Board path
Social profiles > Facebook > Owned profiles > Profile insights > Overview
Why use this board
Use this board to see profile-level insight metrics for your Facebook pages in one view: reach and engagement breakdowns without opening each page separately.
Board controls
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Facebook Profiles: Select profile.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Page impressions: Day, 7-day, 28-day.
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Page reach: Day, 7-day, 28-day.
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Page post impressions: Day, 7-day, 28-day.
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Page post reach: Day, 7-day, 28-day.
Metrics on this board
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Page post impressions — Page post impressions by organic vs. paid
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Avg. paid page post reach — Average paid page post reach trend
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Avg. page post impressions — Average page post impressions
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Avg. page reach per day — Average page reach per day
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Page post impressions — Page post impressions by organic vs. paid trend
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Page post impressions — Total page post impressions
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Avg. paid page reach — Average paid page reach trend
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Page reach — Maximum page reach per day
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Page post reach — Page post reach trend by daily rolling window
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Page follows — Page follows trend
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Page post impressions — Minimum page post impressions per day
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Page follows — Total page follows
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Net page likes — Net page likes trend
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Page likes — Maximum page likes per day
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Average page likes per day — Average net likes per day
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Page likes — Minimum page likes per day
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Net page follows — Net page follows trend
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Page unfollows — Total page unfollows
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Page impressions — Maximum page impressions per day
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Avg. page post reach — Average page post reach trend
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Page reach — Page reach trend by daily rolling window
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Paid page impressions — Paid page impressions trend
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Avg. paid page reach per day — Average paid page reach per day
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Page impressions — Total page impressions
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Page impressions — Page impressions trend by daily rolling window
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Page reach — Minimum page reach per day
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Avg. reactions per day — Average reactions per day
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Avg. paid page post reach per day — Average paid page post reach per day
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Page unlikes — Total page unlikes
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Page post impressions — Maximum page post impressions per day
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Paid page impressions — Paid page impressions
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Page post impressions — Page post impressions trend by daily rolling window
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Page impressions — Page impressions trend
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Avg. page post reach per day — Average page post reach per day
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Reactions — Reactions by type
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Average page growth — Average page growth distribution
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Avg. page reach — Average page reach trend
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Reactions — Minimum reactions per day
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Average page impressions — Average page impressions
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Reactions — Maximum reaction per day
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Page post reach — Maximum page post reach per day
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Page post reach — Minimum page post reach per day
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Page likes — Total page likes
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Page impressions — Minimum page impressions per day
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Page likes — Page likes by organic vs. paid trend
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Page likes — Page likes trend
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Page net follows — Minimum net page follows per day
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Page net follows — Maximum net page follows per day
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Avg net page follows per day — Average net page follows per day
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Reactions — Reactions by type trend
Widgets
Page post impressions by organic vs. paid
What it measures: The distribution of the number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by organic vs. paid posts. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Page post impressions
Visualization: Horizontal bar chart
Average paid page post reach trend
What it measures: An overview of the average number of times a unique user viewed a post published by the selected pages through paid promotion during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. paid page post reach
Visualization: Bar trend
Average page post impressions
What it measures: The average number of times a post published by the selected pages appeared on a user's feed during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. page post impressions
Visualization: Value with change
Average page reach per day
What it measures: The average daily page reach recorded during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. page reach per day
Visualization: Value with change
Page post impressions by organic vs. paid trend
What it measures: An overview of the total number of times a post published by the selected pages appeared on a user's feed during the selected date range, segregated by date and organic vs. paid. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page post impressions
Visualization: Bar trend
Total page post impressions
What it measures: The total number of times a post published by the selected pages appeared on a user's feed during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page post impressions
Visualization: Value with change
Average paid page reach trend
What it measures: An overview of average page reach from paid promotion recorded over the selected date range, segregated by date. Average page reach counts the average number of views of your page’s content from paid sources, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. paid page reach
Visualization: Bar trend
Maximum page reach per day
What it measures: The highest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page reach
Visualization: Value with change
Page post reach trend by daily rolling window
What it measures: An overview of the total number of times a unique user viewed a post published by a page during the selected date range, aggregated using a rolling window for the selected time period (e.g., day, 7-day, or 28-day). Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page post reach
Visualization: Bar trend
Page follows trend
What it measures: The total number of users who follow the selected page over the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Page follows
Visualization: Line chart
Minimum page post impressions per day
What it measures: The lowest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page post impressions
Visualization: Value with change
Total page follows
What it measures: The total number of users who follow the selected page over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page follows
Visualization: Value with change
Net page likes trend
What it measures: An overview of the net amount of likes received by selected pages during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Net page likes
Visualization: Line chart
