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Unified Analytics - List of Widgets

This page contains the list of all widgets that are available in Unified Analytics.

Unified Analytics boards contain widgets with dynamic names and definitions that are entirely constructed ad hoc based on what data you work with and the operations (comparison, etc.). Such widgets are not included in the following table.

Widget

Definition

Board path

Metrics

Visualization

10-second video views by auto-played vs. clicked to play trend

An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-second video views

evolution_grouped_bar

10-second video views by organic vs. paid

The distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by organic vs. paid.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

10-second video views by organic vs. paid trend

An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and organic vs. paid.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-second video views

evolution_grouped_bar

10-second views by unique vs. repeat trend

An overview of the distribution of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by date and unique vs. repeat views.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-second video views

evolution_grouped_bar

30-second video views by auto-played vs. clicked to play trend

An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-second video views

evolution_grouped_bar

30-second video views by organic vs. paid

The distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by organic vs. paid.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

30-second video views by organic vs. paid trend

An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and organic vs. paid.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-second video views

evolution_grouped_bar

30-second video views by unique vs. repeat trend

An overview of the distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by date and unique vs. repeat views.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-second video views

evolution_grouped_bar

Actionable content

The best-performing posts published in the past 12 to 48 hours that you should consider promoting.

Note: **Actionable content for Instagram includes both organic and promoted posts.** If a promoted post is doing well, consider promoting it further to maximize engagement.

Social profiles > Instagram > Performance prediction > Performance prediction

Actionable content

The best-performing organic posts published in the past 12 to 48 hours that you should consider promoting.

Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction

Advisor no shows

The total number of confirmed bookings for which the advisor did not join the scheduled call.

Live Commerce > Appointments

Advisor no shows

value_change

Advisor no shows

The total number of confirmed bookings for which the advisor did not join the scheduled call.

Live Commerce > Appointments

Advisor no shows

value_change

Advisor performance overview

An overview of performance metrics for all advisors during the selected date range

Live Commerce > Advisor performance

hours_signed_in $,$ hours_online $,$ hours_offline $,$ hours_inactive $,$ hours_accepted_talk $,$ hours_survey $,$ hours_scheduled_talk

table

Agent performance

An overview of how much time each agent takes to respond to case messages escalated during the selected date range, and how many assigned cases they resolved

Care > Team performance > Team performance

Cases marked as Done $,$ Handling Time

category_bar_multi

Appointments evolution

The total number of bookings that were made, cancelled or confirmed between both advisor and customer.

Live Commerce > Appointments

Number of appointments

evolution_stacked_bar

Appointments evolution

The total number of bookings that were made, cancelled or confirmed between both advisor and customer.

Live Commerce > Appointments

Number of appointments

evolution_stacked_bar

Authors by age

The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author

Listening > Audience > Overview

Number of authors

category_bar

Authors by age

The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author.

Listening > Aggregated overview > Multicomparison

Number of authors

category_stacked_bar

Authors by age

The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age of the author.

Listening > Audience > Multicomparison

Number of authors

category_stacked_bar

Authors by age and gender

The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's age and gender

Listening > Aggregated overview > Overview

Number of mentions

category_stacked_bar

Authors by age and gender

The distribution of the number of unique authors who produced content matching the analyzed queries, segregated by the age and gender of the author

Listening > Audience > Overview

Number of authors

category_stacked_bar

Authors by age trend

An overview of the distribution of unique authors who produced content matching the analyzed queries, segregated by the age of the author and the date of the mention's publication

Listening > Audience > Overview

Number of authors

evolution_facet_line

Authors by gender

The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender

Listening > Aggregated overview > Overview

Number of mentions

category_pie

Authors by gender

The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender.

Listening > Aggregated overview > Multicomparison

Number of authors

category_stacked_bar

Authors by gender

The distribution of the total number of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender.

Listening > Audience > Multicomparison

Number of authors

category_stacked_bar

Authors by gender

The distribution of the total number of unique authors that produced mentions matching the analyzed queries, segregated by the author's gender

Listening > Audience > Overview

Number of mentions

category_pie

Authors by gender trend

An overview of the distribution of unique authors that produced mentions matching your analyzed queries, segregated by the author's gender and the date of the mention's publication

Listening > Audience > Overview

Number of authors

evolution_facet_line

Authors trend

An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date. Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Aggregated overview > Multicomparison

Number of authors

category_bar

Authors trend

An overview of the number of unique authors that produced mentions matching the analyzed queries, segregated by content publication date.

Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Aggregated overview > Overview

Number of authors

evolution_bar

Authors trend

An overview of the total number of unique authors that produced content matching the analyzed queries, segregated by date of content publication. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Volume > Overview

Number of authors

evolution_bar

Average 10-second video views

The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

value_change

Average 10-second video views by auto-played vs. clicked to play

The distribution of the average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

Average 10-second video views by unique vs. repeat

The average amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by unique vs. repeat views.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

Average 30-second repeat video views by unique vs. repeat

The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by unique vs. repeat views.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

Average 30-second video views

The average amount of times users viewed selected pages’ videos for 30+ seconds during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

value_change

Average 30-second video views by auto-played vs. clicked to play

The distribution of the average amount of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

Average completion rate

The average percentage of times that a user completed a video published within the selected date range during the video's lifetime

Social profiles > TikTok > Video insights > Video insights

Average completion rate

value_change

Average completion rate trend

An overview of the average number of times that users completed a video published within the selected date range during the video's lifetime, segregated by publication date

Social profiles > TikTok > Video insights > Video insights

Avg. completion rate

evolution_bar

Average CSAT

The average of all CSATs (customer satisfaction scores) across all Live Advisor surveys within the selected date range

Live Commerce > Executive summary

CSAT score

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) across all successful appointments within the selected date range.

Live Commerce > Appointments

Average CSAT

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) across all successful appointments within the selected date range.

Live Commerce > Appointments

Average CSAT

value_change

Average CSAT

The average of all CSATs (customer satisfaction scores) received by the selected advisor via surveys submitted within the selected date range

Live Commerce > Advisor performance

Average CSAT

value_change

Average customer rating - Q3

The average rating provided by customers in response to Question 3 (Did you find our staff knowledgable and helpful?) of the post-interaction survey during the selected date range

Live Commerce > Operational performance

Rating

value_change

Average daily clicks per link

The distribution of the average number of daily clicks per link during the selected date range, segregated by link/URL

Link In Bio > Link In Bio Performance

Average daily clicks

category_rows

Average engagements by media type

The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Time comparison

Average engagements

category_rows_change

Average engagements by media type

The distribution of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Overview

Average engagements

category_rows

Average engagements by media type

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Snapchat > Overview > Profile vs. profile

Engagements

category_rows_compare

Average engagements by media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Average engagements

category_rows_change

Average engagements by media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Average engagements

category_rows

Average engagements per content piece

Average engagements per snap is caluclated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Multicomparison

Average engagements per snap

category_bar

Average engagements per content piece trend

An overview of the total number of average engagements per snap, segregated by publication date.

Average engagement per snap is calculated as the sum of lifetime engagements (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period.

Social profiles > Snapchat > Overview > Profile vs. profile

Average engagements per snap

evolution_grouped_bar

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Average engagements

category_rows_change

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Average engagements

category_rows

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Average engagements

category_rows

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Average engagements

category_rows

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Average engagements

category_rows_change

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.) and profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

category_rows_compare

Average engagements per media type

The distribution of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average engagements

category_rows_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by video publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average engagements

evolution_grouped_bar

Average engagements trend

An overview of the average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Overview

Average engagements

evolution_bar

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by post publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Average engagements

evolution_bar_change

Average engagements trend

An overview of the average number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Average engagements

evolution_bar

Average handling time

The average amount of time it takes agents to respond to messages for cases escalated to Care during the selected date range

Care > Case analysis > Case analysis

Handling time

value_change

Average handling time by agent

The average amount of time it takes agents to respond to Care case messages, segregated by agent

Care > Team performance > Team performance

Handling time

category_bar

Average handling time trend

An overview of the average amount of time it takes agents to respond to Care case messages for cases escalated during the selected date range, segregated by date of escalation

Care > Case analysis > Case analysis

Handling time

evolution_line

Average impressions by paid vs. organic

The average number of times a post published during the selected date range was viewed during its lifetime. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average content impressions

category_bar_change

Average impressions by paid vs. organic

The sum of lifetime views for all posts published by selected profiles during the selected date range, divided by the number of posts from the same period.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average content impressions

category_grouped_bar

Average incoming messages by hour

An overview of the average number of user messages sent to your bots during the selected date range, segregated by the hour of the day they were received. This metric counts both prompted and unprompted user messages.

Bot > Bot performance > Bot performance

Proxy

Average interactions per 1K followers

The average number of interactions (e.g. reactions, comments, shares) per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Cross-platform > Overview > Multicomparison

Average interactions per 1K followers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of posts published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > LinkedIn > Overview > Multicomparison

Avg. interactions per 1K followers

category_bar

Average interactions per 1K followers

The average number of interactions (likes, comments, and shares) per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time.

Social profiles > YouTube > Public profiles > Multicomparison

Avg. interactions per 1K subscribers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 subscribers for the set of videos published during the selected date range. The number of interactions per 1000 subscribers is related to video publishing time.

Social profiles > YouTube > Overview > Multicomparison

Avg. interactions per 1K subscribers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > X > Overview > Multicomparison

Avg. interactions per 1K followers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Instagram > Overview > Multicomparison

Avg. interactions per 1K followers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Instagram > Public profiles > Multicomparison

Avg. interactions per 1K followers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Avg. interactions per 1K followers

category_bar

Average interactions per 1K followers

The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Avg. interactions per 1K followers

category_bar

Average interactions per content piece

The sum of lifetime interactions (e.g. reactions, comments, shares) received by posts published during the selected date range, divided by the number of posts from the same period.

Social profiles > Cross-platform > Overview > Multicomparison

Average interactions per content piece

category_bar

Average interactions per content piece

The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Instagram > Overview > Multicomparison

Average interactions per post

category_bar

Average interactions per content piece

The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period

Social profiles > LinkedIn > Overview > Multicomparison

Average interactions per post

category_bar

Average interactions per content piece

The total number of lifetime interactions (likes, replies and reposts) received by posts published during the selected date range, divided by the number of posts from the same period

Social profiles > X > Overview > Multicomparison

Average interactions per post

category_bar

Average interactions per content piece

The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Average interactions per post

category_bar

Average interactions per content piece

The total number of lifetime interactions (likes, comments, and shares) for videos published by a selected profile during the selected date range, divided by the number of published videos from the same period

Social profiles > YouTube > Public profiles > Multicomparison

Average interactions per video

category_bar

Average interactions per content piece

The total number of lifetime interactions (likes and comments) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Instagram > Public profiles > Multicomparison

Average interactions per post

category_bar

Average interactions per content piece

The sum of lifetime interactions for content pinned during the selected date range, divided by the number of pins from the same period

Social profiles > Pinterest > Overview > Multicomparison

Average interactions per pin

category_bar

Average interactions per content piece

An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date.

Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period.

Social profiles > Cross-platform > Content performance > Content performance

Average interactions per content piece

category_rows

Average interactions per content piece

The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Average interactions per post

category_bar

Average interactions per content piece trend

An overview of average interactions (reactions, comments, and shares) for posts published by selected profiles during the selected date range, segregated by publication date.

Average interactions is calculated as the sum of lifetime interactions for all posts, divided by the number of posts from the same period.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average interactions per content piece

evolution_grouped_bar

Average interactions per content piece trend

An overview of average lifetime interactions (e.g. reactions, comments, shares) for content pieces published across the selected date range. Data is segregated by publication date.

Average interactions is calculated as lifetime interactions for each content piece, divided by the number of content pieces published in the same period.

Social profiles > Cross-platform > Content performance > Content performance

Average interactions

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Average interactions per video

The sum of lifetime interactions (reactions, comments, and shares) received by posts published during the selected date range, divided by the number of posts from the same period

Social profiles > YouTube > Overview > Multicomparison

Average interactions per video

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Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Average page likes per day

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Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average page likes per day

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Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average page likes per day

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Snapchat > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Average engagements

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Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile.

Social profiles > Pinterest > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn.

Social profiles > Cross-platform > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Multicomparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Average engagements

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Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Average engagements

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Average number of engagements

The average number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Average engagements

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Average order value

The average amount spent by users per transaction attributed to an appointment. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range.

Live Commerce > Appointments

Average order value

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Average order value

The average amount spent by users per transaction attributed to an appointment. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range.

Live Commerce > Appointments

Average order value

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Average order value

The average amount spent by users per transaction attributed to an advisor. Average order value is calcualted by divding total attributed revenue by the total number of orders over the selected date range.

This metric includes external sales made within a designated time window following a Live Advisor interaction.

Live Commerce > Executive summary

Average order value

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Average order value

An overview of the average amount spent by users per transaction attributed to chat only interactions. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders. This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Chat First

Average order value

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Average order value

An overview of the average amount spent by users per transaction attributed to the selected advisor. Average order value is calcualted by divding total revenue over the selected date range by the total number of orders.

This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Advisor performance

Average order value

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Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average page impressions

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Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average page impressions

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Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Average page impressions

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Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

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Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

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Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative clicks

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Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. content impressions

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Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. content impressions

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Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. content impressions

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Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page reach per day

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Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page reach per day

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Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page reach per day

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Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page reach

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Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page reach

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Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach and profile.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

The total number of profile reach

Average page reach per day by organic vs. paid

The distribution of average daily page reach recorded during the selected date range, segregated by organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page reach

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Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Avg. page tab views per day

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Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Avg. page tab views per day

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Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Avg. page tab views per day

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Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reach

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Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reach

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Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reach

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Average post reach by organic vs. paid

The distribution of the number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

The total number of ad reach

Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average reach per day

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Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Average reach per day

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Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average reach per day

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Average profile reach

The average number of unique users who have seen any content from selected profiles during the selected date range

Social profiles > Instagram > Overview > Overview

Avg. profile reach

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Average reach

The estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views by the same users.

Note: X and TikTok ads data is not available for this metric.

Paid > Paid insight overview > Paid insight overview

Average reach

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Average reach per city

The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

The total number of profile reach

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Average reach per city

The distribution of cities among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

The total number of profile reach

table

Average reach per content piece

The sum of lifetime reach for content pieces published during the selected date range, divided by the number of content pieces from the same period. This metric does not consider user-generated content.

Social profiles > Cross-platform > Content performance > Content performance

Average reach per content piece

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Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content.

Campaigns & labels > Facebook > Facebook

Average reach per post

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Average reach per content piece

The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. This metric does not include user-generated content.

Campaigns & labels > Instagram > Instagram

Average reach per content piece

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Average reach per content piece

Average reach per snap is caluclated as the sum of lifetime reach (e.g. swiping up, shares, comments and screenshots) on snaps published during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Multicomparison

Average reach per snap

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Average reach per content piece

The total lifetime reach for every snap published during the selected date range, divided by the number of snaps from the same period

Campaigns & labels > Snapchat > Snapchat

Average reach per content piece

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Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period

Social profiles > LinkedIn > Content performance > Content performance

Average reach per post

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Average reach per content piece

The total lifetime reach for every video published by selected profiles during the selected date range, divided by the number of videos from the same period

Social profiles > TikTok > Overview > Multicomparison

Average reach per video

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Average reach per content piece

The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period

Social profiles > TikTok > Video insights > Video insights

Average reach

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Average reach per content piece

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period. This metric does not count user-generated content.

Social profiles > Instagram > Content performance > Content performance

Average reach per post

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Average reach per content piece (undefined)

The sum of lifetime reach for every post published during the selected date range, divided by the number of posts from the same period

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average reach per post

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Average reach per content piece trend

An overview of average reach for snaps published by selected profiles during the selected date range, segregated by publication date.

Average reach per snap is calculated as lifetime reach for all snaps, divided by the number of published snaps from the same period.

Social profiles > Snapchat > Overview > Profile vs. profile

Average reach per snap

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Average reach per content piece trend

An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average reach per post

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Average reach per content piece trend

An overview of average reach for posts published during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > Instagram > Content performance > Content performance

Avg. reach per post

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Average reach per content piece trend

An overview of average reach for every post published during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > LinkedIn > Content performance > Content performance

Average reach per post

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Average reach per content piece trend

An overview of average reach for posts published by selected profiles during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > Instagram > Overview > Profile vs. profile

Average reach per post

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Average reach per content piece trend

An overview of average reach for content published by selected profiles during the selected date range, segregated by publication date.

Average reach per content piece is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average reach per content piece

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Average reach per content piece trend

An overview of the average reach for every video published during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all videos, divided by the number of videos from the same period.

Social profiles > TikTok > Video insights > Video insights

Average reach per video

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Average reach per content piece trend

An overview of average lifetime reach for all content pieces published during the selected date range, segregated by publication date.

Average reach is calculated as lifetime reach for all content pieces, divided by the number of content pieces from the same period. This metric does not count user-generated content.

Social profiles > Cross-platform > Content performance > Content performance

Average reach per content piece trend

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Average reach per content piece trend (undefined)

An overview of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by publication date.

Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period.

Note: If a post appears as both organic and paid to a user, it is counted in both categories.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average reach per post

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Average reach per country

The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

The total number of profile reach

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Average reach per country

The distribution of countries among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

The total number of profile reach

table

Average reach per language

The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

The total number of profile reach

table

Average reach per language

The distribution of languages among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

The total number of profile reach

table

Average reach per media type

The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average reach per media type

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Average reach per media type

The sum of lifetime reach for all posts published during the selected date range, divided by the number of posts from the same period. Data is segregated by media type.

Social profiles > Instagram > Content performance > Content performance

Average reach

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Average reach per media type

The sum of lifetime reach for content pieces published by selected profiles during the selected date range, divided by the number of published content pieces from the same period. Data is segregated by media type. This metric does not consider user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average reach per media type

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Average reach per media type

Average reach per media type is calculated as the sum of lifetime reach for snaps published by selected profiles during the selected date range, divided by the number of published snaps from the same period. Data is segregated by media type (e.g. photo, video).

Social profiles > Snapchat > Overview > Profile vs. profile

Average reach per media type

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Average reach per media type

The sum of lifetime reach for posts published by selected profiles during the selected date range, divided by the number of published posts from the same period. Data is segregated by media type (e.g. image, carousel, reel, etc.). This metric does not consider user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Average reach per media type

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Average reach per media type (undefined)

The sum of lifetime reach for posts published during the selected date range, divided by the number of postsfrom the same period. Data is segregated by media type (e.g. images, videos, links).

🌿💰 This widget shows data for undefined posts according to your filter settings.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average reach per media type

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Average reach per media type (undefined)

The distribution of average lifetime reach for all posts published by selected profiles during the selected date range, segregated by media type (image, link, video, etc.).

Average reach per post is calculated as lifetime reach for all posts, divided by the number of published posts from the same period.

Note: If a post appears as both organic and paid to a user, it is counted in both categories.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average reach per media type

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Average reach per piece of content

The sum of lifetime reach for every video published during the selected date range, divided by the number of videos from the same period

Campaigns & labels > TikTok > TikTok

Average reach per video

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Average reach per video

The sum of lifetime reach for videos published by selected profiles during the selected date range, divided by the number of published videos from the same period. Data is segregated by media type. This metric does not consider user-generated content.

Social profiles > TikTok > Overview > Profile vs. profile

Average reach per video

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Average reach per video trend

An overview of average reach for videos published by selected profiles during the selected date range, segregated by publication date.

Average reach per video is calculated as lifetime reach for all videos, divided by the number of videos from the same period.

Social profiles > TikTok > Overview > Profile vs. profile

Average reach per video

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Average reach trend

Average reach counts the estimated number of unique users who saw your ads at least once during the selected date range. Reach is different from impressions, as it does not count multiple views of your ads by the same users.

This metric shows an overview of average reach, segregated by date.

Note: X and TikTok ads data is not available for this metric.

Paid > Paid insight overview > Paid insight overview

Average reach trend

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Average reach vs. impressions per content piece trend (undefined)

An breakdown overview of average lifetime reach vs. average lifetime impressions for posts published during the selected date range, segregated by publication date.

Average reach is calculated as the sum of lifetime reach for all posts, divided by the number of posts from the same period.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Avg. reach per post $,$ Impressions

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Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

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Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

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Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

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Average story completion rate

The average percentage of times a story was watched in full during its lifetime. Instagram considers a story completed when the impression was not interrupted by an exit, tap back, or tap forward.

Social profiles > Instagram > Story engagement > Story engagement

Average completion rate

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Average story reach

The sum of lifetime reach for stories published during the selected date range, divided by the number of stories from the same period. This metric does not count user-generated content.

