Use preset boards in the Social profiles module to analyze owned and public social profile performance. You can review metrics on individual platforms or roll up results across networks, compare profiles and profile labels, and evaluate content performance.
Data sources
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Owned social profiles (with insights)
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Public social profiles
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Profile labels
For a list of widgets included in each board, open the dedicated article for that board.
To learn how to select data sources, date ranges, and board controls, see Unified Analytics - Boards Overview.
Sections
|
Section |
Boards |
What it shows |
Link |
|---|---|---|---|
|
Cross-platform |
8 |
Roll up performance across networks: profile summaries, overviews, comparisons, and content performance. |
|
|
|
25 |
Owned Facebook pages and public profiles: reach, content, video and people insights, promoted post detection, and performance prediction. |
|
|
|
23 |
Posts, Stories, earned media, people insights, organic vs paid splits, public profiles, and performance prediction. |
|
|
|
8 |
Page performance, content metrics, and profile comparisons. |
|
|
|
7 |
Profile summaries, overviews, and comparison boards. |
|
|
Snapchat |
6 |
Story and content engagement overviews and comparisons. |
|
|
TikTok |
8 |
Profile overviews, video insights, and comparison boards. |
|
|
X |
14 |
Profile and content performance, earned media, and public profile comparisons. |
|
|
YouTube |
13 |
Channel overviews, video insights, and public profile comparisons. |