Board path
Social profiles > Facebook > Owned profiles > Global people insights > Global people insights
Why use this board
Use this board to understand who engages with your Facebook pages: audience composition and people-based metrics to inform content and brand decisions.
Board controls
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Facebook Profiles: Select profile.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Total followers — Top 10 languages by followers
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followers — Top language by followers
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Local Follows — Page follows by country
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Total — Page follows by city
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Local page follows — Top 10 countries by page follows
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local page follows — Top country by page follows
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Total — Followers by language
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Total — Followers by city
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Local Followers — Followers by country
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followers — Top country by followers
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Local followers — Top 10 countries by followers
Widgets
Top 10 languages by followers
What it measures: The 10 most frequently detected languages among users who are following selected pages during the selected date range. Language data is derived from Facebook. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Total followers
Visualization: Bar chart
Top language by followers
What it measures: The most frequently detected language among users who are following selected pages during the selected date range. Language data is derived from Facebook. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: followers
Visualization: Value with change
Page follows by country
What it measures: The distribution of users who follow selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.
Metrics: Local Follows
Visualization: Table
Page follows by city
What it measures: The distribution of users who follow selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.
Metrics: Total
Visualization: Table
Top 10 countries by page follows
What it measures: The top 10 countries with the highest number of users who follow the selected pages over the selected date range. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Local page follows
Visualization: Bar chart
Top country by page follows
What it measures: The country with the highest number of users who follow the selected pages over the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: local page follows
Visualization: Value with change
Followers by language
What it measures: The distribution of users who are following selected pages during the selected date range, segregated by language. Language data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given language base within the same time period.
Metrics: Total
Visualization: Table
Followers by city
What it measures: The distribution of users who are following selected pages during the selected date range, segregated by the city in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given city within the same time period.
Metrics: Total
Visualization: Table
Followers by country
What it measures: The distribution of users who are following selected pages during the selected date range, segregated by the country in which they are based. Location data is derived from Facebook. This table also shows the absolute and relative increase or decrease of followers from a given country within the same time period.
Metrics: Local Followers
Visualization: Table
Top country by followers
What it measures: The most frequently detected country base among users who are following selected pages during the selected date range. Location data is derived from Facebook. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: followers
Visualization: Value with change
Top 10 countries by followers
What it measures: The 10 most frequently detected country bases among users who are following selected pages during the selected date range. Location data is derived from Facebook. Shown as vertical bars — compare categories side by side to see which drives the most volume.
Metrics: Local followers
Visualization: Bar chart