Social profiles > Instagram > Story engagement > Story engagement

Story reach

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Average talk time (minutes)

The average number of hours advisors spent on accepted call routings during the selected date range

Live Commerce > Operational performance

Minutes

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Average time on page

The average amount of time (in hours, minutes or seconds) visitors spent on the microsite during the selected date range

Link In Bio > Link In Bio Performance

Average time on page

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Average time to answer (seconds)

The average number of seconds between when a call begins ringing on the selected advisor's device (excluding server lag) and the moment when the advisor successfully answers the call

Live Commerce > Advisor performance

seconds

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Average time to answer (seconds)

The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor successfully answers the call

Live Commerce > Operational performance

Seconds

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Average time to decline (seconds)

The average number of seconds between when a call begins ringing on an advisor's device (excluding server lag) and the moment when the advisor declines the call

Live Commerce > Operational performance

Seconds

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Average time to first response

The average amount of time it takes agents to send their first response after being assigned a Care case

Care > Case analysis > Case analysis

Time to first response

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Average time to first response by agent

The average amount of time it takes agents to send their first response after being assigned a Care case, segregated by agent

Care > Team performance > Team performance

Time to first response

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Average time to first response trend

An overview of the average amount of time it takes agents to send their first response after being assigned a Care case escalated during the selected date range, segragated by escalation date

Care > Case analysis > Case analysis

Time to first response

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Average time watched

The average amount of time that users spent watching videos published within the selected date range during the videos' lifetime.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average time watched

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Average time watched

The average amount of time users spent watching selected pages' videos on a single day during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Average time watched

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Average time watched (seconds)

The average number of seconds that users spent watching a video published within the selected date range during the video's lifetime

Social profiles > TikTok > Video insights > Video insights

Average time watched (seconds)

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Average time watched (seconds) trend

An overview of the average time watched for every video published over the selected date range, segregated by publication date.

Average time watched is calculated as the sum of lifetime view length for all videos, divided by the number of videos from the same period.

Social profiles > TikTok > Video insights > Video insights

Average time watched (seconds)

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Average time watched trend

An overview of the average amount of time that users spent watching videos published within the selected date range during the videos' lifetime.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average time watched

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Average undefined per content piece

Social profiles > Instagram > Content performance > Content performance

value_change

Average undefined per content piece

Social profiles > LinkedIn > Content performance > Content performance

value_change

Average undefined per content piece

Social profiles > Facebook > Owned profiles > Content performance > Content performance

value_change

Average undefined per content piece trend

Social profiles > LinkedIn > Overview > Profile vs. profile

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Average undefined per content piece trend

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per content piece trend

Social profiles > Instagram > Content performance > Content performance

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Average undefined per content piece trend

Social profiles > Facebook > Owned profiles > Content performance > Content performance

evolution_bar

Average undefined per content piece trend

Social profiles > Instagram > Public profiles > Profile vs. Profile

evolution_grouped_bar

Average undefined per content piece trend

Social profiles > LinkedIn > Content performance > Content performance

evolution_bar

Average undefined per content piece trend

Social profiles > Instagram > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per content piece trend

Social profiles > YouTube > Overview > Profile vs. profile

evolution_grouped_bar

Average undefined per content piece trend

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

evolution_grouped_bar

Average undefined per media type

Social profiles > LinkedIn > Content performance > Content performance

category_rows

Average undefined per media type

Social profiles > Facebook > Owned profiles > Content performance > Content performance

category_rows

Average undefined per media type

Social profiles > Instagram > Content performance > Content performance

category_rows

Average unique video views

The average number of unique users who viewed a video that was published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average unique video views

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Average unique video views by paid vs. organic

The average number of unique users who viewed a video during its lifetime. Facebook considers a video viewed when it was watched for 3+ seconds.

Note: This metric compares performance for organic vs. paid (boosted) posts related to a Facebook page. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Average unique video views

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Average unique video views trend (undefined)

An overview of the average number of unique users who watched a video that was published by selected profiles during the selected date range, segregated by publication date. Facebook considers a video as viewed when it was watched for 3+ seconds.

Note: If a post appears as both organic and paid to a user, it is counted in both categories.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average unique video views

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Average valuable time (minutes)

The average number of minutes advisors spent on accepted call routings that lasted at least 30 seconds during the selected date range

Live Commerce > Operational performance

Minutes

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Average video views

The average amount of times users viewed selected pages’ videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Average video views

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Average video views by auto-played vs. clicked to play

The average amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Avg. video views

category_rows

Average video views by unique vs. repeat

The average amount of video views for selected pages during the selected date range, segregated by unique vs. repeat views. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

category_rows

Average view percentage

The average percentage of video length that was viewed for all videos published within the selected date range. This metric does not count looping clips traffic.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average view percentage

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Average view percentage trend

An overview of the average percentage of video length that was viewed for all videos published within the selected date range, segregated by publication date. This metric does not count looping clips traffic.

YouTube insights data may take 72 hours to be available from the network.

Social profiles > YouTube > Video insights > Video insights

Average view percentage

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Boards with error

Dev insights > Hammer usage

Cardinality

Both no shows

The total number of confirmed bookings for which both the advisor and the user did not join the scheduled call.

Live Commerce > Appointments

Both no shows

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Both no shows

The total number of confirmed bookings for which both the advisor and the user did not join the scheduled call.

Live Commerce > Appointments

Both no shows

value_change

Bounce rate

The percentage of all visitors who exited the microsite without interacting with any links during the selected date range

Link In Bio > Link In Bio Performance

Bounce rate

value_change

Business hours

The total number of business hours for a given retailer within the selected date range, as defined by the retailer account admin

Live Commerce > Operational performance

Business hours

value_change

Call types

The distribution of calls during the selected date range, segregated by call type, as defined by the advisor in the post-interaction survey

Live Commerce > Operational performance

Calls

evolution_facet_line

Cancelled Appointments

The total number of bookings that have been cancelled by the user.

Live Commerce > Appointments

Cancelled Appointments

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Cancelled Appointments

The total number of bookings that have been cancelled by the user.

Live Commerce > Appointments

Cancelled Appointments

value_change

Cases by agent and custom view

The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and custom view

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent and language

The distribution of cases escalated to Care during the selected date range, segregated by assigned agent and language

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent and platform

The distribution of cases escalated to Care during the selected date range, segregated by agent and social media platform

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent and status

The distribution of cases escalated to Care over the selected date range, segregated by assigned agent and case status (New, Open, Pending, Done)

Care > Team performance > Team performance

Number of cases

category_stacked_rows

Cases by agent trend

The distribution of cases escalated to Care during the selected date range, segregated by agent and shown over time

Care > Team performance > Team performance

Number of cases

evolution_facet_line

Cases by assigned vs. unassigned

The distribution of cases escalated to Care during the selected date range, segregated by cases that are assigned to agents and those which are unassigned

Care > Team performance > Team performance

Number of cases

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Cases by custom field

The distribution of cases escalated to Care during the selected date range, segrated by custom case fields used

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by custom view

The distribution of cases escalated to Care during the selected date range, segregated by custom view

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by day of the week

The distribution of cases escalated to Care during the selected date range, segregated by weekday

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by hour of the day

The distribution of cases escalated to Care during the selected date range, segregated by the time of escalation

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by language

The distribution of cases escalated to Care over the selected date range, segregated by language

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by platform

The distribution of cases escalated to Care during the selected date range, segregated by social media platform

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by status

The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done)

Care > Case analysis > Case analysis

Number of cases

category_bar

Cases by status trend

The distribution of cases escalated to Care over the selected date range, segregated by case status (New, Open, Pending, Done) and date of escalation

Care > Case analysis > Case analysis

Number of cases

evolution_stacked_bar

Changes (widgets)

Dev insights > Hammer usage

Document count

Click through rate (CTR)

The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range

Paid > Paid insight overview > Paid insight overview

Click through rate (CTR)

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Click through rate (CTR) trend

The percentage of times that users clicked on a link associated with an ad or sponsored post over the selected date range

Paid > Paid insight overview > Paid insight overview

Click through rate (CTR) trend

evolution_bar

Clicks

The total amount of unique clicks on ads or paid content

Paid > Paid insight overview > Paid insight overview

Clicks

value_change

Clicks trend

The total amount of unique clicks on ads or paid content

Paid > Paid insight overview > Paid insight overview

Clicks trend

evolution_bar

Completion rate

The percentage of times a video published during the selected date range was watched in full during its lifetime

Campaigns & labels > TikTok > TikTok

Completion rate

value_change

Config keys usage

Dev insights > Hammer usage

Document count

Confirmed Appointments

The total number of bookings that were not cancelled (i.e. they are either still scheduled to happen or have happened).

Live Commerce > Appointments

Confirmed Appointments

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Confirmed Appointments

The total number of bookings that were not cancelled (i.e. they are either still scheduled to happen or have happened).

Live Commerce > Appointments

Confirmed Appointments

value_change

Contact clicks

The total number of times users clicked on any contact option (web URL, phone call, text message, map directions, or email) available in selected profiles within the specified date range

Social profiles > Instagram > Overview > Overview

Contact clicks

value_change

Content

Social profiles > LinkedIn > Content performance > Content performance

content_card

Content

Social profiles > Cross-platform > Content performance > Content performance

content_card

Content

Social profiles > Facebook > Owned profiles > Content performance > Content performance

content_card

Content

Social profiles > Instagram > Content performance > Content performance

content_card

Content

Social profiles > X > Content performance > Content performance

content_card

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Time comparison

Posts by media type

category_rows_change

Content by media type

The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of posts

category_rows_change

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Public profiles > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Cross-platform > Overview > Profile vs. profile

The total number of content pieces

Content by media type

The distribution of the total number of content pieces pinned by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Pinterest > Overview > Multicomparison

Number of pins

category_stacked_bar

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of admin posts published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > Facebook > Facebook

Number of posts

category_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels)

Social profiles > Instagram > Public profiles > Overview

Number of posts

category_rows

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Campaigns & labels > X > X

Number of content pieces

category_bar

Content by media type

The distribution of all pins published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Pinterest > Overview > Profile vs. profile

Number of pins

category_rows_compare

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Campaigns & labels > LinkedIn > LinkedIn

Number of content pieces

category_bar

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Public profiles > Overview > Overview

Content by media type

category_rows

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels).

Social profiles > Instagram > Overview > Overview

Distribution of posts

category_rows

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Overview

Number of posts

category_rows

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Overview

Number of content pieces

category_rows

Content by media type

The distribution of posts that were published by selected pages during the selected date range, segregated by type (e.g.photo, carousel, reel, etc.)

Social profiles > Instagram > Content performance > Content performance

Posts

category_rows

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.)

Social profiles > Instagram > Public profiles > Profile vs. Profile

Number of posts

category_rows_compare

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, carousel, reel, etc.).

Social profiles > Instagram > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of content pieces

category_rows_compare

Content by media type

The distribution of the total number of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Cross-platform > Overview > Multicomparison

Number of content pieces

category_stacked_bar

Content by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Overview

Number of snaps

category_rows

Content by media type

The distribution of all posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Time comparison

Number of snaps

category_rows_change

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.)

Social profiles > Instagram > Public profiles > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published on selected profiles during the selected date range, segregated by media type (e.g. images, carousels, reels).

Social profiles > Instagram > Overview > Time comparison

Content by media type

category_rows_change

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Public profiles > Profile vs. Profile

Number of posts

category_rows_compare

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of all posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of posts

category_rows_compare

Content by media type

The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (photo, video)

Social profiles > Snapchat > Overview > Profile vs. profile

Number of snaps

category_rows_compare

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, reel, etc.)

Social profiles > Instagram > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Overview > Time comparison

Content by media type

category_rows_change

Content by media type

The distribution of posts published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > X > Public profiles > Overview

Number of posts

category_rows

Content by media type

The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of posts

category_stacked_bar

Content by media type

The distribution of the total number of posts published on selected pages during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Facebook > Owned profiles > Overview > Overview

Number of posts

category_rows

Content by media type

The distribution of the total number of snaps published by selected profiles during the selected date range, segregated by media type (e.g. photo, video)

Social profiles > Snapchat > Overview > Multicomparison

Snaps

category_stacked_bar

Content by media type trend

The distribution of all posts published by selected profiles over the selected date range, segregated by media type (image, video, link, etc.) and publication date

Social profiles > X > Content performance > Content performance

Number of content pieces

evolution_stacked_bar

Content by media type trend

The distribution of posts published on selected profiles during the selected date range, segregated by media type (image, video, link, etc.) and publication date

Social profiles > LinkedIn > Content performance > Content performance

Number of content pieces

evolution_stacked_bar

Content by media type trend

The distribution of different media types (e.g. images, videos, links) for the set of content published during the selected date range, segregated by media type and publication date

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Number of posts

evolution_stacked_bar

Content by media type trend

An overview of the number of posts published by selected profiles during the selected date range, segregated by media type (image, reel, carousel, etc.) and publication date

Social profiles > Instagram > Content performance > Content performance

Number of posts

evolution_stacked_bar

Content by platform

The distribution of the number of content pieces published during the selected date range, segregated by social media platform

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

category_pie

Content by platform

The distribution of all content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform

Social profiles > Cross-platform > Overview > Overview

Number of content pieces

category_rows

Content by platform

The distribution of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform

Social profiles > Cross-platform > Overview > Time comparison

Number of content pieces

category_rows_change

Content by platform trend

An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by social media platform and publication date

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

evolution_facet_line

Content by profile

The distribution of the number of pins published on selected Pinterest profiles during the selected date range, segregated by profile

Campaigns & labels > Pinterest > Pinterest

Number of content pieces

category_bar

Content by profile

The distribution of the number of videos published by selected TikTok profiles during the selected date range, segregated by profile

Campaigns & labels > TikTok > TikTok

Number of content pieces

category_bar

Content by profile

The distribution of all admin posts published on selected profiles during the selected date range, segregated by profile

Campaigns & labels > Facebook > Facebook

Number of posts

category_bar

Content by profile

The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by profile

The distribution of admin posts published on selected X profiles during the selected date range, segregated by profile

Campaigns & labels > X > X

Number of content pieces

category_bar

Content by profile

The distribution of the number of videos published on selected YouTube profiles during the selected date range, segregated by profile

Campaigns & labels > YouTube > YouTube

Number of content pieces

category_bar

Content by profile

The distribution of admin posts published on selected Instagram profiles during the selected date range, segregated by profile

Campaigns & labels > LinkedIn > LinkedIn

Number of content pieces

category_bar

Content by profile

The distribution of the total number of snaps published during the selected date range, segregated by profile

Campaigns & labels > Snapchat > Snapchat

Number of snaps

category_bar

Content by sentiment

The distribution of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

category_bar

Content by sentiment

The distribution of all admin posts published on selected profiles over the selected date range, segregated by sentiment (e.g. positive, negative, neutral)

Campaigns & labels > Facebook > Facebook

Number of content pieces

category_bar

Content by sentiment

The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by sentiment

The distribution of sentiment (e.g. Positive, Negative, Neutral, etc.) for posts that were published during the selected date range

Campaigns & labels > X > X

Number of content pieces

category_bar

Content by sentiment

The distribution of all posts published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.)

Campaigns & labels > LinkedIn > LinkedIn

Number of content pieces

category_bar

Content by sentiment trend

An overview of all content pieces published during the selected date range, segregated by sentiment (e.g. positive, negative, neutral, mixed, etc.) and content publication date

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

evolution_facet_line

Content by type

The distribution of all admin posts published during the selected date range, segregated by content type (e.g. post, status, story, etc.)

Campaigns & labels > Facebook > Facebook

Number of posts

category_bar

Content by type

The distribution of content published by your profile during the selected date range, segregated by content type (e.g. posts, stories, comments, etc.

Campaigns & labels > Instagram > Instagram

Number of content pieces

category_bar

Content by type

The distribution of posts published by your profile during the selected date range, segregated by type (e.g. posts, replies, shares, etc.)

Campaigns & labels > X > X

Number of content pieces

category_bar

Content impressions

The sum of all posts published on selected pages during the selected date range

Social profiles > Snapchat > Overview > Overview

Impressions

value_change

Content impressions

The sum of all posts published on selected pages during the selected date range

Social profiles > Snapchat > Overview > Time comparison

Impressions

value_change

Content impressions trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date.

Social profiles > Snapchat > Overview > Time comparison

Number of impressions

evolution_bar_change

Content impressions trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Overview

Impressions

evolution_bar

Content overview

An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries.

Listening > Key topics > Multicomparison

Top terms

Content overview

An overview of the most frequently used keywords, emojis, and hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an entity appears in mentions, the larger its frame in the word cloud.

Listening > Key topics > Overview

Top terms

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > TikTok > Overview > Time comparison

Number of videos

evolution_bar_change

Content trend

An overview of the number of content pieces pinned by a profile over the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Time comparison

Number of pins

evolution_bar_change

Content trend

An overview of the total number of videos published on selected pages during the selected date range, segregated by publication date

Social profiles > TikTok > Overview > Profile vs. profile

Number of videos

evolution_grouped_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > Instagram > Public profiles > Profile vs. Profile

Number of posts

evolution_grouped_bar

Content trend

An overview of all content pieces published on selected pages during the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Profile vs. profile

Content pieces

evolution_grouped_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Overview > Profile vs. profile

Number of videos

evolution_grouped_bar

Content trend

An overview of all videos published on selected pages during the selected date range, segregated by publication date

Social profiles > YouTube > Public profiles > Profile vs. Profile

Number of videos

evolution_grouped_bar

Content trend

An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Profile vs. profile

Number of snaps

evolution_grouped_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date.

Social profiles > Instagram > Overview > Profile vs. profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date

Social profiles > X > Overview > Time comparison

Content

evolution_bar_change

Content trend

An overview of all content pieces published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of content pieces

evolution_grouped_bar

Content trend

An overview of the number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Public profiles > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of all content pieces published during the selected date range, segregated by publication date

Social profiles > Instagram > Public profiles > Overview

Number of posts

evolution_bar

Content trend

An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date

Social profiles > X > Public profiles > Overview

Number of posts

evolution_bar

Content trend

An overview of the total number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Public profiles > Overview

Number of videos

evolution_bar

Content trend

An overview of posts published by your page during the selected date range, segregated by publication date

Social profiles > LinkedIn > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Overview

Number of content pieces

evolution_stacked_bar

Content trend

An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of posts

evolution_bar_change

Content trend

An overview of the total number of posts published on selected pages during the selected date range, segregated by publication date

Social profiles > Facebook > Owned profiles > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the number of pins published by a profile over the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Overview

Number of pins

evolution_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Overview > Overview

Number of videos

evolution_bar

Content trend

An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Overview

Number of snaps

evolution_bar

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > TikTok > Overview > Overview

Number of videos

evolution_bar

Content trend

An overview of the total number of snaps published by selected profiles during the selected date range, segregated by publication date

Social profiles > Snapchat > Overview > Time comparison

Number of snaps

evolution_bar_change

Content trend

An overview of the total number of pins published on selected pages during the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Profile vs. profile

Number of pins

evolution_grouped_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > X > Overview > Profile vs. profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of content pieces

evolution_grouped_bar

Content trend

An overview of the total number of posts published by selected profiles during the selected date range, segregated by publication date

Social profiles > X > Public profiles > Profile vs. Profile

Number of posts

evolution_grouped_bar

Content trend

An overview of the number of content pieces (e.g. posts, videos, etc.) published on selected social profiles during the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Time comparison

Number of content pieces

evolution_stacked_bar_change

Content trend

An overview of posts published during the selected date range, segregated by publication date

Social profiles > LinkedIn > Overview > Time comparison

Number of posts

evolution_bar_change

Content trend

An overview of the number of videos published by selected profiles during the selected date range, segregated by publication date

Social profiles > YouTube > Overview > Time comparison

Number of videos

evolution_bar_change

Content trend

An overview of the number of posts published during the selected date range, segregated by publication date.

Social profiles > Instagram > Overview > Time comparison

Number of posts

evolution_bar_change

Content trend

An overview of all content pieces published during the selected date range, segregated by publication date.

Social profiles > Instagram > Overview > Overview

Number of posts

evolution_bar

Content trend

An overview of the number of posts published on selected profiles over the selected date range, segregated by publication date

Social profiles > X > Overview > Overview

Number of posts

evolution_bar

Conversation matches by intent

The distribution of intent matches for bot conversations that started during the selected date range, segregated by the specific intent

Bot > Bot performance > Bot performance

Matches

category_rows

Conversation matches by language

The distribution of the number of language intent matches for all bot conversations that started during the selected date range, segregated by language

Bot > Bot performance > Bot performance

Proxy

Conversation matches by language trend

An overview of language intent matches for all bot conversations that started during the selected date range, along with the number of times they matched. Data is segregated by date and language.

Bot > Bot performance > Bot performance

Number of matches

evolution_facet_line

Conversation matches by platform

The distribution of intent matches for all bot conversations that started during the selected date range, segregated by bot platform (e.g. web chat, Messenger, etc.)

Bot > Bot performance > Bot performance

Matches

category_treemap

Conversation matches by platform trend

An overview of intent matches for all bot conversations that started during the selected date range, segregated by date

Bot > Bot performance > Bot performance

Number of matches

evolution_facet_line

Conversations by containment

The distribution of bot conversations that started during the selected date range, segregated by those which were contained in Bot vs. those which were escalated to an agent

Bot > Bot performance > Bot performance

uncontained_interactions $,$ contained_interactions

Conversion rate

Conversion rate is calculated by dividing the total number of orders attributed to the selected advisor by their total number of unique interactions lasting 30 seconds or longer.

This metric includes external orders made within a designated time window following an interaction.

