable} per content piece trend | Social profiles > YouTube > Overview > Profile vs. profile | evolution_grouped_bar | ||
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Overview > Profile vs. profile | Number of videos | evolution_grouped_bar |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Engagements | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Profile vs. profile | Number of subscribers | evolution_facet_line |
Profile 1: Average number of engagements | The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Average engagements | value_change |
Profile 1: Average {variable} per content piece | Social profiles > YouTube > Overview > Profile vs. profile | value_change | ||
Profile 1: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Average video views | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers growth | value_change |
Profile 1: Number of engagements | The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Engagements | value_change |
Profile 1: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers | value_change |
Profile 1: Number of {variable} | Social profiles > YouTube > Overview > Profile vs. profile | value_change | ||
Profile 1: Total content | The total number of videos published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Videos | value_change |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Video views | value_change |
Profile 2: Average number of engagements | The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Average engagements | value_change |
Profile 2: Average {variable} per content piece | Social profiles > YouTube > Overview > Profile vs. profile | value_change | ||
Profile 2: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Average video views | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers growth | value_change |
Profile 2: Number of engagements | The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Profile vs. profile | Engagements | value_change |
Profile 2: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Subscribers | value_change |
Profile 2: Number of {variable} | Social profiles > YouTube > Overview > Profile vs. profile | value_change | ||
Profile 2: Total content | The total number of videos published by the selected profile during the selected date range | Social profiles > YouTube > Overview > Profile vs. profile | Videos | value_change |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Video views | value_change |
{variable} by type | Social profiles > YouTube > Overview > Profile vs. profile | category_rows_multi_bar | ||
{variable} trend | Social profiles > YouTube > Overview > Profile vs. profile | evolution_grouped_bar | ||
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Overview > Profile vs. profile | Video views | evolution_grouped_bar |
Average engagements trend | An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Average engagements | evolution_bar_change |
Average number of engagements | The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Average engagements | value_change |
Content trend | An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Overview > Time comparison | Number of videos | evolution_bar_change |
Engagements trend | An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Engagements | evolution_bar_change |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles over the selected date range | Social profiles > YouTube > Overview > Time comparison | Subscribers growth | value_change |
Followers growth trend | An overview of the increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range, segregated by date | Social profiles > YouTube > Overview > Time comparison | Subscribers growth | evolution_bar_change |
Followers trend | An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Overview > Time comparison | Number of subscribers | evolution_line_change |
Number of engagements | The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data. | Social profiles > YouTube > Overview > Time comparison | Engagements | value_change |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Overview > Time comparison | Subscribers | value_change |
Number of {variable} | Social profiles > YouTube > Overview > Time comparison | value_change | ||
Total content | The sum of all videos published by selected profiles during the selected date range | Social profiles > YouTube > Overview > Time comparison | Number of videos | value_change |
{variable} by type | Social profiles > YouTube > Overview > Time comparison | category_rows_change | ||
{variable} trend | Social profiles > YouTube > Overview > Time comparison | evolution_bar_change | ||
Video views | The total number of lifetime views for videos published during the selected date range | Social profiles > YouTube > Overview > Time comparison | Video views | value_change |
Video views trend | An overview of the total number of lifetime time views for videos published within the selected date, segregated by publication date. YouTube counts a video as viewed when it has been watched for 30+ seconds. | Social profiles > YouTube > Overview > Time comparison | Video views | evolution_bar_change |
Average interactions per 1K followers | The average number of interactions (likes, comments, and shares) per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time. | Social profiles > YouTube > Public profiles > Multicomparison | Avg. interactions per 1K subscribers | category_bar |
Average interactions per content piece | The total number of lifetime interactions (likes, comments, and shares) for videos published by a selected profile during the selected date range, divided by the number of published videos from the same period | Social profiles > YouTube > Public profiles > Multicomparison | Average interactions per video | category_bar |
Followers growth | The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Public profiles > Multicomparison | Subscribers growth | category_bar |
Interactions by type | The distribution of the total number of interactions (likes, comments, and shares) for videos published during the selected date range, segregated by interaction type | Social profiles > YouTube > Public profiles > Multicomparison | Number of interactions | category_stacked_bar |
Number of followers | The total number of users who are subscribed to selected profiles during the selected date range | Social profiles > YouTube > Public profiles > Multicomparison | Number of subscribers | category_bar |
Total content | The total number of videos published per selected profile during the selected date range | Social profiles > YouTube > Public profiles > Multicomparison | Number of videos | category_bar |
Video views | The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds. | Social profiles > YouTube > Public profiles > Multicomparison | Number of video views | category_bar |
Content trend | An overview of the total number of videos published by selected profiles during the selected date range, segregated by publication date | Social profiles > YouTube > Public profiles > Overview | Number of videos | evolution_bar |
Followers growth | The net increase or decrease in the total number of subscribers to the selected profiles over the selected date range | Social profiles > YouTube > Public profiles > Overview | Subscribers growth | value_change |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Overview | Subscribers growth | evolution_bar |
Followers trend | An overview of the number of users who are subscribed to selected profiles during the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Overview | Number of subscribers | evolution_line |
Number of followers | The total number of users who are subscribed to selected profiles over the selected date range | Social profiles > YouTube > Public profiles > Overview | Subscribers | value_change |
Total content | The the total number of videos published by selected profiles during the selected date range | Social profiles > YouTube > Public profiles > Overview | Videos | value_change |
Video views | The lifetime number of views for videos that were published by selected profiles during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds. | Social profiles > YouTube > Public profiles > Overview | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was played for 30+ seconds | Social profiles > YouTube > Public profiles > Overview | Video views | evolution_bar |
Content trend | An overview of all videos published on selected pages during the selected date range, segregated by publication date | Social profiles > YouTube > Public profiles > Profile vs. Profile | Number of videos | evolution_grouped_bar |
Followers growth trend | An overview of the net increase or decrease in the total number of users who are subscribed to the selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers growth | evolution_grouped_bar |
Followers trend | An overview of the total number of users who are subscribed selected profiles over the selected date range, segregated by date | Social profiles > YouTube > Public profiles > Profile vs. Profile | Number of subscribers | evolution_facet_line |
Profile 1: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Average video views | value_change |
Profile 1: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers growth | value_change |
Profile 1: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers | value_change |
Profile 1: Total content | The total number of videos that were published by the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Videos | value_change |
Profile 1: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Video views | value_change |
Profile 2: Average video views | The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Average video views | value_change |
Profile 2: Followers growth | The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers growth | value_change |
Profile 2: Number of followers | The total number of users who are subscribed to the selected profile over the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Subscribers | value_change |
Profile 2: Total content | The total number of videoss that were published by the selected profile during the selected date range | Social profiles > YouTube > Public profiles > Profile vs. Profile | Videos | value_change |
Profile 2: Video views | The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Video views | value_change |
Video views trend | An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds. | Social profiles > YouTube > Public profiles > Profile vs. Profile | Video views | evolution_grouped_bar |
Average time watched | The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average time watched | value_change |
Average time watched trend | An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average time watched | evolution_bar |
Average view percentage | The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average view percentage | value_change |
Average view percentage trend | An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic. YouTube insights data may take 72 hours to be available from the network. | Social profiles > YouTube > Video insights > Video insights | Average view percentage | evolution_bar |