Board path
Social profiles > Facebook > Public profiles > Overview > Profile vs. Profile
Why use this board
Use this board to benchmark two public Facebook pages against each other; measure competitive gaps on shared metrics for leadership updates.
Board controls
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Profile pickers: Select a profile to compare.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Public Facebook Profiles: Select a value from the toolbar.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Interactions: Interactions, Interactions per 1k followers.
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Color picker (Profile 1 or 2): Assign each profile a color in the toolbar so you can spot which profile drives each metric in KPIs, breakdowns, and trends. Choose from a list of 16 colors.
Metrics on this board
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Followers growth — Followers growth trend
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Interactions — Average Interactions per content piece trend
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Interactions per 1k followers — Average Interactions per content piece trend
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Interactions — Profile 2: Number of Interactions
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Interactions per 1k followers — Profile 2: Number of Interactions
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Interactions — Profile 1: Number of Interactions
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Interactions per 1k followers — Profile 1: Number of Interactions
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Number of followers — Followers trend
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Content pieces — Profile 1: Total content
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Interactions — Interactions trend
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Interactions per 1k followers — Interactions trend
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Followers — Profile 1: Number of followers
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Interactions — Profile 2: Average Interactions per content piece
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Interactions per 1k followers — Profile 2: Average Interactions per content piece
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Number of content pieces — Content trend
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Followers growth — Profile 1: Followers growth
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Followers — Profile 2: Number of followers
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Interactions — Profile 1: Average Interactions per content piece
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Interactions per 1k followers — Profile 1: Average Interactions per content piece
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Followers growth — Profile 2: Followers growth
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Content pieces — Profile 2: Total content
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Number of comments — Profile 2: Sentiment of comments by percentage
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Number of comments — Profile 1: Sentiment of comments by percentage
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Interactions — Interactions by type
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Interactions per 1k followers — Interactions by type
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Reactions — Reactions by type
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Number of content pieces — Content by media type
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Interactions per 1K followers — Most engaging media types
Widgets
Followers growth trend
What it measures: An overview of the net increase or decrease in the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Followers growth
Visualization: Bar trend
Average Interactions per content piece trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Profile 2: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 1: Number of Interactions
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Followers trend
What it measures: An overview of the total number of users who are following selected profiles over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Number of followers
Visualization: Line chart
Profile 1: Total content
What it measures: The total number of content pieces that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content pieces
Visualization: Value with change
Interactions trend
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar trend
Profile 1: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 2: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Content trend
What it measures: An overview of all content pieces published on selected pages during the selected date range, segregated by publication date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Number of content pieces
Visualization: Bar trend
Profile 1: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Profile 2: Number of followers
What it measures: The total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers
Visualization: Value with change
Profile 1: Average Interactions per content piece
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Interactions, Interactions per 1k followers
Visualization: Value with change
Profile 2: Followers growth
What it measures: The net increase or decrease in the total number of users who are following the selected profile over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Followers growth
Visualization: Value with change
Profile 2: Total content
What it measures: The total number of content pieces that were published by the selected profile during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Content pieces
Visualization: Value with change
Profile 2: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Profile 1: Sentiment of comments by percentage
What it measures: The percentage distribution of sentiments (Positive, Negative, Neutral) for all comments on content that was published by the selected profile during the selected date range. Shown as a treemap — larger blocks mean a bigger share of the total; use it to see which categories dominate at a glance.
Metrics: Number of comments
Visualization: Treemap
Interactions by type
What it measures: Post-level metrics show data for posts published during a selected date range. Regardless of when an engagement happened, all post data is aggregated and displayed for the day the post was published. This means it can include data about engagement that occurred even after the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Interactions, Interactions per 1k followers
Visualization: Bar chart
Reactions by type
What it measures: The percentage breakdown of reactions (Like, Love, Wow, etc.) for posts that were published by selected profiles during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Reactions
Visualization: Bar chart
Content by media type
What it measures: The distribution of content pieces published by selected profiles during the selected date range, segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Number of content pieces
Visualization: Horizontal bar chart
Most engaging media types
What it measures: The sum of lifetime interactions (e.g. reactions, comments, shares) for the set of content published by selected profiles during the selected date range, divided by the number of followers each profile has at the time of a post, and multiplied by 1000. Data is segregated by media type (image, video, link, etc.). Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Interactions per 1K followers
Visualization: Horizontal bar chart