Live Commerce > Advisor performance

Conversion rate

value_change

Conversion rate

The total number of 1:1 sales attributed to Live Advisors within the selected date range, divided by the total number of daily unique users whose interaction lasted 30+ seconds

Live Commerce > Executive summary

Conversion rate

value_change

Conversion rate %

Conversion rate is calculated by dividing the total number of orders attributed to chat only interactions by their total number of unique interactions lasting 60 seconds or longer. This metric includes external orders made within a designated time window following an interaction.

Live Commerce > Chat First

Conversion rate %

value_change

Conversion rate %

The total number of appointments sales attributed to the retailer within the selected date range, divided by the total number of unique bookings which have lasted 30+ seconds.

Live Commerce > Appointments

Conversion rate

value_change

Conversion rate %

The total number of appointments sales attributed to the retailer within the selected date range, divided by the total number of unique bookings which have lasted 30+ seconds.

Live Commerce > Appointments

Conversion rate

value_change

Cost per click (CPC)

The average cost for each click on an ad or sponsored post

Paid > Paid insight overview > Paid insight overview

Cost per click (CPC)

value_change

Cost per click (CPC) trend

An overview of the average cost for each click on an ad or sponsored post, segregated by date

Paid > Paid insight overview > Paid insight overview

Cost per click (CPC)

evolution_bar

Cost per mille (CPM)

The average cost of an ad or sponsored per 1000 impressions

Paid > Paid insight overview > Paid insight overview

Cost per mille (CPM)

value_change

Cost per mille (CPM) trend

An overview of the average cost of an ad or sponsored per 1000 impressions, segregated by date

Paid > Paid insight overview > Paid insight overview

Cost per mille (CPM)

evolution_bar

Created Appointments

The total number of bookings that were made, regardless of whether the booking has already happened, have been cancelled or are yet to happen

Live Commerce > Appointments

Created Appointments

value_change

Created Appointments

The total number of bookings that were made, regardless of whether the booking has already happened, have been cancelled or are yet to happen

Live Commerce > Appointments

Created Appointments

value_change

CSAT

The average of all CSATs (customer satisfaction scores) received via surveys submitted following a chat interaction within the selected date range.

Live Commerce > Chat First

CSAT Score

value_change

CSAT trend

An overview of all CSATs (customer satisfaction scores) received by the selected advisor in surveys submitted during the selected date range, segregated by the date of the interaction

Live Commerce > Advisor performance

CSAT $,$ Number of routings

evolution_line_multi

Customer survey completed

The total number of customer surveys completed following a accepted interaction.

Live Commerce > Operational performance

Customer survey completed

value_change

Daily clicks trend

An overview of the total number of clicks on links during the selected date range, segregated by the date of the click

Link In Bio > Link In Bio Performance

Number of clicks

evolution_line

Daily incoming messages

The sum of all incoming user messages received during the selected date range, segragated by day.

Bot > Bot overview > Bot overview

Incoming messages

evolution_facet_line

Daily unique users by platform

The number of unique users who sent a message during the selected date range, segregated by day and platform.

A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation.

Bot > Bot overview > Bot overview

Unique users

evolution_facet_line

Demography by average reach

The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

Average reach

category_stacked_bar

Demography by average reach

The distribution of gender and age groups among the average number of users who saw a post that was published by selected pages during the selected date range. Demographic data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

Average reach

category_stacked_bar

Demography by total reach trend

An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook.

Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once.

Social profiles > Facebook > Owned profiles > People insights > Reach

Total reach

evolution_facet_line

Demography by total reach trend

An overview of the distribution of gender and age groups among all reached users, segregated by date. Demographic data is derived from Facebook.

Reached users comprise all users who saw a post that was published by selected pages during the selected date range at least once.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

Total reach

evolution_facet_line

Engagement rate

Post-level engagement rate percentage is calculated as the sum of interactions (e.g. reactions, comments, and shares) for posts published during the selected date range, divided by the number of fans a profile has at the time of a post, and multiplied by 1000

Campaigns & labels > Cross-platform overview > Cross-platform overview

Engagement rate

value_change

Engagement rate

Post-level engagement rate percentage is calculated as total engagement with posts published during the selected date range, divided by total impressions, and multiplied by 100

Campaigns & labels > Facebook > Facebook

Engagement rate

value_change

Engagement rate

Post-level engagement rate is calculated as the sum of interactions (likes and comments) per day, divided by the number of followers on that day, and, finally, by the number of posts published on that day. The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed.

Campaigns & labels > Instagram > Instagram

Engagement rate

value_change

Engagement rate

Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100

Campaigns & labels > X > X

Engagement rate

value_change

Engagement rate

The number of daily interactions (likes and comments) recevied by a video published within the selected time range, divided by the number of subscribers on that day, and, finally, by the number of campaign videos published on that day.

The final engagement rate figure is obtained by calculating the average of all the engagement rate values for all of the days that are being analyzed.

Campaigns & labels > YouTube > YouTube

Engagement rate

value_change

Engagement rate

Post-level engagement rate percentage is calculated as total engagement, divided by total impressions, and multiplied by 100

Campaigns & labels > LinkedIn > LinkedIn

Engagement rate

value_change

Engagements by media type

The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Time comparison

Engagements

category_rows_change

Engagements by media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Engagements

category_rows_change

Engagements by media type

The distribution of the number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by media type (e.g. image, video, product, etc.)

Social profiles > Pinterest > Overview > Overview

Engagements

category_rows

Engagements by media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Engagements

category_rows

Engagements by platform

The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Overview

Engagements

category_rows

Engagements by platform

The distribution of the number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by platform. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Time comparison

Engagements

category_rows_change

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Engagements

category_rows

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Engagements

category_rows

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Engagements

category_rows_change

Engagements per media type

The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Engagements

category_rows

Engagements per media type

The distribution of the number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by media type (e.g. image, video, link, etc.). Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Engagements

category_rows_change

Engagements per media type

The distribution of the number of times users engaged with a content piece that was published by selected pages during the selected date range, segregated by media type (e.g. text, photo, video, link, etc.). Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Engagements

category_rows_change

Engagements trend

An overview of lifetime engagements for videos that were published within the selected date range, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Number of engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Time comparison

Number of engagements

evolution_bar_change

Engagements trend

An overview of the number of times users engaged with videos published during the selected date range, segregated by publication date. TikTok engagement is calculated from the sum of likes, comments and shares.

Campaigns & labels > TikTok > TikTok

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected pages during the selected date range, segregated by video publication date.

Social profiles > TikTok > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a video published within the selected date range during the video's lifetime, segregated by publication date. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Number of engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Overview

Number of engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with snaps that were published during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Campaigns & labels > Snapchat > Snapchat

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by profile and the date the content was pinned

Social profiles > Pinterest > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected profiles during the selected date range, segregated by publication date and profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Engagements

evolution_grouped_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range, segregated by the date the content was pinned

Social profiles > Pinterest > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Engagements

evolution_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a content piece that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Overview

Engagements

evolution_stacked_bar

Engagements trend

An overview of the percentage of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and platform. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn.

Social profiles > Cross-platform > Overview > Time comparison

Engagements

evolution_stacked_bar_change

Engagements trend

An overview of the total number of times users engaged with a post that was published by selected pages during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Engagements

evolution_bar

Engagements trend

An overview of the total number of times users engaged with a video that was published by selected profiles during the selected date range, segregated by publication date. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Engagements

evolution_bar

Engagements trend widget

An overview of the total number of times users engaged with a snap that was published by selected profiles during the selected date range, segregated by publication date. Engagements include swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Profile vs. profile

Number of engagements

evolution_grouped_bar

Evolution of followers by age

An overview of the distribution of gender and age groups among users who are following selected profiles during the selected date range, segregated by date. Demographic data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

Followers

evolution_facet_line

Executive summary overview

A weekly overview of all metrics from the last five weeks, leading up to the end date specified in the selected date range

Live Commerce > Executive summary

The total number of unique callers $,$ unique_valuable_callers $,$ unique_valuable_callers_rate $,$ conversion_rate $,$ orders_count $,$ sales_revenue $,$ order_value_rate $,$ avg_cust_q3_rating

table

Exportable Widgets without hammer

Dev insights > No hammer exports

Field

exportable, no hammer

Dev insights > No hammer exports

Document count

Facebook mentions

The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Facebook mentions trend

The number of content pieces that come from Facebook and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions trend

evolution_facet_line

Filter by page (legend)

Use this legend to filter data for **Post distribution trend** on the left.

This interactive table presents a list of all selected pages. Check the box to show or hide a page in the chart.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Followers by city

The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

The total number of fans

Followers by city

The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.

Social profiles > Facebook > Owned profiles > People insights > Followers

The total number of fans

Followers by city

The distribution of cities among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.

Social profiles > Instagram > People insights > People insights

The total number of fans

Followers by country

The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

The total number of fans

Followers by country

The distribution of countries among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.

Social profiles > Instagram > People insights > People insights

The total number of fans

Followers by country

The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.

Social profiles > Facebook > Owned profiles > People insights > Followers

The total number of fans

Followers by demography

The distribution of gender and age groups among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

Followers

category_stacked_bar

Followers by language

The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

The total number of fans

Followers by language

The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook.

This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period.

Social profiles > Facebook > Owned profiles > People insights > Followers

The total number of fans

Followers by platform

The distribution of the total number of users who are following selected profiles during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Number of followers

category_rows_change

Followers by platform

The distribution of the total number of users who are following selected profiles accounts during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Number of followers

category_rows

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Social profiles > X > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Public profiles > Overview

Followers growth

value_change

Followers growth

The increase or decrease in the number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Overview

Subscribers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Social profiles > X > Public profiles > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following a profile during the selected date range

Social profiles > TikTok > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following a profile over the selected date range

Social profiles > Pinterest > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following a profile over the selected date range

Social profiles > Pinterest > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of users who are following a profile during the selected date range

Social profiles > TikTok > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following a profile during the selected date range

Social profiles > LinkedIn > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of subscribers to the selected profiles over the selected date range

Social profiles > YouTube > Public profiles > Overview

Subscribers growth

value_change

Followers growth

The net increase or decrease in the total number of followers over the selected date range

Social profiles > Facebook > Public profiles > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles over the selected date range

Social profiles > YouTube > Overview > Time comparison

Subscribers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Public profiles > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > X > Public profiles > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range.

Social profiles > Instagram > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Pinterest > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Social profiles > LinkedIn > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Public profiles > Multicomparison

Subscribers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Multicomparison

Subscribers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease in the total number of followers over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Followers growth

value_change

Followers growth

The net increase or decrease of the total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Followers growth

category_bar

Followers growth

The net increase or decrease of the total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Overview > Overview

Followers growth

value_change

Followers growth

The net increase or decrease in the total number of users who are following selected profiles over the selected date range

Social profiles > X > Overview > Overview

Followers growth

value_change

Followers growth by platform

The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers growth

category_bar_change

Followers growth by platform

The distribution of the increase or decrease in the total number of followers over the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Followers growth

category_bar

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the increase or decrease in the number of users who are following selected profiles over the selected date range, segragated by date

Social profiles > X > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > TikTok > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Public profiles > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

The net increase or decrease in the total number of users who are following a profile over the selected date range, segregated by date

Social profiles > TikTok > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the increase or decrease of the total number of users who are subscribed to selected profiles during the selected date range, segregated by date

Social profiles > YouTube > Overview > Time comparison

Subscribers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are subscribed to the selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > TikTok > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Public profiles > Profile vs. Profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date.

Social profiles > Instagram > Overview > Profile vs. profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers growth

evolution_grouped_bar

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Overview

Subscribers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following selected profiles during the selected date range, segregated by date.

Social profiles > Instagram > Overview > Time comparison

Followers growth trend

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease in the total number of followers over the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the net increase or decrease in the total number of users who are following selected pages over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Followers growth

evolution_bar_change

Followers growth trend

An overview of the net increase or decrease of the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > Instagram > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the increase or decrease in the total number of users who are following selected profiled over the selected date range, segregated by date

Social profiles > X > Overview > Overview

Followers growth

evolution_bar

Followers growth trend

An overview of the increase or decrease in the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Overview

Subscribers growth

evolution_bar

Followers trend

An overview of the total number of users who are subscribed selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Profile vs. Profile

Number of subscribers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Time comparison

Number of followers

evolution_line_change

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date.

Social profiles > Instagram > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

The total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Overview > Time comparison

Followers

evolution_line_change

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following a profile during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date.

Social profiles > Instagram > Overview > Time comparison

Followers

evolution_line_change

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Overview

Number of subscribers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Time comparison

Number of subscribers

evolution_line_change

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are subscribed to selected profiles over the selected date range, segregated by date

Social profiles > YouTube > Overview > Profile vs. profile

Number of subscribers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > TikTok > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Pinterest > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Instagram > Public profiles > Profile vs. Profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > X > Public profiles > Profile vs. Profile

Number of followers

evolution_facet_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Time comparison

Number of followers

evolution_line_change

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Social profiles > TikTok > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segragated by date

Social profiles > X > Public profiles > Overview

Number of followers

evolution_line

Followers trend

An overview of the number of users who are following a profile during the selected date range, segregated by date

Social profiles > TikTok > Overview > Time comparison

Followers

evolution_line_change

Followers trend

An overview of the number of users who are subscribed to selected profiles during the selected date range, segregated by date

Social profiles > YouTube > Public profiles > Overview

Number of subscribers

evolution_line

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Social profiles > Facebook > Public profiles > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Overview

Number of followers

evolution_line

Followers trend

An overview of the total number of users who are following selected profiles over the selected date range, segregated by date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Number of followers

evolution_facet_line

Followers trend

An overview of the number of users who are following selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of followers

evolution_line_change

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segregated by date

Social profiles > Instagram > Overview > Overview

Followers

evolution_line

Followers trend

An overview of the number of users who are following selected profiles during the selected date range, segragated by date

Social profiles > X > Overview > Overview

Number of followers

evolution_line

Grading system

This table displays a summary of prediction grades for all organic posts published in the last 72 hours, based on the Performance Prediction content grading system.

The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces.

Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction

The total number of content pieces

Grading system

This table displays a summary of prediction grades for all organic and promoted posts published in the last 72 hours, based on the Performance Prediction content grading system.

The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces.

Social profiles > Instagram > Performance prediction > Performance prediction

The total number of content pieces

Hammer config keys reuse across visualisations

Dev insights > Hammer usage

Cardinality

Hours logged in

The total number of hours in which at least one advisor was actively signed into the system during the selected date range, including both when set to Online and Offline

Live Commerce > Operational performance

Hours

value_change

Hours logged in percentage

The percentage of hours where at least one advisor was signed into the system during the selected date range relative to the total working hours of the selected retailer

Live Commerce > Operational performance

Percentage

value_change

Impressions

The number of times that your ads or paid content were displayed to users during the selected date range

Paid > Paid insight overview > Paid insight overview

Impressions

value_change

Impressions by media type

The sum of lifetime content impressions for the set of content that was published during the selected date range. Data is segregated by media type (e.g. photo, video, link).

Campaigns & labels > Facebook > Facebook

Content impressions

category_bar

Impressions by media type

The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, carousel, reel)

Campaigns & labels > Instagram > Instagram

Content impressions

category_bar

Impressions by media type

The distribution of lifetime content impressions for the set of posts that were published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > X > X

Content impressions

category_bar

Impressions by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Overview

Impressions

category_rows

Impressions by media type

The distribution of content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Snapchat > Overview > Time comparison

Impressions

category_rows_change

Impressions by platform

The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Impresssions

category_pie

Impressions by platform

The distribution of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Overview

Content impressions

category_rows

Impressions by platform

The distribution of lifetime content impressions, or of lifetime video views where impressions do not apply, for content that was published during the selected date range. Data is segrated by social media platform. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Time comparison

Content impressions

category_rows_change

Impressions by platform trend

An overview of the number of content impressions, or of video views where impressions do not apply, for content that was published during the selected date range, segrated by social media platform and publication date. This metric does not count user-generated content.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Content impressions

evolution_facet_line

Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Time comparison

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Time comparison

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Impressions engagement rate

value_change

Impressions engagement rate

Impressions engagement rate shows the percentage of users who engaged with a snap that was published during the selected date range given its impressions

Campaigns & labels > Snapchat > Snapchat

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Overview

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Multicomparison

Impressions engagement rate

category_bar

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Multicomparison

Impressions engagement rate

category_bar

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Overview

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Impressions engagement rate

value_change

Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile.

Social profiles > Pinterest > Overview > Multicomparison

Impressions engagement rate

category_bar

Impressions engagement rate by media type

The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

category_rows_compare

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

category_rows_compare

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Time comparison

Impressions engagement rate

category_rows_change

Impressions engagement rate per media type

The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Impressions engagement rate

category_rows

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.) and profile. Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions.

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

category_rows_compare

Impressions engagement rate per media type

The distribution of impressions engagement rates, segregated by media type (e.g. image, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected profiles during the selected date range, divided by the number of content impressions. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Overview

Impressions engagement rate

category_rows

Impressions engagement rate per media type

The distribution of impressions engagement rates per media type (e.g. text, photo, video, link, etc.). Impressions engagement rate refers to the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Impressions engagement rate

category_rows_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned.

Social profiles > Pinterest > Overview > Time comparison

Impressions engagement rate

evolution_bar_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile and the date the content was pinned.

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

evolution_grouped_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Impressions engagement rate

evolution_bar_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a content piece that was pinned by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by the date the content was pinned.

Social profiles > Pinterest > Overview > Overview

Impressions engagement rate

evolution_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Overview

Impressions engagement rate

evolution_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date and profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

evolution_grouped_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

evolution_grouped_bar

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by post publication date. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Time comparison

Impressions engagement rate

evolution_bar_change

Impressions engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Impressions engagement rate

evolution_bar

Impressions per media type

The total number of times a content pieces published during the selected date range was viewed, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Overview

Content impressions

category_rows

Impressions per media type

The total number of times a post published during the selected date range was viewed in its lifetime, segregated by media type (e.g. image, video, carousel, etc.). This metric does not count user-generated content.

Social profiles > Instagram > Overview > Time comparison

Impressions per media type

category_rows_change

Impressions per media type

The number of lifetime content impressions for posts published during the selected date range, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Social profiles > X > Overview > Time comparison

Impressions per media type

category_rows_change

Impressions per media type

The total number of times a post published during the selected date range was viewed, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Time comparison

Impressions per media type

category_rows_change

Impressions per media type

The total number of times a post published within the selected date range was viewed during its lifetime, segregated by media type (e.g. images, carousels, reels). This metric does not count user-generated content.

Social profiles > Instagram > Overview > Overview

Content impressions

category_rows

Impressions per media type

The distribution of the total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Social profiles > X > Overview > Overview

Content impressions

category_rows

Impressions per media type by paid vs. organic

The distribution of the total number of times a post published on selected page during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

category_stacked_rows

Impressions per media type by paid vs. organic

The total number of times a content piece published during the selected date range was viewed, segregated by media type (image, video, link, etc.). This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Content impressions

category_stacked_rows_change

Impressions trend

The number of times that your ads or paid content were displayed to users during the selected date range

Paid > Paid insight overview > Paid insight overview

Impressions trend

evolution_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a post published during the selected date range was seen by a user, segregated by publication date. This metric does not count user-generated content

Social profiles > LinkedIn > Overview > Overview

Content impressions

evolution_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Overview

Content impressions

evolution_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Time comparison

Number of impressions

evolution_bar_change

Impressions trend

An overview of the number of times a psnapost published during the selected date range was viewed or of video views where impression do not apply, segregated by publication date

Social profiles > Snapchat > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > X > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the number of times a post published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the total number of views for content that was pinned by selected profiles during the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

An overview of the total number of times a post published by selected profiles during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

evolution_grouped_bar

Impressions trend

The number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content.

Social profiles > X > Overview > Time comparison

Content impressions

evolution_bar_change

Impressions trend

An overview lifetime impressions for posts published during the selected date range, segregated by publication date. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Time comparison

Content impressions

evolution_bar_change

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Overview

Content impressions

evolution_stacked_bar

Impressions trend

An overview of the number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. Data is segregated by publication date. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Time comparison

Content impressions

evolution_stacked_bar_change

Impressions trend

An overview of the number of times posts published during the selected date range were viewed, segregated by publication date. This metric does not take into account user-generated content.

Social profiles > X > Overview > Overview

Content impressions

evolution_bar

Impressions trend by paid vs. organic

An overview of the total number of times a post published on selected pages during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

evolution_stacked_bar

Impressions trend by paid vs. organic

An overview of the number of times a content piece published during the selected date range was viewed, segregated by publication date. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Content impressions

evolution_stacked_bar_change

Incoming content

A detail view of posts published during the selected date range that mentioned/tagged your profile

Social profiles > Instagram > Earned media > Earned media

content_card

Incoming messages

The sum of all incoming user messages received during the selected date range.

Bot > Bot overview > Bot overview

Incoming messages

value_change

Instagram mentions

The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Instagram mentions trend

The number of content pieces that come from Instagram and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions trend

evolution_facet_line

Interactions by media type

The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. photo, video, link).

