Unified Analytics Transition Best Practices
As previously announced, we will be sunsetting the Legacy Analytics module which we first developed about a decade ago.
In this article, we outline the best practices to help you transition into the new experience called Unified Analytics, which is the result of our consolidation efforts to create a central analytical hub.
Transition or Migration?
It’s transition. And the process is about building our confidence quickly rather than learning everything from scratch.
You don’t need any tools or special training to start using Unified Analytics.
Your connected profiles, permissions, and connections configurations will work automatically. For example, users who have access to certain sources (profiles and labels) in Legacy Analytics can view them in Unified Analytics too.
The only thing that you will have to set up again in Unified Analytics is scheduled reports. Which is a great opportunity to refine your analytical setup and review the mailing list.
Can I do same things after transition?
Yes. And there’s more.
Not only you can use the same analytical tools, we added features that were never available in Legacy Analytics.
Create a Saved View so you don’t have to start your analytics routine from scratch every time you need new data.
Custom Boards in Unified Analytics allow you to hand-pick widget for to create a unique board.
Other features, such as comparing, are greatly expanded.
Best practices
We recommend that you review the available training material before you start the transition process:
this page
videos
documentation, especially the following pages:
Unified Analytics - this page contains important naming conventions
While the transition process will inevitably vary from one company to another, we bring you a couple of tips that you can incorporate in your own iterations.
No need to change your habits
Imagine that you start your Mondays by running the same analysis. You wanna see how your Facebook profile performed last week. You select your profile, adjust filters and dates….
In Unified Analytics, you can do the same. What’s more, you can simply Create a Saved View and avoid the manual setup phase.
Explore how to Drill Into Interactive Widgets and learn how to use Filters and Aggregation in Unified Analytics Boards.
Recreate scheduling
Replicate scheduling (sharing) arrangement from Legacy Analytics in the new environment.
Again, if you get the match, you succeeded in the quest.
To learn more:
Create and save your views
Identify one of your most use analytical use-case, recreate the setup and Create a Saved View so you don’t have to start your analytics routine from scratch every time you need new data.
Explore comparison options
Options and flexibility of comparison tooling are expanded and refined. For example, you can compare multiple profiles at once, create aggregated comparisons, and even compare your local and global Facebook pages.
Explore the following sections to learn more: