Board path
Social profiles > Facebook > Owned profiles > Video insights > Video Insights
Why use this board
Use this board to analyze Facebook video performance: watch time, video views, organic vs paid split, and playback behavior to refine short-form video strategy.
Board controls
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Select data source: Select Owned Facebook Profiles or Profile Labels. In order to use another data source type, please delete the current one and add a different data source type.
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Adaptive filters: Open Filter in the toolbar to narrow posts by Content Label, Sentiment, Language, Country, Interest, Media Type, Content Type, Full text, Advanced filter, Origin of content, or Content visibility. Active filters appear as chips below the toolbar; remove a chip to clear that filter.
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Date range: Defaults to the last 30 days. The board subtitle shows the active range when available.
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Aggregated by: Day, Week, Month, Quarter, Year.
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Export: Export the table to XLSX, including the selected date range when available.
Metrics on this board
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Date — Total videos
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30-sec. repeat video views — Total 30-second repeat video views
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Repeat video views — Total repeat video views
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Percentage of users — Video audience retention
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Percentage of duration — Video audience retention
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Video views — Maximum video views per day
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10-second video views — 10-second video views by organic vs. paid trend
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10-sec. video views — Average 10-second video views by auto-played vs. clicked to play
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30-sec. video views — Average 30-second repeat video views by unique vs. repeat
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Total time watched — Time watched trend
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30-sec. video views — 30-second video views by organic vs. paid
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Total video views — Total video views
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10-sec. video views — Maximum 10-second video views per day
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Average time watched — Average time watched
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Video views — Total video views by auto-played vs. clicked to play
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Video views — Video views by organic vs. paid
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Total time watched — Minimum time watched per day
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Average video views — Average video views
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30-sec. video views — Average 30-second video views
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30-sec. video views — Total 30-second video views by auto-played vs. clicked to play
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10-sec. video views — Average 10-second video views
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10-sec. video views — Minimum 10-second video views per day
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30-sec. video views — Maximum 30-second video views per day
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30-sec. video views — Minimum 30-second video views per day
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30-sec. video views — Total 30-second video views
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Video views — Minimum video views per day
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Total time watched — Total time watched
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Total time watched — Maximum time watched per day
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Video views — Video views by organic vs. paid trend
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Video views — Video views by unique vs. repeat trend
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10-sec. video views — Total 10-second video views
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Video views — Average video views by unique vs. repeat
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Video views — Video views by auto-played vs. clicked to play trend
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Avg. video views — Average video views by auto-played vs. clicked to play
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10-sec. video views — 10-second video views by organic vs. paid
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10-sec. video views — Average 10-second video views by unique vs. repeat
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10-second video views — 10-second views by unique vs. repeat trend
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10-sec. repeat video views — Total 10-second repeat video views
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10-second video views — 10-second video views by auto-played vs. clicked to play trend
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10-sec. video views — Total 10-second video views by auto-played vs. clicked to play
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30-second video views — 30-second video views by organic vs. paid trend
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30-second video views — 30-second video views by unique vs. repeat trend
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30-second video views — 30-second video views by auto-played vs. clicked to play trend
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30-sec. video views — Average 30-second video views by auto-played vs. clicked to play
Widgets
Total videos
What it measures: This table presents a list of all videos published by selected pages during the selected date range, including the title and length of each video. Use this widget as an interactive legend to filter data for Video audience retention. You can also click on the video to view it in Content Hub. Videos are sorted by the most recent date of publication.
Metrics: Date
Visualization: Table
Total 30-second repeat video views
What it measures: The total amount of users who viewed selected pages' videos for 30+ seconds more than once during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 30-sec. repeat video views
Visualization: Value with change
Total repeat video views
What it measures: The total amount of repeat video views for selected pages during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Repeat video views
Visualization: Value with change
Video audience retention
What it measures: The percentage distribution of users who continued watching a video published by selected pages over its duration. The X-axis represents the video's duration percentage, while the Y-axis indicates the percentage of users who remained engaged. Data relates to video views during the selected date range. Shown as a trend over time — use it to spot spikes, drops, and seasonality across the selected period.