Campaigns & labels > Facebook > Facebook

Interactions

category_bar

Interactions by media type

The distribution of interactions (reactions, comments, and shares) for posts published during the selected date range, segregated by media type (e.g. image, carousel, reel)

Campaigns & labels > Instagram > Instagram

Interactions

category_bar

Interactions by media type

The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > X > X

Interactions

category_bar

Interactions by media type

The distribution of the number of lifetime interactions (likes and comments) for posts published during the selected date range, segregated by media type (e.g. image, video, link)

Campaigns & labels > LinkedIn > LinkedIn

Interactions

category_bar

Interactions by organic vs. promoted

The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Interactions

category_rows_compare

Interactions by organic vs. promoted

The distribution of interactions on posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Interactions

category_rows

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content that was published during the selected date range, segregated by social media platform

Campaigns & labels > Cross-platform overview > Cross-platform overview

Interactions

category_pie

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, and shares) for a set of content published during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Interactions

category_rows

Interactions by platform

The distribution of lifetime interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by social media platform.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Number of interactions

category_rows_change

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > Pinterest > Pinterest

Interactions

category_pie

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > Facebook > Facebook

Interactions

category_pie

Interactions by type

The distribution of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > Instagram > Instagram

Interactions

category_pie

Interactions by type

The distribution of the total number of interactions for content pinned during the selected date range, segregated by interaction type

Social profiles > Pinterest > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the number of lifetime interactions (replies, reposts, likes) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > X > X

Interactions

category_pie

Interactions by type

The distribution of interactions (likes and comments) for the set of videos published during the selected date range, segregated by interaction type

Campaigns & labels > YouTube > YouTube

Interactions

category_pie

Interactions by type

The distribution of the number of lifetime interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Campaigns & labels > LinkedIn > LinkedIn

Interactions

category_pie

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > LinkedIn > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of interactions (shares, likes, comments) for pins published during the selected date range, segregated by interaction type

Social profiles > Pinterest > Overview > Overview

Interactions

category_rows

Interactions by type

The distribution of the total number of interactions (likes, replies and reposts) for posts published by selected profiles during the selected date range, segregated by interaction type

Social profiles > X > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (e.g. reactions, comments, shares) for posts published during the selected date range, segregated by interaction type.

Social profiles > Cross-platform > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type

Social profiles > Instagram > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (likes, comments, and shares) for videos published during the selected date range, segregated by interaction type

Social profiles > YouTube > Public profiles > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > YouTube > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of lifetime interactions (shares, likes, comments) for pins published during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Interactions

category_rows_change

Interactions by type

The distribution of the total number of interactions (likes and comments) for posts published during the selected date range, segregated by interaction type

Social profiles > Instagram > Public profiles > Multicomparison

Number of interactions

category_stacked_bar

Interactions by type

The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of interactions

category_stacked_bar

Interactions per 1k followers by media type

The total number of interactions per 1000 followers for the set of content published by selected profiles during the selected date range. Data is segregated by profile.

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions per 1k followers

category_rows_multi_bar

Interactions trend

An overview of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Time comparison

Interactions

evolution_bar_change

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date

Social profiles > Pinterest > Overview > Profile vs. profile

Number of interactions

evolution_grouped_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Interactions

evolution_facet_line

Interactions trend

An overview of lifetime interactions (shares, likes, comments) for the set of pins published during the selected date range, segragated by publication date

Social profiles > Pinterest > Overview > Overview

Interactions

evolution_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares), or of video views where impressions do not apply, for content pieces published during the selected date range. Data is segregated by publication date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Interactions

evolution_stacked_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, and shares) for posts published by selected profiles across the selected date range, segregated by publication date

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of interactions

evolution_grouped_bar

Interactions trend

An overview of lifetime interactions (e.g. reactions, comments, shares) for content pieces published during the selected date range. Data is segregated by publication date.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Interactions

evolution_stacked_bar_change

Invalid Configs per board for undefined

Dev insights > Hammer usage

Field

Invalid configurations

Dev insights > Hammer usage

Document count

Invalid hammer configs

Dev insights > Hammer usage

Document count

Key metrics summary

A chart comparing the total number of mentions, authors, social interactions, and potential impressions.

Listening > Volume > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Key metrics summary

A chart comparing the total number of mentions, authors, social interactions, and potential impressions.

Listening > Aggregated overview > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Key metrics summary

A summary of key metrics (i.e. the total number of mentions, authors, social interactions, and potential impressions) for selected queries during the selected date range. Data is segregated by platform (e.g. social media network, blog, forum, news site, etc.).

Listening > Platforms > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Link performance (Button)

A detail overview of performance metrics for button links during the selected date range. The following data is available: Button name and URL, Number of clicks, CTR percentage, Number of days the button was live (published). Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views.

Link In Bio > Link In Bio Performance

The total number of clicks per day $,$ The total number of events $,$ The total number of events created

table

Link performance (Social Grid)

A detail overview of performance metrics for social grid links during the selected date range. The following data is available: Number of clicks, CTR percentage, Number of days the link was live (published). Note: CTR (click-through rate) percentage is calculated by dividing the total number of links clicks by the total number of link views.

Link In Bio > Link In Bio Performance

The total number of clicks per day $,$ The total number of events $,$ The total number of events created

table

Maximum 10-second video views per day

The highest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

evolution_value

Maximum 30-second video views per day

The highest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

evolution_value

Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

profile_impressions

Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page impressions

evolution_value

Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page impressions

evolution_value

Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

evolution_value

Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

fans_net_likes

Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

evolution_value

Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

evolution_value

Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

evolution_value

Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of negative feedback

Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page reach

evolution_value

Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page reach

evolution_value

Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of profile reach

Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page tab views

evolution_value

Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page tab views

evolution_value

Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Content impressions

evolution_value

Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Content impressions

evolution_value

Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reach

evolution_value

Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reach

evolution_value

Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of ad reach

Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

evolution_value

Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

evolution_value

Maximum time watched per day

The highest amount of time users spent watching selected pages' videos on a single day during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total time watched

evolution_value

Maximum video views per day

The highest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

evolution_value

Media views

The sum of media views (autoplay and click) of posts published during the selected date range, across videos, gifs, and images

Campaigns & labels > X > X

Media views

value_change

Media views

The total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range

Campaigns & labels > Snapchat > Snapchat

Media views

value_change

Media views trend

An overview of the total number of views (autoplay and click) across videos and images for snaps that were published during the selected date range, segregated by publication date

Campaigns & labels > Snapchat > Snapchat

Media views

evolution_bar

Mentions by platform

The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Overview

Networks

category_pie

Mentions by platform

The distribution of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

category_pie

Mentions by platform

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Number of mentions

category_stacked_bar

Mentions by platform

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions by platform

category_stacked_bar

Mentions by platform trend

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.) and date of the mention. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Overview

Mentions trend

evolution_facet_line

Mentions trend

An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Overview

Number of mentions

evolution_bar

Mentions trend

An overview of the number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range, segregated by date of the mention

Social profiles > Instagram > Earned media > Earned media

Number of mentions

evolution_bar

Mentions trend

An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

evolution_bar

Mentions trend

An overview of the total number of content pieces matching the analyzed queries, segregated by content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Number of mentions

category_bar

Mentions trend

An overview of the number of times selected profiles were mentioned by other X accounts during the selected date range, segregated by date of mention

Social profiles > X > Earned media > Earned media

Number of mentions

evolution_bar

Minimum 10-second video views per day

The lowest amount of times users viewed selected pages’ videos for 10+ seconds on a given day during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

evolution_value

Minimum 30-second video views per day

The lowest amount of times users viewed selected pages’ videos for 30+ seconds on a given day during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

evolution_value

Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page impressions

evolution_value

Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page impressions

evolution_value

Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

profile_impressions

Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

evolution_value

Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

fans_net_likes

Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

evolution_value

Minimum page negative feedback per day

The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

evolution_value

Minimum page negative feedback per day

The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

evolution_value

Minimum page negative feedback per day

The lower amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of negative feedback

Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page reach

evolution_value

Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page reach

evolution_value

Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of profile reach

Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page tab views

evolution_value

Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page tab views

evolution_value

Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Content impressions

evolution_value

Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Content impressions

evolution_value

Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reach

evolution_value

Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

The total number of ad reach

Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reach

evolution_value

Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

evolution_value

Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

evolution_value

Minimum time watched per day

The lowest amount of time users spent watching selected pages' videos on a single day during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total time watched

evolution_value

Minimum video views per day

The lowest amount of times users viewed selected pages’ videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

evolution_value

Monthly unique users

The number of unique users who sent a message during the selected date range, segregated by month.

A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation.

Bot > Bot overview > Bot overview

Unique users

evolution_bar

Most engaging media types

The sum of lifetime interactions (likes and comments) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > LinkedIn > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of interactions (reactions, comments, and shares) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link).

Campaigns & labels > Facebook > Facebook

Engagement rate

category_bar

Most engaging media types

Engagement is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. image, carousel, reel, etc.).

Campaigns & labels > Instagram > Instagram

Engagement rate

category_bar

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Instagram > Public profiles > Profile vs. Profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

Post-level engagement is calculated as the sum of interactions (likes and comments) divided by the number of fans a profile has at the time of the post, and multiplied by 1000. Data is segregated by media type (e.g. photo, video, link.).

Campaigns & labels > LinkedIn > LinkedIn

Engagement rate

category_bar

Most engaging media types

The sum of lifetime interactions (reactions, comments, and shares) for posts published by a selected profile during the selected date range, divided by the number of followers that profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

Post-level engagement rate is calculated as the sum of interactions (likes and comments) for posts published during the selected date range, divided by the number of followers a page has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. image, video, link).

Social profiles > LinkedIn > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Instagram > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of lifetime interactions (likes, replies, reposts) for posts published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > X > Overview > Profile vs. profile

Interactions per 1K followers

category_rows_compare

Most engaging media types

The sum of interactions (e.g. reactions, comments, shares) for content published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > Cross-platform > Content performance > Content performance

Interactions per 1K followers

category_stacked_bar

Most engaging media types

The sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Posts are segregated by media type (image, video, link, etc.).

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

Post-level engagement is calculated as the sum of interactions (reactions, comments, and shares) for posts published during the selected date range, divided by the number of followers a profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (e.g. images, carousels, videos).

Social profiles > Instagram > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging media types

The sum of interactions (likes, replies, reposts) for posts published during the selected date range, divided by the number of followers a profile has at the time of the posts, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.).

Social profiles > X > Content performance > Content performance

Interactions per 1K followers

category_rows

Most engaging post types

Post engagement rate is calculated as the sum of interactions (reactions, comments, and shares) with a post divided by the number of followers a profile has at the time of the post, and multiplied by 1000. Data is segregated by content type (e.g. posts, replies, shares, etc.).

Campaigns & labels > X > X

Engagement rate

category_bar

Most used media types

The distribution of all content pieces published during the selected date range, segregated by media type (image, video, link, etc.)

Social profiles > Cross-platform > Content performance > Content performance

Number of content pieces

category_stacked_bar

Negative mentions

An aggregation of mentions with a negative sentiment

Listening > Sentiment > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Negative mentions trend

An aggregation of mentions with a negative sentiment.

Listening > Sentiment > Multicomparison

Mentions trend

evolution_facet_line

Net page likes

The net amount of likes received by selected pages during the selected date range, segregated by profile.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Net page likes

category_bar

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Net page likes

evolution_facet_line

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Net page likes

evolution_line

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Net page likes

evolution_line

Net page likes trend

An overview of the net amount of likes received by selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Net page likes

evolution_line_change

New cases growth

The increase or decrease in the number of new cases escalated to Care during the selected date range compared to the same previous time period

Care > Case analysis > Case analysis

Number of cases

evolution_bar

New conversations

The number of conversations that started during the selected date range.

A conversation is defined as all the individual messages exchanged within a continuous session.

Bot > Bot overview > Bot overview

New conversations

value_change

New daily conversations trend

An overview of the total number of new bot conversations that started during the selected date range, segregated by day and platform (e.g. web chat, Messenger, etc.)

Bot > Bot performance > Bot performance

Number of conversations

evolution_facet_line

No hammer widgets per board for click through

Dev insights > No hammer exports

Field

No shows

The total number of confirmed bookings for which either the advisor or the user (or both) did not join the scheduled call.

Live Commerce > Appointments

No shows

value_change

No shows

The total number of confirmed bookings for which either the advisor or the user (or both) did not join the scheduled call.

Live Commerce > Appointments

No shows

value_change

Not Exportable Widgets without hammer

Dev insights > No hammer exports

Field

Number of authors

The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted.

Listening > Volume > Multicomparison

Authors

evolution_facet_line

Number of authors

The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted.

Listening > Aggregated overview > Multicomparison

Authors

evolution_facet_line

Number of authors

The number of unique authors that produced content matching the analyzed queries. Authors who produced multiple content pieces are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Volume > Overview

Authors

value_change

Number of authors

The number of unique social media profiles that produced the content matching the analyzed queries. Authors who produced multiple content are counted only once. Authors who can't be identified due to API limitations (mostly authors coming through Instagram hashtag search) are not counted.

Listening > Volume > Multicomparison

The total number of authors

Number of authors

The number of unique authors that produced mentions matching the analyzed queries.

Authors who produced multiple mentions are counted only once. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are not counted.

Listening > Aggregated overview > Overview

Authors

value_change

Number of cases

The sum of all cases escalated to Care during the selected date range

Care > Case analysis > Case analysis

Number of cases

value_change

Number of changes per board

Dev insights > Hammer usage

Document count

Number of changes per board for undefined

Dev insights > Hammer usage

Field

Number of changes per hammer type for undefined

Dev insights > Hammer usage

Field

Number of comments

The sum of all comments for the set of pins that were published during the selected date range

Campaigns & labels > Pinterest > Pinterest

Comments

value_change

Number of comments

The sum of all comments for the set of videos that were published during the selected date range

Campaigns & labels > TikTok > TikTok

Number of comments

value_change

Number of comments

The sum of comments or replies to a set of content that was published during the selected date range

Campaigns & labels > Cross-platform overview > Cross-platform overview

Comments and/or replies

value_change

Number of comments

The sum of all comments received by posts that were published during the selected date range

Campaigns & labels > Facebook > Facebook

Number of comments

value_change

Number of comments

The sum of comments on the set of posts published during the selected date range

Campaigns & labels > Instagram > Instagram

Number of comments

value_change

Number of comments

The sum of replies to posts that were published during the selected date range

Campaigns & labels > X > X

Number of replies

value_change

Number of comments

The sum of comments on the set of videos that were published during the selected date range

Campaigns & labels > YouTube > YouTube

Number of comments

value_change

Number of comments

The sum of all comments for the set of posts that was published during the selected date range

Campaigns & labels > LinkedIn > LinkedIn

Number of comments

value_change

Number of comments

The total number of replies to snaps that were were published during the selected date range

Campaigns & labels > Snapchat > Snapchat

Number of comments

value_change

Number of engagements

The number of times users engaged with a video during its lifetime. TikTok engagements are calculated from the sum of likes, comments and shares.

Campaigns & labels > TikTok > TikTok

Engagements

value_change

Number of engagements

The number of times a user engaged with a post that was published during the selected range. This includes all clicks anywhere on the post (including hashtags, links, avatar, username, and post expansion), reposts, replies, follows and likes.

Campaigns & labels > X > X

Engagements

value_change

Number of engagements

The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Overview

Engagements

value_change

Number of engagements

The total number of lifetime engagements for videos that were published within the selected date range. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a video that was published by selected profiles during the selected date range.Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where engagements do not apply

Social profiles > Snapchat > Overview > Multicomparison

Content engagements

category_bar

Number of engagements

The total number of times users engaged with a post that was published by selected profiles during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with snaps that were published during the selected date range. Engagements include swiping up, shares, comments and screenshots.

Campaigns & labels > Snapchat > Snapchat

Engagemets

value_change

Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a video published within the selected date range during the video's lifetime. TikTok engagements include the sum of likes, comments, and shares. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a post that was published by selected profiles during the selected date range. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > LinkedIn > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a snap that was published by selected profiles during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of users who engaged with a content piece that was published by selected profiles during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data for Facebook, X, TikTok and YouTube, and only organic data for Instagram and LinkedIn.

Social profiles > Cross-platform > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of times users engaged with a content piece that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range

Social profiles > Pinterest > Overview > Overview

Engagements

value_change

Number of engagements

The total number of times users engaged with a video that was published by selected profiles during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of times users engaged with a content piece that was pinned by selected profiles during the selected date range. Data is segregated by profile.

Social profiles > Pinterest > Overview > Multicomparison

Engagements

category_bar

Number of engagements

The total number of times users engaged with a content piece that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Engagements

value_change

Number of engagements

The total number of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Engagements

category_bar

Number of followers

The sum of all users who are following a profile during the selected date range, segregated by date

Social profiles > Pinterest > Overview > Time comparison

Followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Number of followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Time comparison

Followers

value_change

Number of followers

The total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Public profiles > Overview

Followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Public profiles > Overview

Followers

value_change

Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Overview

Subscribers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Time comparison

Followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range.

Social profiles > Instagram > Overview > Time comparison

Followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Time comparison

Followers

value_change

Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Time comparison

Subscribers

value_change

Number of followers

The total number of users who are following a profile over the selected date range

Social profiles > Pinterest > Overview > Overview

Followers

value_change

Number of followers

The total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Overview

Followers

value_change

Number of followers

The total number of users who are following selected profiles over the selected date range

Social profiles > Instagram > Overview > Overview

Followers

value_change

Number of followers

The total number of users who are following a profile over the selected date range

Social profiles > LinkedIn > Overview > Overview

Followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Public profiles > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Instagram > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Public profiles > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Overview > Multicomparison

Number of subscribers

category_bar

Number of followers

The total number of users who are subscribed to selected profiles during the selected date range

Social profiles > YouTube > Public profiles > Multicomparison

Number of subscribers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected social media accounts during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Number of followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > TikTok > Overview > Overview

Followers

value_change

Number of followers

The total number of users who are subscribed to selected profiles over the selected date range

Social profiles > YouTube > Public profiles > Overview

Subscribers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Public profiles > Overview > Overview

Followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Pinterest > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected pages over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Number of followers

value_change

Number of followers

The total number of users who are following selected profiles during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of followers

category_bar

Number of followers

The total number of users who are following selected profiles during the selected date range

Social profiles > X > Overview > Overview

Followers

value_change

Number of impressions

The total number of times a content piece pinned during the selected date range was viewed

Social profiles > Pinterest > Overview > Multicomparison

Content impressions

category_bar

Number of impressions

The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Content impressions

value_change

Number of impressions

The number of times an admin post published during the selected date range was viewed by a user. This metric does not count user-generated content.

Campaigns & labels > Facebook > Facebook

Content impressions

value_change

Number of impressions

The sum of lifetime impressions collected by posts published during the selected date range, or of video views where impressions do not apply. This metric does not count user-generated content.

Campaigns & labels > Instagram > Instagram

Content impressions

value_change

Number of impressions

The sum of lifetime content impressions for posts published during the selected date range

Campaigns & labels > X > X

Post impressions

value_change

Number of impressions

The total number of lifetime content impressions for posts published during the selected date range. This metric does not count user-generated content.

Social profiles > X > Overview > Time comparison

Content impressions

value_change

Number of impressions

The total number of times a snap published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply

Social profiles > Snapchat > Overview > Multicomparison

Content impressions

category_bar

Number of impressions

The total number of times posts published during the selected date range were viewed, segregated by media type (image, video, link, etc.)

Social profiles > LinkedIn > Overview > Time comparison

Content impressions

value_change

Number of impressions

The total number of times a post published on selected pages during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

value_change

Number of impressions

The total number of times a content piece published during the selected date range was viewed. This metric does not consider user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Content impressions

value_change

Number of impressions

The total number of times posts published within the selected date range were viewed in the posts' lifetime. This metric does not count user-generated content.

Social profiles > X > Overview > Overview

Content impressions

value_change

Number of impressions

The total number of times snaps viewed during the selected date range were viewed during their lifetime, including video views

Campaigns & labels > Snapchat > Snapchat

Content impressions

value_change

Number of impressions

The total number of times a content piece published during the selected date range was viewed during its lifetime, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Multicomparison

Content impressions

category_bar

Number of impressions

The total number of times posts published during the selected date range were viewed. This metric does not consider user-generated content.

Social profiles > Instagram > Overview > Overview

Content impressions

value_change

Number of impressions

The total number of times posts published during the selected date range were viewed

Social profiles > LinkedIn > Overview > Overview

Content impressions

value_change

Number of impressions

The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > X > Overview > Multicomparison

Content impressions

category_bar

Number of impressions

The total number of times posts published by selected profiles during the selected date range were viewed. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Multicomparison

Content impressions

category_bar

Number of impressions

The total number of times a post published by selected profiles during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Multicomparison

Content impressions

category_bar

Number of impressions

The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Time comparison

Content impressions

value_change

Number of impressions

The number of times a content piece published during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Overview

Content impressions

value_change

Number of impressions

The total number of times a content piece published during the selected date range was viewed during its lifetime, or of lifetime video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Time comparison

Content impressions

value_change

Number of impressions by paid vs. organic

The total number of times a post published on selected pages during the selected date range was viewed. This metric does not consider user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Overview

Content impressions

category_bar

Number of impressions by paid vs. organic

The total number of times a post published by selected profiles during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

category_grouped_bar

Number of impressions by paid vs. organic

The total number of times a post published during the selected date range was viewed. This metric does not count user-generated content.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Content impressions

category_stacked_bar

Number of interactions

The sum of lifetime interactions (shares, likes, comments) for the set of content that was pinned during the selected date range

Campaigns & labels > Pinterest > Pinterest

Interactions

value_change

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of interactions

value_change

Number of interactions

The number of lifetime interactions (reactions, comments, and shares) for posts published during the selected date range

Campaigns & labels > Facebook > Facebook

Interactions

value_change

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range

Campaigns & labels > Instagram > Instagram

Interactions

value_change

Number of interactions

The sum of all interactions (replies, reposts, likes) for posts that were published during the selected date range

Campaigns & labels > X > X

Interactions

value_change

Number of interactions

The number of interactions (likes and comments) received by videos published during the selected date range

Campaigns & labels > YouTube > YouTube

Interactions

value_change

Number of interactions

The sum of interactions (e.g. likes or comments) for posts published on selected profiles during the selected date range

Campaigns & labels > LinkedIn > LinkedIn

Interactions

value_change

Number of interactions

The sum of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range.

