Board path
Social profiles > Facebook > Owned profiles > Performance prediction > Performance prediction
Why use this board
Use this board to review predicted performance signals for your Facebook content; anticipate which posts or profiles may over- or under-perform before you publish.
Board controls
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Public & Owned Facebook Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 3 days. The board subtitle shows the active range when available.
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Chart zoom: Best ever, Top 10%, Top 25%, Average. Default: Top 10%.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Number of Interactions — Best ever organic posts published in the last 72 hours
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Date — Organic posts published in the last 72 hours
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Age of post — Organic posts published in the last 72 hours
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Interactions — Organic posts published in the last 72 hours
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Reach — Organic posts published in the last 72 hours
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Prediction — Organic posts published in the last 72 hours
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Prediction range — Organic posts published in the last 72 hours
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Prediction grade — Organic posts published in the last 72 hours
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Min. required interactions after 72 hours — Grading system
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Actionable content — Grading system
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_Not specified._ — Actionable content
Widgets
Best ever organic posts published in the last 72 hours
What it measures: This chart ranks all organic posts published in the past 72 hours based on their predicted performance, from A+ (highest) to D (lowest). The X-axis shows the current age of the post, and the Y-axis indicates the number of interactions the post currently has in our database. Hover over a specific post to see its interactions and reach. Use the toggles above to zoom into data in the bottom of the chart. Note: There may be a minor delay in syncing real-time Facebook data. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of Interactions
Visualization: Line chart
Organic posts published in the last 72 hours
What it measures: This overview displays all organic posts published in the last 72 hours. For each post, data is available on its current age, number of interactions, reach, predicted interactions, the range of predicted interactions, and the prediction grade. Note: There may be a minor delay in syncing real-time Facebook data. Shown in a sortable table — use it for exact values per row and to compare individual items (for example agents, profiles, or authors).
Metrics: Date, Age of post, Interactions, Reach, Prediction, Prediction range, Prediction grade
Visualization: Table
Grading system
What it measures: This table displays a summary of prediction grades for all organic posts published in the last 72 hours, based on the Performance Prediction content grading system. The content grading system is designed to compare and predict performance of your published posts. Content grades are automatically applied to all content pieces.
Metrics: Min. required interactions after 72 hours, Actionable content
Visualization: Table
Actionable content
What it measures: The best-performing organic posts published in the past 12 to 48 hours that you should consider promoting. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: _Not specified._
Visualization: Bar chart