Use preset boards in the Listening module to track what people say about your brand, products, and competitors. You can monitor mention volume, sentiment, topics, audience signals, and platform breakdowns for your listening queries.
Data sources
-
Listening queries
-
Listening query sets
For a list of widgets included in each board, open the dedicated article for that board.
To learn how to select data sources, date ranges, and board controls, see Unified Analytics - Boards Overview.
Sections
|
Section |
Boards |
What it shows |
Link |
|---|---|---|---|
|
AI Query highlights |
1 |
AI-generated summary of a listening query. |
|
|
Aggregated overview |
2 |
Cross-query roll-up of mentions, sentiment, topics, authors, and reach. |
|
|
Audience |
2 |
Author demographics, reach, professions, and audience comparisons. |
|
|
Crisis Management |
1 |
Spike alerts and signals for proactive crisis monitoring. |
|
|
Key topics |
2 |
Keywords, emojis, hashtags, themes, and topic comparisons. |
|
|
Platforms |
2 |
Listening metrics broken down by source platform. |
|
|
Sentiment |
2 |
Positive, negative, and neutral sentiment trends and comparisons. |
|
|
Volume |
2 |
Mention volume trends, KPIs, and multicomparison views. |