Social profiles > Pinterest > Overview > Overview

Interactions

value_change

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Overview

Number of interactions

value_change

Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published during the selected date range.

Note: Snapchat data is not available for this metric due to API limitations.

Social profiles > Cross-platform > Overview > Time comparison

Interactions

value_change

Number of interactions

The sum of all lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Interactions

value_change

Number of interactions

The total number of interactions on posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Interactions

value_change

Number of interactions

The total number of interactions on posts published by selected pages during the selected date range. Data is segregated by page.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Interactions

category_bar

Number of interactions by label

The distribution of the number of user interactions with content matching the analyzed queries, segregated by the label manually assigned to the content in Emplifi Content or Community. Mentions with multiple label assignments are counted for each assigned label.

Listening > Volume > Overview

Number of interactions

category_bar

Number of mentions

An overview of the number of detected mentions among selected data sources and filters, segregated by mention publication date. Mentions discovered by multiple data sources are counted only once.

Listening > Crisis Management > Crisis Management

Number of mentions

evolution_bar

Number of mentions

The distribution of detected mentions among selected data sources and filters, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple data sources are counted only once.

Listening > Crisis Management > Crisis Management

Number of mentions

category_bar

Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Multicomparison

Mentions

evolution_facet_line

Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Mentions

evolution_facet_line

Number of mentions

The total number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Overview

Number of mentions

value_change

Number of mentions

The total number of times your profile was mentioned/tagged in posts published by other Instagram accounts during the selected date range

Social profiles > Instagram > Earned media > Earned media

Number of mentions

value_change

Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

value_change

Number of mentions

The number of content pieces matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Volume > Multicomparison

Content count

Number of mentions

The total number of times selected profiles were mentioned by other X accounts during the selected date range

Social profiles > X > Earned media > Earned media

Mentions

value_change

Number of mentions by label

The distribution of labeled content pieces matching the analyzed queries, segregated by the label manually assigned to them in Emplifi Content or Community. Mentions with multiple label assignments are counted for each label.

Listening > Volume > Overview

Number of mentions

category_bar

Number of posts

The total number of posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Posts

value_change

Number of posts

The total number of posts published by selected pages during the selected date range. Data is segregated by page.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Posts

category_bar

Number of potential impressions

The number of unique users who may see a mention matching analyzed queries

Listening > Volume > Overview

Potential impressions

value_change

Number of potential impressions

The number of unique users who may see mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Potential impressions

value_change

Number of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range. Data is segregated by page.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Promoted interactions

category_bar

Number of reactions

The total number of reactions received by content that was pinned during the selected date range. This metric does not count repinned to reshared content.

Social profiles > Pinterest > Overview > Multicomparison

Number of reactions

category_bar

Number of resolved cases

The number of Care cases that were marked as Done during the selected date range

Care > Case analysis > Case analysis

Number of cases

value_change

Number of social interactions

The total number of user interactions with social media content matching the analyzed queries

Listening > Volume > Overview

Social interactions

value_change

Number of social interactions

The total number of user interactions received by mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Social interactions

value_change

Number of story impressions

The sum of lifetime story impressions for the set of stories published during the selected date range

Social profiles > Instagram > Story engagement > Story engagement

Story impressions

value_change

Number of story replies

The sum of replies for the set of stories published during the selected date range

Social profiles > Instagram > Story engagement > Story engagement

Story replies

value_change

Number of undefined

Social profiles > LinkedIn > Overview > Time comparison

value_change

Number of undefined

Social profiles > Facebook > Public profiles > Overview > Overview

value_change

Number of undefined

Social profiles > Instagram > Public profiles > Overview

value_change

Number of undefined

Social profiles > YouTube > Overview > Time comparison

value_change

Number of undefined

Social profiles > Instagram > Overview > Time comparison

value_change

Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Overview

value_change

Number of undefined

Social profiles > Instagram > Earned media > Earned media

value_change

Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Time comparison

value_change

Number of undefined

Social profiles > LinkedIn > Overview > Overview

value_change

Number of undefined

Social profiles > Instagram > Overview > Overview

value_change

Number of undefined

Social profiles > YouTube > Overview > Overview

value_change

Number of unique users per month

The total number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by month.

Bot > Bot performance > Bot performance

Proxy

Number of videos

The sum of videos published during the selected date range

Social profiles > LinkedIn > Content performance > Content performance

Videos

value_change

Number of videos

The sum of all videos published during the selected date range

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Videos

value_change

Number of videos

The sum of all videos published on selected profiles during the selected date range

Social profiles > X > Content performance > Content performance

Videos

value_change

OmniAPI: Endpoints score

Dev insights > OmniAPI endpoint quality

Document count $,$ Value

Organic posts published in the last 72 hours

This overview displays all organic posts published in the last 72 hours. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade.

Note: There may be a minor delay in syncing real-time Facebook data.

Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction

Outdated boards

Dev insights > Hammer usage

Cardinality

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by page growth metric and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

fans_net_likes $,$ fans_adds_unique_paid $,$ fans_adds_unique_unpaid $,$ fans_removes

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Average growth

category_rows

Page growth distribution

The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Average growth

category_rows

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

category_rows

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

category_rows

Page impressions by organic vs. paid

The amount of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

profile_impressions

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

category_rows_change

Page impressions by organic vs. paid

The distribution of the number of times the selected pages were viewed during the selected date range, segregated by organic vs. paid impressions and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page impressions

category_stacked_bar

Page impressions trend

An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

evolution_grouped_bar

Page impressions trend

An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

evolution_grouped_bar

Page impressions trend

An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and organic vs. paid impressions

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

evolution_stacked_bar_change

Page impressions trend

An overview of the number of times users viewed the selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_grouped_bar

Page likes by organic vs. paid

The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

category_stacked_bar

Page likes by organic vs. paid

The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page likes

category_stacked_bar

Page likes by organic vs. paid trend

An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Likes

evolution_facet_line

Page likes by organic vs. paid trend

An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Likes

evolution_facet_line

Page likes by organic vs. paid trend

An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Likes

evolution_facet_line_change

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

evolution_line

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page likes

evolution_line_change

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

evolution_line

Page likes trend

An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_facet_line

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative Clicks

category_rows

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative Clicks

category_rows

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative Clicks

category_rows_change

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

The total number of negative feedback

Page negative feedback distribution

The distribution of the number of times users took a negative action on the selected pages during the selected date range, segregated by the action they took and profile.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Negative clicks

category_stacked_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

evolution_stacked_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

evolution_stacked_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and profile.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_grouped_bar

Page negative feedback trend

An overview of the number of times users took a negative action on the selected pages during the selected date range, segregated by date and the action they took.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative clicks

evolution_stacked_bar_change

Page reach by organic vs. paid

The distribution of page reach recorded during the selected date range, segregated by organic vs. paid reach and profile.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page reach

category_stacked_bar

Page reach trend

An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page reach

evolution_grouped_bar

Page reach trend

An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page reach

evolution_grouped_bar

Page reach trend

An overview of page reach recorded over the selected date range, segregated by date and organic vs. paid reach.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page reach

evolution_stacked_bar_change

Page reach trend

An overview of page reach recorded over the selected date range, segregated by date and profile.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_grouped_bar

Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

tab_views

table

Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

table

Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

tab_views

table

Percentage of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Promoted interactions

value_change

Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Promoted posts

value_change

Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Promoted posts

category_bar

Positive mentions

An aggregation of mentions with a positive sentiment.

Listening > Sentiment > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Positive mentions trend

An aggregation of mentions with a positive sentiment.

Listening > Sentiment > Multicomparison

Mentions trend

evolution_facet_line

Post distribution trend

The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date.

Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Post distribution trend

The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date.

Post status is defined either by the Promoted Post Detection algorithm or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Post distribution trend

The distribution of all posts published by selected pages during the selected date range, segregated by status (organic, promoted, or undetected), lifetime number of interactions, and publication date.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Note: Use the **Filter by page** legend on the right to filter selected pages.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Post engagement rate

Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100

Paid > Paid insight overview > Paid insight overview

Post engagement rate

value_change

Post engagement rate trend

Post engagement rate percentage is calculated as total engagement with ads or sponsored content, divided by total impressions, and multiplied by 100

Paid > Paid insight overview > Paid insight overview

Post engagement rate trend

evolution_bar

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

category_rows

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

category_rows_change

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Impressions

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

category_rows

Post impressions by organic vs. paid

The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Content impressions

category_stacked_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Impressions

evolution_grouped_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Impressions

evolution_grouped_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Impressions

evolution_grouped_bar

Post impressions trend

An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Impressions

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Post reach by organic vs. paid

The number times a unique user viewed a post published by the selected pages during the selected date range, segregated by organic vs. paid reach and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Post reach

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Post reach trend

An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reach

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Post reach trend

An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reach

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Post reach trend

An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

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Post reach trend

An overview of the number times a unique user viewed a post published by the selected pages during the selected date range, segregated by date and organic vs. paid reach

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reach

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Posts by organic vs. promoted

The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Posts

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Posts by organic vs. promoted

The distribution of posts published by selected pages during the selected date range, segregated by organic, promoted, or undetected.

Post status is defined either by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Posts

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Posts published in the last 72 hours

This overview displays all posts published in the last 72 hours, including organic and promoted content. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade.

Social profiles > Instagram > Performance prediction > Performance prediction

Potential impressions

Potential impressions of a listening mention inform how many people may see the mention. For Twitter, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced.

Listening > Volume > Multicomparison

Impressions

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Potential impressions

An overview of the number of unique users who may see mentions matching the analyzed queries

Listening > Aggregated overview > Multicomparison

Number of impressions

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Potential impressions

Potential impressions of a listening mention inform how many people may see the mention. For X, YouTube, Facebook, and Instagram, the number of mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. Potential impressions are not available for web sources—News, Blogs and Forums. The overall number of potential impressions of the analyzed queries is the sum of the potential impressions of all the individual listening mentions. If an author produced more than one mention in the analyzed queries, their followers are multiplied by the number of mentions they produced.

Listening > Volume > Multicomparison

Potential impressions

Potential impressions by label

The number of impressions of the mentions matching the analyzed queries broken down by a label manually assigned to them in the Emplifi’s Content or Community module. Mentions labeled with multiple labels are counted towards those multiple labels. For X, YouTube, Facebook, and Instagram, the mention’s potential impressions are equal to the number of followers the mention’s author had at the time of publishing the mention. Since the followers count is available only for Facebook pages, but not Facebook personal profiles, the number of potential impressions is not available for posts and comments by Facebook personal profiles. The potential impressions are not available for the web sources—News, Blogs and Forums.

Listening > Volume > Overview

Number of impressions

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Potential impressions trend

An overview of the number of unique users who may see content matching the analyzed queries, segregated by content publication date

Listening > Volume > Overview

Potential impressions

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Profile 1: Average engagements per content piece

The average number of times users engaged with a snap that was published by the selected profile during the selected date range.

Social profiles > Snapchat > Overview > Profile vs. profile

Average engagements per snap

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Profile 1: Average impressions

The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period

Social profiles > Pinterest > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average impressions

The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period

Social profiles > LinkedIn > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period.

Social profiles > Instagram > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average impressions

The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period

Social profiles > X > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average impressions

Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Profile vs. profile

Average content impressions

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Profile 1: Average interactions per content piece

The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period

Social profiles > Pinterest > Overview > Profile vs. profile

Average interactions per content piece

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Profile 1: Average interactions per content piece

The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average interactions per content piece

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Profile 1: Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

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Profile 1: Average number of engagements

The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average engagements

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Profile 1: Average number of engagements

The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

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Profile 1: Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average page impressions

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Profile 1: Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

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Profile 1: Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. content impressions

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Profile 1: Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page reach

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Profile 1: Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page tab views per day

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Profile 1: Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average reach per day

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Profile 1: Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

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Profile 1: Average undefined per content piece

Social profiles > YouTube > Overview > Profile vs. profile

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Profile 1: Average undefined per content piece

Social profiles > Instagram > Public profiles > Profile vs. Profile

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Profile 1: Average undefined per content piece

Social profiles > LinkedIn > Overview > Profile vs. profile

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Profile 1: Average undefined per content piece

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

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Profile 1: Average undefined per content piece

Social profiles > Instagram > Overview > Profile vs. profile

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Profile 1: Average undefined per content piece

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

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Profile 1: Average video views

The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period

Social profiles > TikTok > Overview > Profile vs. profile

Average video views

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Profile 1: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Average video views

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Profile 1: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Average video views

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers growth

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Profile 1: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers growth

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Profile 1: Impressions engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

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Profile 1: Impressions engagement rate

The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

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Profile 1: Impressions engagement rate

TThe percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

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Profile 1: Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 1: Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 1: Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 1: Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 1: Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 1: Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 1: Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 1: Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 1: Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 1: Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 1: Minimum page negative feedback per day

The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 1: Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 1: Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 1: Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 1: Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 1: Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 1: Number of engagements

The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Engagements

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Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Engagements

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Profile 1: Number of engagements

The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Engagements

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Profile 1: Number of engagements

The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Profile vs. profile

Engagements

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Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of engagements

The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Engagements

value_change

Profile 1: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers

value_change

Profile 1: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > X > Overview > Profile vs. profile

Content impressions

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Profile 1: Number of impressions

The total number of times a pin published by the selected profile during the selected date range was viewed

Social profiles > Pinterest > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Cross-platform > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply.

Social profiles > Snapchat > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

value_change

Profile 1: Number of interactions

The total number of interactions on posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Interactions

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Profile 1: Number of interactions

The total number of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Interactions

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Profile 1: Number of interactions

The total number of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions

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Profile 1: Number of posts

The total number of posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Posts

value_change

Profile 1: Number of undefined

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 1: Number of undefined

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 1: Number of undefined

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 1: Number of undefined

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 1: Number of undefined

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 1: Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 1: Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

tab_views

table

Profile 1: Percentage of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted interactions

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Profile 1: Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted posts

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Profile 1: Promoted post efficiency percentage

Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts.

This metric is calculated from all posts published by the selected page in the last month.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Efficiency

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Profile 1: Reach engagement rate

The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Reach engagement rate

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Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of comments

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Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 1: Total content

The total number of videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Videos

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Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Posts

value_change

Profile 1: Total content

The total number of pins that were published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Pins

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of posts

value_change

Profile 1: Total content

The total number of videos published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Videos

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Posts

value_change

Profile 1: Total content

The total number of snaps that were published by the selected profile during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile

Snaps

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Profile 1: Total content

The total number of videos that were published by the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Videos

value_change

Profile 1: Total content

The total number of posts published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

value_change

Profile 1: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Content pieces

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Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Posts

value_change

Profile 1: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Content pieces

value_change

Profile 1: Total content

The total number of posts that were published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Posts

value_change

Profile 1: Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

value_change

Profile 1: Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 1: Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 1: Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

value_change

Profile 1: Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page unlikes

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Profile 1: Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

value_change

Profile 1: undefined

Social profiles > Cross-platform > Overview > Profile vs. profile

value_change

Profile 1: undefined

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 1: undefined

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 1: undefined

Social profiles > Snapchat > Overview > Profile vs. profile

value_change

Profile 1: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Video views

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Profile 1: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Video views

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Profile 1: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Video views

value_change

Profile 2: Average engagements per content piece

The average number of times users engaged with a snap that was published by the selected profile during the selected date range.

Social profiles > Snapchat > Overview > Profile vs. profile

Average engagements per snap

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Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > LinkedIn > Overview > Profile vs. profile

Average content impressions

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Profile 2: Average impressions

The sum of lifetime impressions (i.e. pin views) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same period

Social profiles > Pinterest > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. post views, or video views where impressions do not apply) for posts published by the selected profile during the selected date range, divided by the number of posts from the same period

Social profiles > X > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period.

Social profiles > Instagram > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

Average interactions per snap is calculated as the sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for snaps published by the selected profile during the selected date range, divided by the number of published snaps from the same period

Social profiles > Snapchat > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average impressions

The sum of lifetime impressions (i.e. content views, or video views where impressions do not apply) for content published by the selected profile during the selected date range, divided by the number of content pieces from the same period

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average content impressions

value_change

Profile 2: Average interactions per content piece

The sum of lifetime interactions (shares, likes, comments) for content that was pinned by the selected profile during the selected date range, divided by the number of pinned content pieces from the same perio

Social profiles > Pinterest > Overview > Profile vs. profile

Average interactions per content piece

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Profile 2: Average interactions per content piece

The sum of lifetime interactions (e.g. reactions, comments, shares) on content published during the selected date range, divided by the number of content pieces from the same period

Social profiles > Cross-platform > Overview > Profile vs. profile

Average interactions per content piece

value_change

Profile 2: Average net likes per day

The average number of page likes per day for the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a post that was published by selected pages during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average number of engagements

The average number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Average engagements

value_change

Profile 2: Average page impressions

The average number of times the selected pages were viewed per day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average page impressions

value_change

Profile 2: Average page negative feedback

The average number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 2: Average page post impressions

The average number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. content impressions

value_change

Profile 2: Average page reach per day

The average daily page reach recorded during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page reach

value_change

Profile 2: Average page tab views per day

The average number of times users viewed a page tab (e.g. Timeline, About, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Avg. page tab views per day

value_change

Profile 2: Average post reach per day

The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Average reach per day

value_change

Profile 2: Average reactions per day

The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

value_change

Profile 2: Average undefined per content piece

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 2: Average undefined per content piece

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 2: Average undefined per content piece

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 2: Average video views

The sum of lifetime views for videos published by the selected profile during the selected date range, divided by the number of published videos from the same period

Social profiles > TikTok > Overview > Profile vs. profile

Average video views

value_change

Profile 2: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was played for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Average video views

value_change

Profile 2: Average video views

The sum of all views for videos that were published by the selected profile during the selected date range, divided by the number of published videos from the same period. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Average video views

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Followers growth

The net increase or decrease in the total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers growth

value_change

Profile 2: Impressions engagement rate

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, divided by the number of content impressions. Data is segregated by content publication date and profile. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Impressions engagement rate

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Profile 2: Impressions engagement rate

The percentage of users who engaged with a post that was published by the selected profile during the selected date range, divided by the number of content impressions. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 2: Impressions engagement rate

The percentage of users who engaged with a content piece that was pinned by the selected profile during the selected date range, divided by the number of content impressions

Social profiles > Pinterest > Overview > Profile vs. profile

Impressions engagement rate

value_change

Profile 2: Maximum page impressions per day

The highest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 2: Maximum page likes per day

The highest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 2: Maximum page negative feedback per day

The highest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 2: Maximum page reach per day

The highest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 2: Maximum page tab views per day

The highest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 2: Maximum post impressions per day

The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 2: Maximum post reach per day

The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 2: Maximum reaction per day

The highest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 2: Minimum page impressions per day

The lowest number of times the selected pages were viewed on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

evolution_value

Profile 2: Minimum page likes per day

The lowest amount of net (organic and paid) likes received on a given day within the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

evolution_value

Profile 2: Minimum page negative feedback per day

The lowest amount of times a user took a negative action on the selected pages on a given day during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

evolution_value

Profile 2: Minimum page reach per day

The lowest page reach recorded on a single day during the selected date range.

Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page reach

evolution_value

Profile 2: Minimum page tab views per day

The lowest amount of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages on a given day during the selected date range.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_value

Profile 2: Minimum post impressions per day

The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

evolution_value

Profile 2: Minimum post reach per day

The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reach

evolution_value

Profile 2: Minimum reactions per day

The lowest number of reactions received by a page post on a given day during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_value

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows organic data only.

Social profiles > Instagram > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > X > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a video that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a content piece that was pinned by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a content piece that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data for Facebook, X, and TikTok, and only organic data for Instagram, YouTube and LinkedIn.

Social profiles > Cross-platform > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a snap that was published by the selected profile during the selected date range. This includes swiping up, shares, comments and screenshots.

Social profiles > Snapchat > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a video that was published by the selected profile during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > YouTube > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected page during the selected date range. Note: This metric shows both organic and boosted data.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of engagements

The total number of times users engaged with a post that was published by the selected profile during the selected date range. Note: This metric shows organic only.