Metrics: Percentage of users, Percentage of duration
Visualization: Line chart
Maximum video views per day
What it measures: The highest amount of times users viewed selected pages' videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
10-second video views by organic vs. paid trend
What it measures: An overview of the distribution of users who viewed selected pages' videos for 10+ seconds during the selected date range, segregated by date and organic vs. paid. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: 10-second video views
Visualization: Bar trend
Average 10-second video views by auto-played vs. clicked to play
What it measures: The distribution of the average amount of times users viewed selected pages' videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 10-sec. video views
Visualization: Horizontal bar chart
Average 30-second repeat video views by unique vs. repeat
What it measures: The distribution of the average amount of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by unique vs. repeat views. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 30-sec. video views
Visualization: Horizontal bar chart
Time watched trend
What it measures: An overview of the total time users spent watching selected pages' videos during the selected date range, segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Total time watched
Visualization: Bar trend
30-second video views by organic vs. paid
What it measures: The distribution of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by organic vs. paid. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 30-sec. video views
Visualization: Horizontal bar chart
Total video views
What it measures: The total amount of times users viewed selected pages' videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Total video views
Visualization: Value with change
Maximum 10-second video views per day
What it measures: The highest amount of times users viewed selected pages' videos for 10+ seconds on a given day during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 10-sec. video views
Visualization: Value with change
Average time watched
What it measures: The average amount of time users spent watching selected pages' videos on a single day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average time watched
Visualization: Value with change
Total video views by auto-played vs. clicked to play
What it measures: The total amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Video views
Visualization: Horizontal bar chart
Video views by organic vs. paid
What it measures: The distribution of video views for selected pages during the selected date range, segregated by organic vs. paid videos. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Video views
Visualization: Horizontal bar chart
Minimum time watched per day
What it measures: The lowest amount of time users spent watching selected pages' videos on a single day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Total time watched
Visualization: Value with change
Average video views
What it measures: The average amount of times users viewed selected pages' videos during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Average video views
Visualization: Value with change
Average 30-second video views
What it measures: The average amount of times users viewed selected pages' videos for 30+ seconds during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 30-sec. video views
Visualization: Value with change
Total 30-second video views by auto-played vs. clicked to play
What it measures: The distribution of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 30-sec. video views
Visualization: Horizontal bar chart
Average 10-second video views
What it measures: The average amount of times users viewed selected pages' videos for 10+ seconds during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 10-sec. video views
Visualization: Value with change
Minimum 10-second video views per day
What it measures: The lowest amount of times users viewed selected pages' videos for 10+ seconds on a given day during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 10-sec. video views
Visualization: Value with change
Maximum 30-second video views per day
What it measures: The highest amount of times users viewed selected pages' videos for 30+ seconds on a given day during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 30-sec. video views
Visualization: Value with change
Minimum 30-second video views per day
What it measures: The lowest amount of times users viewed selected pages' videos for 30+ seconds on a given day during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 30-sec. video views
Visualization: Value with change
Total 30-second video views
What it measures: The total amount of times users viewed selected pages' videos for 30+ seconds during the selected date range. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 30-sec. video views
Visualization: Value with change
Minimum video views per day
What it measures: The lowest amount of times users viewed selected pages' videos on a single day during the selected date range. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Video views
Visualization: Value with change
Total time watched
What it measures: The total amount of time users spent watching selected pages' videos during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Total time watched
Visualization: Value with change
Maximum time watched per day
What it measures: The highest amount of time users spent watching selected pages' videos on a single day during the selected date range. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: Total time watched
Visualization: Value with change
Video views by organic vs. paid trend
What it measures: An overview of the number times a users viewed selected pages' videos during the selected date range, segregated by date and organic vs. paid videos. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Video views by unique vs. repeat trend
What it measures: An overview video views for selected pages during the selected date range, segregated by unique vs. repeat views and date. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Total 10-second video views
What it measures: The total amount of times users viewed selected pages' videos for 10+ seconds during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 10-sec. video views
Visualization: Value with change
Average video views by unique vs. repeat
What it measures: The average amount of video views for selected pages during the selected date range, segregated by unique vs. repeat views. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Video views
Visualization: Horizontal bar chart
Video views by auto-played vs. clicked to play trend
What it measures: The distribution of video views recorded by selected pages during the selected date range based on how they were initiated. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Data for this metric is segregated by date. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: Video views
Visualization: Bar trend
Average video views by auto-played vs. clicked to play
What it measures: The average amount of video views recorded by selected pages during the selected date range, segregated by auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Facebook considers a video viewed when it was watched for 3+ seconds. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: Avg. video views
Visualization: Horizontal bar chart
10-second video views by organic vs. paid
What it measures: The distribution of users who viewed selected pages' videos for 10+ seconds during the selected date range, segregated by organic vs. paid. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 10-sec. video views
Visualization: Horizontal bar chart
Average 10-second video views by unique vs. repeat
What it measures: The average amount of times users viewed selected pages' videos for 10+ seconds during the selected date range, segregated by unique vs. repeat views. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 10-sec. video views
Visualization: Horizontal bar chart
10-second views by unique vs. repeat trend
What it measures: An overview of the distribution of users who viewed selected pages' videos for 10+ seconds during the selected date range, segregated by date and unique vs. repeat views. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: 10-second video views
Visualization: Bar trend
Total 10-second repeat video views
What it measures: The total amount of users who viewed selected pages' videos for 10+ seconds more than once during the selected date range. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a KPI with period-over-period change — use it to see whether the metric is rising or falling.
Metrics: 10-sec. repeat video views
Visualization: Value with change
10-second video views by auto-played vs. clicked to play trend
What it measures: An overview of the distribution of users who viewed selected pages' videos for 10+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: 10-second video views
Visualization: Bar trend
Total 10-second video views by auto-played vs. clicked to play
What it measures: The distribution of the total amount of users who viewed selected pages' videos for 10+ seconds during the selected date range, segregated by auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Note: If a video is shorter than 10 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 10-sec. video views
Visualization: Horizontal bar chart
30-second video views by organic vs. paid trend
What it measures: An overview of the distribution of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by date and organic vs. paid. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: 30-second video views
Visualization: Bar trend
30-second video views by unique vs. repeat trend
What it measures: An overview of the distribution of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by date and unique vs. repeat views. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: 30-second video views
Visualization: Bar trend
30-second video views by auto-played vs. clicked to play trend
What it measures: An overview of the distribution of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by date and auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as bars over time — use it to compare day-by-day or period-by-period volume and spot spikes.
Metrics: 30-second video views
Visualization: Bar trend
Average 30-second video views by auto-played vs. clicked to play
What it measures: The distribution of the average amount of users who viewed selected pages' videos for 30+ seconds during the selected date range, segregated by auto-played vs. clicked to play. 'Auto-play views' start automatically as users scroll a page or feed. 'Clicked to play' views start by users clicking on the video. Note: If a video is shorter than 30 seconds, viewing 97% of it counts as a complete view. Shown as a ranked horizontal bar chart — longer bars mean higher values; use it to compare many categories at once.
Metrics: 30-sec. video views
Visualization: Horizontal bar chart