Board path
Social profiles > Facebook > Public profiles > Overview > Multicomparison
Why use this board
Use this board to compare public Facebook pages side by side; benchmark competitive performance and spot category leaders.
Board controls
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Public & Owned Facebook Profiles: Select profile.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
Metrics on this board
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Total content — Total content
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Number of interactions — Interactions by type
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Number of comments — Sentiment of comments
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Followers growth — Followers growth
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Average interactions per post — Average interactions per content piece
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Reactions by type — Reactions by type
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Number of posts — Content by media type
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Avg. interactions per 1K followers — Average interactions per 1K followers
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Number of followers — Number of followers
Widgets
Total content
What it measures: The total number of posts published by selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total content
Visualization: Bar chart
Interactions by type
What it measures: The distribution of the total number of interactions (reactions, comments, shares) for posts published during the selected date range, segregated by interaction type. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of interactions
Visualization: Stacked bar chart
Sentiment of comments
What it measures: The distribution of sentiments (Positive, Negative, Neutral) for all comments on posts that were published during the selected date range. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of comments
Visualization: Stacked bar chart
Followers growth
What it measures: The net increase or decrease of the total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Followers growth
Visualization: Bar chart
Average interactions per content piece
What it measures: The total number of lifetime interactions (reactions, comments, and shares) received by posts published by selected profiles during the selected date range, divided by the number of posts from the same period. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Average interactions per post
Visualization: Bar chart
Reactions by type
What it measures: The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Reactions by type
Visualization: Stacked bar chart
Content by media type
What it measures: The distribution of the total number of posts published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Number of posts
Visualization: Stacked bar chart
Average interactions per 1K followers
What it measures: The average number of interactions per 1000 followers for the set of content published during the selected date range. The number of interactions per 1000 followers is related to content publishing time. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Avg. interactions per 1K followers
Visualization: Bar chart
Number of followers
What it measures: The total number of users who are following selected profiles during the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Number of followers
Visualization: Bar chart