Social profiles > LinkedIn > Overview > Profile vs. profile

Engagements

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Subscribers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are subscribed to the selected profile over the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Subscribers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Followers

value_change

Profile 2: Number of followers

The total number of users who are following the selected profile over the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Followers

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > X > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > LinkedIn > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a pin published by the selected profile during the selected date range was viewed

Social profiles > Pinterest > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a content piece published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content

Social profiles > Cross-platform > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Instagram > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a snap published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply.

Social profiles > Snapchat > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of impressions

The total number of times a post published by the selected profile during the selected date range was viewed, or of video views where impressions do not apply. This metric does not count user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Content impressions

value_change

Profile 2: Number of interactions

The total number of lifetime interactions (shares, likes, comments) for a set of content pinned during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Interactions

value_change

Profile 2: Number of interactions

The sum of lifetime interactions (e.g. reactions, comments, and shares) for the set of content published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Interactions

value_change

Profile 2: Number of interactions

The total number of interactions on posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Interactions

value_change

Profile 2: Number of posts

The total number of posts published by selected pages during the selected date range

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Posts

value_change

Profile 2: Number of undefined

Social profiles > LinkedIn > Overview > Profile vs. profile

value_change

Profile 2: Number of undefined

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

value_change

Profile 2: Number of undefined

Social profiles > YouTube > Overview > Profile vs. profile

value_change

Profile 2: Number of undefined

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 2: Number of undefined

Social profiles > Instagram > Public profiles > Profile vs. Profile

value_change

Profile 2: Number of undefined

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 2: Page tab views per tab

The distribution of the number of views per page tab (e.g. Timeline, About, Photos, Events, etc.) for selected pages during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

tab_views

table

Profile 2: Percentage of promoted interactions

The percentage of interactions on posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted interactions

value_change

Profile 2: Percentage of promoted posts

The percentage of posts that were detected as promoted among all posts published by selected pages during the selected date range.

Promoted posts are defined by the Promoted Post Detection algorithm, or through paid metrics available to profiles with connected insights.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted posts

value_change

Profile 2: Promoted post efficiency percentage

Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts.

This metric is calculated from all posts published by the selected page in the last month.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Efficiency

value_change

Profile 2: Reach engagement rate

The percentage of users who engaged with a video that was published by the selected page during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Reach engagement rate

value_change

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Number of comments

category_treemap

Profile 2: Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Number of comments

category_treemap

Profile 2: Total content

The total number of videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Videos

value_change

Profile 2: Total content

The total number of pins that were published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Profile vs. profile

Pins

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Overview > Profile vs. profile

Number of posts

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > LinkedIn > Overview > Profile vs. profile

Posts

value_change

Profile 2: Total content

The total number of snaps that were published by the selected profile during the selected date range

Social profiles > Snapchat > Overview > Profile vs. profile

Snaps

value_change

Profile 2: Total content

The total number of videos published by the selected profile during the selected date range

Social profiles > YouTube > Overview > Profile vs. profile

Videos

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range.

Social profiles > Instagram > Overview > Profile vs. profile

Posts

value_change

Profile 2: Total content

The total number of posts published by the selected profile during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of posts

value_change

Profile 2: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Content pieces

value_change

Profile 2: Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Cross-platform > Overview > Profile vs. profile

Content pieces

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > X > Public profiles > Profile vs. Profile

Posts

value_change

Profile 2: Total content

The total number of posts that were published by the selected profile during the selected date range

Social profiles > Instagram > Public profiles > Profile vs. Profile

Posts

value_change

Profile 2: Total content

The total number of videoss that were published by the selected profile during the selected date range

Social profiles > YouTube > Public profiles > Profile vs. Profile

Videos

value_change

Profile 2: Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page impressions

value_change

Profile 2: Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page likes

value_change

Profile 2: Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Negative clicks

value_change

Profile 2: Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

value_change

Profile 2: Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page unlikes

value_change

Profile 2: Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Content impressions

value_change

Profile 2: undefined

Social profiles > Cross-platform > Overview > Profile vs. profile

value_change

Profile 2: undefined

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

value_change

Profile 2: undefined

Social profiles > Instagram > Overview > Profile vs. profile

value_change

Profile 2: undefined

Social profiles > Snapchat > Overview > Profile vs. profile

value_change

Profile 2: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range

Social profiles > TikTok > Overview > Profile vs. profile

Video views

value_change

Profile 2: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Public profiles > Profile vs. Profile

Video views

value_change

Profile 2: Video views

The lifetime number of views for videos that were published by the selected profile during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Video views

value_change

Profile impressions

The total number of users who had content published by or associated with selected profiles appear in their feed during the selected date range

Social profiles > Instagram > Overview > Overview

Profile impressions

value_change

Profile reach trend

An overview of the number of unique users who have seen any content from selected profiles over the selected date range, segregated by date

Social profiles > Instagram > Overview > Overview

Profile reach

evolution_line

Profile views

The total number of times selected profiles were viewed by users during the selected date range

Social profiles > Instagram > Overview > Overview

Profile views

value_change

Promoted post efficiency

This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis).

The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts.

This metric shows data for posts published by selected pages during the selected date range.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Promoted post efficiency

Promoted post efficiency

This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis).

The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts.

This metric shows data for posts published by selected pages during the selected date range.

Social profiles > Facebook > Public profiles > Promoted post detection > Profile vs. Profile

Promoted post efficiency

Promoted post efficiency

This graph illustrates the relationship between the number of promoted posts (X-axis) and interactions on these promoted posts (Y-axis).

The efficiency curves show how effectively a budget is allocated based on the number of interactions on promoted posts compared to those on organic posts.

This metric shows data for posts published by selected pages during the selected date range.

Social profiles > Facebook > Public profiles > Promoted post detection > Multicomparison

Promoted post efficiency

Promoted post efficiency percentage

Promoted post efficiency percentage is calculated by examining how well a page’s budget is being distributed based on the amount of interactions on promoted posts compared to interactions on organic posts.

This metric is calculated from all posts published by the selected page in the last month.

Social profiles > Facebook > Public profiles > Promoted post detection > Overview

Efficiency

value_change

Reach engagement rate

The percentage of users who engaged with a video during its lifetime given its reach. TikTok engagements are calculated from the sum of likes, comments and shares.

Campaigns & labels > TikTok > TikTok

Reach engagement rate

value_change

Reach engagement rate

The percentage of users who engaged with a post that was published by the selected pages during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Reach engagement rate

value_change

Reach engagement rate

The percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by profile. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Multicomparison

Reach engagement rate

category_bar

Reach engagement rate

Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected range given its reach

Campaigns & labels > Snapchat > Snapchat

Reach engagement rate

value_change

Reach engagement rate

The percentage of users who engaged with a post that was published by the selected pages during the selected date range, relative to its reach. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Reach engagement rate

value_change

Reach engagement rate by media type

The distribution of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by media type (e.g. text, photo, video, link, etc.) and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Reach engagement rate

category_rows_compare

Reach engagement rate by profile

Reach engagement rate shows the percentage of users who engaged with a post during its lifetime given its reach. TikTok engagement is calculated from the sum of likes, comments and shares. Data is segregated by profile.

Campaigns & labels > TikTok > TikTok

Reach engagement rate

category_bar

Reach engagement rate by profile

Reach engagement rate shows the total percentage of users who engaged with a snap that was published during the selected date range given its reach. Data is segregated by profile.

Campaigns & labels > Snapchat > Snapchat

Reach engagement rate

category_bar

Reach engagement rate trend

An overview of the percentage of users who engaged with a video that was published by selected profiles during the selected date range, relative to its reach. Data is segregated by the video publication date. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Profile vs. profile

Reach engagement rate

evolution_grouped_bar

Reach engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Time comparison

Reach engagement rate

evolution_bar_change

Reach engagement rate trend

An overview of the percentage of users who engaged with a post that was published by selected pages during the selected date range, relative to its reach. Data is segregated by content publication date and profile. Reach is different from impressions, as it does not count multiple engagements by the same users. Note: This metric shows both organic and boosted data.

Social profiles > TikTok > Overview > Overview

Reach engagement rate

evolution_bar

Reactions by intent

The distribution of reactions to bot responses that match the condition for an intent, segregated by the specific intent. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform.

Bot > Bot performance > Bot performance

Matches

category_rows_multi_bar

Reactions by language

The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform.

Bot > Bot performance > Bot performance

Matches

category_rows_multi_bar

Reactions by percentage

The percentage distribution of reactions (Like, Love, Care, Haha, Wow, Sad, and Angry) for the set of content published during the selected date range. Data is segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Reactions

category_treemap

Reactions by platform

The distribution of reactions to bot responses that match the condition for a language intent, segregated by language. This metric shows data for conversations that started during the selected date range. Reactions may or may not be enabled in conversations or supported by the messaging platform.

Bot > Bot performance > Bot performance

Matches

category_rows_multi_bar

Reactions by type

The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Campaigns & labels > Facebook > Facebook

Reactions

category_pie

Reactions by type

The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Reactions by type

category_stacked_bar

Reactions by type

An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

category_bar

Reactions by type

An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

category_bar_change

Reactions by type

An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type and profile. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

Reactions by type

The percentage breakdown of reactions (e.g. Like, Love, Wow, etc.) received by posts published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared user-generated content.

Social profiles > Facebook > Owned profiles > Overview > Profile vs. profile

Number of reactions

category_rows_multi_bar

Reactions by type

The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile

Reactions

category_rows_multi_bar

Reactions by type

The percentage distribution of reactions to bot responses for conversations that started during the selected date range, segregated by reaction type (e.g. 👍,👎). Reactions may or may not be enabled in conversations or supported by the messaging platform.

Bot > Bot performance > Bot performance

Value

category_treemap

Reactions by type

The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Reactions by type

category_stacked_bar

Reactions by type

An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

category_bar

Reactions by type

The distribution of reactions (Like, Love, Wow, etc.) received by posts published by selected pages during the selected date range, segregated by reaction type and profile. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Reactions

category_stacked_bar

Reactions by type trend

The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Reactions

evolution_stacked_bar

Reactions by type trend

The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Reactions

evolution_stacked_bar_change

Reactions by type trend

The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Reactions

evolution_stacked_bar

Reactions trend

An overview of the reactions received by selected pages during the selected date range, segregated by date and profile.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Reactions

evolution_grouped_bar

Reactions trend

An overview of the number of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by publication date. This metric does not count reactions to reshared content.

Campaigns & labels > Facebook > Facebook

Reactions

evolution_stacked_bar

Reactions trend

An overview of reactions to bot responses for conversations that started during the selected date range, segregated by date. Reactions may or may not be enabled in conversations or supported by the messaging platform.

Bot > Bot performance > Bot performance

Number of matches

evolution_facet_line

Routings by type

The distribution of the total number of routings during the selected date range, segregated by routing type (Accepted, Missed, or Declined)

Live Commerce > Operational performance

Number of routings

evolution_stacked_bar

Scheduled talk time (hours)

The total number of hours the selected advisor spent in a scheduled call within the selected date range

Live Commerce > Advisor performance

hours

value_change

Sentiment of comments

The distribution of sentiments (Positive, Negative, Neutral) for all comments or replies to posts that were published during the selected date range.

Social profiles > Cross-platform > Overview > Multicomparison

Number of comments

category_stacked_bar

Sentiment of comments

The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range

Social profiles > LinkedIn > Overview > Multicomparison

Number of comments

category_stacked_bar

Sentiment of comments

The distribution of sentiments (Positive, Negative, Neutral) for all replies to posts that were published by selected profiles during the selected date range

Social profiles > X > Overview > Multicomparison

Number of replies

category_stacked_bar

Sentiment of comments

The breakdown of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned

Social profiles > Instagram > Earned media > Earned media

Comments

category_treemap

Sentiment of comments

The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Number of comments

category_stacked_bar

Sentiment of comments

The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range

Social profiles > Instagram > Overview > Multicomparison

Number of comments

category_stacked_bar

Sentiment of comments

The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Number of comments

category_stacked_bar

Sentiment of comments by percentage

The percentage breakdown of sentiments for all replies to posts mentioning your profile that were published by other X accounts during the selected date range

Social profiles > X > Earned media > Earned media

Comments

category_treemap

Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range

Social profiles > Cross-platform > Content performance > Content performance

Comments

category_treemap

Sentiment of comments by percentage

The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Comments

category_treemap

Sentiment of comments by percentage

The breakdown of sentiment (Positive, Negative, Neutral) for comments on posts that were published by selected profiles during the selected date range

Social profiles > Instagram > Content performance > Content performance

Comments

category_treemap

Sentiment of comments by percentage

The percentage breakdown of sentiments (Positive, Negative, Neutral) for all replies to posts that were published during the selected date range

Social profiles > X > Content performance > Content performance

Comments

category_treemap

Sentiment of comments by platform

The distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published during the selected date range, segregated by social media platform

Social profiles > Cross-platform > Content performance > Content performance

Number of comments

category_stacked_rows

Sentiment of comments trend

An overview of sentiment (Positive, Negative, Neutral) for comments published during the selected date range where your profile is tagged/mentioned, segregated by comment publication date

Social profiles > Instagram > Earned media > Earned media

Comments

evolution_stacked_bar

Sentiment of comments trend

An overview of sentiment (Positive, Negative, Neutral) for posts mentioning your profile that were published by other X accounts during the selected date range, segregated by publication date

Social profiles > X > Earned media > Earned media

Replies

evolution_stacked_bar

Sentiment of mentions

The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Sentiment > Multicomparison

Sentiment of mentions

category_stacked_bar

Sentiment of mentions

The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Multicomparison

Number of mentions

category_stacked_bar

Sentiment of mentions by platform

The distribution of sentiment (Positive, Negative, Neutral) for mentions matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Aggregated overview > Overview

Number of mentions

category_stacked_rows

Sentiment of mentions by platform

The distribution of detected mentions among selected data sources and filters, segregated by sentiment (Positive, Negative, Neutral) and platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple data sources are counted only once.

Listening > Crisis Management > Crisis Management

Number of mentions

category_stacked_rows

Sentiment of mentions by platform

The distribution of sentiment (e.g. Positive, Negative, Neutral) for mentions matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Only mentions with a detected sentiment are included in the chart.

Listening > Sentiment > Overview

Number of mentions

category_stacked_bar

Sentiment of mentions summary

An overview of the distribution of sentiment (e.g. Positive, Negative, Neutral) among mentions matching the analyzed queries. This table also shows the number of mentions, authors, interactions, and potential impressions per sentiment.

Only mentions with a detected sentiment are included in the chart.

Listening > Sentiment > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Sentiment of mentions trend

An overview of the total number of mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once..

Listening > Aggregated overview > Overview

Number of mentions

evolution_facet_line

Sentiment of mentions trend

An overview of the mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Only mentions with a detected sentiment are included in the chart.

Listening > Sentiment > Overview

Number of mentions

evolution_stacked_bar

Sentiment of mentions trend

An overview of the total number of detected mentions among selected data sources and filters, segregated by sentiment (Positive, Negative, Neutral) and mention publication date. Mentions discovered by multiple data sources are counted only once.

Listening > Crisis Management > Crisis Management

Number of mentions

evolution_facet_line

Sentiment of mentions trend

An overview of the mentions matching the analyzed queries, segregated by sentiment (Positive, Negative, Neutral) and content publication date. Mentions discovered by multiple analyzed queries are counted only once.

Only mentions with a detected sentiment are included in the chart.

Listening > Sentiment > Overview

Number of mentions

evolution_facet_line

Service available hours

The total number of hours during which the retailer was marked as Online to front-end users due to at least one advisor being available to chat or take calls

Live Commerce > Operational performance

Available hours

value_change

Service available percentage

The percentage of business hours during which retailer was marked as Online to front-end users due to at least one advisor being available to chat or take calls

Live Commerce > Operational performance

Available hours

value_change

Service hours by availability trend

The distribution of retailer routings during the selected date range, segregated by service available/unavailable hours and the date of the interaction

Live Commerce > Operational performance

Number of hours

evolution_stacked_bar

Service unavailable hours

The total number of hours during which the retailer was marked as Offline to front-end users during business hours. This indicates that no advisors were signed-in or that all available advisors were occupied on a call.

Live Commerce > Operational performance

Unavailable hours

value_change

Shows evolution

The number of confirmed bookings where neither the advisor nor the user showed up, along with those where only the user or only the advisor did not show up.

Live Commerce > Appointments

Shows evolution

evolution_stacked_bar

Shows evolution

The number of confirmed bookings where neither the advisor nor the user showed up, along with those where only the user or only the advisor did not show up.

Live Commerce > Appointments

Shows evolution

evolution_stacked_bar

Social interactions

The number of interactions on the mentions matching the analyzed queries.

Listening > Volume > Multicomparison

Social interactions

Social interactions

The number of interactions on the mentions matching the analyzed queries.

Listening > Volume > Multicomparison

Interactions

evolution_facet_line

Social interactions

The number of interactions on the mentions matching the analyzed queries.

Listening > Volume > Multicomparison

Number of interactions

category_stacked_bar

Social interactions

An overview of the total number of user interactions received by mentions matching the analyzed queries.

Listening > Aggregated overview > Multicomparison

Number of interactions

category_bar

Social interactions

The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares) and content publication date

Listening > Volume > Overview

Interactions

evolution_facet_line

Social interactions by type

The distribution of the number of user interactions with social media content matching the analyzed queries, segregated by interaction type (e.g. comments, likes, shares)

Listening > Volume > Overview

Social interactions

category_pie

Social interactions trend

The total number of user interactions with social media content matching the analyzed queries

Listening > Volume > Overview

Interactions

evolution_bar

Spend

The estimated total amount of money spent on your paid campaign, ad set or ad during its schedule

Paid > Paid insight overview > Paid insight overview

Spend

value_change

Spend trend

An overview estimated total amount of money spent on your campaign, ad set or ad during its schedule, segregated by date

Paid > Paid insight overview > Paid insight overview

Spend

evolution_bar

Spike alerts overview

This table shows the total number of spikes detected among the spike alerts created for the anaylzed queries. It also shows the detection time, duration, number of mentions, and top keywords associated with each spike.

Listening > Crisis Management > Crisis Management

Top terms $,$ Content count

Stories by media type

The distribution of Instagram stories published during the selected date range, segregated by media type (e.g. images, carousels, videos)

Social profiles > Instagram > Story engagement > Story engagement

Number of stories

evolution_stacked_bar

Story completion rate by media type

The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Data is segragated by publication date and media type (image, video).

Social profiles > Instagram > Story engagement > Story engagement

Story completion rate

category_rows

Story completions rate

The percentage of times a story impression was not interrupted by an exit, tap back, or tap forward. Completion rate relates to stories published during the selected date range.

Campaigns & labels > Instagram > Instagram

Story completion rate

value_change

Story impressions by media type

The distribution of the number of users who viewed an Instagram story that was published by selected profiles during the selected date range, segregated by media type (e.g. images, carousels, videos)

Social profiles > Instagram > Story engagement > Story engagement

Media type

category_rows

Story impressions by media type trend

An overview of the the number of users who viewed an Instagram story that was published by selected profiles during the selected date range, segregated by media type (e.g. images, carousels, videos) and story publication date

Social profiles > Instagram > Story engagement > Story engagement

Story impressions

evolution_stacked_bar

Stream health (Advisor)

Stream health score indicates the quality and stability of Live Advisor calls within the selected date range. This metric specifically indicates stream health from the perspective of the advisor.

Live Commerce > Network performance

Stream health

value_change

Stream health (User)

Stream health score indicates the quality and stability of Live Advisor calls within the selected date range. This metric specifically indicates stream health from the perspective of the user.

Live Commerce > Network performance

Stream health

value_change

Stream health overview

A detail overview of stream health scores for each Live Advisor call from the last five weeks, leading up to the end date specified in the selected date range

Live Commerce > Network performance

stream_health_score_cust $,$ stream_health_score_clerk

table

Stream health trend

Stream health score indicates the average quality and stability of Live Advisor calls. This metric shows an overview of stream health scores for all Live Advisor calls within the selected date range, segregated by advisor vs. user stream health and the date of the call.

Live Commerce > Network performance

Stream health score

evolution_facet_line

Successful Appointments

The total number of confirmed bookings for which both the advisor and customer joined.

Live Commerce > Appointments

Successful Appointments

value_change

Successful Appointments

The total number of confirmed bookings for which both the advisor and customer joined.

