Board path
Social profiles > Facebook > Owned profiles > Profile insights > Multicomparison
Why use this board
Use this board to compare Facebook insight metrics across pages you manage; rank page follows, reach, and post-level performance side by side.
Board controls
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Facebook Profiles: Select profile.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Reactions — Reactions by type
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Page likes — Page likes by organic vs. paid
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Total page follows — Total page follows
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Avg. page post reach — Average page post reach per day
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Avg. paid page reach per day — Average paid page reach per day
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Avg. page reach per day — Average page reach per day
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Total page impressions — Total page impressions
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Avg. paid page post reach per day — Average paid page post reach per day
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Total page likes — Total page likes
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Paid page impressions — Paid page impressions
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Net page likes — Net page likes
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Net page follows — Net page follows
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Page post impressions — Page post impressions by organic vs. paid
Widgets
Reactions by type
What it measures: The distribution of reactions (Like, Love, Wow, etc.) received by posts published by selected pages during the selected date range, segregated by reaction type and profile. This metric does not count reactions to reshared content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Reactions
Visualization: Stacked bar chart
Page likes by organic vs. paid
What it measures: The total number of page likes received by selected pages during the selected date range, segregated by organic vs. paid and profile. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Page likes
Visualization: Stacked bar chart
Total page follows
What it measures: The total number of users who follow the selected pages over the selected date range, segregated by page. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total page follows
Visualization: Bar chart
Average page post reach per day
What it measures: The average number of times per day a unique user viewed a post published by the selected pages during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. page post reach
Visualization: Bar chart
Average paid page reach per day
What it measures: The average daily page reach from paid promotion recorded during the selected date range, segregated by profile. Average page reach counts all views of your page's content from paid sources, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. paid page reach per day
Visualization: Bar chart
Average page reach per day
What it measures: The distribution of the average page reach recorded during the selected date range, segregated by profile. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. page reach per day
Visualization: Bar chart
Total page impressions
What it measures: The distribution of the total number of times the selected pages were viewed during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total page impressions
Visualization: Bar chart
Average paid page post reach per day
What it measures: The average number of times a unique user viewed a post published by the selected pages through paid promotion during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. paid page post reach per day
Visualization: Bar chart
Total page likes
What it measures: The total number of page likes received by the selected pages during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total page likes
Visualization: Bar chart
Paid page impressions
What it measures: The total number of times the selected pages were viewed through paid promotion during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Paid page impressions
Visualization: Bar chart
Net page likes
What it measures: The net amount of likes received by selected pages during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Net page likes
Visualization: Bar chart
Net page follows
What it measures: The net amount of unique follows received by selected pages during the selected date range, segregated by profile. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Net page follows
Visualization: Bar chart
Page post impressions by organic vs. paid
What it measures: The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts and profile. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Page post impressions
Visualization: Stacked bar chart