Maximum page likes per day
What it measures: The highest amount of net (organic and paid) likes received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page likes
Visualization: Value with change
Average net likes per day
What it measures: The average number of page likes per day for the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average page likes per day
Visualization: Value with change
Minimum page likes per day
What it measures: The lowest amount of net (organic and paid) likes received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page likes
Visualization: Value with change
Net page follows trend
What it measures: An overview of the net number of unique follows received by selected pages during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Net page follows
Visualization: Line chart
Total page unfollows
What it measures: The total number of unique users who unfollowed the selected page over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page unfollows
Visualization: Value with change
Maximum page impressions per day
What it measures: The highest number of times the selected pages were viewed on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Average page post reach trend
What it measures: An overview of the average number of times a unique user viewed a post published by the selected pages during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. page post reach
Visualization: Bar trend
Page reach trend by daily rolling window
What it measures: An overview of the total page reach recorded over the selected date range, aggregated using a rolling window for the selected time period (e.g., day, 7-day, or 28-day). Page reach counts the total number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page reach
Visualization: Bar trend
Paid page impressions trend
What it measures: An overview of the number of times the selected pages were viewed through paid promotion during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Paid page impressions
Visualization: Bar trend
Average paid page reach per day
What it measures: The average daily page reach recorded during the selected date range. Average page reach counts the average number of views of your page’s content from paid sources, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. paid page reach per day
Visualization: Value with change
Total page impressions
What it measures: The total number of times the selected pages were viewed during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Page impressions trend by daily rolling window
What it measures: An overview of the total number of times users viewed the selected pages during the selected date range, aggregated using a rolling window for the selected time period (e.g., day, 7-day, or 28-day). Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page impressions
Visualization: Bar trend
Minimum page reach per day
What it measures: The lowest page reach recorded on a single day during the selected date range. Page reach counts all views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page reach
Visualization: Value with change
Average reactions per day
What it measures: The average number of reactions (Like, Love, Wow, etc.) per day received by posts during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. reactions per day
Visualization: Value with change
Average paid page post reach per day
What it measures: The average number of times a unique user viewed a post published by the selected pages through paid promotion during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. paid page post reach per day
Visualization: Value with change
Total page unlikes
What it measures: The total number of users who unliked the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page unlikes
Visualization: Value with change
Maximum page post impressions per day
What it measures: The highest number of times a post published by the selected pages appeared on a user's feed on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page post impressions
Visualization: Value with change
Paid page impressions
What it measures: The total number of times the selected pages were viewed through paid promotion during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Paid page impressions
Visualization: Value with change
Page post impressions trend by daily rolling window
What it measures: An overview of the total number of times a post published by a page appeared on a user's feed during the selected date range, aggregated using a rolling window for the selected time period (e.g., day, 7-day, or 28-day). Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page post impressions
Visualization: Bar trend
Page impressions trend
What it measures: An overview of the total number of times users viewed the selected pages during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Page impressions
Visualization: Bar trend
Average page post reach per day
What it measures: The average number of users per day who viewed any content (e.g. post, photo album, story, dark post) associated with selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg. page post reach per day
Visualization: Value with change
Reactions by type
What it measures: An overview of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Reactions
Visualization: Bar chart
Average page growth distribution
What it measures: The distribution of average page growth metrics (net likes, organic likes, paid likes, and unlikes) for the selected pages during the selected date range, segregated by type. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Average page growth
Visualization: Horizontal bar chart
Average page reach trend
What it measures: An overview of average page reach recorded over the selected date range, segregated by date. Average page reach counts the average number of views of your page's content, including posts, albums, stories in news feeds, and unpublished (dark) posts. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Avg. page reach
Visualization: Bar trend
Minimum reactions per day
What it measures: The lowest number of reactions received by a page post on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reactions
Visualization: Value with change
Average page impressions
What it measures: The average number of times the selected pages were viewed per day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average page impressions
Visualization: Value with change
Maximum reaction per day
What it measures: The highest number of reactions received by a page post on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Reactions
Visualization: Value with change
Maximum page post reach per day
What it measures: The highest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page post reach
Visualization: Value with change
Minimum page post reach per day
What it measures: The lowest amount of users who viewed content (e.g. post, photo album, story, dark post) associated with selected pages on a given day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page post reach
Visualization: Value with change
Total page likes
What it measures: The total number of page likes received by the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page likes
Visualization: Value with change
Minimum page impressions per day
What it measures: The lowest number of times the selected pages were viewed on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page impressions
Visualization: Value with change
Page likes by organic vs. paid trend
What it measures: An overview of the total number of likes received by selected pages during the selected date range, segregated by date and organic vs. paid. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Page likes
Visualization: Line chart
Page likes trend
What it measures: An overview of the total number of page likes received by the selected pages during the selected date range, segregated by date. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Page likes
Visualization: Line chart
Minimum net page follows per day
What it measures: The lowest number of net unique follows received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page net follows
Visualization: Value with change
Maximum net page follows per day
What it measures: The highest number of net unique follows received on a given day within the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Page net follows
Visualization: Value with change
Average net page follows per day
What it measures: The average number of net unique follows per day for the selected pages during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Avg net page follows per day
Visualization: Value with change
Reactions by type trend
What it measures: The distribution of reactions (Like, Love, Wow, etc.) received by posts during the selected date range, segregated by reaction type. This metric does not count reactions to reshared content. Shown as stacked bars — each segment shows a category's share of the total; use it to see composition, not just the headline number.
Metrics: Reactions
Visualization: Stacked bar chart