Live Commerce > Appointments

Successful Appointments

value_change

Time in survey (hours)

The total number of hours an advisor has spent engaged in the post-interaction survey

Live Commerce > Advisor performance

hours

value_change

Time watched trend

An overview of the total time users spent watching selected pages' videos during the selected date range, segregated by date.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total time watched

evolution_bar

Top 10 cities by followers

The 10 most frequently detected cities among users who are following selected profiles during the selected date range. Location data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

Followers

category_bar

Top 10 countries by average reach

The 10 most frequently detected countries among users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

Average reach

category_bar

Top 10 countries by average reach

The 10 most frequently detected countries among users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

Average reach

category_bar

Top 10 countries by followers

The 10 most frequently detected country bases among users who are following selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

Local followers

category_bar

Top 10 countries by followers

The 10 most frequently detected country bases among users who are following selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Followers

Local followers

category_bar

Top 10 countries by followers

The 10 most frequently detected countries among users who are following selected profiles during the selected date range. Location data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

Followers

category_bar

Top 10 languages by average reach

The 10 most frequently detected languages among users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

Average reach

category_bar

Top 10 languages by average reach

The 10 most frequently detected languages among users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

Average reach

category_bar

Top 10 languages by followers

The 10 most frequently detected languages among users who are following selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Followers

Total followers

category_bar

Top 10 languages by followers

The 10 most frequently detected languages among users who are following selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

Total followers

category_bar

Top 4 page tab views trend

An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page tab views

evolution_stacked_bar

Top 4 page tab views trend

An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page tab views

evolution_stacked_bar

Top 4 page tab views trend

An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.) and date.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page tab views

evolution_stacked_bar_change

Top 4 page tab views trend

An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by the name of the tab (e.g. Timeline, About, Photos, Events, etc.), and profile. <b>Note</b>: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Page tab views

category_stacked_bar

Top 4 page tab views trend

An overview of the total number of times users viewed a page tab on selected pages during the selected date range, segregated by date and profile. <b>Note</b>: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

Page tab views

evolution_grouped_bar

Top 5 page tabs by percentage

The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

tab_views

Top 5 page tabs by percentage

The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

Top 5 page tabs by percentage

The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

tab_views

Top 5 page tabs by percentage

The percentage breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

tab_views

Top 5 page tabs by views

The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Views

category_rows

Top 5 page tabs by views

The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Views

category_rows

Top 5 page tabs by views

The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Profile vs. profile

tab_views

Top 5 page tabs by views

The breakdown distribution of the 5 page tabs (e.g. Timeline, About, Photos, Events) with the highest amount of views during the selected date range.

Note: Tab labels are derived from the raw URL codes provided by Facebook's API.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

tab_views

Top age group

The most frequently detected age group among the average number of users who saw a post that was published by selected pages during the selected date range. Age group data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

average reach

category_value_change

Top age group

The most frequently detected age group among the average number of users who saw a post that was published by selected pages during the selected date range. Age group data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

average reach

category_value_change

Top age group by followers

The most frequently detected age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

followers

category_value_change

Top audiences

The most frequently detected gender and age group among the average number of users who saw a post that was published by selected pages during the selected date range. Gender and age group data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

average reach

category_value_change

Top audiences

The most frequently detected gender and age group among the average number of users who saw a post that was published by selected pages during the selected date range. Gender and age group data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

average reach

category_value_change

Top authors by mentions

This table ranks authors by the number of mentions they've produced that matched the analyzed queries. Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author.

Listening > Audience > Multicomparison

Top N items $,$ Content count

Top authors by mentions

This table ranks authors by the number of mentions they've produced that matched the analyzed queries.

Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author.

Listening > Aggregated overview > Overview

Potential impressions $,$ Content count $,$ Social interactions

table

Top authors by mentions

This table ranks authors by the number of mentions they've produced that matched the analyzed queries.

Authors who cannot be identified due to API limitations (e.g. via Instagram hashtag search) are displayed as Unknown profiles. Such profiles are listed with only one mention, since there's no way to aggregate the mentions to a unique author.

Listening > Audience > Overview

Potential impressions $,$ Content count $,$ Social interactions

table

Top authors by mentions

This table highlights the authors who published the highest number of detected mentions among selected data sources and filters.

Listening > Crisis Management > Crisis Management

Potential impressions $,$ Content count $,$ Social interactions

table

Top authors by potential impressions

This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact. For X, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention. Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources. Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable.

Listening > Audience > Multicomparison

Top N items $,$ Content count

Top authors by potential impressions

This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact.

For X, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention.

Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources.

Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable.

Listening > Aggregated overview > Overview

Potential impressions $,$ Content count $,$ Social interactions

table

Top authors by potential impressions

This table ranks authors by highest potential impressions. It highlights the authors of content matching the analyzed queries with the most significant reach and impact.

For X, YouTube, Facebook, and Instagram, potential impressions are equal to the author's follower count at the time of the mention.

Authors from Web sources (News, Blogs, and Forums) are listed only if there are fewer than 50 authors from other Listening sources.

Due to API limitations, authors of mentions detected by Instagram hashtag search are listed as Unknown, with only one mention. Facebook personal profiles' impressions data are unavailable.

Listening > Audience > Overview

Potential impressions $,$ Content count $,$ Social interactions

table

Top authors by potential impressions

This table highlights the authors of detected mentions among selected data sources and filters with the highest potential audience impact, sorted by their number of potential impressions. For X, YouTube, Facebook, and Instagram, potential impressions are calculated based on the author's follower count at the time of the mention's publication. For post and comments from personal Facebook profiles, potential impressions data is unavailable. For web sources, (e.g. news, blogs, forums, etc.), potential impressions data is unavilable. This table displays authors from web sources only if there are fewer than 50 authors from other listening sources. Some authors, particularly from Instagram hashtag searches, are listed as 'Unknown' due to API limitations. They are displayed with only one mention since aggregating them to a unique author is not possible.

Listening > Crisis Management > Crisis Management

Potential impressions $,$ Content count $,$ Social interactions

table

Top city by followers

The most frequently detected city base among users who are following selected profiles during the selected date range. Location data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

followers

category_value_change

Top content by engagements

A detail view of posts published during the selected date range that received the highest amount of lifetime engagements (likes, comments, shares) compared to other posts from the same period

Campaigns & labels > TikTok > TikTok

content_card

Top content by engagements

A detail view of snaps published during the selected date range with the highest amount of lifetime engagements (swiping up, shares, comments and screenshots) compared to other snaps from the same period

Campaigns & labels > Snapchat > Snapchat

content_card

Top content by interactions

A detail view of pins published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other pins from the same period

Campaigns & labels > Pinterest > Pinterest

content_card

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period

Campaigns & labels > Cross-platform overview > Cross-platform overview

content_card

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts published during same period

Campaigns & labels > Facebook > Facebook

content_card

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (e.g. reactions, comments, shares) compared to other posts from the same period

Campaigns & labels > Instagram > Instagram

content_card

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions compared to other posts from the same period

Campaigns & labels > X > X

content_card

Top content by interactions

A detail view of videos published during the selected date range that received the highest amount of lifetime interactions compared to other videos from the same period

Campaigns & labels > YouTube > YouTube

content_card

Top content by interactions

A detail view of posts published during the selected date range that received the highest amount of lifetime interactions (likes and comments) compared to other posts from the same period

Campaigns & labels > LinkedIn > LinkedIn

content_card

Top countries

This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted.

Listening > Audience > Multicomparison

Top N items $,$ Content count

Top countries

This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author.

For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team.

For Facebook and Instagram, geolocation is assigned automatically or manually by our team.

Please note that while the country is assigned to many social media profiles, some may be omitted.

Listening > Aggregated overview > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top countries

This metric ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author. For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team. For Facebook and Instagram, geolocation is assigned automatically or manually by our team. Please note that while the country is assigned to many social media profiles, some may be omitted.

Listening > Aggregated overview > Multicomparison

The total number of authors

Top countries

This table ranks countries based on where the majority of your mentions originate, determined by the location of the mention's author.

For X, the country is defined by the geolocation of the author's device. If unavailable, it's assigned automatically by Emplifi's AI tool or manually by our research team.

For Facebook and Instagram, geolocation is assigned automatically or manually by our team.

Please note that while the country is assigned to many social media profiles, some may be omitted.

Listening > Audience > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top country

The most frequently detected country base among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

average reach

category_value_change

Top country

The most frequently detected country base among the average number of users who saw a post that was published by selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

average reach

category_value_change

Top country by followers

The most frequently detected country base among users who are following selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

followers

category_value_change

Top country by followers

The most frequently detected country base among users who are following selected profiles during the selected date range. Location data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

followers

category_value_change

Top country by followers

The most frequently detected country base among users who are following selected pages during the selected date range. Location data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Followers

followers

category_value_change

Top emojis

An overview of the most frequently featured emojis among mentions matching the analyzed queries

Listening > Key topics > Multicomparison

Top terms

Top emojis

An overview of the most frequently featured emojis among mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Mentions

category_treemap

Top emojis

An overview of the most frequently featured emojis among mentions matching the analyzed queries

Listening > Aggregated overview > Multicomparison

Top terms

Top emojis

The most frequently used emojis among mentions matching the analyzed queries, visualized in a word cloud. The more frequently an emoji appears in mentions, the larger its frame in the word cloud.

Listening > Key topics > Overview

Mentions

category_treemap

Top emojis

An overview of the most frequently featured emojis among mentions matching the analyzed queries

Listening > Crisis Management > Crisis Management

Mentions

category_treemap

Top events

The most frequently mentioned events in all the content of the analyzed queries. The top events are based on the detection and recognition model for the entities mentioned in the text of the listening mentions.

Listening > Key topics > Multicomparison

Top terms

Top events

This table ranks the most frequently mentioned events in all the content of the analyzed queries.

Events are detected via recognition models for entities mentioned in the text of a mention.

These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc.

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top gender & age group by followers

The most frequently detected gender and age group among users who are following selected profiles during the selected date range. Demographic data is derived from Instagram.

Social profiles > Instagram > People insights > People insights

followers

category_value_change

Top hashtags

The most frequently used hashtags across mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top hashtags

The most frequently used hashtags across mentions matching the analyzed queries

Listening > Aggregated overview > Multicomparison

Content count

Top hashtags

The most frequently used hashtags across mentions matching the analyzed queries

Listening > Crisis Management > Crisis Management

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

Top hashtags

The most frequently used hashtags among mentions matching the analyzed queries, visualized in a word cloud. The more frequently a hashtag appears in mentions, the larger its frame in the word cloud.

Listening > Key topics > Overview

Mentions

category_treemap

Top hashtags

The most frequently used hashtags across mentions matching the analyzed queries

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top hashtags trend

An overview of the most frequently featured hashtags among mentions matching the analyzed queries, segregated by the date of the mention

Listening > Key topics > Overview

Mentions

evolution_facet_line

Top hastags

An overview of the most frequently used hashtags across mentions matching the analyzed queries.

Listening > Key topics > Multicomparison

Top terms

Top interests

Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can have multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian.

Listening > Audience > Multicomparison

Top N items $,$ Content count

Top interests

This table ranks the most frequently detected interests among mentions matching the analyzed queries.

Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests.

This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian.

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top interests

Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can have multiple interests. This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian.

Listening > Key topics > Multicomparison

Top N items $,$ Content count

Top interests

This table ranks the most frequently detected interests among mentions matching the analyzed queries.

Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests.

This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian.

Listening > Aggregated overview > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top interests

This table ranks the most frequently detected interests among mentions matching the analyzed queries.

Interests are broader than themes, representing general areas of discussion detected in mentions matching the analyzed queries. A single mention can contain multiple interests.

This metric shows the interests most frequently detected by Emplifi's machine learning system, which can predict up to 320 different interests. It supports Arabic, Czech, German, English, Spanish, French, Indonesian, Korean, Portuguese, Russian.

Listening > Audience > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top keywords

An overview of the most frequently featured keywords among mentions matching the analyzed queries.

Listening > Key topics > Multicomparison

Top terms

Top keywords

The most frequently used keywords among mentions matching the analyzed queries, visualized in a word cloud. The more frequently a keyword appears in mentions, the larger its frame in the word cloud.

Listening > Key topics > Overview

Mentions

category_treemap

Top keywords

An overview of the most frequently featured keywords among mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Mentions

category_treemap

Top keywords

An overview of the most frequently featured keywords among mentions matching the analyzed queries

Listening > Aggregated overview > Multicomparison

Top terms

Top keywords

An overview of the most frequently featured keywords among mentions matching the analyzed queries

Listening > Crisis Management > Crisis Management

Mentions

category_treemap

Top keywords trend

An overview of the most frequently featured keywords among mentions matching the analyzed queries, segregated by the date of the mention

Listening > Key topics > Overview

Mentions

evolution_facet_line

Top language

The most frequently detected language among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Reach

average reach

category_value_change

Top language

The most frequently detected language among the average number of users who saw a post that was published by selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Reach

average reach

category_value_change

Top language by followers

The most frequently detected language among users who are following selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > Global people insights > Followers

followers

category_value_change

Top language by followers

The most frequently detected language among users who are following selected pages during the selected date range. Language data is derived from Facebook.

Social profiles > Facebook > Owned profiles > People insights > Followers

followers

category_value_change

Top languages

The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected.

Listening > Audience > Multicomparison

Top N items $,$ Content count

Top languages

The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system.

In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected.

Listening > Aggregated overview > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top languages

The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system. In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected.

Listening > Aggregated overview > Multicomparison

The total number of authors

Top languages

The most frequently used languages in mentions matching the analyzed queries, as detected by Emplifi's machine learning system.

In some cases, the language detected by X can differ from Emplifi's and may display a different set of languages than expected.

Listening > Audience > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

Top locations

This table ranks the most frequently mentioned locations among content matching the analyzed queries. Locations are detected via recognition models for entities mentioned in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, places, and in some cases, dates, numerals, etc.

Listening > Key topics > Multicomparison

Top terms

Top locations

This table ranks the most frequently mentioned locations among content matching the analyzed queries.

Locations are detected via recognition models for entities mentioned in the text of a mention.

These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, places, and in some cases, dates, numerals, etc.

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top mentions by platform

An overview of the total number of content pieces matching the analyzed queries, segregated by platform (e.g. social media network, blog, forum, news site, etc.). Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

Top negative keywords

An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries

Listening > Key topics > Multicomparison

Top terms

Top negative keywords

An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Mentions

category_treemap

Top negative keywords

An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries

Listening > Aggregated overview > Multicomparison

Top terms

Top negative keywords

The table sums up frequently used keywords with negative sentiment.

Listening > Sentiment > Multicomparison

Top terms

Top negative keywords

An overview of the most frequently featured keywords with a Negative sentiment among mentions matching the analyzed queries

Listening > Sentiment > Overview

Frequency

category_treemap

Top negative themes

Negative themes inform about what's being discussed in the mentions with positive sentiment.

Listening > Sentiment > Multicomparison

Top terms

Top negative themes

An overview of most frequently detected themes with a Negative sentiment among mentions matching the analyzed queries.

A single mention can have multiple themes. You can think of themes as detailed points that can be grouped under interests. Our machine learning system can detect up to 10,000 different themes in mentions containing text in English, Spanish, Portuguese, and Czech.

Listening > Sentiment > Overview

Frequency

category_treemap

Top organizations

This table ranks most frequently mentioned organizations among content matching the analyzed queries. Organizations are detected via recognition models for entities in the text of a mention. These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc.

Listening > Key topics > Multicomparison

Top terms

Top organizations

This table ranks most frequently mentioned organizations among content matching the analyzed queries.

Organizations are detected via recognition models for entities in the text of a mention.

These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc.

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top persons

The most frequently mentioned people in all the content of the analyzed queries. The top persons are based on the detection and recognition model for the entities mentioned in the text of the listening mentions.

Listening > Key topics > Multicomparison

Top N items $,$ Content count

Top persons

This table ranks the most frequently mentioned people in all the content of the analyzed queries.

Persons are detected via recognition models for entities mentioned in the text of a mention.

These models process the text and detect the group of words that represent entities of different types. Types include people, organizations, locations, and in some cases, dates, numerals, etc.

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Top positive & negative keywords

An overview of the most frequently featured keywords detected among mentions with either a positive (green) or negative (red) sentiment that matched the analyzed queries.

Listening > Key topics > Overview

Top terms

Top positive keywords

An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries

Listening > Sentiment > Overview

Frequency

category_treemap

Top positive keywords

An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries

Listening > Aggregated overview > Overview

Mentions

category_treemap

Top positive keywords

An overview of the most frequently featured keywords with a Positive sentiment among mentions matching the analyzed queries

Listening > Key topics > Multicomparison

Top terms

Top positive keywords

The table sums up frequently used keywords with positive sentiment.

Listening > Aggregated overview > Multicomparison

Top terms

table

Top positive keywords

The table sums up frequently used keywords with positive sentiment.

Listening > Sentiment > Multicomparison

Top terms

Top positive themes

An overview of most frequently detected themes with a Postivie sentiment among mentions matching the analyzed queries.

A single mention can have multiple themes. You can think of themes as detailed points that can be grouped under interests. Our machine learning system can detect up to 10,000 different themes in mentions containing text in English, Spanish, Portuguese, and Czech.

Listening > Sentiment > Overview

Frequency

category_treemap

Top positive themes

Positive themes inform about what's being discussed in the mentions with positive sentiment.

Listening > Sentiment > Multicomparison

Top terms

Top professions by X authors

The most frequently detected professions of X authors who produced posts matching the analyzed queries. **This metric uses public X data.** Professions are derived from the job titles detected in X authors' bios. Our marchine learning system supports 160 job title groups.

Listening > Audience > Multicomparison

Top N items $,$ Content count

Top professions by X authors

The most common professions among authors who generated X mentions matching the analyzed queries.

Professions are derived from public X data, using job titles detected in account bios. Emplifi Listening supports 160 job title groups for accurate categorization.

Listening > Aggregated overview > Overview

Authors

category_treemap

Top professions by X authors

The most common professions among authors who generated X mentions matching the analyzed queries. Professions are derived from public X data, using job titles detected in account bios. Emplifi Listening supports 160 job title groups for accurate categorization.

Listening > Aggregated overview > Multicomparison

Top N items $,$ Content count

Top professions by X authors

The most frequently detected professions of X authors who produced tweets matching the analyzed queries.

**This metric uses public X data.** Professions are derived from the job titles detected in X authors' bios. Our marchine learning system supports 160 job title groups.

Listening > Audience > Overview

X authors

category_treemap

Top themes

Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech.

Listening > Key topics > Multicomparison

Top terms

Top themes

The most frequently detected themes among mentions matching the analyzed queries, visualized in a word cloud. The higher a theme's frequency, the larger its frame in the word cloud.

Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes.

This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech.

Listening > Key topics > Overview

Mentions

category_treemap

Top themes

Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes.

This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech.

Listening > Aggregated overview > Overview

Mentions

category_treemap

Top themes

Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes. This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech.

Listening > Aggregated overview > Multicomparison

Top terms

Top themes

Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes.

This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech.

Listening > Crisis Management > Crisis Management

Mentions

category_treemap

Top themes trend

An overview of the most frequently detected themes among mentions matching the analyzed queries, segregated by the date of the mention.

Themes are specific topics detected in mentions matching the analyzed queries. You can think of themes as detailed points that can be grouped under interests. Each mention can have multiple themes.

This metric shows the themes most frequently detected by our machine learning system, which can predict up to 10,000 different themes from mentions text. It supports English, Spanish, Portuguese, and partially Czech.

Listening > Key topics > Overview

Mentions

evolution_facet_line

Top URLs

An overview of URLs that are most frequently attached to the mentions in the analyzed queries.

Listening > Key topics > Multicomparison

Top terms

Top URLs

This table ranks the most frequently used URLs across mentions matching the analyzed queries

Listening > Key topics > Overview

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Topics

This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them

Listening > Aggregated overview > Overview

sentiment_own_count

Topics summary

This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them

Listening > Key topics > Overview

sentiment_own_count

Topics summary

This table summarizes all detected topics among mentions matching the analyzed queries, as well as the sentiment and contextual words most frequently associated with them

Listening > Sentiment > Overview

sentiment_own_count

Total 10-second repeat video views

The total amount of users who viewed selected pages’ videos for 10+ seconds more than once during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. repeat video views

value_change

Total 10-second video views

The total amount of times users viewed selected pages’ videos for 10+ seconds during the selected date range.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

value_change

Total 10-second video views by auto-played vs. clicked to play

The distribution of the total amount of users who viewed selected pages’ videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

10-sec. video views

category_rows

Total 30-second repeat video views

The total amount of users who viewed selected pages’ videos for 30+ seconds more than once during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. repeat video views

value_change

Total 30-second video views

The total amount of times users viewed selected pages’ videos for 30+ seconds during the selected date range.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

value_change

Total 30-second video views by auto-played vs. clicked to play

The distribution of users who viewed selected pages’ videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

30-sec. video views

category_rows

Total accepted routings

The total number of accepted routings for the retailer account during the selected date range

Live Commerce > Operational performance

Accepted routings

value_change

Total attributed revenue

The total amount of revenue generated from orders attributed to chat only interactions within the selected date range. This metric includes external orders made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Chat First

Total attributed revenue

value_change

Total attributed revenue

The total amount of revenue generated from sales that can be attributed to appointments (e.g. 30 days attribution window which is configurable).

Live Commerce > Appointments

Total attributed revenue

value_change

Total attributed revenue

The total amount of revenue generated from orders attributed to advisors within the selected date range.

This metric also includes external sales made within a designated time window following a Live Advisor interaction.

Live Commerce > Executive summary

Total attributed revenue

value_change

Total attributed revenue

The total amount of revenue generated from sales that can be attributed to appointments (e.g. 30 days attribution window which is configurable).

Live Commerce > Appointments

Total attributed revenue

value_change

Total attributed revenue

The total amount of revenue generated from orders attributed to the selected advisor within the selected date range.

This metric includes external orders made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Advisor performance

Total attributed revenue

value_change

Total attributed revenue trend

An overview of the total amount of revenue generated from sales attributed to the selected advisor within the selected date range, grouped by date of the Live Advisor interaction.

This metric includes external sales made within a designated time window following an interaction (e.g. within 30 days or as configured).

Live Commerce > Advisor performance

Total attributed revenue $,$ Conversion rate

evolution_line_multi

Total content

The total number of videos published by selected profiles during the selected date range

Social profiles > TikTok > Overview > Time comparison

Videos

value_change

Total content

The sum of content pieces that were pinned during the selected date range

Campaigns & labels > Pinterest > Pinterest

Number of content pieces

value_change

Total content

The sum of all content pieces pinned by a profile during the selected date range

Social profiles > Pinterest > Overview > Time comparison

Number of pins

value_change

Total content

The sum of videos published during the selected date range

Campaigns & labels > TikTok > TikTok

Number of videos

value_change

Total content

The total number of posts published on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Time comparison

Posts

value_change

Total content

The sum of content pieces published on selected profiles during the selected date range

Campaigns & labels > Cross-platform overview > Cross-platform overview

Number of content pieces

value_change

Total content

The sum of all admin posts published on selected profiles during the selected date range

Campaigns & labels > Facebook > Facebook

Number of posts

value_change

Total content

The sum of admin posts published on selected profiles during the selected date range

Campaigns & labels > Instagram > Instagram

Number of content pieces

value_change

Total content

The total number of content pieces that were published by the selected profile during the selected date range

Social profiles > Pinterest > Overview > Multicomparison

Number of pins

category_bar

Total content

The sum of all admin posts published on selected profiles during the selected date range

Campaigns & labels > X > X

Posts

value_change

Total content

The sum of videos published during the selected date range

Campaigns & labels > YouTube > YouTube

Videos

value_change

Total content

The sum of all posts published on selected profiles during the selected date range

Campaigns & labels > LinkedIn > LinkedIn

Number of posts

value_change

Total content

The sum of all posts published on selected pages during the selected date range

Social profiles > Facebook > Public profiles > Overview > Overview

Posts

value_change

Total content

The sum of all posts published on selected profiles during the selected date range.

Social profiles > Instagram > Overview > Overview

Posts

value_change

Total content

The sum of all posts published on selected profiles during the selected date range

Social profiles > Instagram > Public profiles > Overview

Posts

value_change

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > X > Overview > Overview

Number of posts

value_change

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > X > Public profiles > Overview

Number of posts

value_change

Total content

The sum of all content pieces pinned by a profile during the selected date range

Social profiles > Pinterest > Overview > Overview

Number of pins

value_change

Total content

The total number of videos published by selected profiles during the selected date range

Social profiles > TikTok > Overview > Overview

Videos

value_change

Total content

The sum of all posts published during the selected date range

Social profiles > LinkedIn > Overview > Time comparison

Number of posts

value_change

Total content

The total number of snaps published by selected profiles during the selected date range

Campaigns & labels > Snapchat > Snapchat

Snaps

value_change

Total content

The sum of all videos published by selected profiles during the selected date range

Social profiles > YouTube > Overview > Overview

Number of videos

value_change

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > LinkedIn > Overview > Multicomparison

Total content

category_bar

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > Facebook > Public profiles > Overview > Multicomparison

Total content

category_bar

Total content

The total number of snaps published by selected profiles during the selected date range

Social profiles > Snapchat > Overview > Time comparison

Snaps

value_change

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > Instagram > Public profiles > Multicomparison

Number of posts

category_bar

Total content

The sum of all posts published during the selected date range.

Social profiles > Instagram > Overview > Time comparison

Total content

value_change

Total content

The total number of videos published by selected profiles during the selected date range

Social profiles > TikTok > Overview > Multicomparison

Number of videos

category_bar

Total content

The total number of videos published per selected profile during the selected date range

Social profiles > YouTube > Public profiles > Multicomparison

Number of videos

category_bar

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > X > Public profiles > Multicomparison

Total content

category_bar

Total content

The total number of videos published by selected profiles during the selected date range

Social profiles > YouTube > Overview > Multicomparison

Total content

category_bar

Total content

The sum of all posts published during the selected date range

Social profiles > LinkedIn > Overview > Overview

Number of posts

value_change

Total content

The total number of posts published by selected profiles during the selected date range

Social profiles > X > Overview > Time comparison

Posts

value_change

Total content

The total number of snaps published by selected profiles during the selected date range

Social profiles > Snapchat > Overview > Overview

Snaps

value_change

Total content

The the total number of videos published by selected profiles during the selected date range

Social profiles > YouTube > Public profiles > Overview

Videos

value_change

Total content

The total number of posts published on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Overview > Overview

Posts

value_change

Total content

The sum of all videos published by selected profiles during the selected date range

Social profiles > YouTube > Overview > Time comparison

Number of videos

value_change

Total content

The sum of all content pieces that were published on selected platforms and profiles during the selected date range

Social profiles > Cross-platform > Overview > Overview

Number of content pieces

value_change

Total content

The sum of all content pieces that were published on selected platforms and profiles during the selected date range

Social profiles > Cross-platform > Overview > Time comparison

Number of content pieces

value_change

Total declined routings

The total number of declined routings during the selected date range

Live Commerce > Operational performance

Declined routings

value_change

Total declined users

The total number of unique users who started an interaction with an advisor within the selected date range but the advisor declined the interaction.

Live Commerce > Executive summary

Unique declined users

value_change

Total hours inactive

The total amount of hours in which the selected advisor's device was not conected to the network during the selected date range

Live Commerce > Advisor performance

hours

value_change

Total hours Offline

The total number of hours the selected advisor was signed in but unavailable (set to Offline) to receive calls or chats within the selected date range

Live Commerce > Advisor performance

hours

value_change

Total hours Online

The total number of hours the advisor was both signed in and actively available (set to Online) to receive calls or chats within the selected date range

Live Commerce > Advisor performance

hours

value_change

Total hours online

The total number of hours the advisor was both signed in and actively available (set to Online) to receive calls or chats within the selected date range.

Live Commerce > Pool Performance

total_hours_online

table

Total hours signed-in

The total number of hours in which the selected advisor was actively signed into the system during the selected date range, including both when set to Online and Offline

Live Commerce > Advisor performance

hours

value_change

Total missed routings

The total number of missed routings for the retailer account during the selected date range

Live Commerce > Operational performance

Missed routings

value_change

Total missed users

The total number of unique users who started an interaction with an advisor within the selected date range but the advisor missed the interaction.

Live Commerce > Executive summary

Unique missed users

value_change

Total orders

The total number of appointment sales attributed to the selected retailer within the selected date range.

Live Commerce > Appointments

Total orders

value_change

Total orders

The total number of 1:1 sales attributed to advisors within the selected date range

Live Commerce > Executive summary

Orders

value_change

Total orders

The total number of appointment sales attributed to the selected retailer within the selected date range.

Live Commerce > Appointments

Total orders

value_change

Total orders

The total number of 1:1 sales attributed to the selected advisor within the selected date range

Live Commerce > Advisor performance

Orders

value_change

Total orders

The total number of 1:1 sales attributed to chat only interactions within the selected date range.

Live Commerce > Chat First

Total orders

value_change

Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page impressions

value_change

Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page impressions

value_change

Total page impressions

The total number of times the selected pages were viewed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page impressions

value_change

Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page likes

value_change

Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page likes

value_change

Total page likes

The total number of page likes received by the selected pages during the selected date range, segregated by profile.

Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison

Total page likes

category_bar

Total page likes

The total number of page likes received by the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page likes

value_change

Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Negative clicks

value_change

Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Negative clicks

value_change

Total page negative feedback

The total number of times a user took a negative action on the selected pages during the selected date range.

Negative actions include unliking the page, hiding all posts from the page, hiding or reporting a post as spam, and ‘close’ button clicks.

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Negative clicks

value_change

Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page tab views

value_change

Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page tab views

value_change

Total page tab views

The total number of times users viewed a page tab (e.g. Timeline, Info, Photos, Events) on selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page tab views

value_change

Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Page unlikes

value_change

Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Page unlikes

value_change

Total page unlikes

The total number of users who unliked the selected pages during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Page unlikes

value_change

Total page views trend in last 7 days

An overview of the total number of retailer webpage views when the retailer account was both available (set to Online) and unavailable (set to Offline) to front-end users, segregated by the date of the page view.

This graph can help you assess whether your Live Advisor service is sufficently staffed and meeting the demand of webpage views.

Note: To ensure clear visibility, this metric shows the last 7 days of data up to the selected end date when the selected date range is too extensive to fit into the graph view.

Live Commerce > Operational performance

Number of page views

evolution_stacked_bar

Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Global insights overview > Global insights overview

Content impressions

value_change

Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Overview

Content impressions

value_change

Total post impressions

The total number of times a post published by the selected pages appeared on a user's feed during the selected date range

Social profiles > Facebook > Owned profiles > Profile insights > Time comparison

Content impressions

value_change

Total repeat video views

The total amount of repeat video views for selected pages during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Repeat video views

value_change

Total routings

The total number of Accepted, Missed, or Declined routings for the retailer account during the selected date range

Live Commerce > Operational performance

Total routings

value_change

Total routings

The total number of Accepted, Rejected, and Missed routings attributed to the selected advisor during the selected date range

Live Commerce > Advisor performance

Total routings

value_change

Total talk time (hours)

The total number of hours the selected advisor spent on an accepted call during the selected date range

Live Commerce > Advisor performance

hours

value_change

Total talk time (minutes)

The total number of hours advisors spent on accepted call routings during the selected date range

Live Commerce > Operational performance

Minutes

value_change

Total talk times

The total number of hours the selected advisor spent on an accepted call during the selected date range.

Live Commerce > Pool Performance

total_talk_time_hrs

table

Total time watched

The total amount of time users spent watching selected pages' videos during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total time watched

value_change

Total unique accepted users

The total number of unique users who interacted with an advisor within the selected date range.

Live Commerce > Executive summary

Unique accepted users

value_change

Total unique accepted users

The total number of unique users who interacted with an advisor within the selected date range.

Live Commerce > Pool Performance

total_unique_accepted_users

table

Total unique declined users

The total number of unique users who started an interaction with an advisor within the selected date range but the advisor declined the interaction.

Live Commerce > Pool Performance

total_unique_declined_users

table

Total unique missed users

The total number of unique users who started an interaction with an advisor within the selected date range but the advisor missed the interaction.

Live Commerce > Pool Performance

total_unique_missed_users

table

Total unique users

The total number of unique users who started interaction with an advisor that was Accepted, Declined, or Missed within the selected date range

Live Commerce > Executive summary

Unique users

value_change

Total user-generated content

The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page, user posts on your Facebook wall, or posts that mention your profile within the selected date range.

Social profiles > Cross-platform > Overview > Multicomparison

Total user-generated content

category_bar

Total user-generated content

The total number of posts created by other users that tag your page during the selected date range

Social profiles > Instagram > Overview > Multicomparison

Total user-generated content

category_bar

Total user-generated content

The total number of posts created by other users that mention your profile within the selected date range

Social profiles > X > Overview > Multicomparison

Total user-generated content

category_bar

Total user-generated content

The total number of content pieces created by other users related to the selected profiles. This includes user-generated posts that tag your page and user posts on your Facebook wall.

Social profiles > Facebook > Owned profiles > Overview > Multicomparison

Total user-generated content

category_bar

Total valuable users

The total number of unique users who interacted with an advisor for at least 30 seconds within the selected date range

Live Commerce > Executive summary

Unique valuable users

value_change

Total video views

The total amount of times users viewed selected pages’ videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total video views

value_change

Total video views by auto-played vs. clicked to play

The total amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

category_rows

Total videos

This table presents a list of all videos published by selected pages during the selected date range, including the title and length of each video.

Use this widget as an interactive legend to filter data for <b>Video audience retention</b>. You can also click on the video to view it in Content Hub.

Videos are sorted by the most recent date of publication.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Total visits

The total number of visits to the microsite during the selected date range.

Note: <ul style='margin-left:20px; line-height: 20px;'><li>If a visitor does not interact with the microsite within 30 minutes of landing on it, their next visit will be counted as a new visit</li><li>Page refresh does not count as a new visit</li><li>One user can log multiple visits per day</li></ul>

Link In Bio > Link In Bio Performance

Total visits

value_change

total, no hammer

Dev insights > No hammer exports

Document count

Twitter mentions

The number of content pieces that come from Twitter and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Content count $,$ The total number of authors $,$ Social interactions $,$ Potential impressions

table

Twitter mentions trend

The number of content pieces that come from Twitter and match the analyzed queries. Mentions discovered by multiple analyzed queries are counted only once.

Listening > Platforms > Multicomparison

Mentions trend

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Unchecked configurations

Dev insights > Hammer usage

Document count

Unified Analytics auto-tests

Dev insights > Automation tests

runs $,$ start_date $,$ end_date $,$ last_test_run_id

Unique accepted user percentage

The percentage of unique users who interacted with an advisor within the selected date range.

Live Commerce > Executive summary

Unique accepted user percentage

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Unique chat users

The number of unique users who started a chat only interaction with an advisor that was Accepted, Declined, or Missed within the selected date range.

Live Commerce > Chat First

Unique users

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Unique declined user percentage

The percentage of unique users who started an interaction with an advisor within the selected date range but the advisor declined the interaction.

Live Commerce > Executive summary

Unique declined user percentage

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Unique missed user percentage

The percentage of unique users who started an interaction with an advisor within the selected date range but the advisor missed the interaction.

Live Commerce > Executive summary

Unique missed user percentage

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Unique users

The number of unique users who sent a message during the selected date range.

A unique user is defined as a customer engaging in a conversation with Bot within one continuous conversation.

Bot > Bot overview > Bot overview

Unique users

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Unique users by referral URL

The distribution of unique users who initiated an interaction with an advisor, segregated by the URL the user clicked to initiate the interaction

Live Commerce > Operational performance

unique_users_by_url

table

Unique users trend

An overview of the number of unique users who have interacted with any of your bots during the last 12 months. Data is segregated by day and month.

Bot > Bot performance > Bot performance

Proxy

Unique valuable users percentage

The percentage of unique users who interacted with an advisor for at least 30 seconds within the selected date range

Live Commerce > Executive summary

Unique valuable users

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Unique visitors

The total number of unique users who visited the microsite during the selected date range.

Note: If a visitor clears their browser cookies or uses a different browser to reaccess the microsite, they will be counted as another unique visitor.

Link In Bio > Link In Bio Performance

Unique visitors

value_change

Up-to date (widgets)

Dev insights > Hammer usage

Document count

User no shows

The total number of confirmed bookings for which the user did not join the scheduled call.

Live Commerce > Appointments

User no shows

value_change

User no shows

The total number of confirmed bookings for which the user did not join the scheduled call.

Live Commerce > Appointments

User no shows

value_change

Users

Live Commerce > Chat First

Media type

category_pie

Valid configurations

Dev insights > Hammer usage

Document count

Video audience retention

The percentage distribution of users who continued watching a video published by selected pages over its duration.

The X-axis represents the video's duration percentage, while the Y-axis indicates the percentage of users who remained engaged.

Data relates to video views during the selected date range.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched.

Social profiles > Snapchat > Overview > Time comparison

Video views

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Video views

The total number of lifetime video views collected by a post or group of posts that were published during the selected date range

Campaigns & labels > TikTok > TikTok

Video views

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Video views

An aggregation of video views across selected platforms.

The definition of a video view differs per platform: Facebook and Instagram count a video as viewed when it has been watched for 3+ seconds; YouTube when watched for 30+ seconds; X when the video was 50% visible on a user's feed for 2+ seconds; TikTok counts any length watched as a video view.

Campaigns & labels > Cross-platform overview > Cross-platform overview

Video views

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Video views

The total number of lifetime views for videos published during the selected date range. Facebook considers a video as viewed when it has been watched for 3+ seconds.

Campaigns & labels > Facebook > Facebook

Video views

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Video views

The lifetime number of views for videos published during the selected date range. Instagram considers a video as viewed when it was watched for 3+ seconds.

Campaigns & labels > Instagram > Instagram

Video views

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Video views

The sum of video views aggregated across all posts published during the selected time range that contain a video. This metric counts combined views from any instance where the given video has been reposted or reposted in separate posts.

Campaigns & labels > X > X

Video views

value_change

Video views

The lifetime number of views for videos that were published during the selected date range. YouTube counts a video as viewed when it has been watched for 30+ seconds.

Campaigns & labels > YouTube > YouTube

Video views

value_change

Video views

The total number of lifetime views for videos published during the selected date range

Social profiles > TikTok > Overview > Time comparison

Video views

value_change

Video views

The lifetime number of views for videos that were published by selected profiles during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds.

Social profiles > YouTube > Public profiles > Overview

Video views

value_change

Video views

The lifetime number of views for videos that were published during the selected date range

Social profiles > TikTok > Overview > Overview

Video views

value_change

Video views

The total number of times a video snap that was published during the selected date range was viewed during its lifetime. A view is counted immediately upon opening the video snap and for each time it is rewatched.

Social profiles > Snapchat > Overview > Overview

Video views

value_change

Video views

The lifetime number of views for videos that were published during the selected date range. LinkedIn considers a video viewed when it was watched for 3+ seconds.

Social profiles > LinkedIn > Content performance > Content performance

Video views

value_change

Video views

The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds

Social profiles > YouTube > Overview > Multicomparison

Video views

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Video views

The lifetime number of views for videos that were published by selected profiles during the selected date range

Social profiles > TikTok > Overview > Multicomparison

Video views

category_bar

Video views

The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was played for 30+ seconds.

Social profiles > YouTube > Public profiles > Multicomparison

Number of video views

category_bar

Video views

The lifetime number of views for video snaps that were published during the selected date range. Snapchat counts a view for each time the video is opened and/or rewatched.

Campaigns & labels > Snapchat > Snapchat

Video views

value_change

Video views

The total number of lifetime views for videos published during the selected date range

Social profiles > YouTube > Overview > Time comparison

Video views

value_change

Video views

The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Video views

value_change

Video views

The lifetime number of views for videos that were published during the selected date range. X counts a video as viewed when it was 50% visible on the user's feed for 2+ seconds.

Social profiles > X > Content performance > Content performance

Video views

value_change

Video views

The lifetime number of views for videos that were published during the selected date range. YouTube considers a video as viewed when it was watched for 30+ seconds

Social profiles > YouTube > Overview > Overview

Video views

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Video views by auto-played vs. clicked to play trend

The distribution of video views recorded by selected pages during the selected date range based on how they were initiated.

‘Auto-play views’ start automatically as users scroll a page or feed. ‘Clicked to play’ views start by users clicking on the video.

Data for this metric is segregated by date.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

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Video views by organic vs. paid

The distribution of video views for selected pages during the selected date range, segregated by organic vs. paid videos. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

category_rows

Video views by organic vs. paid trend

An overview of the number times a users viewed selected pages’ videos during the selected date range, segregated by date and organic vs. paid videos. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

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Video views by paid vs. organic

The lifetime number of views received by videos that were published during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds.

Note: This metric compares post performance for organic vs. paid data. Some posts are counted in both categories if they appear as both organic and paid to a user.

Social profiles > Facebook > Owned profiles > Content performance > Content performance

Video views

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Video views by type

The distribution of views for video posts that were published by selected pages during the selected date range, segregated by video type (e.g. carousel, reel, etc.)

Social profiles > Instagram > Content performance > Content performance

Video views

category_rows

Video views by unique vs. repeat trend

An overview video views for selected pages during the selected date range, segregated by unique vs. repeat views and date. Facebook considers a video viewed when it was watched for 3+ seconds.

Social profiles > Facebook > Owned profiles > Video insights > Video Insights

Video views

evolution_grouped_bar

Video views trend

An overview of the total number of times a video snap published by selected profiles during the selected date range was viewed, segregated by publication date. A view is counted immediately upon opening the video snap and for each time it is rewatched.

Social profiles > Snapchat > Overview > Time comparison

Video views

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Video views trend

An overview of number of video views collected by a TikTok post or group of posts that were published during the selected date range, segregated by publication date

Campaigns & labels > TikTok > TikTok

Video views

evolution_bar

Video views trend

An overview of the lifetime number of views for videos that were published by selected profiles during the selected date range, segregated by publication date. YouTube considers a video as viewed when it was watched for 30+ seconds.

Social profiles > YouTube > Overview > Profile vs. profile

Video views

evolution_grouped_bar

Video views trend

An overview of the number of lifetime views for videos published during a selected date range, segregated by publication date. Facebook considers a video as viewed when the user watched it 3+ seconds.

Campaigns & labels > Facebook > Facebook

Video views

evolution_bar

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. Instagram considers a video as viewed when the user watched it 3+ seconds views.

Campaigns & labels > Instagram > Instagram

Video views

evolution_bar

Video views trend

An overview of video views aggregated across all posts published during the selected date range that contain a video, segregated by post publication date. This metric counts combined views from any instance where the given video has been reposts or reposted in separate posts.

Campaigns & labels > X > X

Video views

evolution_bar

Video views trend

An overview of the lifetime number of views for videos that were published during the selected date range, segregated by publication date. YouTube counts a video view when someone watches the video for at least 30 seconds.

Campaigns & labels > YouTube > YouTube

Video views

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Video views trend